Breakmark

What Breakmark does

Breakmark designs, manufactures, and sells custom sports uniforms, team apparel, and accessories through a direct-to-consumer e-commerce platform at breakmark.com, serving amateur and club sports teams. Founded in 2005 by Mathew Goldblatt after he designed custom sweatshirts for his high school track team and later his college ultimate frisbee team, the company is headquartered with a distributed U.S. team across North Carolina, Massachusetts, Pennsylvania, Washington, Arkansas, and Minnesota, and operates production facilities in Massachusetts, North Carolina, and Egypt.

The core product is custom team apparel produced using full and solid sublimation printing, covering jerseys, shorts, hooded and sleeveless tops, polos, reversibles, tanks, and accessories such as hats, blankets, bandanas, and socks. Pricing is structured around three tiered bundles (MVP at $90, Epic at $100, Legend at $110) offering 56-62% discounts versus individual item pricing, plus à la carte items ranging from $20 to $65. The company also runs a Collaboration Store platform that allows partner teams and organizations to operate branded storefronts, retaining 20% of sales for fundraising, with 1,000+ collaborations completed and 50,000+ customers served cumulatively.

Breakmark's primary go-to-market is direct online sales combined with organic social channels (Instagram, Facebook, X) and a partnership model anchored by premier ultimate frisbee leagues (Western Ultimate League, Premier Ultimate League). Custom orders are made-to-order with a 20-25 business day production cycle; no returns or exchanges are accepted, and free shipping applies to team orders shipped to a single location. The company remains privately held and founder-controlled with no disclosed institutional funding.

Name

Breakmark

Legal name

Breakmark

Website

https://breakmark.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Breakmark designs, manufactures, and sells custom sublimated sports uniforms, team apparel, and accessories online to amateur and club sports teams, primarily in ultimate frisbee, with bundled pricing and a partner-driven collaboration store network.

Ownership category

akta.pro rank

Product category

Custom Team Apparel Manufacturing

NAICS

Sporting Goods Retailers (45911), Cut and Sew Apparel Manufacturing (3152), Apparel Manufacturing (315)

SIC

Retail-Apparel & Accessory Stores (5600), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Team Sports Equipment & Uniforms Retail (CRAMABAE)

akta.pro secondary industries

Team Sports & On-Field Performance Apparel (CRAAAEAE), Team & School Athletic Uniforms Retail (CRAMACAJ)

Keywords

• Custom team apparel
• Sublimation printing
• Sports uniforms
• Team gear bundles
• Custom sportswear

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Product Sales: Breakmark generates revenue through direct sales of custom team apparel including jerseys, shorts, hoodies, and accessories. Products are sold individually or as bundled packages with volume discounts. Orders are custom and made-to-order with approximately 20-25 business days production time.
2. Collaboration Store (Team Fundraising): Breakmark operates a collaboration store model where teams, events, and organizations can create their own branded storefront to sell Breakmark products and fundraise. Teams receive 20% of sales as revenue sharing. This creates a marketplace-style commission stream for Breakmark while enabling team fundraising.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Breakmark designs, produces, and sells custom sports uniforms and team apparel using sublimation printing technology. The company offers individually customized apparel items such as jerseys, shorts, tanks, polos, hoodies, hats, blankets, bandanas, and socks, as well as tiered team bundles (MVP, Epic, Legend). Orders are made-to-order with a typical 20–25 business-day production cycle and ship free to a single team location.

Product overview

Breakmark is a custom team apparel company offering customizable sports uniforms and gear. The core product is the Custom Team Apparel platform providing full sublimation and solid sublimation apparel including jerseys (short sleeve, long sleeve, hooded), tanks, reversibles, shorts, polos, hats, blankets, bandanas, and socks. The company operates on a bundle model offering three tiered packages (MVP Bundle, Epic Bundle, Legend Bundle) that provide discounted pricing for complete team orders. Additional offerings include a Collaboration Store platform enabling teams and organizations to create their own branded stores for fundraising purposes, with a 20% revenue share model.

Differentiator

Problem solved

Functional benefit

Products and services

• MVP Bundle Entry-level team apparel bundle priced at $90.00 (valued at $235.00, 62% discount), designed to give teams customizable apparel at a discounted bundle price.
• Epic Bundle Mid-tier team apparel bundle priced at $100.00 (valued at $240.00, 58% discount), offering customizable gear for team styling needs.
• Legend Bundle Premium team apparel bundle priced at $110.00 (valued at $250.00, 56% discount), providing the highest-tier customizable team apparel package.
• Full Sublimation Custom Apparel Customizable full-coverage sublimated apparel including short sleeve shirts ($35), long sleeve shirts ($40), hooded long sleeve ($45), sleeveless hood ($40), tanks ($35), shorts ($30), reversibles ($35), polos ($65), 5-panel hats ($30), blankets ($50), bandanas ($20), and socks ($20). Allows unlimited, full-garment design possibilities for teams.
• Solid Sublimation Custom Apparel Customizable solid-color sublimated apparel including short sleeve shirts ($35), long sleeve shirts ($40), hooded long sleeve ($45), sleeveless hood ($40), tanks ($35), shorts ($30), reversibles ($35), and polos ($50). Combines solid color bases with custom printing.
• Collaboration Store Platform feature enabling teams, events, and organizations to create their own branded storefront selling Breakmark products; teams retain 20% of sales as fundraising revenue, while Breakmark fulfills orders through its production facilities. Over 1,000 collaborations completed through this program.

Quantifiable outcome

• 56-62% savings on team bundles compared to individual pricing

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Western Ultimate LeaguecoreStrategic or Co-development PartnerWestern Ultimate League (WUL) is a premier ultimate frisbee league with dedicated section on Breakmark website. Breakmark provides custom team apparel and gear for WUL teams. The partnership exemplifies Breakmark's 'partnership over sponsorship' philosophy, focusing on true collaboration rather than traditional sponsorship.
• Premier Ultimate LeaguecoreStrategic or Co-development PartnerPremier Ultimate League (PUL) is featured as a dedicated partner on Breakmark's website. Breakmark provides custom team apparel and gear for PUL teams through collaborative partnership model focused on mutual growth.
• Disc DiversityminorStrategic or Co-development PartnerDisc Diversity is featured in Breakmark's collaboration showcase as a partner. They operate a collaboration store where Breakmark products are sold to support the disc sports community.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• CustomInk: Largest U.S. custom apparel platform serving teams, businesses, and groups with broad product lines and B2B sales infrastructure. Directly comparable to Breakmark in custom team apparel, but operates at much larger scale and across many verticals beyond sports.
• Nike Team Sports: Broader incumbent offering team custom apparel (Nike Team) for schools, leagues, and clubs across many sports. Comparable in ultimate frisbee-adjacent team apparel category at much larger scale and brand power.

Direct peers

• SquadLocker: Team apparel and team store platform purpose-built for sports teams and schools with online stores, customization, and fundraising tools. Closest functional analog to Breakmark's e-commerce plus collaboration store model, with overlapping school and youth sports customer base.
• Boombah: Custom and stock sports apparel focused on team uniforms across baseball, softball, and other field sports. Comparable custom sublimation capabilities for team apparel, with overlapping SMB/team customer profile.
• Underwood Custom Goods: Custom sublimated apparel for teams, clubs, and schools with direct-to-consumer e-commerce. Closely comparable in production method (sublimation), customization depth, and target team/organization buyers.
• ooShirts: Online custom apparel and team uniform specialist with custom printing, no-minimum orders, and team pricing. Comparable online-first custom team apparel motion, though broader across non-sports customers.
• RushOrderTees: Custom apparel platform known for fast turnaround on team and group orders with screen printing, embroidery, and sublimation. Comparable in custom team apparel focus and competing directly for time-sensitive sports team orders.
• Logomerch: Custom logo apparel and team gear platform with online design tools. Comparable custom-on-demand team apparel workflow with design assistance and SMB/team target buyer.
• Hill Sportswear: Custom team apparel manufacturer with focus on sublimated uniforms for schools and clubs. Comparable in production method and customer verticals to Breakmark.

Emerging players

• Imperial Point Sport: Smaller custom team uniform specialists typical of the long tail of regional sports apparel decorators. Illustrative of the fragmented competitor set that Breakmark competes against for niche and local sports team orders.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/breakmarkulti
• Facebookfacebook.com/Breakmark
• Instagraminstagram.com/breakmark
• LinkedInlinkedin.com/company/breakmark

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Breakmark