Cirque Furniture

What Cirque Furniture does

Cirque Furniture is an independent commercial furniture consultancy and dealership headquartered in London, serving enterprise clients across the UK and continental Europe. The company guides clients through the full lifecycle of workplace furniture projects, from consultation and specification, space planning and 3D/VR visualization, through procurement, project management, logistics, installation, and aftercare. It differentiates by maintaining access to more than 400 manufacturers without exclusive agreements, enabling unbiased product recommendations and competitive pricing through aggregated purchasing power.

Revenue is generated primarily through transaction fees on furniture procurement, supplemented by professional-services consultancy fees (open-book or agreed project-fee engagements) and referral/arrangement fees from a finance leasing partnership with Bluestone Leasing Limited. Distribution is exclusively direct B2B via enterprise field sales and Architecture & Design community referrals, with no retail or third-party channels. Target segments include commercial office tenants, the A&D community, flexible workspace providers, and organizations seeking lease-financed furniture solutions.

The company holds B Corp, ISO 9001:2015, ISO 14001, and ISO 45001 certifications, and markets sustainability outcomes (CO2 savings via furniture reuse) alongside multi-site roll-out capability, evidenced by large projects such as a 46,000 sq ft fit-out for MYO and headquarters deliveries for Infosys. A residential sub-brand, Cirque Living, extends the model into personalized residential interiors under shared leadership.

Name

Cirque Furniture

Legal name

Cirque Furniture International Limited

Website

https://cirquefurniture.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Cirque Furniture is an independent London-based commercial furniture consultancy and dealership, serving enterprise clients across the UK and Europe with end-to-end workplace design, procurement, and installation services backed by access to over 400 manufacturers.

Ownership category

akta.pro rank

Product category

Commercial Furniture Consultancy

NAICS

Interior Design Services (54141)

SIC

Wholesale-Furniture & Home Furnishings (5020)

akta.pro primary industry

Furniture (Residential & Commercial) Wholesale Distribution (CRAOAFAA)

Keywords

• Commercial furniture consultancy
• Office furniture dealership
• Workplace design services
• Furniture procurement
• Office fit-out

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Furniture Dealership: Revenue generated through furniture sales to commercial clients, leveraging relationships with over 400 manufacturers to procure and supply workplace furniture with project management, logistics and installation services included.
2. Furniture Consultancy: Consultancy fees charged for unbiased furniture procurement advice. Clients can choose 'open book' path or agreed project fee structure.
3. Finance Leasing: Arranging finance leasing for furniture assets through Bluestone Leasing Limited. Cirque acts as a credit broker, earning referral/arrangement fees for facilitating furniture financing solutions including Finance Leasing, Hire Purchase, and Commercial Loan facilities.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Cirque Furniture is an independent commercial furniture consultancy and dealership providing end-to-end services including design, product specification, procurement, project management, logistics, and installation for commercial office clients and the architecture & design (A&D) community. The company leverages relationships with over 400 manufacturers to deliver unbiased, sustainable workplace furniture solutions across the UK and Europe, with supplementary service modules covering storage & furniture audits, AV integration, warehousing & moves management, ergonomics, and training & aftercare.

Product overview

Cirque Furniture offers a comprehensive suite of furniture consultancy and dealership services for commercial workplaces. Their core offering combines independent furniture consultancy with traditional dealership services, providing end-to-end support from design and specification through to procurement, project management, logistics, installation, and aftercare. The company maintains relationships with over 400 manufacturers, offering ultimate flexibility in product selection. Key service modules include: Consultation & Specification, Storage & Furniture Audits, Design & Space Planning (including VR walkthroughs), AV & Technology Integration, Project Management, Rental & Finance Leasing, Warehousing & Moves Management, Ergonomics & Occupational Health, and Training & After Care. Services can be engaged individually or as a complete package.

Differentiator

Problem solved

Functional benefit

Brands

• Cirque Living: A residential property brand extension of Cirque Furniture, led by Holly Hope as Head of Cirque Living, focused on delivering personalised, high-quality residential interior solutions.

Products and services

• Furniture Dealership Services Traditional furniture procurement service guiding commercial clients through design, product specification, procurement, project management, logistics, and installation. Cirque acts as an independent dealership with access to over 400 manufacturers, enabling unbiased product selection and competitive pricing for enterprise office clients and the A&D community.
• Furniture Consultancy Independent furniture consultancy providing unbiased product selection based on client requirements and company culture. Clients can engage on an 'open book' path or agreed project fee basis for furniture specification and procurement advisory work.
• Consultation & Specification Expert guidance on furniture selection and detailed specification of products tailored to client needs and company culture, delivered as a stand-alone engagement or part of a broader consultancy package.
• Storage & Furniture Audits Detailed assessment of existing furniture and storage requirements during office reconfigurations or moves, informing reuse decisions and accurate space planning.
• Design & Space Planning In-house design services including space planning and 3D modeling, with 360-degree and full virtual reality walkthroughs for design visualization and stakeholder sign-off.
• AV & Technology Integration Liaison with IT and AV specialists to ensure seamless integration of technology with furniture, including bespoke solutions for client technology requirements.
• Project Management Dedicated project manager assigned from order through to handover, handling procurement, delivery, and installation of contract furniture for each client engagement.
• Rental & Finance Leasing Lease finance options for furniture assets, with facilities including Finance Leasing, Hire Purchase, and Commercial Loan options arranged through Bluestone Leasing Limited (FCA-regulated credit broker).
• Warehousing & Moves Management Management of office relocations including crating, dismantling/reassembly, removals, IT equipment relocation, and asset tracking, with access to secure storage locations and 24-hour delivery capability.
• Ergonomics & Occupational Health Ergonomic audits and training sessions, including qualified DSE assessor setup for sit-stand workstations to promote employee wellbeing.
• Training & After Care Staff training on correct use of installed products, refresher courses, and video training modules for company intranets to support post-installation adoption.
• Cirque Living (Residential Interiors Sub-Brand) Residential property brand extension delivering personalised, high-quality residential interior solutions under the Cirque Living brand, led by Holly Hope as Head of Cirque Living.

Quantifiable outcome

• 5 tonnes CO2 saved through furniture repurposing (Fresha project)
• +3 more outcomes

Named customers21 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Loop InteriorscoreStrategic or Co-development PartnerLong-standing collaboration partner on multiple projects including Little Havens Hospice charity renovation and various commercial office fit-outs. Cirque Furniture teamed up with Loop Interiors on DIY SOS style charity projects and ongoing commercial furniture packages.
• Tree NationminorOthersEnvironmental partnership for tree planting initiatives as part of Cirque's sustainability commitment.
• Tree AidminorOthersPartnership for tree planting as part of environmental commitment.
• Bluestone Leasing LimitedcoreChannel Partner/ Reseller/ DistributorFinance leasing partner providing furniture financing solutions including Finance Leasing, Hire Purchase, and Commercial Loan facilities. Bluestone is authorized and regulated by the Financial Conduct Authority (FRN no. 663701) and acts as credit broker facilitating finance arrangements for Cirque clients.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Steelcase: Global office furniture leader with an extensive direct and dealer network across UK and Europe. Steelcase competes for the same enterprise workplace contracts Cirque services, but as a manufacturer with a broader portfolio rather than an independent consultancy.
• MillerKnoll: Global office furniture group formed from Herman Miller, Knoll, and other brands. Targets the same premium enterprise and A&D community clients Cirque serves, but as a multi-brand manufacturer consortium rather than an independent consultancy.
• Haworth: Privately held global office furniture and contract interiors company with significant UK presence. Competes for enterprise workplace projects but as a manufacturer-led incumbent rather than an independent consultancy.
• Kinnarps: Leading Swedish/European contract furniture supplier with strong UK dealer network. Comparable in serving European commercial fit-outs via an integrated design-to-installation model, though as a manufacturer with its own product lines.
• Vitra: Swiss designer furniture company with significant UK and European project presence, including workplace environments. Comparable in targeting design-led commercial projects, but as a designer-manufacturer rather than an independent consultant.
• Senator Group: UK-headquartered contract office furniture manufacturer with strong direct relationships to commercial clients and the A&D community. Competes for the same UK enterprise fit-outs Cirque services, though as a vertically integrated manufacturer rather than an independent consultancy.
• Bisley: UK-based office furniture manufacturer known for storage, desking, and workplace solutions. Comparable in serving UK commercial fit-outs, but as a manufacturer with its own product portfolio rather than a multi-brand consultancy.
• Allermuir: UK designer and manufacturer of premium office furniture serving workplace, hospitality, and education markets. Comparable in targeting premium UK commercial interiors, but as a design-led manufacturer rather than an independent consultancy.
• Boss Design: UK designer and manufacturer of commercial office seating and tables used across enterprise workplaces. Comparable in serving premium UK corporate clients, but as a specialist manufacturer rather than an independent multi-brand consultancy.

Direct peers

• Office Furniture Group: UK-based multi-brand office furniture dealer and consultancy supplying commercial clients across sectors. Closest comparable as another UK independent commercial furniture dealership operating on a similar multi-supplier procurement and project management model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/cirque.collective
• LinkedInlinkedin.com/company/cirque-furniture

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cirque Furniture