What expo cinegetica sl. does

EXPO CINEGÉTICA S.L. is a privately held Spanish company (Sociedad Limitada, registered in Madrid, CIF B86550316) that organizes Cinegética+SCI, an annual trade fair focused on hunting, sport fishing, nature, and conservation. Founded in 2013 from the merger of Venatoria (17 editions) and FICAAR (14 editions), the company hosts the event each March at IFEMA in Madrid (Pavilion 14 in recent and upcoming editions), drawing 297+ exhibitors and 39,000+ visitors per edition.

The core product is the physical fair itself — a multi-day exhibition combining commercial booths from hunting/outdoor brands (Nikon, Pulsar, Zeiss, HIKMICRO, Vanguard, AGM Visión, Nobel Sport-Excopesa, etc.) with a layered content program: the Ricardo Medem international trophy prize, Cinegética and Caracola awards ceremonies, a gala dinner, taxidermy exhibitions, cooking, photography, literary, and art competitions, and conferences. Revenue is generated through three streams: visitor ticket sales (online via cinegetica.es and cazaworld.com with early-bird discounts, plus box office), exhibitor booth rental fees, and sponsorships/partnerships (Bergara Foundation, Norma, Mallorca Group Restaurant, SCI).

The 2024 partnership with Safari Club International (SCI) co-branded the event as Cinegética+SCI and added an international/community dimension through the SCI Iberian Chapter. Operationally, the company runs a bilingual (Spanish/English) WordPress website with WooCommerce ticketing, MailChimp email marketing, and active social media presence (Facebook, X, Instagram, YouTube). The company is independently owned, with no disclosed institutional investors, parent company, or acquisition history beyond the 2013 founding merger. Key leadership includes Rodrigo Moreno, Duke of Cardona (Director), with the late Fernando Saiz Luca de Tena having served as former President of Cinegética-SCI until May 2025.

Name

expo cinegetica sl.

Legal name

EXPO CINEGÉTICA, S.L.

Website

https://cinegetica.es

Company type

Private

Founded year

2013

Operating status

Operating

Short description

EXPO CINEGÉTICA S.L. is a privately held Madrid-based company that organizes the annual Cinegética+SCI trade fair at IFEMA, serving the Spanish and European hunting, fishing, nature, and conservation industries through exhibitions, awards, and competitions.

Ownership category

akta.pro rank

Product category

Hunting and Outdoor Trade Fair Exhibition

NAICS

Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

General Consumer Expos & Trade Shows (MPAGAFAA)

akta.pro secondary industries

Consumer & Public Shows (B2C) Organizers (THAHABAC), Local Community & Multi-Category Fairs (MPAGAFAO)

Keywords

• Hunting trade fair
• Sport fishing exhibition
• Nature conservation event
• Outdoor industry expo
• Taxidermy exhibition

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure, Others

Revenue model

1. Visitor Ticket Sales: Revenue generated from selling admission tickets to the annual Cinegética fair, both online (with early-bird discounts of 20% or €2) and at the box office. This is a seasonal, event-driven revenue stream concentrated around the March event dates.
2. Exhibitor Booth Fees: Revenue from companies and brands that rent exhibition space at the fair. The fair hosted 297+ exhibitors and 39,000 visitors, indicating substantial B2B exhibitor revenue.
3. Sponsorship and Partnership: Revenue and promotional value derived from sponsors such as Bergara Foundation (sponsoring the Ricardo Medem Award), Norma (sponsoring Caracola Awards), and other hunting/outdoor brands. Includes co-marketing arrangements with SCI.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Expo Cinegética S.L. organizes and operates Cinegética+SCI, an annual trade fair held at IFEMA in Madrid focused on hunting, nature, conservation, sport fishing, and taxidermy. The event combines a B2B exhibition of hunting/outdoor brands (297+ exhibitors) with B2C attendance (39,000 visitors) and a content program spanning awards ceremonies (Ricardo Medem, Cinegética Awards, Caracola), gala dinner, cooking and literary competitions, conferences, and taxidermy exhibitions. The company also generates revenue through exhibitor booth rental, sponsor partnerships (SCI, Bergara Foundation, Norma), and online/box-office ticket sales.

Product overview

Expo Cinegética SL operates Cinegética+SCI as its core product—a major annual trade fair event for hunting, nature, conservation, and field sports in Spain. The event, held at IFEMA in Madrid, combines the main exhibition with awards ceremonies (Premios Cinegética), taxidermy exhibitions, and various competitions including art, literary, photography, and cooking contests. The fair emerged in 2013 from the merger of Venatoria and FICAAR fairs and now attracts over 280 exhibitors and 36,000+ visitors annually.

Differentiator

Problem solved

Functional benefit

Brands

• Premio Ricardo Medem: International prize honoring the world's greatest hunting trophies, awarded annually at the Cinegética fair.
• Premios Cinegética

Products and services

• Cinegética+SCI Annual Fair Annual trade fair held at IFEMA Pavilion 14 in Madrid focused on hunting, nature, conservation, sport fishing, and taxidermy; features 297+ exhibitors and 39,000+ visitors across commercial exhibition, awards, and cultural programs.
• Premios Cinegética (Cinegética Awards) Annual awards program presented at the fair's gala dinner recognizing outstanding hunting trophies and achievements; includes Ricardo Medem Award, Cinegética Awards, and Caracola Awards.
• Annual Art Competition (Concurso Artístico) Annual art competition inviting artists to create the official promotional image for the next fair edition; winner receives a free exhibition stand at the fair.
• Certamen Literario Antonio Mata Huete (Literary Contest) Literary competition promoting hunting, countryside, and conservation themes, honoring the legacy of writer Antonio Mata Huete.
• Game Cooking Competition (Concurso de Cocina con Caza) Culinary competition promoting young talent in game meat cooking, organized as part of Cinegética+SCI activities.
• Taxidermy Exhibitions Displays of naturalized hunting trophies and taxidermy art as a permanent exhibition feature of the fair, including international hunting trophy specimens.
• Cinegética+SCI Gala Dinner Annual gala dinner event featuring award ceremonies, trophy presentations, and social networking for hunting enthusiasts and industry professionals.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core, minor and flagship.

• Bergara FoundationcoreGTM or Marketing Partner · 1 January 2025The Bergara Foundation became the new sponsor of the Ricardo Medem Award starting from the 2026 edition. This sponsorship supports one of the fair's most prestigious international trophy awards, enhancing the cultural and historical significance of the award program.
• IFEMA (Institución Ferial de Madrid)coreOthers · 1 January 2025IFEMA (Institución Ferial de Madrid) is the convention center hosting the annual Cinegética+SCI fair. The event has been held at Pavilion 14 (most editions) and Pavilion 12 (2025 edition), with the 2027 edition scheduled for Pavilion 14. IFEMA provides the exhibition infrastructure for the fair.
• Cofradía Culminum MagisterminorStrategic or Co-development Partner · 1 January 2025The Cofradía Culminum Magister, a brotherhood promoting ethical hunting and conservation of high-mountain species, organizes roundtable discussions and activities at Cinegética+SCI. Founded by Fernando Saiz Luca de Tena (who also led Cinegética-SCI), the organization contributes educational content to the fair.
• Safari Club International (SCI)flagshipStrategic or Co-development Partner · 29 July 2024The partnership with SCI (Safari Club International), represented by CEO Laird Hamberlin, creates a transatlantic hunting fair alliance under the motto 'Unidos por la conservación' (United for Conservation). This alliance combines Cinegética with SCI's international network, making it the largest hunting fair alliance to date. The partnership includes co-branded events (Cinegética+SCI), SCI Iberian Chapter activities, the Ricardo Medem Award, joint trophy awards, and the annual gala dinner. Rodrigo Moreno (Duke of Cardona) serves as director of Cinegética.
• NormaminorGTM or Marketing Partner · 1 January 2021Norma sponsored the Caracola Awards at Cinegética 2021, one of Spain's most important montería hunting awards. The partnership provided promotional visibility for Norma within the Spanish hunting community.
• Mallorca Group RestaurantminorGTM or Marketing Partner · 1 January 2021The Mallorca Group operates the restaurant within Pavilion 14 at IFEMA, hosting the annual Cinegética-SCI Iberian Chapter gala dinner and awards ceremony. The venue provides catering services during the fair.
• Real Club de MonterosminorStrategic or Co-development Partner · 1 January 2021The Royal Hunting Club (Real Club de Monteros) participates in Cinegética with a calendar of activities focused on promoting Spanish hunting art and literature by Spanish authors. The club defends the values, tradition, and culture of Spanish hunting and montería.
• Dual SolutionminorOthersDual Solution is credited as the web development partner for cinegetica.es. Website development by Dual Solution (Madrid).

Scale indicators6 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• IWA OutdoorClassics: IWA OutdoorClassics is the leading European trade fair for hunting, shooting sports, and outdoor equipment, held annually in Nuremberg. It directly competes with Cinegética for the same optics, firearms, and outdoor gear exhibitors (Nikon, Zeiss, Pulsar) and the same European hunting enthusiast visitor base, making it the closest international comparable.
• SHOT Show (NSSF): SHOT Show is the largest trade show in the US for the shooting, hunting, and outdoor trade, organized by the National Shooting Sports Foundation. It is comparable to Cinegética as a B2B/B2C trade fair serving the same hunting and outdoor brand ecosystem, though at a much larger scale and US-focused.
• SCI Annual Convention (Safari Club International): SCI's Annual Hunters' Convention is a major international hunting fair and the organizing partner of Cinegética+SCI. It is directly comparable as a global hunting fair featuring trophy awards, exhibitor booths, conservation programming, and gala events — and a potential substitute destination for international exhibitors weighing Madrid vs. the SCI Convention.
• Hit Show (Italian Hunting Trade Fair): Hit Show is the leading Italian trade fair for hunting, sport shooting, fishing, and outdoor activities. It directly competes with Cinegética for Southern European exhibitor mindshare and visitor attention, and serves a similarly B2B/B2C hunting and sport-fishing audience.
• Salon de la Chasse (Paris Hunting Fair): Salon de la Chasse is a long-running French hunting and nature fair held in Paris. It is directly comparable as a national-level consumer hunting exposition targeting the same B2B exhibitor brands and enthusiast visitor base across the broader European French-speaking market.
• EXPOCAZA: EXPOCAZA is a Spanish hunting fair that competes for the same domestic exhibitor and visitor pool as Cinegética. As a same-country, same-niche hunting exposition, it is the closest domestic competitive comparable for exhibitor share and pricing power.

Broad incumbents

• IFEMA (Institución Ferial de Madrid): IFEMA is Spain's largest trade fair venue and organizer, hosting Cinegética itself. As both venue partner and broader fair organizer running dozens of consumer and B2B shows, IFEMA is a broad incumbent peer that demonstrates the scale and economics possible in Spanish trade fair operations.
• Fira de Barcelona: Fira de Barcelona is one of Spain's largest trade fair organizers, hosting major consumer and B2B shows including food, fashion, and industry events. It is broadly comparable as a Spanish trade fair institution with overlapping organizational capabilities, exhibitor recruitment, and venue economics.
• RX Global (Reed Exhibitions): RX (formerly Reed Exhibitions) is one of the world's largest trade fair organizers, operating hundreds of B2B and consumer events globally. It is broadly comparable as a scaled trade fair operator with similar revenue models (exhibitor fees, sponsorships, registration) and provides a strategic / benchmark peer for Cinegética's growth trajectory.
• Messe Frankfurt: Messe Frankfurt is a major German trade fair organizer hosting flagship consumer and B2B exhibitions including Ambiente and Christmasworld. It is broadly comparable as an established European trade fair operator with similar exhibitor-fee business models and demonstrates the scale and operational sophistication of mature European fair companies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/expocinegetica
• YouTubeyoutube.com/channel/UCY-Gpk1kXPtCfKM0YAwX4lg
• Facebookfacebook.com/Cineg%C3%A9tica-105639496269526
• Instagraminstagram.com/cinegetica_sci

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about expo cinegetica sl.