DARE
DARE is a boutique Belgian-founded consultancy providing hybrid leadership development programmes, certified psychometric talent assessments, and executive coaching to enterprise and mid-market clients across Scandinavia, Benelux, and Europe. Founded in 2001 and led by Patricia O, the firm delivers multilingual services to Fortune 500 and European multinational clients.
- Company typePrivate
- Founded2001
- HeadquartersAntwerp, Belgium
- Headcount1–10
- GTM typeB2B
- OfferingServices
What DARE does
DARE is a boutique professional services firm founded in 2001 by Patricia O in Copenhagen and currently headquartered in Antwerp, Belgium. The company provides hybrid leadership development programmes, talent assessment services, and executive coaching to enterprise and mid-market organizations across Scandinavia, Benelux, and broader Europe. Its core offerings are two products: a Hybrid Leadership Programme—a 5-6 month immersive learning journey combining 24 digital tutorials, virtual group workshops, and live sessions across 20 leadership competencies, delivered in English, Dutch, French, or Danish—and a 5-working-day Talent Assessment Service using internationally validated psychometric tools (Hogan, SHL, Lumina Learning, Thomas International) administered in the candidate's native language. Both products are delivered through a proprietary e-learning platform built on LearnWorlds infrastructure, with Miro-based collaborative exercises and community features.
DARE serves a horizontal mix of enterprise clients across multiple industries, with named logos including LEGO, L'Oréal, Johnson & Johnson, KBC, European Space Agency, Airbus/Eurocopter, ENGIE, Berlingske Media, DR, Benjamin Media, and Lenus eHealth. Revenue is generated through quote-based, customized professional services fees for multi-month leadership engagements (6-8 participant cohorts) and per-engagement assessment fees, with no public pricing disclosed. The go-to-market is sales-led and direct, relying on enterprise field sales targeting C-suite executives and HR departments, complemented by referral-based pipeline generation from multi-year client relationships (e.g., Berlingske Media >5 years). The firm holds Qfor PLATINUM certification, the highest quality tier for training and consulting firms awarded by CertUp, and maintains GDPR/EU ePrivacy compliance. DARE has 1-10 employees, operates as a private founder-owned entity, and has maintained continuous operations for 23+ years without disclosed external investment, acquisitions, or material leadership transitions.
DARE firmographics
Firmographics- Name
- DARE
- Legal name
- DARE
- Website
- https://dare.pro
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- DARE is a boutique Belgian-founded consultancy providing hybrid leadership development programmes, certified psychometric talent assessments, and executive coaching to enterprise and mid-market clients across Scandinavia, Benelux, and Europe. Founded in 2001 and led by Patricia O, the firm delivers multilingual services to Fortune 500 and European multinational clients.
- Ownership category
- akta.pro rank
DARE industry classification
Industry- Product category
- Leadership Development & Talent Assessment Services
- NAICS
- Professional and Management Development Training (61143), Educational Support Services (61171)
- SIC
- Services-Educational Services (8200), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Remote/Hybrid Leadership & Distributed Team Management (EDABAAAN)
- akta.pro secondary industries
- Strategy, Decision-Making & Business Acumen Coaching (EDABANAH), Coaching, Mentoring & Facilitation Services (BPACANAI)
Keywords
Where DARE is headquartered
LocationHeadquarters
- HQ city
- Antwerp
- HQ country
- Belgium
- HQ region
- Europe
Offices1 record
Markets served
DARE business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Leadership Training Programs: Hybrid leadership programmes delivered over 5-6 months combining digital, virtual, and live sessions. Revenue generated through program fees based on group size (6-8 participants) or individual enrollment. Pricing is quote-based and customized per organization.
- Talent Assessment Services: Comprehensive assessment services including online psychometric testing, in-depth feedback interviews, and onboarding recommendations. The 5-day process generates fees per assessment engagement.
- Executive Coaching: Individual coaching sessions offered to participants as part of leadership programs, as well as standalone coaching engagements for senior executives.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Corporate Team Program - In-house leadership team engagement |
| Other | Multi-year contract | Cross-Company Open Programme - Individual or small group enrollment |
| Other | Pay-as-you-go | Talent Assessment Services |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
DARE product offering
Product offeringCore offering
DARE is a boutique leadership development and talent assessment consultancy that delivers a Hybrid Leadership Programme — a 5–6 month immersive learning journey combining 24 digital tutorials, virtual group workshops, and live coaching sessions across 20 leadership topics. The firm also runs a 5-working-day Talent Assessment service using internationally validated psychometric tools (Hogan, PCM, Thomas International, SHL, Lumina Learning) to support hiring, promotion, and high-potential identification for enterprise and mid-market clients. Services are delivered in English, Dutch, French, and Danish, and are complemented by standalone executive coaching and team workshops.
Product overview
DARE is a boutique leadership development and talent assessment firm operating as a single unified offering, anchored by two core products: the Hybrid Leadership Programme and Talent Assessment Services, both delivered through DARE's proprietary e-learning platform. The Hybrid Leadership Programme is a 5–6 month hybrid learning journey combining digital tutorials, virtual group workshops, and live sessions, covering 20 leadership competencies. Talent Assessment Services provide a swift 5-working-day psychometric assessment process with certified tools and multilingual feedback. DARE's own e-learning platform powers the programme delivery and community features.
Differentiator
Problem solved
Functional benefit
Products and services
- Hybrid Leadership Programme A 5–6 month hybrid leadership development programme combining 24 digital tutorials, virtual group workshops, peer exchange on Miro, individual reflection, and live coaching sessions, covering 20 leadership topics including authenticity, trust, empathy, delegation, feedback, and team leadership. Delivered in English, Dutch, French, or Danish to cohorts of 6–8 participants, designed for enterprise and mid-market leadership teams transitioning from manager to leader.
- Talent Assessment Services A structured 5-working-day assessment process using internationally validated psychometric tools administered in the candidate's native language, culminating in an in-depth feedback interview delivered in English, Dutch, French, or Danish. Supports hiring decisions, internal promotions, high-potential pooling, and career-path planning for enterprise and mid-market clients.
- Executive Coaching Individual coaching engagements for senior executives, C-suite leaders, and management team members, delivered as either part of the Hybrid Leadership Programme or as standalone one-on-one engagements. Provides personalized leadership development, behavioral insight, and decision-making support.
Quantifiable outcome
- 20% annual growth in Turnover and EBIT reported by client Benjamin Media
- +3 more outcomes
Companies that use DARE
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles3 records
DARE technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
DARE partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- TreedomminorEnvironmental partnership where DARE commits to planting a tree for every completed leadership journey. Trees are planted by local farmers through Treedom's platform, providing environmental, social, and economic benefits to farming communities. Each team or cross-company group can track their trees and positive impact online. This partnership supports 10 of the 17 United Nations Sustainable Development Goals.
- Drukkerij Zwartopwit nvminor100% climate-neutral and sustainable printing supplier for all DARE's printed materials and marketing collateral. This partnership supports DARE's commitment to environmental responsibility.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
DARE competitors and assessment
Company assessmentBroad incumbents
- Korn Ferry: Global organizational consulting firm with a large leadership development and talent assessment practice serving enterprise and executive clients. Comparable because it offers hybrid leadership programmes and psychometric assessment services to the same Fortune 500 buyer profile DARE serves, but at vastly greater scale and brand recognition.
- Heidrick & Struggles: Global executive search and leadership advisory firm offering leadership assessment, coaching, and culture services to enterprise and PE clients. Comparable to DARE on assessment and executive coaching services, particularly for C-suite candidates, but at much larger scale and brand.
- Spencer Stuart: Global executive search and leadership advisory firm with executive assessment, board advisory, and leadership development offerings. Comparable to DARE on executive assessment and advisory work, particularly with multinational clients.
- Deloitte Human Capital: Global professional services firm with a large Human Capital practice offering leadership development, learning, and organization transformation services. Comparable to DARE on enterprise leadership development mandates, though typically operating at much larger engagement scale.
Direct peers
- DDI (Development Dimensions International): Specialist leadership development and assessment firm offering leadership training, simulations, and selection assessments to global enterprises. Directly comparable to DARE on product (leadership programs plus psychometric selection) and buyer (HR and senior leadership teams), though DDI operates at much larger scale.
- Center for Creative Leadership (CCL): Non-profit leadership development and research organization offering open-enrolment and custom leadership programs plus assessment services. Directly comparable because it sells hybrid leadership training and 360/assessment solutions to the same mid-market and enterprise HR buyer as DARE.
- FranklinCovey: Global leadership and performance consulting firm offering structured leadership curricula (e.g., The 7 Habits, Leading at the Speed of Trust) and selection assessments to enterprise clients. Comparable to DARE on leadership curriculum-based training and enterprise delivery model.
- Egon Zehnder: Executive search and leadership advisory firm with deep expertise in executive assessment, coaching, and leadership development. Comparable to DARE on executive assessment and coaching services targeting C-suite and senior leadership, though Egon Zehnder is far larger and more global.
- Ken Blanchard Companies: Leadership development and training company selling structured leadership programs (e.g., Situational Leadership) and coaching to corporate clients. Directly comparable to DARE on curriculum-led leadership training delivered to enterprise HR buyers, though with deeper US market penetration.
- BTS Group: Strategy execution and leadership development consultancy offering simulation-based leadership programs and assessments to enterprise clients. Comparable to DARE on hybrid leadership development offerings and enterprise buyer focus, with similar boutique-to-mid-market positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
DARE social profiles
Digital presenceDARE compliance and trust
Trust signalCompliance4 records
DARE financial estimates
Financial estimateRevenue estimate
Valuation estimate
DARE leadership team
Management profileNumber of profiles
Profiles6 records
DARE funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DARE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DARE
What does DARE do?
DARE is a boutique leadership development and talent assessment consultancy that delivers a Hybrid Leadership Programme — a 5–6 month immersive learning journey combining 24 digital tutorials, virtual group workshops, and live coaching sessions across 20 leadership topics. The firm also runs a 5-working-day Talent Assessment service using internationally validated psychometric tools (Hogan, PCM, Thomas International, SHL, Lumina Learning) to support hiring, promotion, and high-potential identification for enterprise and mid-market clients. Services are delivered in English, Dutch, French, and Danish, and are complemented by standalone executive coaching and team workshops.
Is DARE a public or private company?
DARE is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was DARE founded?
DARE was founded in 2001. It employs 1 to 10 people.
Where is DARE based?
DARE is headquartered in Antwerp, Belgium, in the Europe region.
How does DARE make money?
Three revenue lines are on record. Leadership Training Programs are the primary driver. The others are talent Assessment Services and executive Coaching.
Who are DARE's main competitors?
Broad incumbents on record are Korn Ferry, Heidrick & Struggles, Spencer Stuart and Deloitte Human Capital. Direct peers are DDI (Development Dimensions International), Center for Creative Leadership (CCL), FranklinCovey, Egon Zehnder, Ken Blanchard Companies and BTS Group.
Does DARE have an API?
No public API is recorded for DARE.
What industry is DARE in?
DARE's product category is Leadership Development & Talent Assessment Services. Its primary akta.pro industry code is EDABAAAN, Remote/Hybrid Leadership & Distributed Team Management, with a secondary code of EDABANAH, Strategy, Decision-Making & Business Acumen Coaching. Its NAICS code is 61143 and its SIC code is 8200.