Goodfriends

What Goodfriends does

Goodfriends (Ningbo Goodfriends Electric Appliance Co., Ltd.) is a privately held Chinese manufacturer specializing in electric kettles and adjacent small kitchen appliances, founded in 1999/2000 and headquartered in Ningbo, Zhejiang. The company operates three production bases spanning more than 95,000 square meters, employs over 1,000 professionals, and reports annual kettle capacity of approximately 12 million units and total appliance capacity of 18 million units. Goodfriends runs an OEM/ODM business model in which it manufactures private-label and branded kettles for global distributors, retail chains, and brands, exporting 11 million units to 80+ countries and generating $75 million in 2025 revenue across 500+ long-term partners.

Its product portfolio spans nine core series — double-wall stainless steel, digital glass, standard glass, single-wall stainless steel, BPA-free plastic, gooseneck, tea-maker, water dispenser, and breakfast kettle-and-toaster pairings — supported by food-safe materials (304 stainless steel, borosilicate glass, BPA-free plastics), precision temperature-control electronics, double-wall vacuum insulation, and an emerging smart-kettle line integrated with Google Home, Amazon Alexa, Apple HomeKit, and Matter protocol. The company self-manufactures approximately 95% of kettle components internally and holds a dense certification stack (ISO 9001/14001/45001, BSCI, GS, CE, EMC, RoHS, LFGB, FDA, REACH, ETL, ERP, CB, FCC, California Prop 65, EU 1935/2004/2023/2006/10/2011), which functions as a regulatory moat for global OEM/ODM partnerships.

Revenue is generated through negotiated B2B hardware sales rather than disclosed unit pricing, distributed via direct enterprise field sales to international buyers, trade-fair leads (Canton Fair, IFA, IHA), and digital channels including Alibaba, Amazon, a 60+-language website, and a VR virtual factory tour. The company is bootstrapped and founder-or-family controlled, with no disclosed institutional investors, subsidiaries, or M&A activity.

Name

Goodfriends

Legal name

Ningbo Goodfriends Electric Appliance Co., Ltd.

Website

https://goodfriendskettle.com

Company type

Private

Founded year

2000

Operating status

Operating

Short description

Goodfriends is a privately held Chinese OEM/ODM manufacturer specializing in electric kettles and small kitchen appliances, exporting 11 million units annually to 80+ countries and serving 500+ global distributors, retail chains, and brands from three Ningbo production bases.

Ownership category

akta.pro rank

Headquarters

HQ city

Ningbo

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Electric Kettle Manufacturing & Export: OEM/ODM manufacturing revenue from producing electric kettles for global brands, distributors, and retail chains. Revenue generated through one-time product sales with custom specifications for B2B customers.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Ningbo Goodfriends Electric Appliance Co., Ltd. manufactures electric kettles across multiple product series (double-wall stainless steel, digital glass, glass, stainless steel, plastic, gooseneck, tea maker, water dispenser, and breakfast combo) and provides OEM/ODM services to global brands, distributors, and retail chains. The company operates three production bases over 95,000 square meters with annual kettle capacity of 12 million units, exporting to 80+ countries. Products span basic single-function kettles to smart IoT-enabled models with Google Home, Amazon Alexa, and Apple HomeKit integration.

Product overview

Goodfriends (Ningbo Goodfriends Electric Appliance Co., Ltd.) is a China-based manufacturer specializing in electric kettles with 25 years of experience. The company offers a comprehensive portfolio of eight core product series: Double Wall Stainless Steel Kettle Series, Digital Glass Kettle Series, Glass Kettle Series, Stainless Steel Kettle Series, Plastic Kettle Series, Gooseneck Kettle Series, Tea Maker Series, Water Dispenser Series, and a Kettle & Toaster Breakfast Series. Products range from basic single-function kettles to advanced smart IoT-enabled kettles with Wi-Fi/Bluetooth connectivity, digital touch controls, and integration with Google Home, Amazon Alexa, and Apple HomeKit. The company operates as an OEM/ODM manufacturer serving global distributors and retail chains, with production capacity exceeding 12 million kettles annually across three manufacturing bases covering over 95,000 square meters.

Differentiator

Problem solved

Functional benefit

Products and services

• Double Wall Stainless Steel Kettle Series Stainless steel electric kettles with double-wall construction providing vacuum insulation, keeping exterior surfaces cool while maintaining water temperature. Designed for global OEM/ODM buyers, distributors, and retail chains.
• Digital Glass Kettle Series Glass electric kettles with digital touch controls and precision temperature settings, featuring high borosilicate glass for thermal shock resistance. Targeted at global buyers seeking premium digitally controlled kettles.
• Glass Kettle Series Standard glass electric kettles made with high borosilicate glass, allowing users to monitor boiling status with LED illumination options. Sold to B2B buyers as standard product offerings.
• Stainless Steel Kettle Series Single-wall stainless steel electric kettles typically using 304 stainless steel (1.4301) compliant with EU food contact standards including Arrêté du 13 janvier 1976. Designed for OEM/ODM buyers and global distributors.
• Plastic Kettle Series Electric kettles made with food-grade BPA-free plastic materials, lightweight construction with design flexibility and impact resistance. Targeted at value-oriented B2B buyers and distributors.
• Gooseneck Kettle Series Electric kettles with gooseneck spout design for precision pouring, ideal for pour-over coffee and tea preparation with controlled water flow. Sold to specialty coffee and tea market buyers.
• Tea Maker Series Specialized electric kettles designed for tea preparation with precise temperature control for different tea types (green tea at 85°C, black tea at 95°C). Targeted at tea-focused retail buyers and distributors.
• Water Dispenser Series Electric water dispensers with instant heating capability and digital temperature control for various hot water needs. Sold to global OEM/ODM buyers and distributors.
• Kettle & Toaster Breakfast Series Breakfast appliance pairing featuring electric kettles and toasters for complete morning meal preparation. Sold as a bundled set to global buyers and retail chains.
• Smart Electric Kettle Series Smart electric kettles with IoT connectivity, precision temperature control, and integration with Google Home, Amazon Alexa, and Apple HomeKit for global markets. Targeted at OEM/ODM buyers seeking connected appliance offerings.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• AlibabacoreChannel Partner/ Reseller/ DistributorStrategic e-commerce partnership for B2B product distribution through Alibaba platform, enabling global buyer access.
• AmazoncoreChannel Partner/ Reseller/ DistributorE-commerce distribution partnership through Amazon platform for reaching buyers globally.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@goodfriendskettlemanufacturer
• Instagraminstagram.com/goodfriends_electric
• TikToktiktok.com/@ELECTRICKETTLESUPPLIER

Compliance19 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goodfriends