A Place for Mom

What A Place for Mom does

A Place for Mom, Inc. is a privately held senior care marketplace founded in 2000 and headquartered at 530 Fifth Avenue, New York. The company operates a national referral platform that connects families seeking senior care with a network of 11,000+ senior living communities and 5,000+ home care agencies across the United States. Its product surface includes a search-and-compare website covering seven care categories (assisted living, memory care, independent living, nursing homes, home care, care homes, and senior apartments), a care assessment quiz, a senior living cost calculator, a 450,000+ review database, and the annual Best of Senior Living Awards program. Distribution is built on SEO-optimized city landing pages for 15+ major US metros, an extensive content library of care and cost guides, and a team of 400+ expert advisors who provide phone and online consultation to families at no charge.

The platform runs on a B2C2B model: families receive advisory services free of charge, while the company earns transaction-based referral fees from participating senior living communities and home care providers when a referral converts. The service is monetized exclusively on the supply side through these referral relationships; no fees are collected from end-user families. Geographic coverage is nationwide, with no disclosed international operations. The technology stack is not publicly detailed; no APIs, SDKs, MCP servers, AI/ML product capabilities, patents, or proprietary model disclosures are present in the source data. The company maintains a verified review platform (450K+ consumer reviews) and an awards program that functions both as a marketing channel and a community-participation incentive.

Ownership is private with no disclosed parent company, institutional investor, or funding rounds in the source material; legal entity is A Place for Mom, Inc. Operating geographies are exclusively United States. Distribution combines self-serve website search, inside-sales advisor outreach, and channel/reseller relationships with senior living operators. Customer concentration is structurally low given the 11,000+ community and 5,000+ agency network, with no anchor enterprise accounts disclosed. No active mergers, acquisitions, restructuring events, or regulatory actions are present in the available data.

Name

A Place for Mom

Legal name

A Place for Mom, Inc.

Website

https://assistedliving.com

Company type

Private

Founded year

2000

Operating status

Operating

Short description

A Place for Mom operates a national referral platform connecting families with senior living communities and home care providers across the United States, earning transaction fees from a network of 11,000+ communities and 5,000+ agencies while serving families free of charge.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Referral fees from senior living communities: A Place for Mom earns revenue by receiving payment from their participating senior living communities and home care providers when families are referred to them. The service is free for families.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

A Place for Mom operates a referral and advisory platform that connects families of aging adults with senior living communities and home care providers. The service is delivered free of charge to families through 400+ expert advisors who provide personalized guidance, supported by a searchable web directory of 11,000+ senior living communities and 5,000+ home care agencies across the United States. Revenue is generated through referral fees paid by participating care providers.

Product overview

A Place for Mom is a senior living referral and directory platform that connects families with senior living communities and home care providers. The platform operates a network of over 11,000 senior living communities and 5,000+ home care agencies. The core offerings include a search and browse platform for various care types (assisted living, memory care, independent living, nursing homes, care homes, senior apartments), a care assessment quiz tool, a cost calculator, advisor matching services, and a reviews and ratings system. The company is compensated by participating communities, allowing the service to be offered at no charge to families.

Differentiator

Problem solved

Functional benefit

Products and services

• Senior Living Search Platform A web-based platform that allows families to search, browse, and compare senior living communities across multiple care types including assisted living, memory care, independent living, nursing homes, and care homes.
• Home Care Services Directory A searchable directory connecting families with home care agencies that provide companionship and non-medical care for seniors living at home.
• Senior Living Advisor Services A network of over 400 expert advisors who provide personalized recommendations and guidance to families seeking senior living options, offered at no charge to families.
• Care Home Services A service connecting families with residential care homes — shared neighborhood homes for seniors who need a live-in caregiver to assist with activities of daily living.

Quantifiable outcome

• 2.3M+ families helped find senior living
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Caring.com: Caring.com is a senior care referral platform that connects families with assisted living, memory care, and home care providers via a directory and advisor service. It is the closest direct competitor to A Place for Mom, operating the same B2C matching-and-referral model with provider-paid economics.
• SeniorAdvice.com: SeniorAdvice.com is a senior living and care referral site providing a searchable directory, cost data, and matching assistance to families. It competes head-to-head with A Place for Mom's platform across assisted living, memory care, and home care categories.
• SeniorLiving.org: SeniorLiving.org is an online resource and directory that helps families compare senior living options, costs, and care types. It overlaps directly with A Place for Mom's content-and-referral playbook for assisted living and memory care decisions.
• Seniorly: Seniorly is a senior living marketplace that matches families with communities based on care needs, budget, and geography. It is a digitally native direct peer to A Place for Mom in the senior living referral category.
• CarePatrol: CarePatrol is a senior care placement service that assigns local advisors to help families evaluate assisted living, memory care, and in-home care options. It mirrors A Place for Mom's human-advisor-led matching model for the same senior care customer segment.
• ElderCare.com: ElderCare.com is a senior care directory and referral resource covering in-home care, assisted living, and other elder services. It competes with A Place for Mom for the same family decision-maker audience searching for elder care options.

Broad incumbents

• Care.com: Care.com is a large, publicly listed home care marketplace spanning childcare, senior care, pet care, and housekeeping. Its senior care vertical overlaps with A Place for Mom's home care directory and offers a broader incumbent alternative for families seeking in-home senior support.
• Healthgrades: Healthgrades is a leading healthcare provider directory connecting consumers with doctors, hospitals, and care facilities. It is a broader incumbent in the consumer healthcare decisioning space, with some overlap in senior care and post-acute provider discovery adjacent to A Place for Mom's offering.
• WellSky: WellSky is a healthcare technology platform serving senior living, home health, hospice, and post-acute providers. It competes indirectly with A Place for Mom by powering provider-side technology and referral workflows that influence how communities attract residents.
• Yelp: Yelp is a general-purpose local business directory and reviews platform that surfaces senior living and home care providers alongside other local services. It represents a broad incumbent alternative for consumer-led discovery that competes for attention at the top of A Place for Mom's funnel.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about A Place for Mom