Schlossbrauerei Autenried

What Schlossbrauerei Autenried does

Schlossbrauerei Autenried GmbH is a family-owned traditional Bavarian brewery founded in 1650 and headquartered in Ichenhausen-Autenried in the Günzburg district of Bavarian Swabia, Germany. The company produces a diversified beverage portfolio spanning lagers, wheat beers, specialty and strong beers, non-alcoholic beers, beer mixes, soft drinks, and natural mineral water bottled from its own Autenrieder Schlossgartenquelle spring. It serves regional gastronomy (HoReCa), beverage retail (Getränkefachmärkte), and end consumers across the Ulm/Günzburg region and broader Bavaria, and operates an on-site Brauereigasthof restaurant with a 4-star hotel. The brewery is managed by the Feuchtmayr family — Rudolf and Peter Feuchtmayr serve as Geschäftsführer (Managing Directors) — and employs 51-100 staff.

Production is anchored on strict adherence to the Bavarian Reinheitsgebot (Purity Law of 1516) using water from the company's own deep-well spring, hops from Spalt and Hallertau, malt, and a proprietary yeast strain. The portfolio includes core lagers (Urtyp Hell, Urtyp Dunkel), wheat beers (Weizen, Dunkles Weizen, Ernteweizen), premium and seasonal specialties (Zwickel Kellerbier, Festbier, Leonhardi Bock at 7.7% ABV, Narraschlücckle), and a dedicated Schlossbräu premium sub-brand (Original, Bernstein Weisse, Kellerbier, Edelbock, Kupfer) brewed in the historic Kupfersudwerk copper system. Non-alcoholic offerings include alcohol-free beers, Radler variants, ~14 soft-drink SKUs (lemonades, spritzers, juices, A-C-E, Multi-Vitamin), and mineral water in Naturell, Medium, and Classic variants.

Revenue is generated across five streams: bottled and draft beer sales, non-alcoholic beverages, mineral water, Brauereigasthof hospitality, and merchandise/gift items. Go-to-market combines a direct-to-consumer Heimdienst (home delivery) with 4 routes covering Ulm, Günzburg, and surrounding communities, direct supply to gastronomy and event venues, retail distribution through Getränkefachmärkte, and an online presence via biershop-bayern.de. Pricing is unit-based across keg SKUs (15L/20L/30L, e.g., Urtyp Hell 30L at €63.30), bottle cases (e.g., Urtyp Hell 20×0.5L at €19.30, Leonhardi Bock 20×0.5L at €22.50), and event experiences (brewery tour €13.50/person, beer-and-cheese €35.90/person, Bierkrimi €110.00/person). Quality validation includes 5 Gold medals at the 2024 DLG quality testing and 9-time European Beer Star status for the Leichtes Helles SKU.

Name

Schlossbrauerei Autenried

Legal name

Schloßbrauerei Autenried GmbH

Website

https://autenrieder.de

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Schlossbrauerei Autenried GmbH is a family-owned Bavarian brewery founded in 1650, producing lagers, wheat beers, bocks, non-alcoholic beverages, soft drinks, and mineral water from its own spring for regional gastronomy, retail, and end consumers across the Ulm/Günzburg area, plus an on-site Brauereigasthof and hotel.

Ownership category

akta.pro rank

Product category

Brewery

NAICS

Breweries (31212), Breweries (312120), Beverage Manufacturing (3121), Bottled Water Manufacturing (312112), Soft Drink Manufacturing (312111)

SIC

Malt Beverages (2082), Beverages (2080), Bottled & Canned Soft Drinks & Carbonated Waters (2086)

akta.pro primary industry

Low/No-Alcohol Fermented Beverage Production (Hard Kombucha Base, Dealcoholized) (AFAFAHAI)

akta.pro secondary industries

Kombucha & Other Fermented Non-Alcoholic Beverages (AFAFABAK), Kombucha & Fermented Beverage Taprooms (THAFAKAG)

Keywords

• Bavarian craft brewing
• Regional beer production
• Mineral water bottling
• Brewery hospitality services
• Beverage home delivery

Headquarters

HQ city

Ichenhausen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Beer Sales: Sale of bottled and draft beers through home delivery, retail, gastronomy, and direct purchase. Includes premium Schlossbräu line and seasonal special beers.
2. Non-Alcoholic Beverages: Sale of lemonades, fruit spritzers, apple juice, mineral water, and other non-alcoholic drinks in bottles and as part of delivery service.
3. Mineral Water: Sale of natural mineral water from Schlossgartenquelle in various sizes (0.33l, 0.5l) and variants (Naturell, Medium, Classic).
4. Brauereigasthof (Brewery Restaurant): On-site restaurant and 4-star hotel operations with events, brewery tours, beer seminars, and culinary experiences.
5. Merchandise and Gift Items: Sale of glasses, mugs, promotional items, and gift vouchers.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Schlossbrauerei Autenried is a family-owned Bavarian brewery producing a wide range of beer specialties, non-alcoholic beverages and natural mineral water. The portfolio includes classic lagers and wheat beers, seasonal specialties, the premium Schlossbräu line, alcohol-free beers, beer mixes, soft drinks and juice spritzers, plus mineral water bottled from the company's own spring. The brewery also operates an on-site Brauereigasthof with four-star hotel and a regional Heimdienst home delivery service.

Product overview

Schlossbrauerei Autenried is a traditional Bavarian private brewery founded in 1650, producing a portfolio of beer specialties, non-alcoholic refreshments, and mineral water. The beer portfolio includes core lagers (Urtyp Hell, Urtyp Dunkel, Pilsner), wheat beers (Weizen, Weizen alkoholfrei, Dunkles Weizen, Ernteweizen), specialty beers (Zwickel Kellerbier, Festbier, Narraschlückle), strong beers (Leonhardi Bock, Weizen-Bock), and premium Schlossbräu line (Original, Bernstein Weisse, Edelbock, Kupfer, Kellerbier). Non-alcoholic offerings include alcohol-free beers, beer mixes (Radler, Naturradler), and various soft drinks (lemonades, spritzers, juices, A-C-E and Multi-Vitamin drinks). Mineral water comes from the company's own Autenried Castle Garden spring. The brewery also operates a hospitality business with a brewery inn and hotel, offering experiences such as brewery tours, beer seminars, beer-and-cheese evenings, and beer crime mystery dinners. Home delivery service covers the Ulm region.

Differentiator

Problem solved

Functional benefit

Brands

• Schlossbräu: Premium beer brand line including Schlossbräu ORIGINAL, Schlossbräu BERNSTEIN WEISSE, Schlossbräu KELLERBIER, Schlossbräu EDELBOCK, and Schlossbräu KUPFER specialty beers brewed with historical copper brewing equipment.

Products and services

• Bavarian beer specialties portfolio
• Schlossbräu premium beer line
• Non-alcoholic beers and beer mixes
• Soft drinks and juice spritzers
• Mineralwasser Schlossgartenquelle
• Heimdienst home delivery service
• Brauereigasthof with four-star hotel

Quantifiable outcome

• 5 Gold medals at DLG 2024 for all submitted beers
• +1 more outcomes

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Schneider Weisse (G. Schneider & Sohn): Family-owned Bavarian brewery specializing in wheat beer (Weissbier) with a strong traditional/heritage narrative. Directly comparable to Autenrieder on family ownership, Bavarian wheat beer portfolio, traditional brewing techniques, and regional HoReCa distribution.
• Augustiner-Bräu München: Traditional Munich brewery renowned for Reinheitsgebot-compliant Bavarian lagers and Helles, with strong regional gastronomy presence and an on-site beer hall. Closely comparable to Autenrieder in traditional Bavarian product mix, quality-first positioning, and HoReCa-led distribution.
• Brauerei Maisel (Maisel & Friends): Family-owned Bavarian (Bayreuth) brewery with a traditional craft beer portfolio plus a modern craft brand (Maisel & Friends) and on-site brewery experience center. Comparable to Autenrieder in family ownership, regional Bavarian footprint, traditional+craft dual portfolio, and experiential tourism investments.
• König Ludwig Schlossbrauerei Kaltenberg: Bavarian castle brewery (Schlossbrauerei) producing traditional Bavarian specialty beers under a heritage brand. Highly comparable to Autenrieder in terms of castle/heritage positioning, traditional Bavarian product portfolio, on-site hospitality, and family-ownership-led regional footprint.
• Lammsbräu (Neumarkter Lammsbräu): Family-owned Bavarian organic brewery with own mineral water source and broad beverage portfolio including soft drinks. Highly comparable to Autenrieder on family ownership, integrated mineral water/beverage operations, regional Bavarian distribution, and traditional brewing heritage.
• Weihenstephan (Bayerische Staatsbrauerei Weihenstephan): Often cited as the world's oldest continuously operating brewery (founded 1040), producing traditional Bavarian lagers and wheat beers under a heritage brand. Comparable to Autenrieder on heritage positioning, traditional Bavarian product portfolio, and Reinheitsgebot-driven quality story.
• Hofbräuhaus München: Iconic Bavarian state-owned brewery with on-site restaurant operations and global brand recognition for traditional Bavarian beer. Comparable to Autenrieder in combining traditional brewing with a flagship Brauereigasthof/hospitality business and broad premium lager portfolio.

Broad incumbents

• Krombacher Brauerei: One of Germany's largest family-owned breweries producing Pils, Helles, and mixed beverages with national distribution. Comparable on family-ownership structure and broad Bavarian/German beer portfolio, but at significantly larger scale and broader geographic reach than Autenrieder.
• Paulaner Brauerei Gruppe: Major Munich-headquartered brewery group producing traditional Bavarian beers (Helles, Pils, Weissbier) and operating on-site beer halls. Comparable on traditional Bavarian product mix and HoReCa-led model, but operates at group/scale that dwarfs Autenrieder's regional footprint.
• Erdinger Weissbräu: Germany's largest wheat beer (Weissbier) brewery with national/international distribution and broad Bavarian beer portfolio. Comparable to Autenrieder on Bavarian wheat beer specialization, but operates at materially larger scale with broader geographic reach and stronger marketing budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/schlossbrauerei.autenried
• Instagraminstagram.com/schlossbrauerei_autenried/?hl=de
• LinkedInlinkedin.com/company/schlossbrauerei-autenried-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Schlossbrauerei Autenried