What aurora ventures does

Aurora Ventures is a purpose-driven private company founded in 2000 and headquartered in London, with a wholly-owned regional subsidiary in Sydney, Australia. The company provides gender-equality campaigns, resources, platforms, and marketing services to organizations seeking to engage female talent, connect with women consumers, and demonstrate commitment to women's equality. Its documented client engagements span enterprise organizations across financial services, engineering, and telecommunications, with named projects for a global engineering firm, a global retail and investment bank, and a global telecommunications organization.

The company's core technology stack centers on two long-running community platforms and a benchmarking SaaS. The International Women's Day platform has operated for over two decades as a hub of user-generated content, resources, and tools that organizations worldwide use to mark the occasion. Where Women Work is a complementary platform for employer branding, job posting, and career resources targeting female candidates from interns through executives. GENDEX, launched in 2003, was an early gender capital benchmarking SaaS piloted by 20 organizations and providing interactive comparative industry data. These are supplemented by a proprietary content library of over 10 career magazines and a "Black Book" database of high-talent women used for discreet talent sourcing.

Revenue is generated through a mix of professional services and recurring platform income. Professional services include consulting projects (diversity audits, candidate experience analysis, female branding strategy), event delivery (over 500 events to date, ranging from intimate gatherings to conferences for 400+ audiences), and publishing/content development. Recurring revenue comes from platform services (job postings, branded content, employer branding on Where Women Work and IWD) and SaaS products. Pricing is project-based and quote-driven; no specific pricing is publicly disclosed, though billing cadence is described as multi-year contracts. The go-to-market is sales-led and community-led, leveraging 25+ years of reputation in the gender-equality space, the platforms' organic audiences, and direct enterprise engagement.

Name

aurora ventures

Legal name

Aurora Ventures (Europe) Limited

Website

https://aurora-ventures.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Aurora Ventures is a London-based, purpose-driven organization founded in 2000 that provides gender-equality campaigns, platforms, and consulting services to enterprises seeking to engage female talent, connect with women consumers, and advance women's workplace equality globally.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Event Delivery: Delivering events for organizations seeking to engage female talent, connect with women consumers, or build trust with women's communities. From highly-targeted intimate gatherings to large-scale conferences and major events. Over 500 events delivered.
2. Consulting and Strategy Services: Diversity audits, candidate experience analysis, diversity consulting, female branding strategy projects, and sponsorship securing for a wide range of clients.
3. Publishing and Content Development: Published over 10 career magazines featuring career paths, talented women employees, and their work. Also includes collateral development for clients.
4. SAAS Products: Gender capital benchmarking SAAS (GENDEX) and related software products for diversity measurement and benchmarking.
5. Platform Services: Operates platforms including International Women's Day and Where Women Work that provide job posting, branded content, and employer branding services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Aurora Ventures is a purpose-driven organization that helps businesses advance gender equality through digital platforms (Where Women Work, International Women's Day), the GENDEX SaaS benchmarking tool, career-focused publications, and consulting, events management, content marketing, and campaign services centered on women's equality.

Product overview

Aurora Ventures is a purpose-driven organization that offers a portfolio of interconnected platforms, services, and products focused on women's equality. The core offerings include the Where Women Work platform (job posting, employer branding, talent engagement), the International Women's Day platform (global awareness hub operating for over two decades), and GENDEX (the first gender capital benchmarking SAAS pioneered in 2003). Additional services encompass career publications (10+ magazines), events management (500+ events delivered), gender resources and campaigns, and content marketing and development. These offerings work together to support organizations worldwide in forging women's equality through campaigns, collaborations, platforms, and products.

Differentiator

Problem solved

Functional benefit

Brands

• International Women's Day: A global platform for user-generated content, resources and tools supporting International Women's Day celebrations and purposeful action worldwide.
• Where Women Work
• GENDEX

Products and services

• Where Women Work Career-focused platform that connects women with employers, jobs, and inclusive workplace content. Used by employers seeking to attract female talent.
• International Women's Day (IWD) Global platform supporting International Women's Day campaigns, events, and resources used by organizations worldwide to mark and advance women's equality.
• GENDEX SaaS benchmarking product that measures an organization's 'gender capital' against peers, providing data-driven insight into gender equality progress.
• Career Magazines Print and digital career publications aimed at women, used by employers and advertisers to reach female professional audiences.
• Consulting on Women's Equality Advisory and consulting services helping organizations build strategies, programs, and policies that advance women's equality in the workplace.
• Events Management Planning and delivery of events, particularly around International Women's Day and other gender equality milestones, for corporate and partner clients.
• Content Marketing and Development Creation of gender-focused content, resources, and marketing collateral for organizations promoting women's equality internally and externally.
• Gender Resources and Campaigns Provision of ready-to-use gender equality resources and campaign assets that organizations deploy for IWD and broader inclusion initiatives.

Quantifiable outcome

• Over 500 events delivered for organizations
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• International Women's DaycoreStrategic or Co-development PartnerAurora Ventures helps deliver the International Women's Day (IWD) platform, a useful hub of user-generated content, resources and tools. The internationalwomensday.com website has been operating for over two decades, encouraging organizations and groups worldwide to mark IWD through purposeful action.
• Where Women WorkcoreStrategic or Co-development PartnerAurora Ventures provides the Where Women Work platform that celebrates the achievements of women in the workplace while shining a spotlight on the employers supporting them. The platform includes job postings, employer branding, and career resources.

Scale indicators5 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• The Female Quotient: The Female Quotient is a gender equality and parity consultancy that runs women's-focused events, content campaigns, and corporate programs. It directly parallels Aurora's combination of events delivery, content marketing, and corporate engagement around women's equality.
• Catalyst: Catalyst is a leading global nonprofit focused on gender equality research, workplace inclusion, and benchmarking. It directly competes with Aurora on the consulting and benchmarking side (e.g., GENDEX) for organizations seeking best-practice research and data.
• Seramount: Seramount (formerly part of Working Mother Media) provides DEI benchmarking, research, and workplace inclusion programs for enterprises. It directly overlaps with Aurora's GENDEX benchmarking and corporate consulting offerings.
• Lean In (LeanIn.Org): LeanIn.Org runs gender equality communities, corporate Circles programs, and content campaigns for working women. It directly parallels Aurora's community-driven platform model and corporate engagement work.

Emerging players

• Diversifying.io: Diversifying.io is a DEI-focused SaaS and consulting platform supporting diversity measurement, benchmarking, and reporting. It is an emerging technology-led competitor to Aurora's GENDEX benchmarking product line.
• TheBoardlist: TheBoardlist is a talent platform connecting enterprises with qualified women for board roles, similar to Aurora's Black Book for high-talent women and employer branding for female executive talent.

Broad incumbents

• Heidrick & Struggles (DEI Practice): Heidrick & Struggles is a global executive search firm whose DEI and leadership advisory practices serve enterprises seeking to diversify talent pools. It overlaps with Aurora's Black Book of high-talent women and employer branding work.
• McKinsey (Diversity, Equity & Inclusion practice): McKinsey's DEI practice advises Fortune 500 companies on gender diversity strategy and benchmarking through reports like Women in the Workplace. It competes with Aurora for large enterprise consulting mandates on diversity strategy.
• Working Mother Media: Working Mother Media (parent of Seramount and Best Companies groups) runs employer benchmarking, awards, and content publishing for women's workplace advancement. It overlaps with Aurora's career magazines, employer branding, and benchmarking work.
• Korn Ferry (DEI and Talent Consulting): Korn Ferry is a global organizational consulting firm whose DEI and talent solutions practices serve enterprises on diversity, leadership, and employer branding - paralleling Aurora's talent sourcing and consulting engagements.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Customer concentration

• LinkedInlinkedin.com/company/auroraventures

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about aurora ventures