Disc Tree

Name

Disc Tree

Website

https://discs.dk

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Disc Tree is a Danish e-commerce retailer founded in 2021 that sells disc golf discs, bags, and equipment directly to disc golf enthusiasts through its disctree.dk storefront, recently absorbing competitor Discs.dk as of May 2026.

Ownership category

akta.pro rank

Product category

Sporting Goods Retail

NAICS

Hobby, Toy, and Game Retailers (459120)

akta.pro industry

PRIMARYCRAOAJAK

Golf Equipment & Accessories Distribution

Consumer Products & Retail/Wholesale, Distribution & Category Management/Sporting Goods, Outdoor & Recreation Distribution

SECONDARYCRAMAGAC

Golf Bags, Carts & Travel Gear Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Golf Equipment & Apparel Retail

Keywords

• Disc golf equipment
• Sporting goods retail
• Disc golf discs
• Online sporting goods
• Disc sports accessories

Headquarters

HQ city

Hvidovre

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Disc Golf Retail Sales: Disc Tree operates as an online retailer of disc golf equipment and accessories, selling products directly to consumers through its e-commerce platform disctree.dk. Revenue is generated through product sales, including discs and related disc golf merchandise.

Go-to-market motion1 record

Distribution channels1 record

Core offering

Disc Tree operates a direct-to-consumer online store (disctree.dk) that retails disc golf discs, bags, equipment, and related accessories to individual disc golf players and enthusiasts. Following its May 1, 2026 acquisition of Discs.dk, the company absorbed the entire Discs.dk product catalog, inventory, and customer base, and handles gift card exchanges and returns for former Discs.dk customers within the applicable return period.

Differentiator

Problem solved

Functional benefit

Products and services

• Disc golf discs Disc golf discs offered for sale through Disc Tree's online store, marketed to individual disc golf players and hobbyist enthusiasts in Denmark. The selection was expanded with the absorption of Discs.dk's existing inventory effective May 1, 2026.
• Disc golf bags Disc golf bags carried over from the acquired Discs.dk retail catalog and sold through Disc Tree's e-commerce platform to individual disc golf players.
• Disc golf equipment and accessories Supporting disc golf equipment and accessories carried over from the acquired Discs.dk retail catalog and sold through Disc Tree's e-commerce platform to individual disc golf hobbyists.
• Gift card exchange and returns service for former Discs.dk customers Customer service offering that handles outstanding Discs.dk gift card exchanges and product returns within the applicable return period for customers of the predecessor storefront.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Discs.dkcoreOthers · 1 May 2026Discs.dk, a long-established Danish disc golf retailer, is being acquired by Disc Tree effective May 1, 2026. Disc Tree takes over the entire store operations, product inventory, and customer base. Discs.dk customers are redirected to disctree.dk for continued purchases. Disc Tree also handles Discs.dk's outstanding obligations including gift card exchanges and returns.

Direct peers

• Discmania: Finnish disc-golf brand that designs, manufactures, and retails discs and bags direct to consumers across Europe and globally. Closely comparable to Disc Tree in terms of disc-golf specialization, Nordic heritage, and DTC retail motion, though Discmania is also a manufacturer.
• Latitude 64: Swedish disc-golf manufacturer/retailer based in Skellefteå that sells discs, bags, and accessories through its own store. Directly comparable as a Nordic disc-golf specialist with overlapping product range and DTC e-commerce model.
• Innova: Largest disc-golf brand globally, headquartered in the US, operating its own retail storefront and selling discs, bags, and equipment direct to consumers. Comparable as a disc-golf-only specialist retailer/manufacturer, though at significantly larger scale and primarily US-focused.
• Dynamic Discs: US-based disc-golf retailer and Trilogy brand partner (with Latitude 64 and Westside) that runs a large e-commerce store for discs, bags, baskets, and accessories. Comparable as a disc-golf-only DTC retailer with a broad catalog of multi-brand inventory.
• Clash Discs: Swedish disc-golf retailer selling discs, bags, and accessories from multiple brands. Closely comparable to Disc Tree as a small Nordic disc-golf-only DTC specialist operating in an overlapping geographic market.
• Prodigy Disc: Disc-golf brand with its own retail operations selling discs, bags, and accessories direct to consumers. Comparable as a brand-led disc-golf specialist with e-commerce storefront, though primarily serving the US market.

Broad incumbents

• Decathlon: Global sporting goods mass retailer that carries disc-golf discs, bags, and accessories alongside a vast range of other sports categories. Comparable as a competing retail channel for the same disc-golf products, but Disc Tree is far more specialized in this niche.

Regional players

• Intersport: Danish sporting goods retail chain (part of the broader Intersport group) that stocks a limited range of disc-golf equipment. Comparable as a competing retail channel for Danish consumers seeking disc-golf products, though Intersport's disc-golf selection is incidental to its broader sporting goods business.

Market position

Customer concentration

• Facebookfacebook.com/disctreediscs
• LinkedInlinkedin.com/company/disc-tree

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Disc Tree