What avilon.ru does

Avilon.ru is the digital storefront of JSC Avilon Automobile Group (АО «Авилон Автомобильная группа»), a privately held Russian multi-brand automotive dealership headquartered at Volgogradsky prospect 41 in Moscow. The company operates eight-plus retail showrooms across Moscow and the Moscow region (Volgogradsky, Legenda, Belaya Dacha in Kotelniki, Mytishchi, plus dedicated HAVAL PRO, HAVAL CITY, and CHANGAN centers), serving individual consumers, corporate/fleet clients, and motorcycle/ATV enthusiasts. Its authorized portfolio spans 60+ brands across economy, mid-range, premium, and luxury segments — including Mercedes-Benz, BMW, Audi, Bentley, Volkswagen, HAVAL, CHANGAN, GAC, OMODA/JAECOO, Geely, ZEEKR, DEEPAL, ESTEO, WEY, TENET, Solaris, and Moskvic — with online listings of roughly 4,500 vehicles (2,853 new).

The company runs a traditional dealership business model: unit-margin revenue on new and pre-owned vehicle sales (transaction prices from ~₽865K for used Kia Rio up to ₽49M for Aurus), supplemented by transaction-fee streams on trade-in exchange, partner-bank vehicle financing (notably T-Bank), OSAGO/CASCO insurance issuance, corporate leasing, and recurring service/maintenance revenue from technical, mechanical, and body repair across all represented brands. Distribution is omnichannel: an e-commerce catalog with online reservation and credit/insurance issuance at avilon.ru, native mobile apps on Google Play, Huawei AppGallery and RuStore, plus physical showrooms for test drives and transaction completion. GTM is direct-to-consumer with a dedicated B2B corporate sales layer; pricing is pay-as-you-go unit pricing with promotional discounts of 2-50% off MSRP.

Recent strategic activity (mid-2026) shows a deliberate repositioning toward Chinese and domestic OEMs — DEEPAL hybrids, ESTEO/EXLANTIX, WEY 07, TENET, and Moskvic lineups — alongside the CHANGAN × T-Bank zero-interest financing product, reflecting adaptation to the post-2022 Russian market structure. Avilon's recognized differentiators are its brand-portfolio breadth, integrated sales-F&I-service stack, multi-location Moscow coverage, and official dealer credentials (including Best GAC Dealer 2025 at the Mytishchi center). No financial disclosures (revenue, headcount, funding rounds) are present in the source data.

Name

avilon.ru

Legal name

АО «Авилон Автомобильная группа»

Website

https://avilon.ru

Company type

Private

Operating status

Operating

Short description

Avilon is a privately held, Moscow-based multi-brand automobile dealership group operating 8+ showrooms across the Moscow region, representing 60+ brands (from economy to luxury) and serving individual consumers, corporate fleets, and motorcycle enthusiasts with new/used vehicle sales, trade-in, financing, insurance, and service.

Ownership category

akta.pro rank

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: One-time sales of new and pre-owned vehicles across 60+ automotive brands. Revenue generated from markup over dealer invoice prices.
2. Trade-in Services: Exchange of customer's current vehicle toward purchase of a new vehicle. Company handles evaluation, purchase of trade-in, and resale.
3. Financing and Credit: Commission revenue from facilitating vehicle financing through partner banks. Online credit application services offered.
4. Insurance Services: OSAGO (mandatory liability insurance) and CASCO (comprehensive insurance) offered online. Commission-based revenue model.
5. Service and Maintenance: Technical maintenance, body repair, and mechanical repair services for all brands sold. Generates recurring service revenue from vehicle upkeep.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

AVILON is a Moscow-based authorized multi-brand automobile dealership that sells new and pre-owned passenger vehicles from 60+ brands spanning economy to ultra-luxury segments, alongside motorcycles, ATVs, and commercial vehicles. The company operates multiple showrooms and service centers across Moscow and the Moscow region, delivering the full ownership lifecycle through integrated trade-in vehicle exchange, partner-bank vehicle financing, online OSAGO and CASCO insurance issuance, pre-booked test drives, technical maintenance and body repair services, corporate leasing solutions, and direct vehicle buyback.

Product overview

Avilon.ru is an official car dealership based in Moscow operating as АО «Авилон Автомобильная группа», offering an extensive portfolio of 60+ vehicle brands including new and used automobiles, motorcycles, and commercial vehicles. The product portfolio centers on core vehicle sales (new and pre-owned cars from international brands like BMW, Mercedes-Benz, Audi, Toyota, Volvo, and Chinese manufacturers including Jetour, GAC, ZEEKR, TENET, Omoda/Jaecoo, Haval, EXEED, and domestic Russian brands like Solaris, Moskvic, VAZ/Lada, GAZ), complemented by value-added services including trade-in/exchange, vehicle credit/financing, OSAGO insurance issuance, test drive experiences, maintenance/repair services, and corporate leasing solutions. The company operates multiple dealership locations across the Moscow region including Belaya Dacha, Volgogradsky Prospect, Mytishchi, and Legend centers.

Differentiator

Problem solved

Functional benefit

Products and services

• New Vehicle Sales Sale of new automobiles from 60+ international and domestic brands including Jetour, Cadillac, Lixiang, GAC, Solaris, ZEEKR, TENET, Omoda, Jaecoo, BMW, Mercedes-Benz, Audi, Toyota, Volvo, and others for individual consumers and corporate buyers in Moscow region.
• Pre-Owned Vehicle Sales Sale of pre-owned automobiles with certified history, including luxury vehicles such as BMW 7 Series and Cadillac from various manufacturers, targeted at individual and corporate buyers.
• Motorcycle and ATV Sales Sale of new and used motorcycles and ATVs from brands including BMW Motorrad, Ducati, Harley-Davidson, Kawasaki, Triumph, Yamaha, Benelli, Loncin, QJMOTOR, VOGE, for enthusiast and recreational buyers.
• Commercial Vehicle Sales Sale of commercial transportation vehicles including Foton View and other light commercial vehicles for business logistics and transportation needs.
• Trade-in Vehicle Exchange Service Vehicle exchange program allowing customers to trade their current vehicle for a new one, with fair market valuation and expedited processing within two hours.
• Vehicle Financing Facilitation Automobile financing services in partnership with banks, enabling customers to purchase vehicles through installment plans with various credit terms and online credit application.
• OSAGO and CASCO Insurance Issuance Online issuance of mandatory Russian OSAGO auto liability insurance policies and CASCO comprehensive insurance, providing convenient digital insurance procurement at point of vehicle purchase.
• Test Drive Service Pre-booked test drive experiences allowing customers to evaluate vehicles in real road conditions before purchase commitment, offered free of charge.
• Vehicle Service and Maintenance Full-service automotive maintenance including technical servicing, body repair, and mechanical repair with multiple service center locations across Moscow region.
• Corporate Leasing Services Vehicle leasing solutions for corporate and business clients, offering fleet management and business-oriented vehicle acquisition options.
• Vehicle Buyback Service Direct vehicle purchase service where AVILON buys customers' used vehicles with objective fair market valuation.
• TENET Brand Vehicles AVILON's representation of TENET brand vehicles including TENET T7 and TENET T8 in various configurations with Chinese automotive technology.
• DEEPAL Hybrid Models (S07 and G318) New hybrid models S07 and G318 from DEEPAL available for purchase at AVILON dealership, expanding Chinese hybrid and electric vehicle offering.
• OMODA C5 Women's Edition Special edition OMODA C5 variant with distinctive styling features targeted at female customers.
• ESTEO Model Line (MX, V27, EXEANTIX ET8) New ESTEO brand models MX, V27, and EXLANTIX ET8 electric vehicle now available at AVILON dealership.
• WEY 07 Premium Hybrid SUV Premium WEY 07 hybrid SUV with hybrid powertrain technology, targeting the luxury SUV segment.
• Moskvic Models (Moskvic 3, M70, M90) Domestic Russian Moskvic brand models 3, M70, and M90 now available in stock at AVILON for retail purchase.

Quantifiable outcome

• Extensive inventory: 4,509 total vehicles, 2,853 new vehicles across 60+ brands
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core.

• CHANGANcoreChannel Partner/ Reseller/ DistributorAuthorized dealer for CHANGAN vehicles. CHANGAN Center АВИЛОН Волгоградский provides sales and service for CHANGAN brand vehicles.
• Mercedes-BenzcoreChannel Partner/ Reseller/ DistributorAuthorized official dealer for Mercedes-Benz vehicles. Mercedes-Benz dealership operations including sales and service. AVILON Legenda handles premium brand services.
• HAVALcoreChannel Partner/ Reseller/ DistributorOfficial dealer for Haval and Haval PRO vehicles. Multiple dedicated dealerships including HAVAL PRO АВИЛОН and HAVAL CITY АВИЛОН.
• GACcoreChannel Partner/ Reseller/ DistributorAuthorized dealer for GAC vehicles. GAC АВИЛОН Mytishchi recognized as best GAC dealer 2025. Services include vehicle sales and check-up promotions.
• BMWcoreChannel Partner/ Reseller/ DistributorAuthorized official dealer for BMW vehicles including BMW Motorrad motorcycles.
• AudicoreChannel Partner/ Reseller/ DistributorOfficial authorized dealer for Audi vehicles with sales and service capabilities.
• VolkswagencoreChannel Partner/ Reseller/ DistributorOfficial authorized dealer for Volkswagen vehicles. AVILON handles sales and spare parts organization for service.
• BentleycoreChannel Partner/ Reseller/ DistributorOfficial authorized dealer for Bentley vehicles with sales and spare parts organization.
• DucaticoreChannel Partner/ Reseller/ DistributorOfficial authorized dealer for Ducati motorcycles. AVILON handles sales and spare parts organization for service.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Rolf (Рольф): Rolf is Russia's largest multi-brand automotive dealer group, selling new and used vehicles across many of the same brands as Avilon (BMW, Mercedes-Benz, Audi, Volkswagen). Comparable business model, customer base, and geographic focus on major Russian cities.
• Avtodom (Автодом): Avtodom is a major Moscow-based multi-brand dealer group with strong premium positioning (Mercedes-Benz, BMW, Porsche, Bentley). Directly comparable to Avilon in premium OEM authorizations, customer segments, and Moscow concentration.
• Major Auto (Майор): Major Auto is a Russian multi-brand dealer group operating across multiple regions with similar brand portfolio breadth and full-service model (sales, service, financing). Comparable scale and customer base to Avilon.
• Gazprombank Auto: Bank-backed automotive dealer group emerging as a major Russian multi-brand retailer following 2022 market shifts. Comparable multi-brand, full-service model with strategic financing advantages similar to Avilon's T-Bank partnership.

Regional players

• Asia Auto (Азия Авто): Kazakhstan-based multi-brand automotive dealer with growing Russian market presence, particularly in Chinese brands. Comparable business model but focused on Central Asian geography with cross-border Russia exposure.

Broad incumbents

• Inchcape plc: Global automotive distributor and retailer with extensive multi-brand operations. Comparable multi-brand dealer business model and OEM partnership approach, though Inchcape divested most Russian assets in 2022. Useful as international benchmark for dealer economics.
• AutoNation: Largest US automotive retailer with multi-brand franchise model, full-service operations (sales, financing, service, parts), and scale comparable to Avilon's Moscow operations. Useful international comparable for revenue multiples and dealer unit economics.
• Group 1 Automotive: Major US multi-brand automotive retailer with similar full-service model (new/used sales, financing, service) and premium brand mix. Provides public-market benchmark for dealer valuation multiples.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about avilon.ru