Fais Group

What Fais Group does

Fais Group is a Greek family-owned holding company (FAIS HOLDING SOCIETE ANONYME) headquartered in Athens that operates across seven integrated business units: Luxury Fashion, Lifestyle Fashion, Sports, Well-being, Beauty, Commercial Real Estate, and Motorcycle distribution. The group originated more than four decades ago as a sportswear importer and was formally incorporated in 1995, with significant diversification into the additional verticals occurring around 2017. The core operating model is the exclusive importation and distribution of premium international brands into the Greek market, including Under Armour, Wilson, Michael Kors, DKNY, Kiko Milano, Puma, New Era, and Adidas Padel.

The company monetizes through a multi-channel go-to-market approach that includes owned retail brand boutiques, an outlet mall (One Salonica Outlet Mall in Thessaloniki, positioned as a leading outlet destination in Southeastern Europe), a gastronomy and food market concept (Agora Modiano and Modiano Market), wholesale distribution to third-party retailers, and direct-to-consumer e-commerce platforms (including the official Under Armour e-shop). The commercial real estate business unit generates additional revenue through tenant leases, mall operations, and destination traffic monetization at the Thessaloniki assets.

The group is privately held and maintains an active investor relations function with an IPO prospectus accessible on the corporate website, signaling consideration of a potential public market listing. The leadership profile, financial disclosures, and detailed revenue mechanics are not publicly available in the source material, which limits the depth of quantitative analysis possible.

Name

Fais Group

Legal name

FAIS HOLDING SOCIETE ANONYME

Website

https://faisgroup.gr

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Fais Group is a Greek family-owned holding company that exclusively distributes premium international sports, fashion, and beauty brands (Under Armour, Wilson, Michael Kors, DKNY, Kiko Milano) in Greece through owned boutiques, an outlet mall, and direct e-commerce channels.

Ownership category

akta.pro rank

Product category

Multi-brand Specialty Retail

NAICS

Management of Companies and Enterprises (551), Management of Companies and Enterprises (55)

SIC

Sporting & Athletic Goods, Nec (3949), Real Estate Dealers (For Their Own Account) (6532)

akta.pro primary industry

Team Sports Goals, Nets & Field Equipment Retail (CRAMAEAK)

Keywords

• Sports brand distribution
• Luxury fashion retail
• Commercial real estate management
• Outlet mall operations
• Beauty brand distribution

Headquarters

HQ city

Athens

HQ country

Greece

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Brand Distribution: Distribution of exclusive sports, fashion, beauty, and lifestyle brands across Greece through owned retail stores, brand boutiques, and outlet channels.
2. Commercial Real Estate: Operation and management of commercial real estate assets including One Salonica Outlet Mall, Agora Modiano, and Modiano Market in Thessaloniki.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Fais Group is a Greek holding company that distributes and retails exclusive international sports, fashion, beauty, and lifestyle brands through owned boutiques, outlet malls, and standalone stores across Greece. The company also operates commercial real estate assets including One Salonica Outlet Mall, Agora Modiano, and Modiano Market in Thessaloniki. Its portfolio spans seven business units: Luxury Fashion, Lifestyle Fashion, Sports, Well-being, Beauty, Commercial Real Estate, and Motorcycle.

Differentiator

Problem solved

Functional benefit

Brands

• One Salonica Outlet Mall: Leading outlet destination in Southeastern Europe, located in Thessaloniki, Greece.
• Agora Modiano

Products and services

• One Salonica Outlet Mall Outlet shopping center in Thessaloniki, Greece, offering multiple international brands at outlet prices; positioned as the leading outlet destination in southeastern Europe.
• Agora Modiano Gastronomic landmark and food market in Thessaloniki, Greece, featuring Modiano Market, Modiano Fish Market, and various food retail concepts, operated as a wholly owned subsidiary.
• Under Armour Brand Distribution (Greece) Exclusive distribution of Under Armour sports apparel, footwear, and accessories in Greece, including brand retail, event sponsorships, and an official e-commerce storefront for Greek consumers.
• Wilson Brand Distribution (Greece) Distribution of Wilson sports equipment in Greece, including tennis, padel, and basketball products, supported by sports event sponsorships and tennis/padel partnerships.
• KIKO Milano Stores (Greece) Owned and operated KIKO Milano beauty product retail stores across Greece, bringing authentic Italian beauty products to consumers through brand boutiques.
• KALOGIROU Concept Store (Mykonos) Luxury lifestyle fashion concept store opened by Fais Group in Mykonos, housed in the historic Venieri House, representing the Luxury Fashion business unit.
• Michael Kors Boutique (Athens) Owned Michael Kors luxury fashion boutique in Athens, distributing Michael Kors luxury fashion products to Greek consumers as part of the Luxury Fashion business unit.
• DKNY Boutique (Greece) Owned DKNY lifestyle fashion boutique(s) in Greece, distributing DKNY products to consumers through the Lifestyle Fashion business unit and supported by brand activations such as Vogue Greece Fashion's Night Out.

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• NovibetcoreGTM or Marketing Partner · 14 July 2026WILSON served as Official Ball Partner in the Novibet 3on3 Road to Glory 2026, one of Greece's most significant street basketball events, held at Kotzia Square in central Athens.
• Vogue GreeceminorGTM or Marketing Partner · 30 June 2026DKNY participated in Vogue Greece Fashion's Night Out at Golden Hall, creating a brand activation featuring the DKNY Flower Corner inspired by New York energy.
• Enso Sports ClubminorStrategic or Co-development Partner · 29 June 2026Under Armour hosted an exclusive Yoga Sunset Session at Enso Sports Club on the Athens Riviera for International Yoga Day, bringing together women passionate about movement, wellness and active lifestyle.
• TATOI ClubcoreStrategic or Co-development Partner · 22 June 2026WILSON announces a new partnership with TATOI Club, one of Greece's and Europe's most modern and well-established sports & wellness destinations. This collaboration aligns with WILSON's strategy to support organizations that promote tennis, padel, and an active lifestyle, contributing to the growth of sports culture and the creation of added value for the wider athletic community.
• Marie Claire GreeceminorGTM or Marketing Partner · 19 June 2026Michael Kors Athens Boutique collaborated with Marie Claire Greece to present 'The Refined Style Talk' - a fashion vidcast featuring Vicky Kagia and Galateia Laskarakis discussing personal style and modern femininity.
• Municipality of ThessalonikiminorOthers · 1 June 2026One Salonica proceeded with a sponsorship to the Municipality of Thessaloniki, covering the rental cost of technical equipment for the 2nd Festival for Persons with Disabilities.
• Cigaret CycleminorStrategic or Co-development Partner · 13 January 2025Agora Modiano partnered with Cigaret Cycle as part of the #gopafree project, collecting 47,120 cigarette butts (11.78 kg) for recycling into 2.6 kg of fertilizer and 8.2 kg of industrial plastic raw material.
• PhysioRulesminorStrategic or Co-development Partner · 6 November 2024The specialized team of physiotherapists from PhysioRules offered recovery services to athletes at Under Armour's Marathon Expo booth and Spetsathlon events.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Intersport: Intersport is a leading European sports retailer operating through a cooperative of national partners, distributing multiple international sports brands across European markets. Fais Group's model of exclusive distribution for sports brands like Under Armour, Wilson, Puma, and Adidas Padel aligns directly with Intersport's brand distribution and sports retail approach.
• McArthurGlen Group: McArthurGlen is Europe's leading owner, developer, and manager of designer outlet villages, directly comparable to Fais Group's One Salonica Outlet Mall operations. Both operate outlet destinations hosting international fashion and lifestyle brands across European markets.
• Value Retail (Bicester Collection): Value Retail operates luxury designer outlet villages comparable to One Salonica Outlet Mall. Both combine premium outlet real estate with curated luxury and lifestyle brand partnerships, generating value through both rental income and integrated brand distribution.
• Sport 2000: Sport 2000 is a European sports retail and distribution cooperative, comparable to Fais Group's sports brand distribution business. Both operate multi-brand sports retail networks distributing international brands across European geographies.

Broad incumbents

• JD Sports Fashion: JD Sports is one of Europe's largest sports fashion retailers, distributing multiple international sports and athleisure brands. Comparable to Fais Group in its focus on multi-brand sports distribution, though at significantly larger European scale with vertically integrated operations.
• Klépierre: Klépierre is a leading European retail real estate operator with shopping center and outlet mall portfolios. Comparable to Fais Group's commercial real estate segment (One Salonica, Agora Modiano), though Klepierre operates at significantly larger pan-European scale.
• Hammerson: Hammerson is a European retail real estate operator with flagship destinations across the UK, Ireland, and France. Comparable to Fais Group's commercial real estate operations, particularly the outlet mall and market hall asset class represented by One Salonica and Agora Modiano.

Regional players

• Jumbo SA: Jumbo is a major Greek-listed retailer of toys, baby products, and seasonal goods, comparable to Fais Group as another Greek multi-format retail operator. Both operate large-scale retail networks within Greece, though in different product verticals.
• Folli Follie: Folli Follie is a Greek-origin retail and distribution group historically focused on fashion, accessories, and beauty distribution. Comparable to Fais Group as a Greek-based multi-brand distribution and retail holding company with international brand relationships, though Folli Follie's recent history has been troubled.

Emerging players

• Notino: Notino is a major European online beauty retailer with expanding physical presence, comparable to Fais Group's beauty business unit (Kiko Milano distribution). Both focus on multi-brand beauty distribution with growing e-commerce and physical retail channels across European markets.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/faisgroup
• LinkedInlinkedin.com/company/fais-group
• Xaddtoany.com/add_to/x?linkurl=https%3A%2F%2Fwww.faisgroup.com%2F&linkname=FAIS%20GROUP

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fais Group