Core Ultrasound

What Core Ultrasound does

Core Ultrasound is a Chattanooga-based, privately held LLC (Core Ultrasound, LLC) that operates a web-based point-of-care ultrasound (POCUS) education platform serving practicing clinicians, residents, and medical schools. Co-founded in 2019 by emergency medicine physicians Dr. Ben Smith (Professor and Chair of Emergency Medicine, UTHSC Chattanooga) and Dr. Jailyn Avila (Core Faculty, UHS SoCal MEC Emergency Medicine Residency; former Butterfly Network VP for Clinical Education), the company consolidated three prior properties — UltrasoundoftheWeek.com, 5minsono.com, and the Ultrasound Podcast — into a single brand. The platform combines free short-form content (5 Min Sono videos, Ultrasound of the Week cases, the Ultrasound Podcast, Image Review, Nerve Block Talks, and a Lecture Series) with paid Pro Courses and CME delivered through a dedicated Thinkific-based LMS offering subscription access with group rates for institutions of 10+ users.

The core technology is a WordPress-hosted content hub integrated with a separate LMS at courses.coreultrasound.com, augmented by an ecosystem of free utility software: the ClipDeidentifier Electron desktop app (PHI removal for HIPAA-compliant sharing), SonoClipShare (a community PACS-like clip sharing platform with 1M+ clips from 3,000+ uploaders across 72 countries), Pluck (still-image extraction with journal presets), Video Mosaic Builder, Sonogif, M.mode.ify, and Scan Adjust Demo. Content coverage spans 15+ specialty areas including cardiac, lung, vascular access, nerve blocks, ocular, musculoskeletal, FAST protocols, and machine-specific tutorials for major ultrasound platforms (Mindray, Sonosite).

Revenue is generated through paid Pro Courses and CME subscriptions to healthcare professionals, with group licensing for institutions training multiple users. The business is bootstrapped with no disclosed external funding, runs on a 1–10 person team, and grows primarily through content marketing, organic SEO, podcast distribution, and community word-of-mouth among POCUS practitioners. The company claims adoption signals from major academic medical centers (Mayo, Stanford, Duke, Penn, Vanderbilt, Cornell, Northwestern, Mount Sinai, Dartmouth) and large health systems (HCA Healthcare, Kaiser Permanente, UNC, UTSW, UHS, and others), though no revenue figures are publicly disclosed.

Name

Core Ultrasound

Legal name

Core Ultrasound, LLC

Website

https://coreultrasound.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Core Ultrasound is a Chattanooga-based medical education platform that delivers point-of-care ultrasound (POCUS) training through short-form videos, podcasts, case studies, paid CME courses, and free software tools, serving practicing clinicians, residents, and academic medical centers worldwide.

Ownership category

akta.pro rank

Product category

Medical Education

NAICS

Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Healthcare & Clinical Professional Development (CME/CE) (EDAGANAJ)

Keywords

• Point-of-care ultrasound
• Medical ultrasound education
• CME training courses
• POCUS video tutorials
• Emergency ultrasound

Headquarters

HQ city

Chattanooga

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Pro Courses and CME: Paid online courses offering continuing medical education (CME) credits for healthcare professionals. Tiered pricing with group rates for institutions with 10+ users.
2. Institutional Subscriptions: Group rates offered to healthcare institutions training multiple users on the platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Core Ultrasound provides online point-of-care ultrasound (POCUS) education for healthcare professionals through a web-based learning platform. It delivers free 5-minute instructional videos, podcasts, case studies, and a suite of free software tools (e.g., ClipDeidentifier, SonoClipShare, Sonogif), alongside paid professional courses and CME credit programs for clinicians and institutions.

Product overview

Core Ultrasound is an online educational platform providing comprehensive point-of-care ultrasound (POCUS) education through multiple content formats. The platform centers on the 5 Min Sono video series for quick procedural tutorials, complemented by Ultrasound of the Week case studies, the Ultrasound Podcast, and Lecture Series for deeper learning. A paid Courses & CME section offers structured professional training. The platform also distributes free software tools including ClipDeidentifier (HIPAA-compliant media de-identification), SonoClipShare (video sharing platform), Pluck (image extraction), Video Mosaic Builder, Sonogif, M.mode.ify, and Scan Adjust Demo. Additional resources include the Clip Bank video library and Image Review series.

Differentiator

Problem solved

Functional benefit

Products and services

• Courses & CME Paid professional courses and continuing medical education (CME) offerings for clinicians seeking structured ultrasound training, certification support, and CME credits. Includes group rates for institutions with 10+ users.
• 5 Min Sono A collection of concise video tutorials (approximately 5 minutes each) covering specific ultrasound examinations and procedures, including cardiac, lung, vascular access, nerve blocks, and basic physics.
• Ultrasound of the Week Weekly case-based ultrasound cases that present a clinical scenario and provide evidence-based answers, offering practical learning through real patient examples.
• Ultrasound Podcast Audio and video podcast series discussing point-of-care ultrasound topics, featuring guest experts and covering advanced techniques, literature reviews, and clinical applications.
• Clip Bank Free ultrasound video clip library organized by body system (cardiac, aorta, lungs, FAST, renal, gallbladder, DVT, ocular) for educational reference and teaching purposes.
• ClipDeidentifier Desktop application (Electron-based) that removes Protected Health Information (PHI) from ultrasound media files (MP4, MOV, AVI, JPG, BMP, PNG) by cropping PHI regions and stripping metadata, making clips safe for distribution and education.
• SonoClipShare Online PACS-like platform for sharing ultrasound clips, providing archive sharing and feedback capabilities for the POCUS community, with over 1 million clips from 3,000+ users across 72 countries.
• Pluck Web-based tool that extracts still images from ultrasound videos, allows annotation, and provides downloads using top journal format presets, supporting all video and still formats including DICOM.
• Video Mosaic Builder Online tool for combining multiple ultrasound video clips into a single mosaic video, supporting rectangular layouts up to 5x5, useful for lectures and presentations.
• Sonogif Web application that converts ultrasound video clips into GIF format for easy sharing and web display.
• M.mode.ify Online tool that converts ultrasound video clips to M-mode format for motion mode visualization.
• Scan Adjust Demo Interactive online demonstration showing the importance of properly gained ultrasound images, with real-time histogram of brightness intensities highlighting over- or under-gained scan portions.
• Image Review Video series featuring case-based image review episodes discussing ultrasound findings, diagnoses, and interpretation skills.
• Lecture Series Longer-form in-depth lecture presentations on advanced ultrasound topics, often from live didactics covering specialized techniques and procedures.
• Nerve Block Talks Specialized video series focusing on ultrasound-guided nerve block techniques, featuring expert discussions and practical demonstrations.

Quantifiable outcome

• Over 1 million ultrasound clips shared on SonoClipShare platform
• +2 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Butterfly Network: Public ultrasound device manufacturer with a cloud platform and integrated educational content; co-founder Avila was previously VP of Clinical Education there. Directly comparable as a POCUS education and ecosystem player, but with broader scope including hardware.
• FUJIFILM Sonosite: Leading point-of-care ultrasound manufacturer offering Sonosite Institute and structured POCUS education alongside its devices. Comparable as a POCUS training provider with industry credibility, though anchored in hardware sales.
• GE HealthCare: Global medical imaging company offering ultrasound systems and associated clinical education programs. Comparable as a major ultrasound brand with significant POCUS and radiology training offerings, though not exclusively focused on education.
• Philips Ultrasound: Major medical imaging and ultrasound manufacturer with clinical education programs and online training resources for sonographers and POCUS users. Comparable incumbent with bundled hardware-education offerings.

Direct peers

• 123sonography: Online ultrasound education platform offering structured courses, CME, and webinars for sonographers and physicians. Most direct peer — same online POCUS education model, similar course-and-CME monetization, overlapping audience of clinicians learning ultrasound.
• POCUS Academy: Focused point-of-care ultrasound education provider for emergency medicine and critical care clinicians with structured courses and certification content. Direct peer — same specialty, same target learner, similar course-driven model.
• MedCram: Medical education platform offering video-based lectures and CME for clinicians, with a strong focus on concise, accessible formats. Comparable in product-led, video-first clinician education, though broader than POCUS specifically.
• Radiopaedia: Open-access radiology education platform with case-based learning, reference articles, and courses for radiology trainees and sonographers. Adjacent peer — both community-driven, content-rich, video-forward medical education platforms serving imaging-focused clinicians.
• EM:RAP (Emergency Medicine Reviews and Perspectives): Subscription-based emergency medicine education platform offering audio, video, and CME content for EM clinicians, including ultrasound modules. Direct peer in clinician-paid medical education, especially in emergency medicine where Core Ultrasound is strongest.

Emerging players

• LITFL (Life in the Fast Lane): Free open-access medical education site focused on emergency medicine and critical care, with FOAMed content including ultrasound topics. Comparable as a community-driven clinician education resource, though less specialized in POCUS and not a paid-CME platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• GitHubgithub.com/uotw/ClipDeidentifier
• Facebookfacebook.com/CoreUltrasound
• LinkedInlinkedin.com/company/core-ultrasound

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Core Ultrasound