Centre Aquatique du Lac

Name

Centre Aquatique du Lac

Legal name

ACTION DÉVELOPPEMENT LOISIR (Récréa SAS)

Website

https://centre-aquatique-du-lac.fr

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Public Aquatic & Wellness Centre

NAICS

Fitness and Recreational Sports Centers (713940), Amusement Parks and Arcades (7131)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Aquatic Centers & Swimming Facilities (MPAKAEAF)

akta.pro secondary industry

Water Parks (Outdoor/Indoor, Wave Pools & Slides) (THAJAEAB)

Keywords

• Public aquatic centre
• Swimming instruction
• Wellness spa facilities
• Aquatic fitness classes
• Children's swimming lessons

Headquarters

HQ city

Tours

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Day-ticket and single-entry admissions: One-time entry fees for individual or family visits to the aquatic, outdoor, and wellness areas, sold at reception and online.
2. Activity session fees: Per-session charges for specific activities such as Aquabiking, Aquafitness, Bodypalm, Swimcross, Bébé Nageurs, birthday packages, and swimming lessons/stages.
3. Multi-entry pass bundles: Pre-paid bundles of 10 entries (Liberté, Basic, Premium, Bébé Nageur) valid for one year, providing discounted per-entry economics and driving advance revenue.
4. Monthly and annual subscriptions: Recurring subscription tiers (Ludiboo, Étudiant, Classic, Aquafitness, Excellence) with optional wellness add-ons, billed monthly or annually. Subscriptions provide unlimited access to designated zones and activities.
5. Private event and venue hire: Privatisation of specific spaces on defined time slots for private events, launched in 2023.
6. Gift vouchers and gift checks: Sale of gift vouchers (chèques-cadeaux) through the Récréa national store locator (moncentreaquatique.com).

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Centre Aquatique du Lac operates a multi-zone public aquatic facility in Tours, France, offering indoor and outdoor swimming pools, a wellness area (saunas, hammam, caldarium), and a structured portfolio of aquatic fitness classes, learn-to-swim programs, children's activities, and birthday packages. The centre sells single-entry tickets, multi-entry bundles, and recurring monthly/annual subscriptions, supplemented by private event hire and gift vouchers distributed through the national Récréa store locator.

Product overview

Centre Aquatique du Lac is a multi-zone aquatic center in Tours, France offering a unified platform combining aquatic facilities (25m indoor sports pool, 50m outdoor Olympic pool, leisure pool, children's splash area), wellness services (saunas, hammam, caldarium, relaxation spaces), and structured activity programs. The product portfolio spans three core areas: (1) Aquatic Facilities - sports and leisure pools open to individual visitors and members; (2) Activity Programs - structured offerings including the Impulséo adult swimming progression system (Sphères 1-3), Aquakids children's learn-to-swim Academy (Ludimania, Ludinage levels, swimming camps), and fitness classes (Aquabiking, Aquafitness, Aquafusion, Bodypalm, Swimcross, Aquarelax); (3) Wellness & Events - spa treatments, birthday packages, and seasonal events. The center operates on a membership and day-pass model, with an online ticketing system, customer portal, and partner fitness app integrations.

Differentiator

Problem solved

Functional benefit

Products and services

• Bassin sportif 25m

Quantifiable outcome

• 1,893 Google reviews with an average rating of 3.5/5
• +1 more outcomes

Named customers4 records

Segments9 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

15 partnerships are on record, tiered core and minor.

• Fitness Park L'Heure Tranquille (Tours)coreGTM or Marketing PartnerMutual cross-promotion agreement: Fitness Park subscribers with 12-month commitment receive Classic membership at Centre Aquatique du Lac with €32 joining fee waived and €27/month rate (vs €30 standard). Conversely, Centre Aquatique du Lac subscribers receive Fitness Park membership with €15 joining fee (vs €30) and €25/4-week rate (vs €30). Both parties benefit from shared customer referrals.
• CNAS (Comité National d'Action Sociale)coreGTM or Marketing PartnerCNAS provides employee benefits to 900,000 territorial agents and their dependents across France. CNAS beneficiaries receive preferential admission rates at Centre Aquatique du Lac: €4.90/adult (vs €6.40 standard) and €3.15/child (vs €4.60 standard). The centre benefits from a large, pre-existing customer base with subsidised access.
• COS ville de TourscoreGTM or Marketing PartnerCOS (Comité d'Œuvres Sociales) of the City of Tours provides its members with CE-rate (committee rate) access to Centre Aquatique du Lac upon presentation of their membership card. This drives regular footfall from municipal employees.
• Burpees (Tours)minorGTM or Marketing PartnerLocal group fitness studio located at 34 avenue Marcel Dassault, Tours. Cross-promotional partner for fitness enthusiasts in the Tours Sud/Deux Lions area.
• Ironman 70.3 Tours Métropole Loire ValléeminorStrategic or Co-development PartnerThe inaugural IRONMAN 70.3 event in the Tours Loire Valley region (2025) uses the centre as a training and/or event venue partner, serving triathletes with world-class aquatic facilities. The partnership raises the centre's profile among elite and amateur triathletes.
• Étoile Bleue Saint-Cyr (EBSC)minorOthersLocal football club in Saint-Cyr-sur-Loire with 29 teams across all ages. Partnership involves community engagement and cross-referrals to the aquatic centre.
• FC MontlouisminorOthersFootball club competing in National 3, based in Montlouis-sur-Loire. Partnership involves community engagement and cross-referrals.
• FC Ouest Tourangeau (FCOT37)minorOthersFootball club born from the 2009 merger of US Ballan and SC Savonnières, competing in National 3, based in Ballan-Miré.
• UST RugbyminorOthersOne of France's oldest rugby clubs, founded in 1898, competing in Fédérale 2. Located in Tours.
• Les Remparts de Tours (Ice Hockey)minorOthersIce hockey club founded in 2010, competing in Division 1 since 2014–2015. Represents Tours in national competitive sport.
• Tours Métropole BasketminorOthersBasketball club competing in Nationale 1, based in Tours.
• Track'Ass Roller Derby Tours (Nordiks de Touraine)minorOthersInline skating and roller derby club open to all ages and levels, based in Tours.
• Le Studio Sport (Tours)minorGTM or Marketing PartnerGroup fitness studio in Tours offering Les Mills classes (RPM, Body Pump, Body Combat, Pilates) without machines. Potential cross-referral partner for aquatic fitness.
• Family Park (Sorigny)minorGTM or Marketing PartnerFamily theme park in Sorigny (37) with a 400m² water park area. Occasional prize draws for entries are featured during Centre Aquatique du Lac animations.
• SNSM (Société Nationale de Sauvetage en Mer)coreStrategic or Co-development PartnerThe Ludinage Rouge learn-to-swim programme is delivered in partnership with the SNSM (Société Nationale de Sauvetage en Mer). The SNSM partnership brings water safety expertise and national credibility to the programme, which prepares children for the 'Savoir-Nager en Milieu Naturel' certification — directly addressing the rising risk of drownings in natural water environments.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Vert Marine: One of France's largest private aquatic facility operators, managing dozens of municipal pools and aquatic centres under public delegation. Directly comparable on business model (DSP-operated aquatic centre, multi-zone pools, fitness, learn-to-swim), competitive set, and customer profile.
• UCPA: Major French operator of sport and leisure facilities, including aquatic centres, fitness centres and outdoor activity resorts. UCPA offers comparable subscription-based access to multi-purpose aquatic and wellness facilities, often under public or association partnerships.
• Calicéo: French chain of aquatic wellness centres combining lap pools, aquafitness classes, saunas, hammams and spa treatments under a subscription/day-pass model. Overlaps directly with Centre Aquatique du Lac's wellness area, Aquafitness/Bodypalm/Swimcross activities, and premium positioning.
• Récréa (parent network): Parent operator of Centre Aquatique du Lac, Récréa runs 60+ aquatic centres across France and Belgium under public delegation contracts. Sibling Récréa centres in cities like Caen, Lyon and Nantes operate the same multi-zone aquatic + wellness + learn-to-swim model with shared technology platforms (Billetweb, moncentreaquatique.com), making them the most direct comparable set.

Others

• Fitness Park: French low-cost fitness chain with hundreds of clubs nationwide and active cross-promotion partnership with Centre Aquatique du Lac via the L'Heure Tranquille Tours location. Adjacent rather than directly competitive, but a key distribution partner and represents the fitness segment whose customers the centre targets for upgrade.

Regional players

• Center Parcs France: Operates forest resort villages across France with major indoor water park areas (Aqua Mundo), family activities, wellness facilities and subscription-style experiences. Comparable on family aquatic entertainment, wellness, and premium positioning, though anchored to resort stays rather than urban/regional day-use.
• Aquaboulevard Paris: Large urban aquatic leisure complex in Paris offering wave pools, slides, wellness, fitness and family activities. Comparable product mix (aquatic + wellness + fitness + family entertainment) but operates in the Paris market rather than provincial France.

Emerging players

• Archipel Bien-Être: French operator of wellness and aquatic spa facilities focused on balneotherapy, hammams and fitness. Comparable on the wellness/spa revenue stream and adult wellness subscriber base, though with a stronger thermal-spa orientation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/centreaquatiquedulac
• LinkedInlinkedin.com/company/centreaquatiquedulac

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Centre Aquatique du Lac