What SUPER73 does

SUPER73 is a US-based lifestyle electric motorbike company founded in 2016 and headquartered in Irvine, California. The company designs, manufactures, and sells electric bikes organized into four series — A-Series (commuter/new wave), Z-Series (easy rider), S-Series (urban explorer), and R-Series (trailblazer) — alongside an accessories, parts, and apparel ecosystem. Its core technology platform centers on a proprietary modular battery system supporting dual 2P (520Wh) or 3P (780Wh) UL2271-compliant battery configurations on a 52V architecture, multiple seat-height frame sizes (27", 30", 33"), IoT digital displays showing range and battery state, and pedal-assist drivetrains with motors up to 750W on premium models.

SUPER73 monetizes through one-time hardware sales with price points ranging from $1,995 to $2,995 on the A-Series, plus recurring-adjacent revenue from replacement batteries, accessories (rear racks, foot pegs, FOX rear shocks, cup holders), branded apparel, and a curated third-party Marketplace. Distribution is omnichannel: direct-to-consumer e-commerce on super73.com and a dedicated European storefront (eu.super73.com), company-owned showrooms in Irvine and San Clemente, a Tustin service center, and an expanding third-party dealer network being formalized under a new dealer-first GTM motion. Klarna financing (7.99%-33.99% APR) is offered at point of sale to lower purchase friction. Target segments include urban commuters, lifestyle-oriented riders, and taller riders (5'9" to 6'8"), with brand identity and the global "Super Squad" community serving as a core commercial differentiator.

The company is in a transitional phase. Travis Erwin was installed as CEO in October 2025 following a period of operational struggles, replacing co-founder interim co-CEOs Michael Cannavo and Aaron Wong. In the eight months since, SUPER73 has launched the affordable MZFT (November 2025) and the redesigned A-Series (March 2026) — its first new bike platform in roughly four years — filed a $5M SEC exempt offering, signed a co-branded partnership with Oracle Red Bull Racing, and added global sales leadership to scale the dealer channel into the US, Europe, and Asia.

Name

SUPER73

Legal name

SUPER73, Inc.

Website

https://super73.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

SUPER73 is a US-based lifestyle electric motorbike company founded in 2016 that designs, manufactures, and sells e-bikes across four series (A, Z, S, R) plus accessories and apparel, targeting urban commuters, lifestyle riders, and taller riders through direct e-commerce, showrooms, and a growing global dealer network.

Ownership category

akta.pro rank

Product category

Electric Bicycles

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991), Automotive Parts and Accessories Retailers (441330), Motorcycle, Boat, and Other Motor Vehicle Dealers (44122)

SIC

Motorcycles, Bicycles & Parts (3751), Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

E-Bikes & Electric Bicycles (CRACASAA)

akta.pro secondary industries

E-Bike Retail (CRAMAHAE), E-Mopeds & Light Electric Motorbikes (Consumer) (CRACASAG)

Keywords

• Electric bicycles
• Electric motorbikes
• Pedal-assist bikes
• E-bike accessories
• Electric mobility

Headquarters

HQ city

Irvine

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Electric Bike Sales: Primary revenue stream from selling electric motorbikes across multiple model series (A, Z, S, R) with varying price points and features.
2. Accessories and Parts: Sales of replacement parts, accessories including batteries, tires, racks, footpegs, cup holders, and other customization options.
3. Apparel: Branded SUPER73 apparel merchandise.
4. Financing Services: Partnership with Klarna offering financing options with APR ranging from 7.99%-33.99% based on creditworthiness. Minimum purchase of $995 required.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

SUPER73 designs, manufactures, and sells electric motorbikes organized into four model series (A-Series, Z-Series, S-Series, R-Series) with prices ranging from $1,995 to $2,995. The bikes feature proprietary modular battery technology, pedal-assist drivetrains, IoT digital displays, and multiple frame sizes, complemented by replacement batteries, parts, branded apparel, and a marketplace for curated third-party accessories.

Product overview

SUPER73 is an American electric bike brand that offers a diverse portfolio of electric motorbikes organized into four main series: A-Series (The New Wave), Z-Series (The Easy Rider), S-Series (The Urban Explorer), and R-Series (The Trailblazer). The product lineup includes both core and Special Edition variants across each series. The newest A-Series, launched in March 2026, introduced a modular battery system allowing dual battery configurations (2P at 520Wh or 3P at 780Wh), multiple frame sizes with three seat height options (27", 30", and 33"), and adjustable front suspension on select models. The company also offers a comprehensive accessories ecosystem including replacement parts, batteries, tires, racks (S2 and R-Series compatible), foot pegs, cup holders, and the FOX Float 3 EVOL rear shock for R-Series models. Additionally, SUPER73 provides a Marketplace featuring products from partner brands, apparel, and financing options through Klarna.

Differentiator

Problem solved

Functional benefit

Brands

• A-Series: Electric bike lineup featuring modular battery technology with multiple frame sizes and seat heights (27, 30, 33 inches). Launched March 2026.
• Z-Series
• S-Series
• R-Series
• SUPER73-MZFT
• SUPER SQUAD
• SUPER73 Europe

Products and services

• SUPER73-MZFT Entry-level A-Series electric bike with modular battery technology and secondary battery support, designed for broad consumer accessibility.
• SUPER73-MZFT SE Special Edition A-Series entry-level electric bike with modular battery technology and upgraded components.
• SUPER73-M1D Mid-range A-Series electric bike featuring the modular battery system with dual battery capability.
• SUPER73-M1D SE Special Edition mid-range A-Series electric bike with enhanced features and modular battery technology.

Quantifiable outcome

• 10+ years of focus on electric mobility and community engagement

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature7 records

Partnerships

One partnership is on record.

• Oracle Red Bull RacingminorStrategic or Co-development Partner · 19 March 2026Collaboration on special edition e-bikes including the Oracle Red Bull Racing x SUPER73 Z Adventure Series. Limited edition co-branded bikes featuring distinctive styling with Red Bull racing livery and branding.

Scale indicators3 records

Recent moves1 record

Emerging players

• Ride1Up: Direct-to-consumer e-bike brand offering affordable commuter and adventure-style bikes; emerging threat in the lifestyle-commuter segment SUPER73 targets.
• Lectric eBikes: Fast-growing value-tier e-bike brand; primarily competes on price/affordability rather than SUPER73's premium tier, but increasingly relevant as category pricing normalizes.

Direct peers

• Aventon: Premium-positioned e-bike brand with strong lifestyle branding and direct-plus-dealer distribution that closely mirrors SUPER73's go-to-market and target lifestyle/commuter buyer.
• Rad Power Bikes: Direct-to-consumer e-bike brand offering a broad multi-category lineup (commuter, cargo, off-road) at price points overlapping with SUPER73. Most direct US-based DTC e-bike peer.
• VanMoof: Premium urban e-bike brand with strong design identity and direct-to-consumer model; comparable on premium positioning and lifestyle branding, though focused more on commuters than the motorbike aesthetic.
• Pedego Electric Bikes: US e-bike brand with a dealer-led retail model and lifestyle-oriented marketing comparable to SUPER73; similar target customer and price band.
• Juiced Bikes: Direct-to-consumer e-bike brand known for higher-wattage commuter and performance models; competes with SUPER73 on power, range, and lifestyle positioning.

Broad incumbents

• Specialized Bicycle Components: Global premium bicycle incumbent with a large Specialized Turbo e-bike lineup; competes head-to-head on premium commuter and performance e-bikes while also offering non-electric bikes.
• Trek Bicycle: Established global bicycle giant (including the Electra brand) with a meaningful e-bike portfolio; broad incumbent with overlapping premium commuter positioning but vastly larger scale.

Others

• Bosch eBike Systems: Dominant supplier of e-bike drivetrains, motors, and batteries to many premium brands; an ecosystem participant whose component pricing and technology roadmap materially shape SUPER73's BOM and feature set.

Market position

Strengths5 records

Weaknesses5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/super73
• Facebookfacebook.com/super73

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds5 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SUPER73