Ciffréo Bona

What Ciffréo Bona does

Ciffréo Bona is a family-owned French construction materials distributor founded in 1870 in Nice, currently led by René Bona as Président du Directoire. The group operates through a multi-brand portfolio spanning Ciffréo Bona (core, 110+ agencies), Balitrand (31 professional points of sale with 70,000+ in-stock references across 1,000+ brands), Salica Anconetti (14 heating/plumbing/sanitary agencies), Ambiance Discount (3 value-oriented tile/bath/kitchen stores), Home Store (an 8,000 m² flagship showroom), Silvy (premium hardware and fittings), Matériaux Modernes (Marseille-region building materials), and Signature Home Concept (bespoke kitchens). The company's revenue mechanics are transaction-based sales of structural, finishing, public works, tiling, paint, carpentry, sanitary, kitchen, and exterior products to a dual customer base of professional contractors (artisans, public works firms, plumbers, electricians, landscapers) and individual DIY homeowners across Provence-Alpes-Côte d'Azur, Occitanie, and Auvergne-Rhône-Alpes.

The business model combines B2B and B2C distribution through owned physical depots with value-added services including delivery, equipment rental (Loxam partnership), paint tinting, wood and glass cutting, waste recycling, and design consultation through showrooms. Customer engagement is supported by the CBplus loyalty program, printed catalogues, a corporate website with online quote requests, email newsletters, and LinkedIn/Facebook corporate presence. Technical sales capability is maintained through the in-house CFCB training center in Grasse (with satellite locations in Nice, Cannes-la-Bocca, Brignoles, and Châteauneuf-le-Rouge), which delivers roughly 6,000 training hours annually to around 900 trainees.

Underlying technology is non-proprietary: operations rely on standard physical inventory and logistics management, a transactional website, and Google Analytics for web measurement. No e-commerce platform, mobile app, public API, SDK, or AI/ML capability is disclosed. The group comprises multiple French private limited companies (ETS CIFFREO ET BONA, CIFFREO BONA Cannes, BFSA, SALICA) with aggregate share capital of approximately EUR 47 million.

Name

Ciffréo Bona

Legal name

ETS CIFFREO ET BONA

Website

https://ciffreobona.fr

Company type

Private

Founded year

1870

Operating status

Operating

Headcount range

251–500 employees

Short description

Ciffréo Bona is a family-owned French construction materials distributor founded in 1870, operating 110+ agencies across southern France through multiple brands to serve professional contractors and individual homeowners with structural, finishing, and interior building products.

Ownership category

akta.pro rank

Headquarters

HQ city

Nice

HQ country

France

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Construction Materials Sales: Core revenue from selling construction materials including gros oeuvre (structural), second oeuvre (finishing), tiles, paint, wood, tools, and specialized products through physical depot network. Both B2B (professionals, artisans, contractors) and B2C (individual homeowners, DIY) channels.

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Ciffréo Bona trades a broad range of construction and finishing materials (structural work, public works, carpentry, tiling, painting, plumbing/heating, kitchens, bathrooms, hardware and outdoor/garden products) through a network of 110+ physical depots and showrooms in southern France. Sales are supported by technical sales representatives, in-house training, value-added services (delivery, cutting, paint tinting, equipment rental, waste recovery) and online catalogue/quote-request tools.

Product overview

Ciffréo Bona is a construction materials trading company operated as a multi-brand retail platform. The core Ciffréo Bona brand serves both professionals and retail customers with comprehensive building materials across 110 agencies. The group encompasses six distinct retail sub-brands: Balitrand (professional plumbing/HVAC), Salica Anconetti (heating/sanitary), Ambiance Discount (value tiling/bathroom), Home Store (large home design showrooms), and Silvy (premium hardware). Additionally, CFCB provides internal training services. The company operates primarily in southern France (Provence-Alpes-Côte d'Azur, Occitanie, Auvergne-Rhône-Alpes) with approximately 1,300 employees.

Differentiator

Problem solved

Functional benefit

Products and services

• Ciffréo Bona (core brand depot network) Multi-category construction materials trading across 110+ depots in France, offering structural work (gros oeuvre), public works, carpentry, tiling, paint, plumbing/heating, kitchen, bathroom, garden and outdoor supplies to construction professionals and individual customers.
• Balitrand (professional building materials) Professional-focused building materials brand providing plumbing, HVAC, locksmithing, masonry, appliances, electrical and garden products with showrooms and technical support for trade customers.
• Salica Anconetti (heating, plumbing, sanitary) Specialist heating, plumbing and sanitary retailer with showroom facilities, offering bathroom, hydrotherapy, heating, solar and pool solutions plus collective-facility products.
• Ambiance Discount (discount tiling, sanitary and kitchen) Value banner offering tiling, sanitary ware and kitchen products at discounted prices through permanent new arrivals and end-of-series clearance lines.
• Home Store (home design showroom) Large-format interior design and decoration showroom providing coordinated bath, kitchen, tiling, parquet, decoration, lighting and appliance solutions with installation services under one roof.
• Silvy (premium hardware and decorative fittings) Boutique hardware showroom offering decorative fittings, ironwork, hinges and ornamental hardware spanning traditional to contemporary design styles.
• Signature Home Concept (kitchen design and installation) Bespoke kitchen design and installation service operated by Ciffréo Bona Cannes, offering personalised kitchen layouts and project execution.
• Matériaux Modernes (Marseille regional materials) Construction materials retail brand serving the Marseille region, distributed through the group's depot network.
• In-depot value-added services (delivery, cutting, paint tinting, equipment rental, waste recovery) Value-added ancillary services at depot locations including delivery of purchased materials, wood and glass cutting, paint tinting, professional equipment rental (through Loxam) and waste/recovery solutions for customers and trade clients.

Quantifiable outcome

• 25% women and 75% men workforce composition - actively working to improve gender equality with scores of 80-94 on gender equality index across entities

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• Salica (Société Nouvelle Sanitaire Littoral Côte d'Azur)coreStrategic or Co-development Partner · 1 January 1993Heating, plumbing, and sanitary specialist acquired in 1993. Originally part of La Quincaillerie Aixoise, Salica operates 14 agencies in Provence-Alpes-Côte d'Azur focused on heating, bathroom, and plumbing solutions.
• AnconetticoreStrategic or Co-development Partner · 1 January 1993Heating and sanitary specialist acquired in 1993 along with Salica. Operated agencies in Toulon and La Seyne-sur-Mer specializing in heating, plumbing, and sanitary products. Now integrated under Salica Anconetti brand.
• Matériaux ModernescoreStrategic or Co-development Partner · 1 January 1991Marseille-based construction materials retailer acquired in 1991. Founded in 1930, Matériaux Modernes brought additional geographic coverage in the Marseille region, expanding Ciffréo Bona's presence in Bouches-du-Rhône department.
• LoxamminorOthersEquipment rental partnership providing professional equipment rental services to customers through Ciffréo Bona locations.
• Eco-MobilierminorOthersREP (Responsabilité Élargie du Producteur) compliance partner for furniture recycling. Multiple group entities registered with Eco-Mobilier for end-of-life furniture collection.
• Papiers GraphiquesminorOthersREP compliance partner for paper and graphic materials recycling. Ciffréo Bona main entity registered for paper recycling obligations.

Scale indicators15 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• DomPro: French building materials and DIY retail network serving both professional tradesmen and individual customers via physical depots across France — directly comparable in customer mix and product breadth to Ciffréo Bona, including tools, hardware, and renovation products.
• Samse Group: Publicly listed French regional building materials distributor based in the Alps region with multi-brand depot coverage selling structural, finishing, and specialty products to construction professionals and individuals — closely comparable geographic footprint and pro-DIY hybrid model.
• Gedimat: Cooperative network of independent French building materials dealers offering construction products, lumber, tools, paint, and DIY supplies to professionals and individuals — directly comparable dealership model and assortment to Ciffréo Bona's multi-agency structure.
• BigMat France: European buying group and brand for independent building materials dealers in France, offering lumber, construction materials, tools, and DIY products through a network of member dealers — competing head-on with Ciffréo Bona for pro and DIY customers at the local depot level.
• VM Matériaux: French independent building materials distributor operating depots serving professional trades and DIY homeowners in western France with a broad assortment of construction, renovation, and home improvement products — same négoce model and customer mix.
• Saint-Gobain Distribution (Point.P, Cedeo, La Plateforme): The largest French building materials distributor with multi-brand coverage (Point.P, Cedeo, La Plateforme, Samse-adjacent brands) selling structural, finishing, plumbing, and specialty products to professionals and DIY consumers via an extensive depot network across all of France — directly comparable in product mix, customer base, and depot-driven model to Ciffréo Bona.
• Bricomarché: French DIY-focused home improvement retail brand operating physical stores selling construction, renovation, garden, and decor products to individual consumers — comparable to the B2C/retail side of Ciffréo Bona's multi-brand model.
• Chausson Matériaux: Privately held French regional building materials distributor with comparable scale (~1,500 employees) operating depots and showrooms serving construction pros and individuals across southern/eastern France. Same négoce model, similar product breadth in structural/finishing/tile/plumbing.
• Tanguy Matériaux: French independent family-owned building materials distributor with multi-region depot coverage focused on professional trades and individuals; comparable scale and product breadth to Ciffréo Bona with similar customer segmentation between pros and DIY.

Broad incumbents

• Point.P (Saint-Gobain pro brand): The flagship professional-focused building materials brand of Saint-Gobain Distribution — a broad incumbent with nationwide density, larger assortment, and stronger digital tooling, competing directly with Ciffréo Bona's Balitrand for the professional channel.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ciffreobonaofficiel
• LinkedInlinkedin.com/company/ciffreo-bona

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ciffréo Bona