Alpakkavandring

What Alpakkavandring does

Alpakkavandring, operated by the Norwegian private limited company Smedsrud Alpakkagård AS (Org.nr NO924570598MVA), is an experiential tourism business built around guided alpaca interactions at three farm locations near Oslo: Sørum (the original site at Bingenveien 35, 40-45 minutes from the capital), Hurdal, and Gjerdrum. The company was established in 2017 after founder Bjørn Brændshøi, who has kept alpacas since 2008 and built one of Norway's largest herds (Alpakkahagen), encountered alpaca walking abroad and launched Norway's first such offering. Core products are the 2-hour Alpaca Walk (from 195 NOK per person), the 1-hour Alpaca Walk MINI for toddlers and strollers (from 149 NOK), and a private Overnight Forest Camp (from 790 NOK per person). The business differentiates through welfare-first protocols—no alpaca walks more than once per day, small groups, real farmers on every walk—and reports 18 years without an allergic reaction during therapy visits.

The revenue model is diversified across direct-to-consumer experience bookings, mobile professional services, e-commerce, and education. Therapy visits and corporate/popup assignments are priced at 7,990 NOK ex-VAT per assignment, billed to municipalities and businesses via EHF invoices. An integrated Shopify-based farm shop sells Norwegian alpaca fiber products (yarn at 249 NOK, premium socks up to 439 NOK, plush toys, blankets at 2,990 NOK) through both DTC and a B2B wholesale ("Proff-butikk") channel serving other Norwegian alpaca farms. Distribution is digital-first via a bilingual Norwegian/English website integrated with Enkelbooking.no, supported by SEO targeting tourist keywords, Instagram and Facebook, gift cards via gifty.no, and a full-day alpaca keeping course (Alpakkadrømmen, 1,990 NOK).

The customer base spans families with children, couples, tourists visiting Oslo, corporate clients, and healthcare institutions (nursing homes, rehabilitation centers, schools, day centers). The company operates with a small team of 1-10 employees, no disclosed external funding, and serves approximately 15,000 guests annually with a 4.9/5 Google rating across 285 reviews. Notable enterprise exposure is limited to one disclosed film/TV production engagement (NRK), and press coverage includes a VG newspaper feature on alpacas as therapy animals at care homes.

Name

Alpakkavandring

Legal name

Smedsrud Alpakkagård AS

Website

https://alpakkavandring.no

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Alpakkavandring is a Norwegian experiential tourism business operating three alpaca farm locations near Oslo, offering guided alpaca walks, overnight forest camps, mobile therapy visits to healthcare institutions, corporate events, and an online farm shop selling Norwegian alpaca fiber products.

Ownership category

akta.pro rank

Product category

Agritourism and Animal Experience Services

NAICS

RV (Recreational Vehicle) Parks and Recreational Camps (7212), Support Activities for Animal Production (115210)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Camelid Farming (Alpaca & Llama) (AFAEAIAC)

akta.pro secondary industry

Farmstay Rooms (Working Farms/Ranches) (THAMABAG)

Keywords

• Alpaca walking experiences
• Agritourism services
• Animal therapy visits
• Corporate team building
• Alpaca fiber products

Headquarters

HQ city

Sørum

HQ country

Norway

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Experience Bookings: Online booking of alpaca walk experiences. Core products: Alpaca Walk (2 hours, 195 NOK), Alpaca Walk MINI (1 hour, 149 NOK), Overnight Forest Camp (790 NOK). Free cancellation up to 48 hours before.
2. Farm Shop (E-commerce): Online shop selling alpaca fiber products: yarn (249 NOK), socks (329-439 NOK), plush toys (199-399 NOK), blankets (2,990 NOK), accessories. Also B2B wholesale for alpaca farms.
3. Corporate & Event Services: Custom-priced assignments for corporate team building, hotels, events, film/TV production, weddings. Pricing per assignment based on time and scope. EHF invoice available.
4. Therapy Visits: Mobile alpaca therapy visits to healthcare institutions. Billed to municipalities and public sector (EHF). 7,990 NOK ex. VAT for Oslo area visits, includes 4-8 alpacas with transport and experienced handler.
5. Gift Cards: Digital gift cards valid for 12 months. Recipients choose their own experience. Sold through gifty.no integration.
6. Education & Courses: Full-day courses on alpaca keeping for aspiring owners and current breeders. 1,990 NOK per person (2,990 NOK for couples). Includes lunch and course materials.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Alpakkavandring operates guided alpaca walking experiences from three farms near Oslo (Sørum, Hurdal, Gjerdrum), including a 2-hour standard walk, a shorter MINI version for families, and an overnight forest camp. The business also provides mobile therapy visits to healthcare institutions, corporate team-building services, popup alpaca experiences for private events, and runs an online shop selling Norwegian alpaca fiber products (yarn, socks, plush toys, blankets).

Product overview

Alpakkavandring is an alpaca farm experience business operating three locations (Sørum, Hurdal, Gjerdrum) near Oslo, Norway. The core offering consists of guided alpaca walking experiences: the standard Alpaca Walk (2-hour forest walk with own alpaca), Alpaca Walk MINI (shorter version for toddlers/strollers), and Alpaca Overnight Camp in the Forest (private overnight stay). These are complemented by therapy visits to healthcare institutions, corporate teambuilding services, and mobile Popup-Alpakkavandring for private events. The business also operates an online farm shop selling alpaca fiber products (yarn, socks, blankets, plush toys) and offers educational courses on alpaca keeping. A gift card system enables gifting of experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Alpaca Walk A 2-hour guided alpaca walk in Norwegian nature where each guest leads their own alpaca. Suitable for families, couples, and friends. Offered at Sørum and Hurdal locations near Oslo.
• Alpaca Walk MINI A shorter, approximately 1-hour alpaca experience designed for toddlers (0–3 years), strollers, and wheelchairs. Takes place in a fenced farmyard in Gjerdrum with fire pit and grilling area.
• Alpaca Overnight Camp in the Forest
• Alpakkaterapi (Therapy Visits) Mobile therapy visits with alpacas to healthcare institutions including nursing homes, care homes, rehabilitation centers, day centers, schools, and kindergartens. Alpacas visit indoor spaces, sensory gardens, and patient rooms.
• Corporate & Teambuilding Custom corporate team-building and professional event services including alpaca experiences for businesses, hotels, event agencies, film/TV productions, photo shoots, fairs, and organizations. EHF invoice available.
• Popup-Alpakkavandring Mobile alpaca experience brought to private events including weddings, birthdays, hen parties, summer parties, confirmations, and photo shoots. Alpacas can be decorated and transported to event locations.
• Alpakkadrømmen Course Full-day course on alpaca keeping for those considering owning alpacas or wanting to learn more. Covers species history, fiber/textile production, animal care, health, breeding, and economics. Held at Sørum farm.
• Farm Shop (Online Store) Online shop selling alpaca fiber products including 100% Norwegian alpaca yarn, plush alpaca toys, alpaca socks, blankets, keychains, pens, hats, and professional alpaca equipment. Includes B2B wholesale section for other alpaca farms.
• Gift Cards Digital gift cards for alpaca experiences available in specific amounts or for specific experiences (Alpaca Walk, Alpaca Walk MINI). Valid for 12 months and can be used for any experience.

Quantifiable outcome

• 15,000+ guests welcomed annually
• +3 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Charnwood Forest Alpacas: UK-based alpaca trekking and experience farm offering guided walks, group visits, and therapy-style interactions. Directly comparable business model: herd ownership, paid guided walks, on-farm experience bookings, and therapy-adjacent visits.
• Barnacre Alpacas: UK alpaca farm offering walking experiences, bed-and-breakfast farmstays, and fiber products. Mirrors Alpakkavandring's combination of walks, on-site lodging, and farm shop with comparable pricing per visitor.
• Triley Fields Alpacas: UK alpaca trekking operator offering guided walks, encounters, and events for families, couples, and small groups. Direct one-to-one comparator in target customer, animal-led experience format, and tiered walk products.
• Cotswold Alpacas: UK alpaca farm running alpaca walks, husbandry courses, and therapy visits. Comparable because it combines the same experience, education, and animal-assisted therapy offerings under one herd.
• Maybelle Farm: US alpaca farm offering guided walks, farm visits, and fiber products. Closest US analog combining alpaca walking experiences, retail fiber sales, and educational events with similar pricing structure.

Broad incumbents

• Hurtigruten Group: Large Norwegian coastal and expedition cruise operator. Broader Norwegian experience-tourism incumbent that competes for the same inbound tourist wallet share around Oslo and Northern Norway, but operates at much larger scale and does not focus on animal experiences.
• Fjord Tours Norway: Major Norwegian tour operator selling fjord and nature day trips from Oslo and Bergen. Comparable as a Norwegian nature-experience distribution channel that overlaps with Alpakkavandring's "things to do in Oslo nature" SEO positioning and tourist customer base.
• 62°NORD: Norwegian high-end experience tour operator focused on fjords, wildlife, and adventure. Comparable because it targets the same premium inbound tourist segment around Bergen/Oslo with differentiated nature experiences rather than mass tourism.

Emerging players

• Sorrisniva: Norwegian operator of the Sorrisniva Igloo Hotel and Northern Norway experiences. Comparable as a niche Nordic experiential operator offering unique overnight stays and nature-led activities, but in a different geography and theme (winter/ice rather than alpacas).

Others

• Visit Norway (Innovation Norway): National tourism body that markets Norway internationally and lists animal experiences, including alpaca farms. Adjacent ecosystem participant rather than competitor, but its distribution channels materially drive demand for Alpakkavandring's English-language tourist pages.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/alpakkavandring
• Instagraminstagram.com/alpakkavandring
• Xx.com/alpakkavandring

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alpakkavandring