Marte
Marte is an Italian services company that takes over and runs critical business functions for enterprise and mid-market clients using a hybrid AI plus human operator system, organized into three service pillars: Run the Business, Business Transformation, and Compliance & Tech Governance.
- Company typePrivate
- Founded-
- HeadquartersMilan, Italy
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Marte does
Marte is an Italian private services company that takes over and operates critical business functions for enterprise and mid-market clients, rather than selling hours, tools, or consulting deliverables. Headquartered in Milan (Corso Italia 22, Marte&Co Srl, P.IVA IT14150410968), the company positions itself as an accountable operator that owns the outcome of a function across sales & CRM, marketing & growth, revenue operations, billing, support, data analytics, compliance, and broader business transformation.
The company's core technology is a hybrid AI + human operator system executed through a four-stage Map-Build-Run-Evolve methodology, in which AI agents handle high-volume repetitive tasks while human operators retain judgment and accountability for outcomes. Marte organizes its offering into three service pillars — Run the Business (operational engine), Business Transformation (AI readiness assessment, AI-native transformation, agent development, custom software), and Compliance & Tech Governance (AI compliance & risk, tech governance, data infrastructure). No public API, SDK, or self-serve product exists; delivery is exclusively through direct enterprise sales.
Revenue mechanics are managed-services and professional-services based, with multi-year engagements priced per function scope rather than hours, and pipeline driven by direct inquiries, referrals, and editorial case studies. Named enterprise clients span luxury (Versace, Luxottica), automotive (Ferrari, Mercedes-Benz, Pirelli), professional services (Bain & Company, Accenture), media (Condé Nast), hospitality (Booking.com), food delivery (Deliveroo, Treatwell), technology (Alibaba), and Italian football (AC Milan, US Lecce, Pisa Sporting Club, Venezia FC, Parma Calcio). The company is led by co-founder and CEO Federico Dolci; no revenue, funding, or financial figures are publicly disclosed.
Marte firmographics
Firmographics- Name
- Marte
- Legal name
- Marte&Co Srl
- Website
- https://martegroup.it
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Marte is an Italian services company that takes over and runs critical business functions for enterprise and mid-market clients using a hybrid AI plus human operator system, organized into three service pillars: Run the Business, Business Transformation, and Compliance & Tech Governance.
- Ownership category
- akta.pro rank
Marte industry classification
Industry- NAICS
- Computer Systems Design and Related Services (5415), Custom Computer Programming Services (541511)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Marketing Technology, AdTech & MarTech Services (BPAFAAAN)
- akta.pro secondary industries
- Enterprise Application License Advisory, Vendor Management & Optimization (BPAEAGAO), Enterprise AI Governance, Risk & Compliance Platforms (Model Risk, Audit, Policies) (HDAEANAE)
Keywords
Where Marte is headquartered
LocationHeadquarters
- HQ city
- Milan
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Marte business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Managed Services / Function Ownership: Marte takes over an entire operational function (e.g., operations, support, billing, reporting, revenue operations, business transformation, compliance) and is paid to own and run that function's outcomes. Rather than billing by hours or delivering a tool, Marte is accountable for the function's performance and improvement over time. This is a managed-services and outcomes-based model, with revenue driven by the scope and criticality of functions taken on, typically under multi-year engagements.
- AI-Native Transformation & Consulting: Marte runs transformation programs (AI readiness assessment, AI-native transformation, business transformation, custom software development) as part of its solutions portfolio. These appear to be delivered as part of the managed-services engagement or as discrete project-based work, with Marte staying and being accountable rather than delivering consulting and leaving.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Function ownership model — scope varies by engagement |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Marte product offering
Product offeringCore offering
Marte is a managed-services firm that takes over and runs critical business functions for enterprise and mid-market clients, combining AI agents for volume with human operators for judgment and accountability. Its offering is organized across three service pillars — Run the Business (sales & CRM, marketing & growth, revenue operations, business & process operations, data analytics/reporting), Business Transformation (AI readiness, AI-native transformation, business transformation, agent development, custom software/workflow tooling), and Compliance & Tech Governance (AI compliance & risk, tech governance, data infrastructure) — delivered through a proprietary Map-Build-Run-Evolve methodology under multi-year outcomes-based contracts.
Product overview
Marte is a services company that takes over and runs critical business functions for clients, positioning itself as 'making services the new software.' The offering is organized as three service pillars: (1) Run the Business - the operational engine covering sales & CRM, marketing & growth, revenue operations, business & process operations, and data analytics/reporting; (2) Business Transformation - the differentiator covering AI readiness assessment, AI-native transformation, business transformation, agent development, and custom software/workflow tooling; and (3) Compliance & Tech Governance - the foundation covering AI compliance & risk, tech governance, and data infrastructure/second-brain. All services are delivered through a hybrid AI + human operator model using the Map-Build-Run-Evolve methodology, where AI agents handle volume and operators hold judgment and accountability.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Valt website achieved ~9.7K active users and 9.7K new users in year one post-launch, with an engagement rate of 77%, up 21% from the prior period
- +3 more outcomes
Companies that use Marte
Customer profileNamed customers17 records
Segments3 records
Ideal customer profiles3 records
Marte technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature3 records
Marte partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Marte competitors and assessment
Company assessmentDirect peers
- Two Circles: Sports business agency that helps sports organisations grow revenue through fan data, sponsorship, and commercial strategy — directly comparable to Marte's sports vertical work on commercial strategy, fan data, and off-pitch business transformation.
- AKQA: Design and innovation studio blending brand experience, digital products, and AI-driven service design for global brands — comparable to Marte's hybrid AI + operator approach to brand, marketing, and product work.
- Landor & Fitch: Global brand transformation and design consultancy operating across luxury, automotive, and sports — comparable to Marte's luxury/automotive branding work for Ferrari, Versace, Luxottica, and Pirelli.
- Interbrand: Global brand consultancy that designs brand identities, brand strategy, and customer experience for major corporates — closely comparable to Marte's brand identity and football/sports rebranding engagements (e.g., Pisa SC, US Lecce).
Broad incumbents
- Accenture Song: Accenture's creative, brand, and marketing technology arm delivers end-to-end customer experience, brand transformation, and AI-enabled operations for global enterprises — overlapping directly with Marte's brand, MarTech, and managed-service offerings, but at vastly greater scale.
- Deloitte Digital: The digital arm of Deloitte delivers customer strategy, creative, martech, and AI-enabled business transformation to large enterprises — a broad incumbent competing for the same outcome-based digital transformation mandates Marte targets.
- Publicis Sapient: Global digital business transformation firm combining strategy, consulting, design, and engineering to run end-to-end customer and operational transformations for enterprises — comparable to Marte's outcome-owned, hybrid AI + human delivery model.
- BCG X: BCG's tech build and design unit focuses on AI, software engineering, and digital ventures for enterprises — comparable to Marte's AI-native transformation, agent development, and custom software offerings, though at much larger scale.
Regional players
- H-FARM: Italian innovation platform combining venture incubation, education, and corporate transformation services — comparable to Marte's AI transformation and business transformation work, but operating primarily within the Italian ecosystem.
- Different: Milan-based creative agency with strong brand and content capabilities for Italian and international clients — a regional peer that overlaps with Marte's Italian branding and digital storytelling work.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Marte social profiles
Digital presenceMarte financial estimates
Financial estimateRevenue estimate
Valuation estimate
Marte leadership team
Management profileNumber of profiles
Marte funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Marte M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Marte
What does Marte do?
Marte is a managed-services firm that takes over and runs critical business functions for enterprise and mid-market clients, combining AI agents for volume with human operators for judgment and accountability. Its offering is organized across three service pillars — Run the Business (sales & CRM, marketing & growth, revenue operations, business & process operations, data analytics/reporting), Business Transformation (AI readiness, AI-native transformation, business transformation, agent development, custom software/workflow tooling), and Compliance & Tech Governance (AI compliance & risk, tech governance, data infrastructure) — delivered through a proprietary Map-Build-Run-Evolve methodology under multi-year outcomes-based contracts.
Is Marte a public or private company?
Marte is a private company. It is currently operating.
When was Marte founded?
Marte was founded in -1. It employs 11 to 50 people.
Where is Marte based?
Marte is headquartered in Milan, Italy, in the Europe region.
How does Marte make money?
Two revenue lines are on record. Managed Services / Function Ownership is the primary driver. The others are AI-Native Transformation & Consulting.
Who are Marte's main competitors?
Direct peers on record are Two Circles, AKQA, Landor & Fitch and Interbrand. Broad incumbents are Accenture Song, Deloitte Digital, Publicis Sapient and BCG X. Regional players are H-FARM and Different.
Does Marte have an API?
No public API is recorded for Marte.
What industry is Marte in?
Its primary akta.pro industry code is BPAFAAAN, Marketing Technology, AdTech & MarTech Services, with a secondary code of BPAEAGAO, Enterprise Application License Advisory, Vendor Management & Optimization. Its NAICS code is 5415 and its SIC code is 7370.