DSG

What DSG does

DSG (De Stiho Groep) is a privately held Dutch family-owned construction materials wholesaler founded in 1926 in Utrecht as Stichtse Houthandel, headquartered in Nieuwegein. The company operates a multi-brand platform consisting of three complementary formulas: Stiho (full-range building materials, wood, panels, hardware and tools for professional builders, 26+ locations), Baars & Bloemhoff (decorative panel materials for interior builders and furniture makers, four offices plus Broeinest material-library showrooms), and Bouwmaat (construction materials for repair, renovation and maintenance targeted at self-employed builders and small contractors, 17+ branches). DSG is shareholder and franchisor of Bouwmaat and operates 46 physical locations across the Netherlands supported by two distribution centers (Utrecht and Zaandam) running under DSG Fulfilment, with 18 electric trucks delivering nationwide since 2025.

Revenue is generated through B2B wholesale of building materials on a transaction-fee model with quote-based pricing for professional customers; DSG also derives revenue from logistics and fulfilment services for its own formulas. Underlying technology includes in-house webshops for Stiho and Baars & Bloemhoff developed by DSG Digital Development in Utrecht, the Stiho Bestel mobile ordering app, and a sustainability data stack comprising Scope 1/2/3 CO2 footprint tracking under the GHG Protocol, Environmental Product Declarations, VSME-aligned annual social reporting, and the GSES platform developed as part of the Sustainabuild Collective (DSG plus 9 wholesale partners). The 2022 reported group revenue was EUR 444 million with net profit of EUR 23.3 million, served by approximately 1,000 colleagues.

DSG's strategic positioning centers on segment specialization through its three brands, near-century brand equity (100-year anniversary in 2026), B Corp certification for Stiho and Baars & Bloemhoff (March 2026, 87.8 points), and leadership in circular construction via Wood Loop (wood-waste recycling with Koninklijke CBM and Unilin Panels), the Urban Mining Collective (with New Horizon) and the Sustainabuild Collective. The company continues to pursue modest geographic and network expansion through bolt-on acquisitions (most recently Bouwcenter Blauwhoff Aalsmeer, March 2026), while having wound down its Qoqon kitchen/bathroom studio concept in 2023-2024 to refocus the portfolio.

Name

DSG

Legal name

DSG Diensten BV

Website

https://destihogroep.nl

Company type

Private

Founded year

1926

Operating status

Operating

Short description

DSG is a privately held Dutch family-owned construction materials wholesaler operating 46 locations nationwide through three brands (Stiho, Baars & Bloemhoff, Bouwmaat) serving professional builders, interior builders and SMB contractors with building materials, wood, panels and tools.

Ownership category

akta.pro rank

Product category

Construction Materials Wholesale

SIC

Wholesale-Hardware (5072), Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082)

akta.pro primary industry

Construction, Hardware & MRO Supply Clubs (Trades/Contractors) (CRAEAEAG)

Keywords

• Construction materials wholesale
• Building materials supply
• Wood and panel materials
• Hardware and tools distribution
• Professional builder supplies

Headquarters

HQ city

Nieuwegein

HQ country

Netherlands

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Building Materials Wholesale: DSG operates as a B2B wholesale company selling building materials, wood, plates, hardware, and tools to professional construction companies. Revenue comes from product sales through multiple formulas serving different market segments. DSG is a shareholder and franchisor of Bouwmaat.
2. Fulfilment Services: DSG Fulfilment provides logistics and distribution services from facilities in Utrecht and Zaandam, supporting the group's delivery capabilities.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

DSG is a Dutch family-owned B2B wholesale group that supplies construction professionals across the Netherlands with building materials, wood, sheet/panel materials, hardware, and tools. The company operates through three complementary brand formulas: Stiho (full-range building materials for professional builders), Baars & Bloemhoff (decorative panel materials for interior builders and furniture makers), and Bouwmaat (building materials for repair, renovation, and maintenance, serving tradespeople and small contractors). Distribution occurs through 46 physical locations, dedicated webshops, a mobile ordering app, and nationwide delivery with an electric truck fleet.

Product overview

DSG (De Stiho Groep) is a Dutch family-owned construction materials wholesaler operating as a multi-brand platform consisting of Stiho (full-range construction materials, wood, panels, hardware for professional builders), Baars & Bloemhoff (decorative panel materials for interior professionals), and Bouwmaat (construction materials for repair, renovation, maintenance). The company offers digital ordering through its Stiho app and webshops, fulfilment and logistics services, and operates sustainability initiatives including Wood Loop (wood waste recycling), Sustainabuild Collective (sustainability data platform), and Urban Mining Collective (circular materials). Broeinest showrooms serve as material libraries for designers, while the company maintains 46+ locations across the Netherlands.

Differentiator

Problem solved

Functional benefit

Products and services

• Stiho Wholesale supplier of construction materials, wood, panels, hardware, and tools serving professional builders in the Netherlands. Offers complete range of building materials with same-day delivery and digital ordering capabilities across 26 locations.
• Baars & Bloemhoff Wholesale of decorative panel materials and interior design products serving interior builders and furniture makers for retail, offices, hospitality, healthcare institutions, and public spaces, with locations in Amsterdam, Eindhoven, Rotterdam, and Utrecht.
• Bouwmaat Wholesale of construction materials for repair, renovation, and maintenance serving tradespeople and small contractors with a nationwide branch network of 17+ locations, a dedicated webshop, and a mobile app for on-the-go ordering.
• Broeinest Material library and meeting place for makers and designers with locations in Eindhoven, Rotterdam, Amsterdam, and Utrecht, offering over 3,000 changing decorative samples and facilities for co-working, workshops, and lectures.
• DSG Fulfilment Distribution and fulfilment services supporting DSG's wholesale formulas with logistics operations from facilities in Utrecht (Uraniumweg 27) and Zaandam (Rijshoutweg 12).
• Stiho Bestel App Mobile ordering application enabling 24/7 ordering, product browsing, and account management for Stiho professional builder customers.

Quantifiable outcome

• 22% reduction in climate footprint from 2024 to 2025 (175,315 ton CO2e vs 223.4 kiloton)
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Sustainabuild CollectivecoreStrategic or Co-development Partner · 13 March 2025DSG/Stiho co-founded the Sustainabuild Collective with 9 other wholesale partners to create a sector-wide platform for collecting and verifying sustainability data at supplier and product level using the GSES (Global Sustainable Enterprise System). The initiative aims to establish a clear benchmark for sustainable products and materials in the construction sector.
• Building BalanceminorStrategic or Co-development Partner · 10 April 2024Baars & Bloemhoff partners with Building Balance to accelerate the use of bioground materials in construction. The program supports local farmers growing crops for Dutch construction while making biobased products accessible to the market.
• Wood LoopcoreStrategic or Co-development Partner · 13 June 2023Wood Loop is a circular economy initiative co-founded by Baars & Bloemhoff together with Koninklijke CBM and Unilin Panels. The initiative collects wood remnants from SME companies in interior construction and furniture manufacturing to make new plates, targeting reuse of 100+ kilotons of wood waste annually.
• PreZerocoreStrategic or Co-development PartnerPreZero is DSG's waste management and recycling partner, helping achieve goals of reducing waste intensity from 7.6 to 5 kg per EUR 1,000 revenue and increasing recycling percentage from 71.75% to 90%.
• New Horizon / Urban Mining CollectiveminorStrategic or Co-development PartnerStiho collaborates with New Horizon through the Urban Mining Collective to source circular building materials from demolished buildings, supporting the circular economy in construction.

Scale indicators10 records

Recent moves11 records

Expansion highlights6 records

Broad incumbents

• Grafton Group: Grafton Group is an Irish-listed building materials distributor operating Selco, Woodie's, and Chadwicks across the UK, Ireland, and Benelux, comparable to DSG in professional-trade focus, branch-based distribution, and DIY-adjacent offerings.
• Hornbach Baumarkt: Hornbach is a European DIY and professional builders' merchant operating large-format stores across Germany, the Netherlands, and elsewhere, comparable to DSG in core product assortment (building materials, wood, hardware) and Dutch market presence.
• Saint-Gobain Distribution (Point.P, Raab Karcher): Saint-Gobain's distribution division operates multi-brand building materials wholesalers across Europe (Point.P in France, Raab Karcher in Germany/CEE), serving the same professional builder segment with comparable product breadth and scale advantages DSG cannot match on its own.
• Travis Perkins: Travis Perkins is the UK's largest distributor of building materials serving professional builders and tradespeople through branch networks (Travis Perkins, Keyline, City Plumbing), comparable to DSG in core customer (professional builders), branch-led model, and product range.
• CRH plc: CRH is a global building materials group with extensive European distribution and manufacturing operations (including IGO and other builders' merchant brands), comparable to DSG as a broad incumbent in construction materials distribution with significantly greater scale.
• Wienerberger: Wienerberger is a European leader in building materials (bricks, clay tiles, renovation systems) with growing direct-to-trader distribution, comparable to DSG in serving Dutch construction and adjacent in sustainability-focused renovation offerings.

Direct peers

• BMN (Bouwmaterialen Netwerk): BMN is the largest Dutch building materials wholesaler network with ~80+ branches serving professional builders and contractors, directly competing with DSG's Stiho and Bouwmaat formulas across the same geography and customer base.
• Bouwcenter: Bouwcenter is a Dutch franchise network of independent building materials wholesalers serving professional builders, comparable to DSG's Bouwmaat and Stiho formulas in assortment, customer type, and branch-based distribution model.

Others

• Rexel: Rexel is a European distributor of electrical, lighting, and energy management products serving construction and industrial customers, comparable to DSG as a B2B branch-based construction supplier in the Dutch market with adjacent rather than overlapping product categories.

Regional players

• Ciffreo Bama: Ciffreo Bama is a French building materials distributor serving professional trades (now part of Saint-Gobain Distribution), comparable to DSG in business model and customer base but operating exclusively in France rather than competing in the Netherlands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DSG