What Bulk does

Bulk™ is a United Kingdom-headquartered, direct-to-consumer e-commerce retailer of sports nutrition, supplements, vitamins, functional foods, and sports apparel, operating under the legal entity Sports Supplements Limited from Colchester with an EU distribution branch in Mirków, Poland. The company sells through 15 localized European country storefronts (UK, Ireland, Germany, Austria, Switzerland, Czech Republic, Denmark, Sweden, Poland, Romania, Netherlands, France, Italy, Spain, Portugal) and carries an extensive SKU catalog spanning whey and clear whey proteins, vegan protein blends, collagen, creatine monohydrate, pre-workout formulas, BCAA/EAA amino acids, electrolytes, multivitamins, single vitamins/minerals, ashwagandha, lion's mane, gummy supplements, protein pancake and porridge mixes, peanut butter, zero-calorie syrups, and accessories (shaker bottles, water bottles). Selected products carry Informed Sport certification for athlete use, and the company has extended into apparel via a co-branded Bulk™ × New Era® collaboration.

The business model is entirely DTC e-commerce with no disclosed physical retail or third-party reseller channels. Revenue is generated through unit-priced product sales (one-time transactions) supplemented by a subscription membership program — Bulk Boost at €14.95/year offering unlimited free delivery — and the company relies on aggressive promotional mechanics including up to 75% seasonal discounts, a 10% student discount, and a refer-a-friend program. Customer acquisition is driven through organic social media (Instagram, YouTube, TikTok), email marketing, referral and student discount programs, and seasonal promotional content. The company is privately held with no disclosed venture capital or private equity funding, no parent company, no subsidiaries, no disclosed headcount, no disclosed revenue figures, and no publicly disclosed leadership team. No AI/ML capabilities, patents, awards, or certifications beyond Informed Sport are referenced in the source material.

Name

Bulk

Legal name

Sports Supplements Limited t/a Bulk™

Website

https://bulkpowders.it

Company type

Private

Operating status

Operating

Short description

Bulk™ is a UK-headquartered direct-to-consumer e-commerce retailer selling sports nutrition supplements, vitamins, functional foods, and co-branded sportswear across 15 European country storefronts, serving athletes, fitness enthusiasts, vegans, and health-conscious consumers via its own websites.

Ownership category

akta.pro rank

Product category

Sports Nutrition Supplements

NAICS

Food (Health) Supplement Retailers (456191), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

SIC

Retail-Variety Stores (5331), Retail-Misc General Merchandise Stores (5399)

akta.pro primary industry

Natural/Organic Bulk & Supplement Grocers (CRAHAMAF)

Keywords

• Sports nutrition supplements
• Protein powders
• Vitamin supplements
• Vegan supplements
• Health foods

Headquarters

HQ city

Colchester

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales: Bulk™ generates revenue through direct-to-consumer sales of sports nutrition supplements, protein powders, vitamins, amino acids, pre-workout products, health foods, and accessories via their e-commerce platform. Products are sold at various price points with promotional discounts.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Bulk™ is a direct-to-consumer e-commerce retailer that sells its own-branded sports nutrition supplements, protein powders, vitamins, minerals, amino acids, pre-workout products, functional foods, health supplements, and fitness accessories. The company operates localized storefronts across 15 European countries, shipping from UK and Polish distribution hubs, and offers a Bulk Boost annual membership providing unlimited free delivery.

Product overview

Bulk™ is a sports nutrition and supplement e-commerce platform offering a comprehensive range of protein supplements (whey, clear whey, collagen, vegan), sports nutrition products (creatine, pre-workout, BCAA, amino acids), vitamins and minerals, health supplements, and food products. The portfolio includes core protein products like Pure Whey Protein and Vegan Protein Powder, sports nutrition staples including Creatine Monohydrate and Complete Pre-Workout Advanced, health-focused offerings such as Complete Greens and Lion's Mane Gummies, breakfast solutions like Protein Porridge and Protein Pancake Mix, and accessories including shaker bottles and water bottles. The brand operates across multiple European markets with localized storefronts and offers a Bulk Boost membership program for unlimited free delivery.

Differentiator

Problem solved

Functional benefit

Brands

• Pure Whey™: Whey protein powder product line
• Complete Food Shake™
• Complete Greens™
• Macro Munch™
• Dope™
• Clear Whey Isolate™
• Bulk Boost
• Bulk™ × New Era®

Products and services

• Pure Whey Protein Premium whey protein concentrate powder for muscle growth and recovery, targeted at fitness enthusiasts and athletes.
• Clear Whey Protein Isolate Clear whey protein isolate offering a lighter, refreshing alternative to traditional whey concentrates.
• Hero Whey Premium whey protein blend positioned as a hero/bestseller product for muscle building support.
• Collagen & Vitamin C Powder Collagen protein combined with vitamin C for skin, joint, and connective tissue support.
• Vegan Protein Powder Plant-based protein powder for vegans and vegetarians seeking muscle support without animal products.
• Creatine Monohydrate Creatine supplement supporting strength, power output, and muscle volume gains during training.
• Complete Pre-Workout Advanced Advanced pre-workout formula combining multiple performance ingredients for energy, focus, and pumps.
• Complete Multivitamin Complex Comprehensive multivitamin and mineral supplement providing essential micronutrients for daily health support.
• Protein Pancake Mix High-protein pancake mix combining whey and milk proteins with oats for 26g protein per serving.
• Protein Porridge Mix Protein-enriched oatmeal porridge providing 21-22g protein and 20g fiber per serving for breakfast nutrition.
• 1 Complete Food Shake Complete meal replacement shake offering balanced nutrition in a convenient drink format.
• 4-Seed Peanut Butter Peanut butter blended with chia, pumpkin, flax, and sunflower seeds providing 26g protein per 100g, free from added sugars and palm oil.
• BCAA Instant Powder Branched-chain amino acid supplement in instant powder form for muscle recovery support during and after training.
• Electrolyte Powder Electrolyte supplement powder for hydration support during endurance activities and training.
• L-Glutamine Amino acid supplement supporting post-workout recovery and immune function.
• Magnesium Bisglycinate 500mg Highly bioavailable magnesium supplement in bisglycinate form for muscle and nerve function support.
• Omega-3 Super Strength Softgels 1000mg High-potency omega-3 fish oil softgel supplement for heart and brain health support.
• Iron K-Pure Capsules 20mg Iron bisglycinate supplement in easily absorbed form for energy and oxygen transport support.
• Vitamin B12 Tablets 1000mcg High-strength vitamin B12 supplement for energy metabolism and nervous system support.
• KSM-66 Ashwagandha Capsules 500mg Ashwagandha root extract standardized to KSM-66 for stress management and vitality support.
• Complete Greens Green superfood powder blend providing fruits, vegetables, and algae nutrients for daily nutrition support.
• Lion's Mane Gummies Gummy supplement with 1000mg lion's mane mushroom extract for brain health and cognitive support.
• Magnesium Gummies Gummy supplement providing 150mg magnesium per serving with tropical flavor for convenient daily intake.
• Vegan All-in-One Complete plant-based all-in-one supplement combining proteins, vitamins, and minerals for vegan athletes.
• Vegan Gourmet Bar Premium vegan protein bar with gourmet flavors for on-the-go nutrition.
• Vegan Protein Brownies Plant-based protein brownie snacks for guilt-free indulgence with protein enrichment.
• Zero Calorie Syrup Zero-calorie flavored syrup for pancakes, waffles, and desserts without added sugars.
• Iconic Shaker Bottle 750ml Premium 750ml mixing bottle for protein shakes with leak-proof design.
• Steel Shaker Bottle Stainless steel mixing bottle for durability and temperature retention during workouts.
• Half Gallon Water Bottle Large-capacity water bottle (approximately 1.9 liters) for hydration during intense training.
• ZMA Zinc, Magnesium Aspartate, and Vitamin B6 supplement for recovery and sleep quality support.
• Bulk Boost Membership Annual subscription membership offering unlimited shopping with free delivery for €14.95 per year.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• New Era®minorStrategic or Co-development PartnerBulk™ has a co-branded collaboration with New Era® producing apparel and accessories including caps and headwear. The partnership features exclusive Bulk™ × New Era® branded clothing items.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Prozis: Portuguese sports nutrition and supplements brand selling DTC across Europe with an extensive protein, vitamin, and functional food catalog — directly comparable to Bulk™ in product mix, pricing posture, and pan-European e-commerce footprint.
• MyProtein: UK-headquartered sports nutrition DTC brand owned by THG, selling whey protein, creatine, vitamins, and functional foods directly to consumers across Europe — the most direct competitor to Bulk™ in product, customer, and geography.
• The Protein Works: UK-based DTC sports nutrition brand selling protein powders, vitamins, and functional foods directly to consumers — a closely comparable peer in geography, channel, product mix, and target customer.

Emerging players

• ZOE: Personalized nutrition company selling supplements and functional products DTC — overlaps with Bulk™'s health-conscious and vegan segments and competes for the same European wellness consumer wallet.
• Applied Nutrition: UK sports nutrition brand distributing whey, creatine, and pre-workout products via DTC, gyms, and retail — an emerging competitor whose product portfolio and UK customer base overlap with Bulk™'s core offering.
• AG1 (Athletic Greens): Subscription-led nutritional supplements brand offering greens, vitamins, and functional blends DTC — an emerging player competing for the same health-conscious, supplement-buying consumer with a different delivery format (daily sachet vs Bulk™'s catalog).

Broad incumbents

• GNC: Global health and nutrition retailer offering vitamins, sports nutrition, and supplements through stores and online — a broad incumbent whose sports nutrition and supplement range competes with Bulk™'s core SKUs at retail.
• Vitamins.com / Vitamin Shoppe: US-based multi-channel retailer of vitamins, supplements, and sports nutrition — a broad incumbent whose catalog and customer use cases (protein, creatine, multivitamins) are directly comparable to Bulk™'s core assortment.
• Holland & Barrett: UK-headquartered health and wellness retailer selling vitamins, supplements, sports nutrition, and plant-based products online and through stores — a broader incumbent whose supplement and vegan assortment overlaps materially with Bulk™'s catalog.
• Optimum Nutrition: Glanbia-owned global sports nutrition brand and category incumbent (Gold Standard Whey) — competes with Bulk™ across the same protein, creatine, and BCAA categories but operates as a multi-channel premium incumbent with broader distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/bulk
• Facebookfacebook.com/bulk
• Instagraminstagram.com/bulk
• TikToktiktok.com/@bulk?lang=en

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bulk