omniwall usa

What omniwall usa does

OmniWall USA designs, manufactures, and sells fully modular metal pegboard wall storage systems for organizing tools, equipment, and supplies in garages, workshops, hobby rooms, retail spaces, and firearm storage applications. The company serves three primary customer segments: individual homeowners and DIY enthusiasts seeking to organize cluttered garages and workshops; professional tradespeople and mechanics requiring durable, heavy-duty tool storage; and a secondary base of firearm owners purchasing specialized racks, holders, and packages. Retail and commercial spaces represent a smaller segment using the system for product displays and inventory organization.

The core technology is a proprietary modular panel system built from 18-gauge powder-coated galvannealed steel, hung via a patented cleat-based mounting mechanism that allows panels to be installed horizontally or vertically on drywall, wood, or concrete walls. Differentiating features include the Smart OmniTab wire-hook retention system that prevents tools from falling off, the OmniClip accessory attachment system, nylon-dipped hook finishes for tool protection, and over 100 compatible accessories, magnetic attachments, shelving kits, and specialized holders. OmniWall holds registered patents on the Weekend Warrior XL wall storage system, Power Tool Kit, OmniCart mobile utility cart, and Shelving Kit designs.

The business model is direct-to-consumer e-commerce through a BigCommerce-powered storefront (omniwallusa.com), supplemented by phone-order sales support (1-833-275-6664) and a domestic distributor network. Products are sold as one-time hardware purchases with unit pricing that ranges from approximately $10 for small accessories to over $1,000 for complete kits such as the Weekend Warrior XL and Heavy-Duty OmniCart configurations. Bundle discounts and a sale section with percentage discounts are offered. OmniWall is family-owned, based in Noblesville, Indiana, operates exclusively in the United States, and is presented by Noble Industries. The catalog spans 190+ items across panels, cleats, accessories, kits, OmniCarts, storage racks and cabinets, firearm storage, and branded merchandise. Marketing is conducted through organic social channels (Facebook, Instagram, YouTube, X) and content on the e-commerce site; no institutional funding, M&A, or public-company signals are present.

Name

omniwall usa

Legal name

OmniWall USA

Website

https://omniwallusa.com

Company type

Private

Operating status

Operating

Short description

OmniWall USA designs and sells a fully modular metal pegboard wall storage system for garages, workshops, retail, and firearm storage, serving DIY homeowners, professional tradespeople, and firearm owners through direct e-commerce and a US distributor network.

Ownership category

akta.pro rank

Product category

Modular Wall Storage Systems

NAICS

Showcase, Partition, Shelving, and Locker Manufacturing (337215), Hardware Manufacturing (332510)

SIC

Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540)

akta.pro primary industry

Shelving & Racking Retail (Wall, Freestanding, Garage/Utility) (CRAIAJAB)

akta.pro secondary industries

Garage, Basement & Utility Storage Retail (Workbenches, Cabinets, Heavy-Duty Storage) (CRAIAJAH), Storage Accessories & Hardware Retail (Labels, Fasteners, Mounting Rails, Closet hardware) (CRAIAJAO)

Keywords

• Modular wall storage
• Metal pegboard panels
• Garage organization systems
• Tool storage hardware
• Mobile utility carts

Headquarters

HQ city

Noblesville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Hardware Product Sales: One-time sale of physical products including metal pegboard panels, accessories, kits, and OmniCarts. Revenue generated through direct e-commerce transactions at fixed price points.
2. Gift Cards: Company offers gift cards as a separate revenue stream, allowing customers to purchase gift certificates for future product purchases.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

OmniWall USA sells a modular metal pegboard wall-storage system built from 18-gauge powder-coated galvannealed steel and mounted with structural wall cleats. Its product catalog also includes wall cleats, configurable storage kits, mobile OmniCarts, storage racks, displays, locking cabinets, firearm-storage products, and gift cards for garages, workshops, hobby spaces, and commercial environments.

Product overview

OmniWall USA offers a fully-modular metal pegboard wall storage system presented by Noble Industries. The core product line consists of OmniPanel metal pegboard panels (18-gauge galvannealed steel) and Wall Cleats for mounting. These are complemented by over 100 different accessories including hooks, shelves, wire baskets, magnetic socket holders, and specialty holders. Pre-configured OmniWall Kits bundle panels, cleats, and accessories together for various use cases (beginner to professional). Additional products include OmniCart mobile utility carts, storage racks and cabinets, and specialized Firearm Storage solutions. The entire system is designed to hang horizontally and vertically on any wall type and is proudly made in the USA.

Differentiator

Problem solved

Functional benefit

Products and services

• OmniPanel (Metal Pegboard Panels) Modular metal pegboard wall panels made from 18-gauge powder-coated galvannealed steel. The panels are offered in multiple sizes and can be installed horizontally or vertically on walls using top and bottom cleats.
• Wall Cleats Structural top and bottom mounting cleats for securing OmniPanels to walls. The cleats are available in 16-inch, 32-inch, and 48-inch lengths and support panel installation.
• OmniCart A mobile utility cart with a patented customizable configuration and compatibility with OmniWall panels, designed to move and organize tools, equipment, and supplies around a workspace.
• Storage Racks, Displays & Cabinets Heavy-duty storage products including racks, display units, and locking cabinets for merchandise, valuables, supplies, and firearms in commercial or personal spaces.
• Firearm Storage Specialized storage products and attachments for firearms, including handgun attachments, rifle attachments, magnetic magazine holders, and firearm-storage packages.
• Gift Cards Gift certificates that customers can purchase for use toward future OmniWall product purchases.

Quantifiable outcome

• 18-gauge steel construction provides superior strength compared to standard pegboards
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Noble IndustriescoreStrategic or Co-development PartnerOmniWall is presented by Noble Industries, indicating a parent company or manufacturing partnership relationship. Noble Industries manufactures and presents the OmniWall product line as a modular metal pegboard system for wall storage organization.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Wall Control: Wall Control manufactures and sells metal pegboard panels with a slotted/hook-based mounting system for garage and workshop organization. It is the closest direct competitor to OmniWall's modular metal pegboard offering, including similar accessory ecosystems and DIY/professional customer targeting.
• Triton Products: Triton Products makes the popular DuraHook, LocBoard, and stainless steel/metal pegboard systems for tool organization. It competes head-to-head with OmniWall in the metal pegboard niche with comparable hook/cleat mounting approaches.
• StoreWall: StoreWall makes heavy-duty PVC slatwall and modular panel systems for garage, retail, and commercial storage. It is a direct competitor in the wall-mounted modular storage niche with overlapping customer use cases.

Broad incumbents

• Gladiator (Whirlpool Corporation brand): Gladiator is the Whirlpool-owned premium garage organization brand offering modular wall systems, cabinets, flooring, and overhead storage via Home Depot. It overlaps with OmniWall's modular wall storage category but operates at much larger scale and broader product portfolio.
• NewAge Products: NewAge Products is a broad garage and home organization incumbent offering slatwall, cabinets, workbenches, and modular storage systems. It competes with OmniWall in the wall-mounted storage category across both DTC and retail channels.
• Seville Classics: Seville Classics manufactures modular shelving, racking, and storage organization products sold through major retailers and DTC. It overlaps with OmniWall's wall-mounted shelving and accessory-driven modular model at a broader scale.
• Husky (Home Depot exclusive brand): Husky is Home Depot's house brand for tools and garage storage including pegboard, slatwall, and modular organizers. It is a strong substitute to OmniWall in the DIY/professional garage storage category.

Emerging players

• Proslat: Proslat manufactures aluminum slatwall panels and accessories for garage, workshop, and retail organization. It competes with OmniWall's modular wall storage concept with a different mounting system but overlapping customer base.
• Fleximounts: Fleximounts is a DTC-focused brand offering garage storage solutions including wall-mounted shelving, hooks, and overhead racks. It overlaps with OmniWall's DTC channel and DIY/garage customer segments.

Others

• Monkey Hook / Command (3M) — adjacent storage accessory brands: 3M Command and similar hanging/organizing accessory brands compete for the same DIY consumer wallet share around garage and home organization, though they target lighter-duty wall organization rather than heavy metal pegboard systems.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/OmniWall
• YouTubeyoutube.com/channel/UCY_c32BMKjxeZ0GDCR1RZ4w?view_as=subscriber
• Facebookfacebook.com/OmniwallUSA
• Instagraminstagram.com/omniwallusa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about omniwall usa