Working Mother Media

What Working Mother Media does

Working Mother Media, founded in 1979, was a multimedia company dedicated to serving working parents — and working mothers in particular — through editorial content, research, events, and a long-running Best Companies recognition franchise. The organization operated as a private company headquartered in New York, with a workforce in the 11-50 range, and built a multi-decade audience of 'millions of readers and community members'.

Following a 2026 repositioning, the Working Mother brand chapter was formally closed and the business was relaunched as Seramount, shifting its center of gravity from a consumer/working-mother media property to an enterprise workplace DEI solutions provider. The Seramount platform now spans assessment (Assess360), benchmarking analytics, Best Companies lists, early-talent job-simulation technology (Forage), professional learning (including ERG Leader Certification), and three executive membership communities (DBP Membership, CDO Collaborative, HR Executive Board). Go-to-market is direct enterprise membership and advisory sales, supplemented by annual events (Seramount Gala + WorkBeyond Summit 2026) and a research/content funnel targeting HR Leaders, DEI Practitioners, and Employee Resource Group leaders. Pricing is not publicly disclosed; the revenue model appears to combine membership fees, benchmarking and assessment engagements, Best Companies application revenue, event registration, and content/research sponsorships.

Name

Working Mother Media

Legal name

Working Mother Media

Website

https://workingmother.com

Company type

Private

Founded year

1979

Operating status

Closed

Headcount range

11–50 employees

Short description

Working Mother Media, now operating as Seramount, is a New York-based private workplace solutions company that provides DEI research, benchmarking, membership communities, and assessment tools to enterprise HR leaders, DEI practitioners, and employee resource group leaders.

Ownership category

akta.pro rank

Product category

Workplace DEI Research and Advisory Services

NAICS

Other Services Related to Advertising (54189), Marketing Research and Public Opinion Polling (54191), Public Relations Agencies (541820)

SIC

Services-Management Consulting Services (8742), Services-Advertising Agencies (7311)

akta.pro primary industry

DEI (Diversity, Equity & Inclusion) & Belonging Consulting (BPAHAGAJ)

akta.pro secondary industries

DEI, Equity & Inclusion Advisory (BPACAJAJ), DEI, Culture & Employee Engagement Training (BPACANAE), DEI, Equity & Inclusion Training (EDABAIAF)

Keywords

• Workplace DEI research
• HR benchmarking services
• Best companies lists
• Diversity membership programs
• Employee assessment tools

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Distribution channels3 records

Marketing channels4 records

Core offering

Working Mother Media, transitioning to the Seramount brand, provides workplace diversity, equity, and inclusion (DEI) research, benchmarking, and advisory solutions. Its core offerings include assessment tools (Assess360), evidence-based benchmarking analytics, Best Companies recognition lists, job simulation technology (Forage) for early talent recruitment, and membership-based peer communities for HR and DEI leaders.

Product overview

Working Mother Media, now operating under Seramount, offers a platform of research, benchmarking, and membership programs focused on workplace diversity, equity, and inclusion. The core offerings include Assess360 for employee assessment, Benchmarking for workforce analytics, Best Companies lists for recognizing workplace excellence, Forage for early talent acquisition through job simulations, and Learning programs including ERG Leader Certification. These are complemented by membership programs (CDO Collaborative, DBP Membership, HR Executive Board) that provide peer communities and strategic advisory services for DEI practitioners and HR leaders. The portfolio spans assessment tools, benchmarking analytics, research reports, professional development, and events designed to facilitate engagement, learning, conversation, and community around workplace inclusion.

Differentiator

Problem solved

Functional benefit

Brands

• Working Mother: A media brand dedicated to serving working parents, particularly working mothers, with content, research, and community support.

Products and services

• Assess360 Assessment tool that helps organizations execute high-stakes change without losing momentum or talent, providing employee insight that builds buy-in and accelerates change; used by HR and DEI leaders.
• Benchmarking Evidence-based metrics platform providing sector and industry insights on HR and inclusion practices, supporting better workforce strategy decisions; targeted at HR and inclusion leaders.
• Best Companies Lists and indexes that set the standard for best practices around workplace policies, encouraging implementation of programs that improve company culture and measure results; used by corporate employers.
• CDO Collaborative Executive-level membership program providing insights and peer community for chief diversity officers and inclusion leaders, offering strategic guidance and community building; for DEI executives.
• DBP Membership Diversity, Belonging, and Partnership membership offering cutting-edge insights and expert guidance to drive inclusion and belonging in organizations; targeted at DEI and inclusion practitioners.
• Forage Job simulation platform that powers early talent recruitment by providing virtual work experiences for candidates; used by corporate employers and talent acquisition teams.
• HR Executive Board (HREB) Membership program providing research, advisory support, and peer community for HR leaders, with strategic peer forums to tackle HR challenges; for senior HR executives.
• Learning
• Seramount Employee Group Maturity Assessment Assessment tool for Employee Resource Groups to evaluate the maturity and effectiveness of ERG programs; used by ERG leaders and DEI practitioners.
• Holiday and Heritage Recognition Calendar Calendar resource for honoring diversity through recognition of holidays and heritage months; used by HR and DEI teams for inclusion programming.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Great Place to Work: Operates Best Workplaces / Best Companies lists and certification programs tied to workplace culture, mirroring Seramount's Best Companies lists and peer benchmarking offerings. Targets the same HR leader buyer for recognition and benchmarking spend.
• Comparably: Workplace culture and employer brand platform offering Best Places to Work lists, employee surveys, and compensation data. Competes directly with Seramount's Best Companies and Benchmarking products for HR and employer-brand budgets.
• Traliant: DEI, harassment, and compliance training provider serving enterprise HR. Direct competitor to Seramount's Learning and DEI training offerings for HR Leaders and DEI Practitioners.
• The Diversity Movement: DEI training, consulting, and employee resource group services for mid-market and enterprise employers. Direct peer to Seramount's Learning, advisory, and ERG Leader Certification offerings.
• Catalyst: Nonprofit research and advisory organization advancing women in the workplace; produces benchmarking reports, CEO-level communities, and advisory services closely aligned with Seramount's research, advisory, and women's advancement focus.
• Lean In: Women-in-the-workplace research, peer circles, and corporate training programs targeting working women and HR leaders. Competes with Seramount on women's advancement content, community, and corporate partnerships.

Emerging players

• Paradigm for Parity: DEI consulting and executive coalition focused on advancing women and underrepresented groups in the workplace. Overlaps with Seramount's CDO Collaborative, DBP, and HREB peer communities targeting inclusion leaders.

Broad incumbents

• SHRM (Society for Human Resource Management): Largest HR professional association, providing research, benchmarking, learning, and member communities for HR executives globally. A much larger incumbent in the same buyer segment as Seramount's HREB and Benchmarking products.
• Mercer: Global management consultancy offering workforce strategy, DEI advisory, and benchmarking to large enterprises. Competes with Seramount for enterprise DEI/HR consulting and benchmarking spend as a much larger incumbent.

Regional players

• Vault.com (Firsthand): Employer branding, rankings, and workplace research platform serving employers and candidates with workplace culture insights. Adjacent competitor to Seramount's employer-facing Best Companies lists and research content.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/wmconferences
• Facebookfacebook.com/wmconferences

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Working Mother Media