Casa Hogar Coffee

What Casa Hogar Coffee does

Casa Hogar Coffee is a privately held, family-founded specialty coffee roaster based in Gainesville, Georgia, that operates as a direct-to-consumer e-commerce business. Founded in 2018 by Brian — son-in-law of humanitarian Victor Rodas, who initiated related community work in Honduras in the late 1980s — the company roasts and sells single-origin coffees predominantly sourced from named Honduran farmers (including producers in Marcala, Ocotepeque, Copan, El Paraiso, and Santa Barbara) and one Guatemalan cooperative (Magarciy Co-Op). Its product line spans approximately 11 single-origin SKUs priced $21-$32 per 10oz bag, with documented cup scores between 87.5 and 90, alongside a $20/month rotating-coffee subscription and branded merchandise (t-shirts and stickers).

The company's core technology is centered on specialty coffee roasting and supply-chain traceability rather than software or data platforms: each SKU is documented with detailed origin information including varietal, elevation, processing method, cup score, and producer identity, but no app, API, or digital platform is offered to customers. The website is operated on Wix, and distribution is exclusively through the company's own online storefront with no wholesale, retail, or marketplace channels referenced.

Revenue is generated through three streams: one-time online coffee purchases ($21-$32 per 10oz bag), a monthly subscription ($20 per 12oz bag), and branded merchandise ($2-$30 per item). The company operates a "Business as Missions" model under which a portion of profits is directed to sister non-profit Casa Hogar International, which supports children and young men in Honduras. No institutional investment, private equity, or venture capital funding has been disclosed, and the company operates at a small scale with 11-50 employees and a single US headquarters.

Name

Casa Hogar Coffee

Legal name

Casa Hogar Coffee Company

Website

https://casahogarcoffeecompany.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Casa Hogar Coffee is a family-founded direct-to-consumer specialty coffee roaster in Gainesville, Georgia, sourcing single-origin coffees from Honduran and Guatemalan farmers. It sells through e-commerce with a monthly subscription and channels profits to sister non-profit Casa Hogar International.

Ownership category

akta.pro rank

Headquarters

HQ city

Gainesville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Coffee Product Sales: One-time purchase model for roasted coffee beans sold directly through the e-commerce website. Products include single-origin Honduran coffees and one Guatemalan co-op coffee, with prices ranging from $21-$32 per 10oz bag.
2. Subscription Service: Monthly subscription model offering 12oz bags of rotating Honduran coffee selections at $20/month. Provides recurring revenue through a roaster's choice selection shipped to subscribers.
3. Merchandise Sales: Sale of branded merchandise including t-shirts ($30) and stickers ($2), providing additional revenue streams and brand building.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels2 records

Core offering

Casa Hogar Coffee roasts and sells single-origin specialty coffees sourced directly from farmers in Honduras and Guatemala, packaged in 10oz (284g) bags and sold through its own e-commerce website. The company also operates a monthly rotating-coffee subscription and sells branded merchandise such as t-shirts and stickers, with a portion of profits supporting its sister non-profit, Casa Hogar International.

Product overview

Casa Hogar Coffee is a specialty coffee roaster focused on single-origin Honduran and Guatemalan coffees. Their core product line consists of single-origin specialty coffees sourced directly from farmers, with a subscription service offering rotating monthly selections. The company also sells branded merchandise including t-shirts and stickers. All products are roasted with a mission-focused approach supporting traceability, quality, ethical sourcing, and accessibility, with profits supporting their sister nonprofit organization in Honduras.

Differentiator

Problem solved

Functional benefit

Products and services

• Jose Manuel Pereira Single-origin specialty coffee from Marcala, La Paz, Honduras. Anaerobic Natural process with notes of sweet ripe berries, stone fruits, and chocolate; 10oz bag priced at $23.00.
• Magarciy Co-Op Cooperative-sourced specialty coffee from Santiago Atitlán, Solola, Guatemala, featuring tropical fruit notes; 10oz bag priced at $26.00.
• Orlando Arita Geisha Premium Geisha varietal coffee from Ocotepque, Honduras, with delicate white floral notes and sparkling grape acidity; cup score 90; 10oz bag priced at $32.00.
• Finca Jireh Single-origin coffee from Finca Jireh in Ocotepeque, Honduras. Pacamara and Catuai varietals with red berry and honey sweetness; cup score 87.5; 10oz bag priced at $23.00.
• El Paraiso Naturally processed coffee from El Paraiso, Honduras, with bright peach notes, orange-like acidity, and dulce de panela sweetness; 10oz bag priced at $23.00.
• Santa Barbara Coffee from the Santa Barbara region, Honduras, with notes of red apple, spices, and brown sugar.
• Finca El Laurel #3 Parainema varietal coffee from Danli, El Paraiso, Honduras. Washed process with bright, fruity, clean taste featuring peach, mango, sweet orange, and panela notes; cup score 89.47; 10oz bag priced at $26.00.
• Las Lomas Fermentation 1 Anaerobic Natural processed coffee from Finca Las Lomas with 72-hour prolonged fermentation. Notes of pink berries, citrus acidity, and brûléed sugar sweetness; 10oz bag priced at $21.00.
• Las Lomas Fermentation 2 Anaerobic Natural coffee from Finca Las Lomas with 120-hour controlled fermentation. Syrupy dried fruit, cacao, and toasted spice notes.
• Finca El Durazno 76-hour anaerobic natural processed coffee from Lempira, Honduras, with stone fruit, lemongrass, brown sugar, and subtle chocolate notes.
• Finca La Bendicion Washed Catuai-IHCAFE 90 varietal from La Arena, Copan, Honduras, with jam and stonefruit notes, residual spices, and toffee.
• La Union Selection Subscription Monthly subscription offering a 12oz bag of rotating Honduran coffee at $20/month, featuring a roaster's choice selection that changes each month.
• El Café Hace La Casa Hogar Tee Branded t-shirt available in white/blue or brown/yellow colorways with a ballpoint pen sketch design and the tagline 'El café hace la casa hogar'; priced at $30.00.
• Casa Hogar Logo Sticker Logo sticker featuring the Casa Hogar Coffee brand mark; priced at $2.00.
• I <3 Casa Hogar Coffee Holographic Sticker Holographic sticker with 'I heart Casa Hogar Coffee' design; priced at $2.00.
• Casa Hogar Coffee is a PARTY Sticker Branded sticker with 'Casa Hogar Coffee is a PARTY' message.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Casa Hogar InternationalcoreStrategic or Co-development Partner · 1 January 2021Casa Hogar Coffee is partnered with their sister non-profit organization Casa Hogar International. The company financially supports the non-profit's work in Honduras with a portion of their profits. The founder Brian and his family run missions in Honduras alongside their family there, sharing the same vision as Victor Rodas to transform nations. The non-profit focuses on helping children and young men, originally established in Honduras in the late 80s.
• Kapeh UtzminorOthersKapeh Utz is listed as the importer for the Magarciy Co-Op coffee from Guatemala. This is a sourcing partnership for importing specialty green coffee beans.
• Honduran Farmers (Direct)coreStrategic or Co-development PartnerCasa Hogar Coffee maintains direct relationships with individual Honduran farmers including Edi Molina (Finca La Bendicion), Yoni Pinto (Finca Las Lomas), Oscar Ramirez Chavez (Finca El Laurel #3), Jose Manuel Pereira, and Orlando Arita. These farmers process and sometimes import their own coffee through Casa Hogar Coffee, demonstrating deep farm-to-roaster partnerships.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Counter Culture Coffee: Durham, NC-based specialty coffee roaster selling single-origin coffees with strong direct-trade farmer relationships and a sustainability/transparency narrative — directly comparable to Casa Hogar's mission-driven, single-origin DTC model.
• Onyx Coffee Lab: Arkansas-based specialty roaster recognized for competition-grade coffees and detailed product transparency (varietals, processing, scores) — comparable to Casa Hogar's premium single-origin positioning and cup-score-driven merchandising.
• Verve Coffee Roasters: California-based specialty roaster with DTC e-commerce, single-origin focus, and farmer-direct sourcing — closely comparable to Casa Hogar's direct-trade, premium-pricing DTC playbook.
• Heart Coffee Roasters: Portland-based specialty roaster emphasizing seasonal single-origin lots and direct farmer relationships — comparable in scale and product philosophy to Casa Hogar's small-batch, farmer-named catalog.
• Driftaway Coffee: Subscription-first DTC specialty roaster that ships rotating single-origin coffees to subscribers — directly comparable to Casa Hogar's $20/month La Union subscription model and consumer-facing transparency.
• Ruby Coffee: Wisconsin-based specialty roaster focused on seasonal single-origin coffees with farmer transparency — comparable to Casa Hogar's small-batch, single-origin DTC operation.

Broad incumbents

• Stumptown Coffee Roasters: Portland-origin specialty roaster (now owned by Peet's) with broad DTC, wholesale, and café distribution — a much larger incumbent in the same direct-trade specialty category as Casa Hogar.
• Intelligentsia Coffee: Chicago-origin specialty roaster (now owned by Peet's) known for pioneering direct-trade sourcing — operates at far greater scale than Casa Hogar but competes in the same premium single-origin DTC segment.
• Blue Bottle Coffee: Nestlé-owned specialty coffee brand with national DTC and café footprint — a much larger incumbent in premium single-origin DTC, representing the upper bound of Casa Hogar's competitive set.
• La Colombe Coffee Roasters: Philadelphia-based specialty roaster with DTC subscriptions and broad café/wholesale distribution — operates at significantly larger scale than Casa Hogar but shares the subscription-DTC + single-origin specialty positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/casahogarcoffeeco

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Casa Hogar Coffee