Animal Hero Kids

What Animal Hero Kids does

Animal Hero Kids is a Florida-incorporated 501c3 nonprofit charitable organization founded in 2013 by Susan Hargreaves, a 40+ year veteran of the animal rights movement. The organization delivers free, volunteer-run humane education programs to K-12 schools, youth audiences, and the general public across at least seven countries, with operational headquarters in Palm Beach County, Florida. Its core products include the Veganza Animal Heroes book series (the world's first vegan superhero franchise), the Animal Hero Kids Voices for the Voiceless guidebook, free in-person and virtual school presentations aligned to State Sunshine Standards, the Heart Whisperer documentary film, a claymation short, and annual programs including World Animal Hero Kids Month (#AnimalHerotober) and the Hearts & Heroes benefit event.

The organization monetizes through three primary streams: tax-deductible individual donations, product sales (books at $19.99 plus shipping, art priced $40–$500), and event ticket sales. Distribution combines the own-site e-commerce store at animalherokids.org, Amazon Kindle and print channels, a Lake Worth Art League partnership, and direct-to-school delivery through sanctuary and nonprofit partnerships. Customer segments split between K-12 students and schools receiving free programs and donors/supporters providing funding, with secondary segments including families, the general public reached via a monthly column in Happy Herald (250,000 readers), and celebrity-aligned audiences via endorsements from Paul McCartney, Joaquin Phoenix, Jane Goodall, and Michelle Obama.

The business model is fundamentally a non-commercial one: 100% of book profits fund the free education programs, vegan fare is distributed at events to demonstrate plant-based eating, and the organization relies on donations and grassroots fundraising rather than tuition, licensing, or advertising. Strategic positioning emphasizes first-mover claims (first vegan superhero book series, first Girl Scout caring-for-wildlife badge, first city-level Plant Based Treaty endorsement in Boynton Beach) and an international coalition of sanctuaries, advocacy NGOs, and schools to amplify reach without paid acquisition.

Name

Animal Hero Kids

Legal name

Animal Hero Kids Inc.

Website

https://animalherokids.org

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

Animal Hero Kids is a Florida-based 501c3 nonprofit that delivers free humane education programs, books, and films to K-12 schools and youth audiences across at least seven countries, funded by donations, book and merchandise sales, and events.

Ownership category

akta.pro rank

Product category

Humane Education and Animal Welfare Advocacy

NAICS

Educational Support Services (6117), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYAFAEALAC

Animal Welfare & Advocacy Organizations

Agriculture & Food Production/Animal Production & Aquaculture/Animal Welfare, Boarding & Production Support Services (non-veterinary)

SECONDARYBPAGAIAK

Education & Community Outreach (Responsible Pet Ownership)

Business & Public Services/Nonprofit, NGO & Social Services/Animal Welfare & Wildlife Rescue

SECONDARYBPAGAIAJ

Advocacy, Policy & Public Awareness (Animal Welfare)

Business & Public Services/Nonprofit, NGO & Social Services/Animal Welfare & Wildlife Rescue

Keywords

• Humane education programs
• Youth animal advocacy
• Compassion education
• Vegan awareness charity
• Kindness education services

Headquarters

HQ city

Jupiter

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Others, Supply Chain

Revenue model

1. Product Sales: Sale of books including Veganza Animal Heroes series ($19.99 + $4 shipping), Art With Heart merchandise, AHK Starter Kits, and coloring/activity books. 100% of book profits support free Animal Hero Kids Kindness Education Programs.
2. Donations and Charitable Contributions: Tax-deductible donations from individuals supporting the all-volunteer charity's education programs, campaign activities, and vegan food distribution initiatives.
3. Event Tickets and Benefits: Ticket sales for Hearts & Heroes events featuring film screenings, vegan food, and art auctions. Outdoor premiere screenings at venues like Love Always Sanctuary.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels12 records

Core offering

Animal Hero Kids is a 501c3 nonprofit charity that delivers free humane education programs to schools (in-person and virtual) featuring costumed characters, vegan fare, and rescue stories. The organization sells a portfolio of books (Veganza Animal Heroes series, Voices for the Voiceless, There's a Cow in My Dreams), original films (The Heart Whisperer documentary, Veganza Claymation), and merchandise through its website and Amazon, with 100% of book profits supporting its free education programs.

Product overview

Animal Hero Kids is an all-volunteer kindness education charity that empowers youth to compassionate action for animals through a multi-product portfolio. The core offerings include the Veganza Animal Heroes Series (the world's first vegan superhero books), the Animal Hero Kids Voices for the Voiceless guidebook, and Be an Animal Hero presentations delivered in schools. Supplementary content includes The Heart Whisperer documentary film and Veganza Claymation shorts. The organization runs annual programs including World Animal Hero Kids Month (AnimalHerotober) and the Hearts & Heroes benefit event. Products are distributed through Amazon Kindle, the organization's Kind Shopping store, and via free educational partnerships with schools and sanctuaries. All programs incorporate vegan fare components and aim to foster empathy in youth for all species.

Differentiator

Problem solved

Functional benefit

Products and services

• Veganza Animal Heroes Book Series The world's first vegan superhero book series featuring characters Veganza (red-haired, staff-wielding superhero), Courage (a mermaid defending sea creatures), and Freedom. Action-adventure stories teaching children about compassion for animals and veganism. Sold at $19.99 plus $4 shipping for print version, with Kindle edition available.
• Animal Hero Kids Voices for the Voiceless (Book) A 296-page heartwarming full-color guidebook featuring stories of courageous youth animal advocates and practical tips for helping all species of animals. Includes contributions from celebrity advocates including Paul McCartney, Joaquin Phoenix, Jane Goodall, Russell Simmons, and Jessica Chastain. Available in print and e-version.
• Veganza Animal Heroes Guide to Save Animals & the Earth The third book in the Veganza Animal Heroes Series, containing powerful action steps, vegan recipes, and an action-adventure rescue story. Written by Susan Hargreaves and illustrated by Choice Bison.
• There's a Cow in My Dreams A children's book by Susan Hargreaves about Olivia, a courageous child, and River, a young male cow. Sold through Amazon.
• Art With Heart Original art pieces available for purchase to support Animal Hero Kids programs. Features artwork from various artists including Danielle Sciara (Starry Night - $500), Diane Hutchinson (Sloth Hanging Around - $70), and Dale Hendrickson (Simpsons Caricature - $40). Priced from $40 to $500.
• AHK Starter Pack Official Animal Hero Kids starter pack merchandise for supporters, sold through the organization's Kind Shopping store.
• Be an Animal Hero School Presentations Free interactive school presentations featuring costumed characters (Rocky Raccoon, Ronnie V Cow, Horace B Horse, Kitty T Cat) that teach children how to be heroes to animals through heartwarming rescue stories. Includes vegan fare component and is offered free of charge to schools.
• Humane Education Presentations Customizable presentation programs including Be an Animal Hero, Veganza Animal Heroes, Compassion, Wild Neighbors, Mother Nature's Story, The State of the Animal Nation, Eating as if the Earth and Animals Matter, and Careers Helping Animals. All programs aligned to State Sunshine Standards and offered free of charge to schools.

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

19 partnerships are on record, tiered core and minor.

• JP Farm Animal SanctuarycoreStrategic or Co-development Partner · 1 January 2020Partnership to bring virtual Animal Hero Kids Kindness Education programs to schools using sanctuary expertise and curriculum resources. First collaborative virtual course completed during World Animal Hero Kids Month with Connecticut school districts.
• Climate HealerscoreStrategic or Co-development Partner · 1 January 2020Nonprofit partner in virtual education programs combining meeting rescued farm animals with AHK curriculum. Collaborated on Connecticut school district program.
• Love Always SanctuarycoreStrategic or Co-development PartnerPartnership to certify sanctuaries to provide Animal Hero education programs using Animal Hero Kids Voices for the Voiceless guidebook. Hosted outdoor premiere screening event for The Heart Whisperer film.
• TofurkyminorGTM or Marketing PartnerPartner in vegan food distribution program, providing vegan products for community feeding initiatives.
• Million Dollar VeganminorGTM or Marketing PartnerVegan advocacy organization partner supporting plant-based food distribution and educational initiatives.
• Chef Jonny No BonesminorGTM or Marketing PartnerVegan chef providing culinary support for vegan food distribution events and programs.
• Support and FeedminorGTM or Marketing PartnerVegan food organization partner in community feeding program that fed 500 non-vegan people in need during 2020.
• 1736 Family Crisis CenterminorGTM or Marketing PartnerCrisis center partnership for vegan food distribution to families in need.
• Kids in DistressminorGTM or Marketing PartnerLocal children services organization partnered with Veganza to feed local children during COVID pandemic.
• DSPCA (Dublin Society for Prevention of Cruelty to Animals)coreStrategic or Co-development PartnerIrish animal welfare organization partnered for book events, summer camps, and promoting the Veganza Animal Heroes international tour. DSPCA Head of Education Gillian Bird collaborated on youth programs.
• The Happy PearcoreGTM or Marketing PartnerIrish vegan restaurant duo Dave and Steve Flynn featured in Veganza Animal Heroes book. Provided vegan lunch for DSPCA summer camp event and participated in international book tour.
• Jackfruit CafeminorGTM or Marketing PartnerVegan restaurant owned by Angela Means (actress) providing craft tacos for premiere event.
• Miyoko's Artisan CheeseminorGTM or Marketing PartnerVegan cheese company providing products for benefit events.
• UnchainedTVminorGTM or Marketing PartnerVegan media network supporting AHK events and mission.
• Animal Save MovementminorStrategic or Co-development PartnerGlobal activist network partnered on Stop Animal Gifting campaign and education initiatives.
• Vegan FTAminorGTM or Marketing PartnerVegan advocacy organization supporting AHK events.
• LA Animal SaveminorGTM or Marketing PartnerLocal animal save group supporting benefit events.
• Speak Up for Florida WildlifeminorGTM or Marketing PartnerWildlife advocacy group that compiled bear hunting license instructions shared by AHK for campaign.
• Plant Based TreatycoreStrategic or Co-development PartnerAHK founder Susan Hargreaves is a Plant Based Treaty endorser. AHK supported Boynton Beach becoming world's first city to endorse the treaty. Partnership focuses on climate action through plant-based diets.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AnimalHeroKids
• Facebookfacebook.com/animalherokids
• Instagraminstagram.com/animalherokids
• LinkedInlinkedin.com/company/about

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Animal Hero Kids