Brand Aid

Name

Brand Aid

Website

https://brand-aid.pro

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Brand Aid is a Cairo-based B2B experiential marketing and brand activation firm that delivers end-to-end strategy, production, retail fit-out, and on-ground execution services for brand clients across the MENA region.

Ownership category

akta.pro rank

Product category

Experiential Marketing Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Experiential, Event & Sponsorship Marketing (BPAFAAAH)

akta.pro secondary industries

Sponsorship Activation & Experiential Marketing (THAHAGAC), Sponsorship Activation & Sports/Festival Experiential (BPAFAGAG), Brand Ambassadors & Promotional Event Staff (HSACAEAE)

Keywords

• Experiential marketing services
• Event production
• Retail marketing
• Brand activation
• Promotional merchandise

Headquarters

HQ city

Cairo

HQ country

Egypt

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Core offering

Brand Aid is a regional marketing execution platform serving the MENA region, founded in 2006 and headquartered in Cairo, Egypt. It transforms brand ideas into real-world experiences with measurable impact by combining strategy, creative thinking, specialist expertise, project management, production, on-ground execution, and post-experience analysis.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Aid Marketing Execution Platform End-to-end marketing execution service covering strategy, creative ideation, specialist expertise, project management, production, on-ground execution, and post-experience analysis, targeted at brands seeking measurable real-world activations across the MENA region.
• Experiential Marketing Services Design and delivery of brand experiences that translate strategic objectives into measurable consumer-facing activations for B2B brand clients in MENA markets.
• Event Production Full event production capabilities, from concept through on-ground execution, supporting brand-driven events and activations across the region.
• Retail Marketing In-store and retail-channel marketing services designed to support brand visibility and consumer engagement at point of sale.
• Promotional Merchandise Production and distribution of promotional merchandise to support brand campaigns and experiential activations.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Direct peers

• Jack Morton Worldwide: Global brand experience agency that designs and produces experiential marketing campaigns, brand activations, and live events for major brands — directly comparable to Brand Aid's end-to-end execution platform spanning strategy through on-ground delivery.
• Sparks: Global experiential marketing agency delivering brand experiences, retail activations, and event production for multinational clients — closely comparable to Brand Aid's full-service experiential and activation offering.
• George P. Johnson Experience Marketing: Large experience marketing agency focused on brand experiences, events, and activations across global markets — directly comparable to Brand Aid in scope and category of work.
• GMR Marketing: Experiential and sports marketing agency that creates brand activations, retail experiences, and event programs — overlapping with Brand Aid's retail experience and activation installation services.
• MKG: Experiential marketing and creative agency producing brand experiences, events, and content for major brands — comparable mid-sized competitor with a similar strategy-to-execution service mix.
• Freeman: Large global experiential and events agency that designs brand experiences, trade shows, and activations — comparable in scale of execution services and end-to-end production capabilities.
• Octagon: Sports and experiential marketing agency that runs brand experiences, sponsorships, and live activations — comparable to Brand Aid's sponsorship activation and on-ground execution focus.

Broad incumbents

• Wasserman: Broad-based sports, entertainment, and brand experience agency with global capabilities across talent, sponsorship, and experiential marketing — a larger incumbent in adjacent experiential categories.
• Omnicom Group: Holding company with multiple experiential and brand activation agencies (e.g., Sparks, Jack Morton via IPG-side equivalents) operating globally — a structural incumbent that competes with and could acquire regional players like Brand Aid.
• Interpublic Group (IPG): Holding company owning Jack Morton Worldwide and other experiential agencies — a broader incumbent whose experiential assets compete with and potentially partner with or acquire regional experiential firms in MENA.

Market position

Customer concentration

• Facebookfacebook.com/brandaidadvertising
• LinkedInlinkedin.com/company/brand-aid-marketing-solutions

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brand Aid