BuildStrong

What BuildStrong does

BuildStrong is a Los Angeles-based, privately held music industry services company founded in 2005. The firm offers project management and consulting services to music artists, including artist development and management, album release planning and rollout, and advertising strategy and execution, delivered through either one-time consultations or monthly retainers. Its permanent artist roster currently consists of Chong the Nomad and Laureli, both listed as ongoing clients on the company's services page. CEO Austin Santiago is the named executive and public-facing representative of the business.

Beyond consulting, BuildStrong curates and operates four branded live-music event series: Club Blush (euphoric/ethereal dance, Seattle/Los Angeles/Portland), Feel Good Inc. (disco, funk, soul, and house, Los Angeles), DANG! (soulful electronic and funky R&B, across Los Angeles, San Francisco, San Diego, New York, and Bellingham), and Sorry for Party Rocking (Seattle, Los Angeles, and Arizona). The company runs these in partnership with independent venues such as Neumos, The Virgil, Teragram, DNA Lounge, and Bowery Ballroom, and markets them primarily through Instagram and Twitter handles under the @BuildStrong brand, with business inquiries directed via email.

BuildStrong is structured as a small founder-led operation (1–10 employees) with no disclosed external funding, no subsidiaries, no patents or certifications, and no public revenue figures. Its revenue mechanics combine fee-for-service professional engagements with event-based ticketed and RSVP-driven programming. Geographic reach spans the Pacific Northwest, Los Angeles, the Bay Area, the Southwest (Arizona), and the Northeast (New York), though the company does not claim a global footprint. Core technology is not disclosed and there is no software product, mobile app, or public API.

Name

BuildStrong

Legal name

BuildStrong

Website

https://buildstrong.co

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

BuildStrong is a Los Angeles-based music industry services company founded in 2005 that provides artist management, album release consulting, and ad strategy to musicians, and curates four branded dance music event series across multiple US cities.

Ownership category

akta.pro rank

Product category

Music Industry Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Musical Groups and Artists (71113)

akta.pro primary industry

Music Festival Organizers & Promoters (MPAGAAAB)

akta.pro secondary industry

Music Producers & Production Teams (MPAIAHAB)

Keywords

• Music industry consulting
• Artist management services
• Album release planning
• Concert event curation
• Live music promotion

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Consulting & Professional Services: Project management and consulting services for artists and music industry clients, including artist development, album release planning, and ad strategy. Offered as either one-time consultations or monthly retainer arrangements.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

BuildStrong provides music industry project management and consulting services to independent artists and music industry clients, including artist development and management, album release planning and rollout, and advertising strategy and execution. In parallel, the company curates and produces four branded dance music event series (Club Blush, Feel Good Inc., DANG!, Sorry for Party Rocking) across multiple U.S. cities, leveraging these events to support its roster artists and venue partnerships.

Product overview

BuildStrong is a music industry company curating concerts and music culture since 2005, operating as a service-based business rather than a software product company. The company offers project management and consulting services for music industry projects, including artist development and management (currently representing Chong the Nomad and Laureli), album release planning, and advertising strategy. The company also produces multiple branded event series: Club Blush (euphoric dance parties in Seattle, LA, Portland), Feel Good Inc. (disco/funk/soul/house events in LA), DANG! (soulful electronic/R&B events across multiple US cities), and Sorry for Party Rocking (dance parties in Seattle, LA, and Arizona).

Differentiator

Problem solved

Functional benefit

Brands

• Club Blush: Concert/party event series curated by BuildStrong, held in Seattle and Los Angeles.
• Feel Good Inc.
• DANG!
• Sorry for Party Rocking

Products and services

• Project Management and Consulting Services Music industry consulting and project management services including artist development, album release planning and rollout, and advertising strategy and execution, delivered to independent artists and music industry clients either as one-time consultations or monthly retainers.
• Artist Roster Management Representation and management of musical artists on a permanent roster basis, with Chong the Nomad and Laureli disclosed as permanent roster clients receiving ongoing artist development and management services.
• Club Blush Curated euphoric and ethereal dance music party series held in Seattle, Los Angeles, and Portland venues, promoted via Instagram and ticketing platforms.
• Feel Good Inc. Dance party event series featuring disco, funk, soul, and house music programming at The Virgil bar in Los Angeles.
• DANG! Soulful, funky, electronic, and R&B dance music event series held across multiple U.S. cities including Los Angeles, San Francisco, San Diego, New York City, and Bellingham.
• Sorry for Party Rocking Dance party event series hosted at venues in Seattle, Los Angeles, and Arizona.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Goldenvoice: Promoter behind Coachella and a major California concert schedule. Comparable because it operates in the same live music event curation space BuildStrong plays in, but at vastly larger scale and as a broad incumbent across many genres.
• Insomniac Events: Large dance/electronic music promoter (EDC, Beyond Wonderland). Directly comparable on event-format and electronic-music audience, and operates in the same West Coast markets as BuildStrong's DANG! and Club Blush series.
• Boiler Room: Global music platform combining live-streamed DJ sets, branded events, and editorial. Comparable on the event curation + artist exposure mechanism BuildStrong uses, but operates as a broader incumbent with media reach.
• Live Nation Entertainment: Largest global concert promoter and venue operator. Comparable as the dominant promoter counterpart to BuildStrong's event series, but operates at massive scale with owned venues — a structural difference BuildStrong cannot match.
• AEG Presents: Major concert promoter and venue operator (parent of Goldenvoice). Comparable on the live music promotion business model BuildStrong pursues, but as a broad incumbent with nationwide reach and owned venue infrastructure.

Direct peers

• HARD Events (now Group Therapy): Dance/electronic event promoter focused on funky, house, and bass events across the US. Closely comparable to BuildStrong's DANG! and Feel Good Inc. formats — both curate multi-city dance parties with similar genre identity and ticketed entry.
• Resident Advisor: Electronic music events listing, ticketing, and editorial platform. Comparable because both curate and promote underground/club electronic music events; BuildStrong's parties share RA's audience and genre focus.
• Secret Sounds: Independent music promoter and producer of boutique festivals and events (e.g., Secret Solstice). Comparable because it operates as a mid-scale, founder-led promoter building event IP across markets, similar in spirit to BuildStrong.

Others

• Mixmag: Electronic music media brand covering events, DJs, and culture. Comparable because it sits in the same electronic/dance music ecosystem BuildStrong targets — though as an editorial outlet rather than a promoter.
• The FADER: Music culture media brand covering emerging artists and event coverage. Comparable as a culture-amplification partner in the same independent music ecosystem BuildStrong's roster and events inhabit, but not a direct promoter.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/buildstrong
• LinkedInlinkedin.com/company/buildstrong

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BuildStrong