BR Électrique

What BR Électrique does

BR Électrique is a Quebec-based master electrical contracting firm founded in 1968 and headquartered in Cowansville. The company provides turnkey electrical installation, renovation, maintenance, and inspection services to residential, commercial, industrial, institutional, and agricultural customers across the Eastern Townships (Estrie), Montérégie, Rive-Sud de Montréal, and Montréal Island regions from three office locations. The service portfolio spans electrical entries and panel work, backup power systems (KOHLER standby generators and LiFePO4 lithium battery systems), aluminum wiring remediation and copper replacement with insurance conformity certificates, EV charging station installation (Level 2 and Level 3), LED lighting design and Hydro-Québec subsidy management, heating installations, pool/spa/sauna electrical connections, and pre-purchase electrical inspections.

The firm operates as a certified master-electrician business: it has held RBQ license 1163-2767-87 continuously since 1984, holds CMEQ membership (Maxime Têtreault, license 5159), maintains CCQ licensing, and carries $5 million in civil liability insurance. It is a certified KOHLER generator installer and an official installation partner for Luminaire Authentik (Quebec-made lighting fixtures). BR Électrique is also a deployment partner for the Sinopé smart home ecosystem, integrating Sinopé thermostats, lighting controls, hot water tank controllers, water damage protection, and EV/multi-charge controllers with the Neviweb app, Google Assistant, and Alexa. Hardware supplier relationships include Schneider Electric, ABB/Thomas Betts, Le Grand, and Flextherm.

Business model is project-based professional services with marginal hardware sales (EV chargers, Sinopé devices, lighting, heating equipment) bundled into installations. There is no public pricing; all projects are quoted via free in-person estimates requested by phone (450 263-0919) or a website form. Distribution is exclusively direct via field crews and an inside sales intake function. BR Électrique Inc. is privately held, co-owned by Maxime Têtreault and Sylvain Vézina, who acquired the business as long-term employees in the 2010s. The firm has 18 permanent employees, conducts 2,000+ interventions per year, and has served approximately 3,750 unique clients cumulatively.

Name

BR Électrique

Legal name

BR Électrique Inc.

Website

https://brelectrique.ca

Company type

Private

Founded year

1968

Operating status

Operating

Short description

BR Électrique is a privately held Quebec master electrical contracting firm founded in 1968 and headquartered in Cowansville, providing installation, renovation, backup power, EV charging, smart home integration, and inspection services to residential, commercial, industrial, agricultural, and institutional customers across the Eastern Townships, Montérégie, Rive-Sud de Montréal, and Montréal Island regions.

Ownership category

akta.pro rank

Product category

Electrical Contracting Services

NAICS

Electrical Contractors and Other Wiring Installation Contractors (23821)

SIC

Electrical Work (1731)

akta.pro primary industry

Electrical Pre-Commissioning & Energization Support (EUAEAJAC)

akta.pro secondary industries

EV Charging Make-Ready & Distribution Interconnection Works (EUAEACAO), EV Charging Grid Integration Services (Utility Make-Ready, Load Management Integration) (EUAEANAJ)

Keywords

• Electrical contracting services
• Residential electrical services
• Commercial electrical services
• EV charger installation
• Smart home integration

Headquarters

HQ city

Cowansville

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D

Revenue model

1. Electrical Installation and Construction Services: One-time professional services revenue from electrical installation, renovation, and construction projects across residential, commercial, industrial, and agricultural sectors. Services are priced per project via free estimates; no public pricing is listed.
2. Electrical Maintenance and Repair Services: Ongoing revenue from electrical maintenance, troubleshooting, emergency repairs, and inspection services. Includes electrical pre-purchase inspections for homes and commercial buildings.
3. Product Sales (Marginal): Revenue from sale of electrical products including EV charging stations, smart home devices (Sinopé), heating equipment, and lighting, as part of full installation services. The company emphasizes that it does not supply luminaires (fixtures) for installation-only services but does sell some products as part of bundled offerings.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

BR Électrique provides turnkey electrical contracting services across residential, commercial, industrial, and agricultural end markets in Quebec. Core offerings include electrical panel service and replacement, aluminum wiring remediation, new construction and renovation wiring, EV charging station installation (Level 2 and Level 3), KOHLER-certified backup generator and lithium battery storage installation, Sinopé smart home integration, LED lighting conversion, and pre-purchase electrical inspections. All services are delivered by CMEQ-licensed master electricians with conformity certificate authority, priced via free quote-based estimates.

Product overview

BR Électrique is a master electrician company founded in 1968, offering a comprehensive portfolio of electrical services and related products organized around core service categories. The company provides both services and products: its product lines include Maison Intelligente Sinopé (a smart home/add-on module featuring Sinopé connected thermostats, lighting, outlets, hot water tank controllers, and water damage protection systems integrated with Neviweb, Google Assistant, and Alexa), Borne de Recharge (Level 2 and Level 3 EV charging stations with installation and sales), Éclairage/LED (LED lighting systems, fixtures, strips, and smart dimmers), and Chauffage (heating equipment including baseboard heaters, radiant floors, and thermostats). The company's service offerings are organized into ten main categories: Entrée Électrique (electrical entry, panel services, inspections), Énergie de Secours (KOHLER generators and lithium battery systems), Câblage d'Aluminium (aluminum wiring inspection and copper replacement), Construction Neuve (new construction electrical), Travaux de Rénovation (renovation electrical), Inspection Préachat (pre-purchase electrical inspections), Bornes Électriques (EV charger installation), Chauffage (heating equipment installation), Éclairage (lighting installation), and Branchement Piscine/Spa/Sauna. BR Électrique also holds exclusive installation partnerships for Luminaire Authentik (Quebec-made luminaires) and works with suppliers including Flextherm, Thomas Betts, Schneider Electric, and Le Grand.

Differentiator

Problem solved

Functional benefit

Products and services

• Entrée Électrique (Electrical Entry)

Quantifiable outcome

• 30-minute appointment guarantee during business hours
• +1 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Corporation des maîtres électriciens du Québec (CMEQ)coreOthersBR Électrique is a member in good standing of the CMEQ, the regulatory body for master electricians in Quebec. CMEQ membership is required for master electrician certification and conformity certificate issuance. Displayed on website alongside CMEQ logo.
• Luminaire AuthentikminorChannel Partner/ Reseller/ DistributorBR Électrique is an official certified installation partner for Luminaire Authentik, a Quebec-based lighting fixture manufacturer based in Cowansville. BR Électrique performs electrical installation of Luminaire Authentik products, picks up orders directly from the factory, carries replacement parts and compatible dimmers in their service vehicles, and offers feasibility assessments for customer purchases.
• KOHLERcoreTechnology or IntegrationBR Électrique is a certified KOHLER home generator installer. As a KOHLER authorized installer, the company installs KOHLER automatic standby generators for residential and commercial applications, with access to KOHLER's warranty support and industrial-grade engine products.
• SinopécoreTechnology or IntegrationBR Électrique installs and sells Sinopé smart home products including thermostats, smart lighting controls, smart plugs, hot water tank controllers (Calypso), water damage protection systems, and multi-controllers/charge controllers. Sinopé is a Quebec-based smart home technology company; BR Électrique integrates their products as part of its 'Maison Intelligente Sinopé' service line.
• Hydro-QuébeccoreOthersBR Électrique coordinates with Hydro-Québec for electrical meter installations, additions, and modifications on customer properties. The company also helps customers manage Hydro-Québec subsidies for LED lighting conversions. Hydro-Québec is the provincial utility and an essential partner for any Quebec electrical contractor.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Pomerleau: A major Quebec-headquartered general contractor with substantial electrical and mechanical self-perform capabilities. Operates at significantly greater scale and across wider verticals; represents the upper bound of where a growing electrical specialist could competitively position.
• Schneider Electric: Global electrical equipment, automation, and energy management supplier. Relevant peer because BR Électrique uses Schneider Electric panels and components as a key product supplier; Schneider also services the same Quebec commercial and industrial end customers via its broader solutions portfolio.

Direct peers

• Houle Électrique: A Quebec-based electrical contractor with a comparable service mix covering industrial, commercial, and institutional electrical work. Closest large-scale Quebec peer to BR Électrique in terms of regulatory positioning, customer type, and integrated delivery.
• Canem Systems: A Western Canadian electrical and technology contractor serving healthcare, institutional, and commercial clients. Directly comparable to BR Électrique in its certified-installer service model and emphasis on EV charging, lighting, and integrated systems installation.
• Plan Group: A Canadian electrical and technology contractor serving commercial, institutional, and industrial clients across multiple provinces. Comparable in service breadth and certified-installer posture, though operating at a meaningfully larger scale than BR Électrique.
• Black & McDonald: A national Canadian multi-trade contractor providing electrical, mechanical, and facility services to commercial, industrial, and institutional customers. Peer because of its end-to-end electrical contracting model, multi-vertical coverage, and certified partnerships with major OEMs.

Others

• Sinopé Technologies: Quebec-based smart home device manufacturer whose products BR Électrique installs and sells. Adjacent ecosystem participant rather than a competitor — relevant for understanding the partner-driven smart-home revenue line and the technology supply chain the contractor depends on.

Emerging players

• Flo (formerly AddÉnergie): A Quebec-based EV charging network and solutions provider. Comparable to BR Électrique's EV charging installation line because it operates both the hardware/network layer and the installation services that BR Électrique delivers as a third-party installer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/brelectrique.electricien
• LinkedInlinkedin.com/company/brelectrique

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BR Électrique