Dira

What Dira does

DIRA (legal name: Digital Rådgivning AS) is a Norwegian managed IT services provider founded in 2002 and headquartered in Høvik, in the Greater Oslo area. The company delivers 'Total Teknisk Trygghet' (Total Technical Security) — a fully outsourced IT department model — targeting small and medium-sized businesses in Norway that lack internal IT resources. Its offering is architected around the Microsoft 365 ecosystem, with core service areas spanning Microsoft 365 management, IT support, security, equipment procurement and integration, and hosting, augmented by add-on modules including the Komplett Sikkerhet security package, Veeam-based M365 backup, DIRA Sky RDS hosting, and tiered Extended Support for infrastructure, client management (Intune/Autopilot), and meeting rooms. The platform leverages Microsoft Defender, Sentinel, Intune, Autopilot, and Copilot, backed by two data centers at Digiplex Ulven (ISO-certified) and Blix Alnabru.

The business model is predominantly subscription-based managed services, with recurring monthly fees across service tiers (DIRA Grunnpakke base package, extended support modules), supplemented by hardware sales (PCs, mobile, networking, meeting room equipment — available as purchase or subscription), professional services for IT strategy and implementation, and consumption-based cloud hosting. Revenue is generated from 150+ customers across nonprofit, construction, energy, publishing, research, automotive, and real estate technology verticals, with long-tenured anchor relationships including RENAS, Civita, Visma Property Solutions, and Starco. DIRA employs approximately 15 people and uses a consultative, relationship-led direct sales motion with no channel intermediaries.

Following its spring 2026 acquisition by Swedish investment company Nestit Group (backed by MVI - Munk & Victor Investment), DIRA became part of a 19-company Nordic IT consolidation platform targeting 1.5B SEK revenue by 2028. DIRA retains its brand, identity, staff, and customer relationships, with Managing Director Lars Johnsen (previously sole owner) continuing to lead the company. Reported revenue reached 45 million NOK in 2025.

Name

Dira

Legal name

Digital Rådgivning AS

Website

https://dira.no

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

DIRA (Digital Rådgivning AS) is a Norwegian managed IT services provider founded in 2002, offering outsourced Microsoft 365, security, hosting, and support to 150+ small and medium-sized businesses in Norway from its Høvik headquarters with ~15 employees.

Ownership category

akta.pro rank

Product category

Managed IT Services

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Business Support Services (5614)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

IT Procurement, Lifecycle & Asset Management Services (BPAEABAL)

Keywords

• Managed IT services
• Microsoft 365 management
• IT infrastructure support
• Cybersecurity services
• Cloud hosting solutions

Headquarters

HQ city

Høvik

HQ country

Norway

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Managed IT Services: Ongoing IT management and support services providing Total Technical Security. Includes proactive monitoring, maintenance, Microsoft 365 administration, security management, and strategic consulting. Revenue generated through recurring monthly or annual service agreements.
2. IT Equipment Sales: Sales of hardware including PCs, mobiles, networking equipment, meeting room technology, and surveillance/access control systems. Customers can purchase equipment outright or subscribe through Meeting Room as a Service arrangements.
3. Consulting and Implementation: Professional services for IT strategy development, system implementation, security audits, and employee training. Typically project-based or included within service agreements.
4. Hosting Services: Cloud hosting and data center services including DIRA Sky (RDS), Private Sky, and dedicated server hosting. Revenue based on resource consumption and environment type (shared vs isolated).
5. Support Agreements: Tiered support packages including DIRA Grunnpakke (basic) and extended support options for infrastructure, client management, and meeting rooms. Includes timebank-based billing for flexibility.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

DIRA is a managed IT services provider delivering 'Total Teknisk Trygghet' (Total Technical Security) to small and medium-sized businesses in Norway. The company acts as an outsourced IT department, providing Microsoft 365 administration, IT support, security services (endpoint, network, user, and data protection), hosting, and equipment procurement. The offering is built on Microsoft 365 as the core platform with add-on modules for complete security, backup, and extended support.

Product overview

DIRA (Digital Rådgivning) is an IT services company that delivers 'Total Teknisk Trygghet' (Total Technical Security) to small and medium-sized businesses in Norway. The offering is a services-plus-modules architecture built around Microsoft 365 as the core platform. Core service areas include Microsoft 365 management, IT Support, Security Services, Equipment (Utstyr), and Hosting. These core services are enhanced with add-on modules including Komplett Sikkerhet (Complete Security) package, DIRA Grunnpakke (Basic Package), Backup for Microsoft 365, and specialized Extended Support modules for Infrastructure, Client Management (using Microsoft Intune/Autopilot), and Meeting Rooms. The hosting layer includes DIRA Sky (RDS cloud solution) and Privat Sky (private hosting), with data centers at Digiplex Ulven and Blix Alnabru. DIRA leverages Microsoft technologies including Copilot for AI capabilities, Defender and Sentinel for security, and Intune for device management.

Differentiator

Problem solved

Functional benefit

Products and services

• Microsoft 365 Services Complete Microsoft 365 solution with personal support, optimal licensing, and robust security for SMBs. Covers email, document management, collaboration (Teams, SharePoint, OneDrive), and integration with Microsoft Copilot for AI-powered productivity.
• Support Services Friendly and efficient IT support for small and medium businesses. Provides low-threshold support with quick remote assistance via TeamViewer and expert on-site help during business hours.
• Security Services Comprehensive IT security services protecting SMBs against cyber threats including phishing, ransomware, and data breaches. Leverages Microsoft 365 security features and provides endpoint, network, user, and data protection including employee training and phishing simulations.
• Equipment Services (Utstyr) Digital and technical equipment services covering networks, PCs, mobile devices, meeting rooms, camera surveillance, and access systems. Includes complete delivery with cost-effective equipment selection, integration, and installation. Available as purchase or subscription (Meeting Room as a Service).
• Hosting Services Safe and stable hosting services with data centers at Digiplex Ulven (primary, ISO-certified) and Blix Alnabru (secondary for redundancy). Includes DIRA Sky RDS solution and traditional private hosting with 24/7 monitoring and support.
• Komplett Sikkerhet (Complete Security) Comprehensive, scalable, and proactive security solution covering endpoints, networks, user behavior, and training. Combines Microsoft Defender for endpoint protection, Microsoft Sentinel for SIEM, domain security (SPF, DKIM, DMARC), firewall management, and employee security training with phishing simulations.
• DIRA Grunnpakke (Basic Package) Foundational service agreement for small and medium businesses providing IT support, proactive operation, Microsoft 365 monitoring, strategic consulting, status meetings, and access to backup equipment. Support available Mon-Fri 08:00-16:00 via phone, email, or remote support.
• Backup for Microsoft 365 Veeam-based backup solution for Microsoft 365 data stored in ISO-certified Norwegian data centers. Provides automated backup with configurable retention periods (daily backups kept 3 months, weekly kept 1 year, monthly kept 5 years) and multi-level recovery options (file, mailbox, SharePoint).
• Extended Support - Infrastructure 24/7 infrastructure support service including proactive operation, continuous monitoring, downtime minimization, physical presence when needed, and comprehensive documentation for local IT components (modems, firewalls, switches, Wi-Fi networks).
• Extended Support - Client Management Full control over all company devices using Microsoft Intune and Autopilot. Provides centralized device management, custom configurations, security policy enforcement, automatic device deployment, and remote wipe capability for lost or stolen devices.
• Extended Support - Meeting Rooms Meeting room support service ensuring equipment is always ready. Includes firmware upgrades, error history checks, Teams/meeting function tests, audio/camera/image adjustments, cable management, and user guide updates.
• DIRA Sky (RDS Hosting) Traditional RDS (Remote Desktop Services) solution for customers needing on-premise applications without managing infrastructure. Provides fast, responsive environments with shared or isolated environment options and dedicated nodes.
• Privat Sky (Private Cloud Hosting) Traditional hosting services for customers needing to lease computing resources. DIRA tailors solutions to meet customer needs and provides consulting, development, and operation support for hosted environments.

Quantifiable outcome

• Saves customers 30-50% on IT costs compared to previous arrangements
• +3 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability11 records

Feature7 records

Partnerships

Three partnerships are on record, tiered core and minor.

• ProvendocoreStrategic or Co-development PartnerSkiens-based IT company that leads Nestit Group's establishment in Norway. Led by Tor Asbjørn Øvrebø, Provendo coordinates Norwegian subsidiary operations and enables cross-company collaboration including cross-selling and service bundling.
• TeliaminorChannel Partner/ Reseller/ DistributorCertified Telia partner for mobile services. DIRA offers complete mobile management for businesses including subscriptions, SIM cards, device administration, and data services through one of Norway's leading providers.
• Digiplex (Ulven)coreTechnology or IntegrationISO-certified data center facility housing DIRA's primary data center. Provides enterprise-grade infrastructure meeting defined quality, information security, safety, and environmental requirements.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Computas: Computas is a Norwegian IT consultancy delivering Microsoft-based solutions, cloud services, and digital workplace projects to public and private sector clients — comparable in size, geography, and Microsoft-centric delivery model to DIRA.
• Cegal: Cegal is a Norwegian-headquartered IT services company specializing in cloud, security, and managed services for energy, public, and SMB sectors — overlapping with DIRA in managed cloud and security delivery in Norway.
• Crayon: Crayon is a Norwegian-founded IT services and software/cloud economics firm focused on Microsoft, AWS, and SAP licensing and managed services. It overlaps DIRA in SMB-focused Microsoft 365 management and cloud optimization, though it operates at larger scale.
• Bouvet: Bouvet is a Norwegian IT consultancy and managed-services firm delivering Microsoft-based solutions, advisory, and operational IT to Norwegian and Nordic clients — a closely comparable business model and geographic footprint to DIRA.
• Webstep: Webstep is a Norwegian IT consultancy and managed-services provider offering cloud, Microsoft, and digital workplace solutions to Norwegian clients — closely matching DIRA's SMB-focused managed-IT and Microsoft 365 positioning.
• Knowit: Knowit is a Nordic IT and digital consultancy with strong Norwegian presence, delivering managed services, cloud, and security to SMB and enterprise clients — directly comparable to DIRA's offerings across Microsoft 365, security, and consulting.

Regional players

• Advania: Advania is a large Nordic IT services and managed cloud provider headquartered in Sweden/Iceland, delivering Microsoft-based managed services across the Nordics — comparable to DIRA in service offering but operating primarily outside Norway.

Broad incumbents

• Telia (Enterprise / Telia Norway): Telia Norway is a major telecom and IT services provider offering managed connectivity, security, and cloud services to Norwegian businesses; DIRA is itself a certified Telia partner, but Telia's enterprise division competes with DIRA on broader managed services.
• Atea: Atea is the largest Nordic IT infrastructure and services provider, headquartered in Norway. It competes with DIRA on managed services, hardware, and Microsoft 365 delivery, but operates at vastly greater scale across multiple countries.
• TietoEVRY: TietoEVRY is a major Nordic-headquartered digital services and software company offering managed services, cloud, and Microsoft-based solutions. It overlaps DIRA in the SMB managed-IT segment but extends into enterprise software and large-scale systems integration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/digitalradgivning

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dira