Auto-moto
- Company typePrivate
- Founded1985
- HeadquartersEspaña, Ecuador
- Headcount1–10
- GTM typeB2C
- OfferingServices
Auto-moto firmographics
Firmographics- Name
- Auto-moto
- Legal name
- AUTO MOTO EGUIA, S.A.
- Website
- https://automoto.es
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Auto-moto industry classification
Industry- Product category
- Motorcycle Dealership and Service
- NAICS
- Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227)
- SIC
- Retail-Auto Dealers & Gasoline Stations (5500)
- akta.pro primary industry
- Motorcycle Riding Gear & Apparel Retail (CRAMANAA)
- akta.pro secondary industries
- Motorcycle, powersports & ATV parts and accessories distribution (CRAOANAK), Electric Motorcycles & Electric Scooters Manufacturing (IMACAEAB)
Keywords
Where Auto-moto is headquartered
LocationHeadquarters
- HQ city
- España
- HQ country
- Ecuador
- HQ region
- Latin America
Offices2 records
Markets served
Auto-moto business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- New Motorcycle Sales: Sales of new motorcycles from official brands Kymco, Zontes, Italjet, Super Soco, and Yadea
- Used Motorcycle Sales: Sales of pre-owned and certified second-hand motorcycles with 12-month warranty
- Workshop and Repair Services: Multi-brand workshop services including maintenance, repairs, and servicing with original spare parts. Includes emergency repair services and loaner motorcycle provision
- Spare Parts and Accessories: Sales of original spare parts and accessories including helmet cases, intercoms, and other motorcycle accessories
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Accessories priced individually with discounts available |
| Other | Pay-as-you-go | Motorcycle pricing requires direct contact for quotes |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Auto-moto product offering
Product offeringCore offering
Auto-moto is an official multi-brand motorcycle dealership and authorized workshop in Gipuzkoa, Spain. It sells new motorcycles from Kymco, Zontes, Italjet, Super Soco, and Yadea as the exclusive regional distributor, along with certified pre-owned motorcycles carrying a 12-month warranty, original spare parts, and branded accessories (SHAD, GIVI, Cardo, Shoei, HJC, Alpinestars, TCX). The company also provides an authorized multi-brand workshop for maintenance and repairs, demo test rides, financing assistance, insurance brokerage, and vehicle registration services.
Product overview
Auto-moto is an official motorcycle dealership (concesionario oficial) operating since 1985 in San Sebastián, Gipuzkoa, as a single-location multi-brand dealer. The company distributes five motorcycle brands (Kymco, Zontes, Italjet, Super Soco, and Yadea) as exclusive dealer in the region, alongside a multi-brand workshop service with original spare parts. The product portfolio includes new motorcycles from these five brands, certified pre-owned motorcycles, and a comprehensive range of accessories including SHAD and GIVI top cases, Cardo intercom systems, and riding gear. The company also provides complementary services including test rides (demo motorcycles), financing assistance, insurance brokerage, and registration services. Auto-moto operates as a unified dealership model where the core motorcycle sales are complemented by workshop, parts, accessories, and administrative services.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 40+ years of continuous operation in motorcycle sales and service
- +1 more outcomes
Companies that use Auto-moto
Customer profileSegments2 records
Ideal customer profiles1 record
Auto-moto technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Auto-moto partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- Kymco / Human Mobility, S.A.coreOfficial dealership and exclusive distributor of Kymco motorcycles in Gipuzkoa. Handles sales, customer registration, and warranty management for Kymco brand.
- Zontes Motos / Turbimot, S.L.coreOfficial dealership and exclusive distributor of Zontes motorcycles in Gipuzkoa. Handles sales, customer registration, and warranty management.
- Italjet, S.P.A.coreOfficial dealership and exclusive distributor of Italjet motorcycles in Gipuzkoa. Handles sales, customer registration, and warranty management.
- Super Soco / Turbimot, S.L.coreOfficial dealership and exclusive distributor of Super Soco motorcycles in Gipuzkoa. Handles sales, customer registration, and warranty management.
- Yadea / Y Mobilitus, S.L.coreOfficial dealership and exclusive distributor of Yadea motorcycles in Gipuzkoa. Handles sales, customer registration, and warranty management.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Auto-moto competitors and assessment
Company assessmentDirect peers
- Motos Bordoy: Multi-brand official motorcycle dealership based in Catalonia offering new and used motorcycle sales, authorized workshop service, and accessory retail — directly comparable to Auto-moto in business model, OEM partnerships, and workshop-plus-showroom operating structure, though serving a different Spanish region.
- BOX MOTOS: Spanish multi-brand motorcycle retailer and authorized workshop operating across multiple locations, combining new motorcycle sales with service, parts, and accessories. Directly comparable to Auto-moto as a regional multi-brand dealership with workshop integration.
Broad incumbents
- Kymco España: Spanish arm of Kymco, one of Auto-moto's exclusive brand partners. Comparable as a major motorcycle OEM operating its own Spanish distribution and dealer network, providing context for Auto-moto's role within the broader Kymco go-to-market.
- Honda Motor España: Spanish subsidiary of Honda Motor, one of Europe's largest motorcycle OEMs with a national authorized dealer network. Comparable as a dominant motorcycle manufacturer whose dealer economics shape the competitive backdrop for independent multi-brand dealers like Auto-moto.
- Yamaha Motor España: Spanish operations of Yamaha Motor, a leading motorcycle OEM with a national dealer and service network. Comparable as a broad incumbent whose brand strength, dealer program, and accessory ecosystem influence regional competitors including Auto-moto.
- BMW Motorrad España: Spanish division of BMW's motorcycle business and Auto-moto's original brand partner from 1985 to 1992. Comparable as a premium motorcycle OEM whose dealer economics and brand standards historically shaped Auto-moto's service and quality positioning.
Emerging players
- Silence: Spanish manufacturer of electric two-wheelers (scooters and motorcycles) targeting urban commuters. Comparable as an emerging Spanish EV two-wheeler brand competing for the same customer segment and dealer relationships that its Super Soco and Yadea exclusives address at Auto-moto.
- Super73: US-born electric two-wheeler and e-bike brand expanding across European markets. Comparable as an emerging EV mobility brand whose direct-to-consumer and lifestyle positioning pressures traditional dealer-led distribution models like Auto-moto's.
Others
- SHAD: Spanish manufacturer of motorcycle top cases and luggage (Barcelona-based) whose products are stocked and retailed by Auto-moto. Comparable as an accessories supplier within the same value chain whose commercial relationship anchors a portion of Auto-moto's accessory revenue.
- GIVI España: Italian motorcycle accessories manufacturer (top cases, windshields, bags) with Spanish distribution and products retailed by Auto-moto. Comparable as a leading accessories brand in the same category ecosystem that supports Auto-moto's accessory attach revenue.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Auto-moto social profiles
Digital presenceAuto-moto financial estimates
Financial estimateRevenue estimate
Valuation estimate
Auto-moto leadership team
Management profileNumber of profiles
Auto-moto funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Auto-moto M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Auto-moto
What does Auto-moto do?
Auto-moto is an official multi-brand motorcycle dealership and authorized workshop in Gipuzkoa, Spain. It sells new motorcycles from Kymco, Zontes, Italjet, Super Soco, and Yadea as the exclusive regional distributor, along with certified pre-owned motorcycles carrying a 12-month warranty, original spare parts, and branded accessories (SHAD, GIVI, Cardo, Shoei, HJC, Alpinestars, TCX). The company also provides an authorized multi-brand workshop for maintenance and repairs, demo test rides, financing assistance, insurance brokerage, and vehicle registration services.
Is Auto-moto a public or private company?
Auto-moto is a private company. It is classified as family owned and is currently operating.
When was Auto-moto founded?
Auto-moto was founded in 1985. It employs 1 to 10 people.
Where is Auto-moto based?
Auto-moto is headquartered in España, Ecuador, in the Latin America region.
How does Auto-moto make money?
Four revenue lines are on record. New Motorcycle Sales are the primary driver. The others are used Motorcycle Sales, workshop and Repair Services and spare Parts and Accessories.
Who are Auto-moto's main competitors?
Direct peers on record are Motos Bordoy and BOX MOTOS. Broad incumbents are Kymco España, Honda Motor España, Yamaha Motor España and BMW Motorrad España. Emerging players are Silence and Super73. Others are SHAD and GIVI España.
Does Auto-moto have an API?
No public API is recorded for Auto-moto.
What industry is Auto-moto in?
Auto-moto's product category is Motorcycle Dealership and Service. Its primary akta.pro industry code is CRAMANAA, Motorcycle Riding Gear & Apparel Retail, with a secondary code of CRAOANAK, Motorcycle, powersports & ATV parts and accessories distribution. Its NAICS code is 441227 and its SIC code is 5500.