Business with Purpose

What Business with Purpose does

Business with Purpose is a nonprofit community platform serving purpose-driven entrepreneurs, small business owners, and aspiring authors. Co-founded by Cherri Pedrioli (Executive Director) and Sue Brooke (Publishing Lead), the organization operates an online community primarily hosted on the third-party Alignable platform, supplemented by Zoom for webinars and YouTube for content distribution via BWP TV. Core programming includes weekly trainings, masterminds, structured 'Smart Connect' networking sessions, and themed events. The platform also runs multiple sub-brands: Business with Purpose Publishing (collaborative book projects such as Built with Purpose and Attract The Right Customers), Rising Generation (youth entrepreneurship initiative), Senior Impact Initiatives, and Business Growth and Leadership workshops.

The organization generates revenue through three streams: a $27/month Purpose Membership subscription providing member-only events and visibility opportunities, professional-services fees from the collaborative publishing program, and donations processed through DonorPerfect to support mission-aligned initiatives. Membership signup is self-serve via an e-commerce storefront (store.businesswithpurpose.org), and publishing services are sold through publishing.businesswithpurpose.org. No proprietary technology platform exists; the entire stack is third-party.

The customer base is distributed across at least 13 US states and Ontario, Canada, consisting entirely of SMB-level individuals and sole proprietors in verticals such as wellness, marketing, legal services, real estate, coaching, and video production. The organization runs on a small team (1-10 employees) and has no disclosed funding rounds, parent company, or institutional investment. Headquartered in the United States, it functions as an independent nonprofit rather than an investor-backed entity.

Name

Business with Purpose

Legal name

Business with Purpose

Website

https://businesswithpurpose.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Business with Purpose is a nonprofit online community platform serving purpose-driven entrepreneurs and small business owners through a $27/month membership, weekly educational events, collaborative book publishing, and structured networking sessions hosted on Alignable and Zoom.

Ownership category

akta.pro rank

Product category

Entrepreneur Education & Community

NAICS

Business Associations (813910)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Small Business & Entrepreneurship Community Education (EDAAAFAK)

akta.pro secondary industries

Marketing, Branding & Sales Skills (EDAMAHAG), Leadership, Management & Teamwork for Business (EDAMAHAI)

Keywords

• Entrepreneur community platform
• Nonprofit business education
• Purpose-driven networking
• Collaborative book publishing
• Small business masterminds

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Purpose Membership Subscription: Monthly subscription at $27/month providing full access to weekly live sessions, member-only events, visibility opportunities, collaboration tools, and community support. This is the primary revenue stream for paying members.
2. Publishing Services: Collaborative book publishing program helping entrepreneurs become published authors. Revenue generated through publishing fees for authoring and book creation services.
3. Donations and Fundraising: Accepts donations through DonorPerfect platform to support mission-aligned initiatives, youth programs, senior impact programs, and community impact projects.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Business with Purpose is a nonprofit community platform that connects purpose-driven entrepreneurs and small business owners through weekly live educational sessions, structured networking events (Smart Connect), a member directory, and a collaborative book publishing program. It sells a $27/month Purpose Membership that unlocks weekly trainings, masterminds, member-only events, visibility opportunities, and collaboration tools, and accepts donations to fund youth and senior impact initiatives. The organization operates as a movement where relationships, storytelling, and personal purpose alignment come before transactional networking.

Product overview

Business with Purpose is a nonprofit community platform for purpose-driven entrepreneurs, consisting of multiple integrated offerings: a core community platform with member directory and networking infrastructure; Purpose Membership (a $27/month subscription providing weekly live sessions and exclusive member access); the Education division delivering business trainings, masterminds, and personal growth programs; Business with Purpose Publishing for author programs; BWP TV as a weekly video content show; and themed Smart Connect networking events. The platform also hosts mission-aligned initiatives including Rising Generation (youth programs), Senior Impact Initiatives, and Business Growth and Leadership workshops.

Differentiator

Problem solved

Functional benefit

Brands

• Business with Purpose Publishing: A publishing initiative that helps entrepreneurs become published authors, share their story, build authority, and use a book as a visibility and marketing tool.
• Rising Generation
• Senior Impact Initiatives
• Business Growth and Leadership
• BWP TV
• Purpose Membership

Products and services

• Purpose Membership Monthly paid membership at $27/month that gives purpose-driven entrepreneurs full access to weekly live sessions, member-only events, visibility opportunities, collaboration tools, and community support.
• Business with Purpose Education Education division offering live business trainings, masterminds, guest expert sessions, personal growth conversations, and recorded learning through BWP TV for entrepreneurs.
• Business with Purpose Publishing Collaborative publishing program that helps entrepreneurs become published authors, share their stories, build authority, and use books as visibility and marketing tools.
• BWP TV Weekly video show featuring interviews, guest sessions, and educational content with entrepreneurs and community members; airs live on Wednesdays and serves as a recorded content library.
• Smart Connect Events Structured themed networking sessions including Business Growth & Relationships Smart Connect, Fun & Effective 1:1 Smart Connect, Meet Your Soul Tribe, and other weekly networking events for members.
• Built with Purpose (Collaborative Book Project) Collaborative book project enabling entrepreneurs to publish and share their stories as part of a compiled anthology.
• Attract The Right Customers (Collaborative Book Project) Collaborative book project focused on customer acquisition strategies and relationship marketing for entrepreneurs.

Quantifiable outcome

• Community building and entrepreneur support ecosystem established
• +1 more outcomes

Named customers21 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Scale indicators2 records

Expansion highlights6 records

Direct peers

• BNI (Business Network International): BNI is the largest referral-based business networking organization in the world, operating structured chapter-based meetings for SMB owners seeking new clients and connections. It is directly comparable to BWP's mission of helping entrepreneurs grow through relationship-driven community, though BNI is much larger and more transactional.
• Ellevate Network: Ellevate Network is a membership-based community for professional women focused on career and business growth through mentorship, events, and networking. It mirrors BWP's combination of paid membership, events, and educational programming aimed at relationship-driven SMB and professional development.

Broad incumbents

• Alignable: Alignable is the SMB networking platform BWP itself uses as its core community infrastructure. As a broader incumbent, Alignable provides small business networking, local groups, and connections across the US, overlapping with BWP's networking mission but at much greater scale and without BWP's purpose-driven or publishing differentiation.
• Entrepreneurs' Organization (EO): EO is a global, membership-based peer network for entrepreneurs offering events, learning forums, and exclusive member experiences. It targets a higher revenue tier than BWP and is a broad incumbent in the entrepreneur community space with deeper resources and programming.
• SCORE: SCORE is a US nonprofit network providing free mentoring, workshops, and educational resources for small business owners. It is a broad incumbent in nonprofit entrepreneur education and community, comparable in mission but supported by a much larger volunteer mentor base and SBA affiliation.

Emerging players

• Mighty Networks: Mighty Networks powers branded online communities with membership tiers, events, and content delivery. As an emerging player in the community-platform space, it serves creators and entrepreneurs building paid communities similar to BWP's Purpose Membership model, though as a technology provider rather than a community operator.
• Circle: Circle is a modern community platform offering memberships, courses, events, and discussions. It is an emerging player that competes for the same purpose-driven creators and SMB educators looking to monetize their audiences, serving a similar end customer as BWP even though BWP currently uses a different platform.
• Female Founder Collective: Female Founder Collective is a nonprofit network of women business owners offering connections, resources, and community. It is an emerging player that overlaps directly with BWP's purpose-driven, relationship-first SMB community positioning and also operates as a mission-aligned nonprofit.
• Mastermind.com: Mastermind.com organizes paid group-coaching experiences for entrepreneurs and business owners, typically with structured peer accountability. It mirrors BWP's Mastermind offerings and small-group education component, although Mastermind.com is more transactional and group-coaching focused.

Regional players

• Indie Hackers: Indie Hackers is a community and content platform for solo founders and small-team entrepreneurs sharing revenue, tactics, and stories. It overlaps with BWP's mission of supporting purpose-driven entrepreneurs through storytelling and community, although Indie Hackers skews toward tech/startup founders rather than general SMBs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PLW7GszUNGfzG4Jt-x4_7LokYlAMM17ZJU

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Business with Purpose