radio barriga verde sa

What radio barriga verde sa does

Rádio Barriga Verde S.A. (CNPJ 83.601.682/0001-15) is a Brazilian public limited company that has operated Band FM Floripa 96.1, a regional FM radio station, since 1997. The station broadcasts at 96.1 MHz from its headquarters at Rua Deputado Antônio Edu Vieira, nº 880, Pantanal, Florianópolis, Santa Catarina, and is licensed to serve the Greater Florianópolis metropolitan area — Florianópolis, São José, Palhoça, Biguaçu, and Santo Amaro. Programming centers on music across multiple Brazilian genres (sertanejo, pagode, funk, pop), local entertainment, service information, and listener-engagement promotions, with the station positioning itself as a promoter of major live shows and events in the region.

The company's core technology is a traditional FM broadcast infrastructure augmented by a digital distribution layer: an official website (bandfmfloripa.com.br), native mobile applications on Google Play and Apple App Store, and active social media accounts on Instagram (@bandfmfloripa, 42,000+ followers), Facebook, and WhatsApp. Operational automation includes integration with sorteio.com and sorteiogram for randomized promotional draws. No patents, proprietary AI/ML systems, or advanced data infrastructure are disclosed. The company has no subsidiaries and operates independently with no parent or institutional investor structure documented.

Rádio Barriga Verde monetizes exclusively through advertising airtime sales and branded promotional sponsorships, primarily from regional SMBs and local enterprises. Revenue-generating campaigns include furniture/appliance giveaways with Lojas Colombo, grocery voucher promotions with Supermercados Imperatriz, beer prize campaigns with Mercado Prado, driving-school sponsorships with Auto Escola Antunes and Auto Escola Touring, and food-delivery tie-ins with OY Pizza Delivery. Live event activations at venues such as Arena Petry and Stage Music Park — featuring Brazilian artists such as Bruno e Marrone and Henrique & Juliano — provide an additional monetization surface alongside on-air mentions, social media exposure, and on-site branding for sponsor partners.

Name

radio barriga verde sa

Legal name

Rádio Barriga Verde S.A.

Website

https://bandfmfloripa.com.br

Company type

Private

Founded year

1997

Operating status

Operating

Short description

Rádio Barriga Verde S.A. operates Band FM Floripa 96.1, a regional FM radio station broadcasting music, entertainment, and promotional campaigns to listeners in Greater Florianópolis, Santa Catarina, Brazil since 1997. The company monetizes through advertising airtime sales and sponsored promotional partnerships with regional retailers, driving schools, and food delivery operators.

Ownership category

akta.pro rank

Product category

Radio Broadcasting

NAICS

Radio Broadcasting Stations (516110)

SIC

Radio Broadcasting Stations (4832)

akta.pro industry

PRIMARYMPAIAEAA

Commercial Terrestrial Radio Broadcasting (AM/FM)

Media, Entertainment & Sports/Music & Audio (Recording, Publishing, Streaming)/Radio & Audio Broadcasting (Terrestrial, Satellite, Digital Radio)

SECONDARYMPAIAEAE

Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only)

Media, Entertainment & Sports/Music & Audio (Recording, Publishing, Streaming)/Radio & Audio Broadcasting (Terrestrial, Satellite, Digital Radio)

Keywords

• FM radio broadcasting
• Radio advertising sales
• Promotional campaigns
• Live event promotion
• Digital radio streaming

Headquarters

HQ city

Florianópolis

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Advertising and Sponsorships: Band FM Floripa generates revenue primarily through advertising airtime sales and branded promotional sponsorships. Local businesses sponsor promotional contests, on-air segments, and events, with sponsorship packages including radio mentions, social media exposure, and on-site branding at live events.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Rádio Barriga Verde S.A. operates Band FM Floripa 96.1, an FM radio station broadcasting music, entertainment, news, and local information to the Greater Florianópolis region since 1997. The company distributes its content across FM radio, a website, mobile applications, and social media platforms (Instagram, Facebook, WhatsApp). Its commercial offering centers on selling advertising airtime, sponsored segments, and integrated promotional campaigns to local and regional businesses in partnership with retailers and service providers.

Product overview

Radio Barriga Verde S.A. operates Band FM Floripa 96.1, a regional radio station serving Greater Florianópolis since 1997. The station offers FM radio broadcasting with music, entertainment, news, and events programming. The company delivers value through promotional campaigns including lottery-based giveaways (Móvel do Meu Sonho, Carrinho Cheio, Mil Latas, Tem Cashback), driving license promotions (Carteira na Mão, Motorista da Rodada), and daily contests (Super Pizza). These promotional campaigns are run in partnership with regional retailers including Lojas Colombo, Supermercados Imperatriz, Mercado Prado, and driving schools. The station also maintains a mobile app for listener engagement.

Differentiator

Problem solved

Functional benefit

Products and services

• Band FM Floripa 96.1 Regional FM radio station broadcasting at 96.1 FM frequency in Greater Florianópolis, Santa Catarina. Operates since 1997, providing music entertainment, news, information, and listener engagement programming.
• Band FM Floripa Mobile App Official mobile application for Band FM Floripa available on Google Play Store and Apple App Store, enabling digital streaming of the radio station and additional listener engagement content.

Quantifiable outcome

• 42,000+ Instagram followers demonstrating strong social media engagement

Named customers6 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Mercado PradominorGTM or Marketing Partner · 15 January 2024Mercado Prado is a supermarket chain in Santa Catarina. The partnership involves the 'Mil Latas' promotional campaign running from January 15 to February 15, 2024, where listeners submit audio parodies of the Prado jingle via WhatsApp to win cases of Amstel beer (100 cans per winner, 10 total winners over 5 weeks).
• Lojas ColombocoreGTM or Marketing Partner · 6 November 2023Lojas Colombo (Comércio de Utilidades Domésticas S/A) is a major home goods and household appliances retail chain operating across Santa Catarina. The partnership involves the 'Móvel do Meu Sonho' promotional campaign where Band FM Floripa promotes the retailer in exchange for prize vouchers (R$500–R$1,000) awarded to winning listeners. The partnership has been ongoing across multiple iterations from 2022 to 2024.
• Auto Escola TouringminorGTM or Marketing Partner · 12 July 2021Centro de Formação de Condutores Touring Ltda (Auto Escola Touring) is a driving school in Florianópolis. The 'Motorista da Rodada' promotion offered one winning listener a full driving license course (car and motorcycle) as a prize. Participation was conducted via WhatsApp.
• Supermercados ImperatrizcoreGTM or Marketing Partner · 5 April 2021Supermercados Imperatriz is a regional supermarket chain operating in the Greater Florianópolis area. The partnership spans multiple promotional campaigns including 'Carrinho Cheio' (grocery shopping vouchers of R$500 per winner, 12 winners over a 5-month period) and 'Tem Cashback Para Você' (cashback vouchers of R$250 via the Clube Rede Super Imperatriz app, with 2 winners per biweekly draw over 18 draws).
• Mundialmix Comercio de AlimentosminorGTM or Marketing Partner · 5 April 2021Mundialmix Comercio de Alimentos Ltda operates supermarkets in Palhoça, Santa Catarina. The company co-sponsored the 'Carrinho Cheio' promotion alongside Supermercados Imperatriz and Band FM Floripa, contributing to prize vouchers for winning listeners in the Greater Florianópolis region.
• Auto Escola AntunesminorGTM or Marketing Partner · 26 February 2021Auto Escola Antunes (Jops Centro de Formação de Condutores Ltda) is a driving school in Florianópolis. The 'Carteira na Mão' promotion offered one listener a full driving license course (car and motorcycle) as the prize, with participation via WhatsApp.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Atlântida FM Florianópolis: Direct competitor operating as a commercial FM music station in the Greater Florianópolis market, targeting a similar young, mainstream-music audience with advertising-driven monetization — the closest head-to-head analog for Band FM Floripa's local share.
• 89 FM Florianópolis: Local commercial FM music station serving the Florianópolis metropolitan area with pop/rock-leaning programming and similar ad-supported sponsorship revenue, competing for the same listener and advertiser wallet as Band FM Floripa.
• Rádio Bandeirantes Florianópolis (Band FM network sister station): Sister outlet within the broader Band network ecosystem (Band FM is part of Grupo Bandeirantes). Same corporate parent family as Band FM Floripa, providing peer benchmarking on national network affiliation economics and programming support.
• Antena 1 FM: Brazilian adult-contemporary FM network with regional affiliates serving similar demographics to Band FM Floripa, competing for the same music-format listeners and local advertiser share.

Broad incumbents

• Jovem Pan News / Jovem Pan FM Florianópolis: National Brazilian radio network with a Florianópolis affiliate on FM, offering a broader programming portfolio and stronger national advertising scale — a large incumbent that competes for the same regional advertisers and listeners.
• CBN Florianópolis: National news/talk network (Grupo Globo) with a local Florianópolis AM/FM affiliate that competes for news-oriented listening hours and local business advertising share in the same market as Band FM Floripa.
• Transamérica FM Florianópolis: Established Brazilian music-format FM network with regional affiliate presence in Florianópolis, competing for mainstream music listeners and the same local advertising budget pool as Band FM Floripa.
• NSC Total (Rádio e TV): Major Santa Catarina regional media group combining TV, radio, and digital properties. Comparable as a regional incumbent broadcaster competing for local advertisers across multiple platforms in the same geography.
• iHeartMedia (Brazil-relevant radio operator benchmark): Large global commercial radio operator used as a benchmark for multi-platform radio monetization, programmatic ad sales, and digital event activation — relevant for evaluating the addressable scaling playbook available to a regional Brazilian operator like Band FM Floripa.

Regional players

• Kiss FM Florianópolis: Regional FM rock/pop station operating in the Florianópolis area, comparable in scale and audience profile — a regional peer competing for the same ad market and listener hours.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/bandfmfloripa
• Instagraminstagram.com/bandfmfloripa
• Xtwitter.com/bandfmfloripa

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about radio barriga verde sa