cs.inc.

What cs.inc. does

CS Inc. (株式会社CS) is a Japanese beauty salon operator founded in 2007 (with a predecessor salon established in 2006), headquartered in Soka City, Saitama Prefecture. The company runs a multi-brand portfolio of hair, eyelash, and nail salons under brands including Noa (~189 stores), miel, Lir, hana, fee, ROENA, and OHANA by fee, primarily serving female consumers with ROENA positioned for the male/unisex segment. CS currently operates across 25 Japanese prefectures and has publicly committed to expanding into all 47 by the end of FY2025.

The company generates revenue through per-service pricing at its owned and operated salons, with group revenue projected at approximately ¥50B for FY2025 and CS standalone at ¥38B. CS operates a vertically integrated model centered on proprietary stylist training — reportedly 7-8 of 10 new hires enter without prior salon experience and are trained in-house before deployment — enabling store openings at scale without reliance on a constrained external labor pool. Government recognition as a METI "100 Billion Yen Declaration Company" in 2025 provides policy backing, and long-term financial targets are ¥100B within two years and ¥300B by 2031.

Beyond its core salon business, CS has begun diversifying into adjacent verticals, most notably Csmile Farm, an agricultural business supporting disability employment launched in January 2024. The company also announced the consolidation of student-targeted nail brand Liko into group stores (February 2026) and a nail menu expansion at Noa stores (June 2026). The technology stack described is limited to standard reservation and payment systems with no disclosed AI/ML capability; beauty services are delivered by trained human stylists. The underlying revenue mechanics are a function of store count, customer traffic, average ticket, and stylist productivity at the unit level, scaled across a multi-brand portfolio.

Name

cs.inc.

Legal name

株式会社CS

Website

https://cs-sa.jp

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

501–1,000 employees

Short description

CS Inc. is a Japanese multi-brand beauty salon operator running ~189 Noa eyelash stores plus hair and nail brands across 25 prefectures, primarily serving female consumers and expanding to all 47 prefectures by end of FY2025.

Ownership category

akta.pro rank

Headquarters

HQ city

Soka

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Beauty salon services: Revenue generated from individual service transactions at hair salons, eyelash salons, and nail salons. Services include lash perm, eyelash extensions, hair styling, hair quality improvement, and nail services. Transaction-based revenue model with per-visit pricing.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

CS Inc. operates a multi-brand network of beauty salons across Japan specializing in eyelash, hair treatment, hair, and nail services through proprietary brands including carrefour Noa, miel, Lir, fee, hana, ROENA, and OHANA by fee. The company runs 189 eyelash stores across 25 Japanese prefectures, with plans to expand to all 47 prefectures, and reported approximately 38 billion yen in CS-only revenue with a 50 billion yen group revenue forecast for fiscal year 2025.

Product overview

CS Inc. operates a multi-brand beauty salon platform consisting of three main service categories: eyelash salons (including carrefour Noa, miel, hana, ROENA brands), hair salons (including fee, OHANA by fee, and general Hair Salon services), and nail salons (offering para gel-based treatments). The company operates under a franchise model with brands like carrefour Noa (eyelash perm specialty), miel (eyelash and nail combined), Lir (multi-service with Korean mugwort steam), and fee (hair treatment specialty). Services include eyelash perms, Parisienne lash lifts, nail art, hair quality improvement treatments, and eyebrow styling. The company also operates an agricultural subsidiary Csmile Farm for disability employment. The business model emphasizes training and developing beauty professionals, operating 189 eyelash locations nationwide with plans for further expansion.

Differentiator

Problem solved

Functional benefit

Brands

• Noa (carrefour Noa): Eyelash perm specialty salon brand - one of the main salon concepts operated by CS Inc.
• miel
• Lir (carrefour Lir)
• hana
• fee
• ROENA

Products and services

• carrefour Noa
• miel
• Lir
• fee
• hana
• ROENA
• OHANA by fee

Quantifiable outcome

• Staff retention rate described as 'very high' due to training program

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

One partnership is on record.

• 中小企業庁 (Ministry of Economy, Trade and Industry)majorGTM or Marketing PartnerCS was registered as a '100 billion yen declaration company' in the Ministry's 100億企業成長ポータル (100 Billion Enterprise Growth Portal). Additionally selected for 中小企業成長加速化補助金 (SME Growth Acceleration Subsidy) to support sustainable business expansion and industry development.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Clip Holdings: Clip Holdings operates Eyelash Salon Mother and multiple beauty salon brands in Japan, including eyelash, hair, and nail services. It is the closest multi-brand beauty salon operator to CS Inc. in the Japanese market with comparable vertical structure.
• TBC Group: TBC Group operates the TBC and Epileru beauty salon chains across Japan, focused on hair removal and beauty treatment services. Comparable to CS as a multi-location Japanese beauty services operator with national footprint and consumer brand recognition.
• Arland Co., Ltd. Arland operates specialty eyelash salons in Japan with a multi-store franchise-style model. Directly comparable to CS's Noa brand in category (eyelash perm specialty), customer target, and unit-store economics.
• Moxie Holdings: Moxie operates specialized eyelash and beauty salons in Japan, including eyelash perm and related beauty services. Comparable to CS as a focused eyelash salon chain targeting similar female demographics with unit-based service pricing.
• Ashida Holdings: Ashida Holdings is a multi-brand hair salon operator in Japan running several regional hair salon chains. Comparable to CS's fee hair treatment brand as a multi-store hair services operator with national ambitions and standardized training systems.

Broad incumbents

• Aoyama Holdings: Aoyama Holdings is one of the largest hair salon chain operators in Japan with a broad mass-market focus. Comparable to CS as a national hair salon operator, though at significantly larger scale and lower price positioning than CS's fee brand.

Regional players

• Amazing Lash Studio: Amazing Lash Studio is a US-based franchise chain of eyelash extension specialty salons with hundreds of locations. Comparable to CS's Noa as an eyelash-focused multi-unit salon brand with standardized training and franchise-like expansion model.
• The Lash Lounge: The Lash Lounge is a US eyelash salon franchise offering lash extensions, lifts, and brow services. Comparable to CS's Noa and hana brands as an eyelash specialty multi-location chain serving similar demographics with unit-based service pricing.

Others

• Recruit Holdings: Recruit Holdings operates Hot Pepper Beauty, the third-party booking platform that is CS's primary reservation channel. Relevant as the platform that controls a key piece of CS's customer acquisition infrastructure and represents a structural counterparty in the Japanese beauty services value chain.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/csinc.official

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about cs.inc.