ekone
ekone GmbH is a German specialty E-Bike and bicycle retailer founded in 2009, operating four physical stores plus e-commerce in the Dreiländereck tri-border region of southern Baden, supported by workshop, bike fitting, and job-bike leasing services for individual consumers and employer fleets.
- Company typePrivate
- Founded2009
- Headquarters—
- Headcount—
- GTM typeB2C
- OfferingServices
What ekone does
ekone GmbH is a privately-held German specialty E-Bike and bicycle retailer founded in 2009, headquartered in the Dreiländereck tri-border region spanning southern Baden, Baselbiet (Switzerland), and Alsace (France). The company operates four brick-and-mortar showroom/workshop locations — Binzen (primary site, undergoing relocation), Rheinfelden, Waldshut-Tiengen, and an outlet store in Eimeldingen — alongside a German-language e-commerce storefront and Click & Collect fulfillment across all locations. It carries multi-brand E-Bike and conventional bicycle inventory across trekking, city, mountain (hardtail and fully), gravel, folding, cargo, tandem, custom, tricycle, and children's categories, with S-Pedelecs (45 km/h) as a regulated product line. Major bicycle brands stocked include Trek, Conway, Kalkhoff, Haibike, Moustache, Winora, Focus, Whyte, AMFLOW, Stevens, Raymon, and Flyer, paired with E-Bike drive systems from Bosch, Yamaha, Shimano, Panasonic, Fazua, DJI Avinox, Sachs, TQ, and Pinion.
ekone is fundamentally a retail and service operation rather than a technology company — it develops no proprietary hardware, software, or AI capability. Its differentiated capability sits in cross-brand workshop service (inspection, repair, fork/shock servicing, conversions, pick-up and delivery) and in professional consultation offerings including digital bike fitting and ergonomic advice. The revenue model is dominated by hardware sales (ticket sizes from €469 for an entry-level kids' bike to over €12,000 for a Trek Rail+ 9.9 XX AXS premium E-MTB) supplemented by professional service revenue (workshop, fitting), ancillary revenue streams (clothing, parts, accessories, trade-ins, insurance, digital vouchers), and the Job-Bike Leasing channel (Dienstradleasing) delivered through partnerships with JobRad, BusinessBike, and modulat, with salary-sacrifice arrangements offering up to 40% cost savings to employees. The company previously operated a rental subsidiary, rent-e-bike, which was discontinued in March 2024. A 2025 relocation to establish a "new mobility center" (Neues Mobilitätszentrum) at Eimeldingen is the most recent footprint event; no parent company, external investment, or funding rounds are disclosed, and the business appears founder-operated as a GmbH.
Customer segments span individual urban/commuter cyclists (primary), sport/mountain bikers (primary), touring/travel cyclists, cargo/family transport buyers, employees using employer bike-leasing schemes, employer fleets, and Swiss cross-border shoppers (the latter accessing German prices plus a VAT-refund service ekone administers). Distribution combines direct physical retail, own e-commerce, Click & Collect, employer-mediated leasing, and dedicated Swiss export handling. Certifications include Trusted Shops, Bosch e-Bike Expert, and a 2025 Top Service Partner designation from bikeundco.de. No patents, regulatory actions, M&A, leadership changes, or external funding events are recorded in the source material.
ekone firmographics
Firmographics- Name
- ekone
- Legal name
- ekone GmbH
- Website
- https://ekone.de
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Short description
- ekone GmbH is a German specialty E-Bike and bicycle retailer founded in 2009, operating four physical stores plus e-commerce in the Dreiländereck tri-border region of southern Baden, supported by workshop, bike fitting, and job-bike leasing services for individual consumers and employer fleets.
- Ownership category
- akta.pro rank
ekone industry classification
Industry- Product category
- Bicycle Retail (E-Bike Specialist)
- akta.pro primary industry
- E-Bike Retail (CRAMAHAE)
- akta.pro secondary industries
- Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH), Bike Online Retail & Omnichannel Specialists (CRAMAHAL)
Keywords
ekone business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- E-Bike and Bicycle Sales: Retail sale of E-Bikes, conventional bicycles, clothing, parts, and accessories through physical shops and online store. Product categories include E-Trekking, E-City, E-MTB (Hardtail and Fully), E-Gravel, E-Folding, E-Cargo, E-Tandems, E-Custom, E-Tricycles, E-Kids, conventional Mountainbikes, Trekking, City, Racing, and Gravel bikes. Price points range from entry-level bikes under €500 to premium E-MTBs and E-SUVs exceeding €8,000.
- Workshop and Repair Services: Full-service workshop offering inspection, repair, conversions, fork and damper service, bike washing facilities, and pick-up/delivery service (Hol- und Bringdienst). They service all brands and manufacturers.
- Bike Fitting and Consultation: Professional digital bike fitting and ergonomic consultation services to address saddle discomfort, numb feet, and other riding position issues.
- E-Bike Rental (Discontinued): The company previously operated a rental service 'rent-e-bike' for the Eimeldingen region, discontinued as of March 1, 2024.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Entry-level E-Bikes and conventional bikes under €1,500 |
| One time/ perpetual license | Pay-as-you-go | Mid-range E-Bikes and trekking bikes €1,500–€4,000 |
| One time/ perpetual license | Pay-as-you-go | Premium E-MTBs and E-SUVs €4,000–€10,000+ |
| Subscription | Monthly | Job Bike Leasing (Dienstradleasing) |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels9 records
ekone product offering
Product offeringCore offering
ekone is a specialty retailer of electric and conventional bicycles, selling E-Trekking, E-City, E-MTB (hardtail and fully), E-Gravel, E-Cargo, E-Folding, E-SUV, E-Kids, E-Tandem, E-Custom, E-Tricycle and S-Pedelec bikes alongside conventional trekking, city, MTB, race, gravel, folding and kids' bikes from brands such as Trek, Moustache, AMFLOW, Conway, Haibike, Kalkhoff, Focus, Stevens, Raymon, Winora, and Whyte. The retail activity is complemented by an in-house multi-brand workshop offering inspection, repair, conversions, fork/damper service, bike washing, pick-up/delivery, professional digital bike fitting and ergonomic consultation, and tax-advantaged Job-Bike Leasing arrangements through JobRad, BusinessBike, and modulat.
Product overview
ekone is an E-Bike specialist retailer operating since 2009 with physical shops in Binzen, Rheinfelden, Waldshut-Tiengen, and an outlet in Eimeldingen, Germany. The core offering consists of electric bicycles across multiple categories: E-Trekkingräder (trekking), E-Citybikes (city), E-SUV (versatile on/off-road), E-Mountainbikes (hardtail and fully), E-Gravelbikes, E-Lastenräder (cargo), E-Kompakträder (compact), E-Falträder (folding), S-Pedelecs (45 km/h), and E-Kinderräder (children's). Conventional bikes (non-electric) are also sold including trekking, mountain, racing, gravel, and children's bikes. The product portfolio features major brands including AMFLOW, Conway, Focus, Haibike, Kalkhoff, Moustache, Raymon, Stevens, Trek, Winora, and Whyte, utilizing motors from Bosch, Yamaha, Shimano, Panasonic, Fazua, DJI Avinox, Sachs, and others. Beyond product sales, ekone offers complementary services including professional workshop/repair, bike fitting/ergonomics consultation, Job-Bike leasing (salary sacrifice programs through partners like JobRad and BusinessBike), e-bike insurance, trade-in services, and a discontinued rental service (rent-e-bike, ended March 2024). Accessories include cycling clothing, parts, and components. The company also provides VAT refund services for Swiss customers.
Differentiator
Problem solved
Functional benefit
Products and services
- E-Bikes (Electric Bicycles)
- Conventional Bicycles
- Cycling Clothing & Apparel
- Bicycle Parts & Components
- Bicycle Accessories
- Workshop & Repair Services
- Consultation, Bike Fitting & Ergonomic Services
- Job-Bike Leasing (Dienstradleasing)
- E-Bike Insurance
- Bike Trade-in (Ankauf / Inzahlungnahme)
- Swiss Cross-Border Sales Service
- Digital Gift Voucher
Quantifiable outcome
- Up to 40% savings on E-Bike purchases through job bike leasing tax benefits
- +1 more outcomes
Companies that use ekone
Customer profileNamed customers4 records
Segments7 records
Ideal customer profiles4 records
ekone technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ekone partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Bosch E-BikecoreBosch is the primary E-Bike drive system supplier for ekone's product range. The company is featured as a Bosch E-Bike Expert on their website and stocks a wide range of Bosch-powered bikes across all categories (city, trekking, MTB, SUV). Bosch systems include Performance Line CX (Gen4 and Gen5), Performance Line, Performance Line Smart System, Smart System with various battery capacities (400-800 Wh).
- JobRadcoreJobRad is the primary job bike leasing partner for ekone's Dienstradleasing offerings. Through this partnership, employees can lease bikes via their employer with tax advantages. ekone promotes JobRad specifically on their job bike leasing pages as one of their leasing partners.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
ekone competitors and assessment
Company assessmentMarket position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
ekone social profiles
Digital presenceekone compliance and trust
Trust signalCompliance3 records
ekone financial estimates
Financial estimateRevenue estimate
Valuation estimate
ekone leadership team
Management profileNumber of profiles
Profiles4 records
ekone subsidiaries and ownership
Company hierarchySubsidiaries1 record
ekone funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ekone M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ekone
What does ekone do?
ekone is a specialty retailer of electric and conventional bicycles, selling E-Trekking, E-City, E-MTB (hardtail and fully), E-Gravel, E-Cargo, E-Folding, E-SUV, E-Kids, E-Tandem, E-Custom, E-Tricycle and S-Pedelec bikes alongside conventional trekking, city, MTB, race, gravel, folding and kids' bikes from brands such as Trek, Moustache, AMFLOW, Conway, Haibike, Kalkhoff, Focus, Stevens, Raymon, Winora, and Whyte. The retail activity is complemented by an in-house multi-brand workshop offering inspection, repair, conversions, fork/damper service, bike washing, pick-up/delivery, professional digital bike fitting and ergonomic consultation, and tax-advantaged Job-Bike Leasing arrangements through JobRad, BusinessBike, and modulat.
Is ekone a public or private company?
ekone is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ekone founded?
ekone was founded in 2009.
How does ekone make money?
Four revenue lines are on record. E-Bike and Bicycle Sales are the primary driver. The others are workshop and Repair Services, bike Fitting and Consultation and E-Bike Rental (Discontinued).
Does ekone have an API?
No public API is recorded for ekone.
What industry is ekone in?
ekone's product category is Bicycle Retail (E-Bike Specialist). Its primary akta.pro industry code is CRAMAHAE, E-Bike Retail, with a secondary code of CRAMABAH, Cycling & Bike Retail (Sales, Service & Accessories).