BestDrive by Continental

What BestDrive by Continental does

BestDrive by Continental is operated by BestDrive Switzerland AG as a Continental-affiliated tire and automotive-service business. It sells summer, winter, and all-season tires from Continental, Uniroyal, Barum, Bridgestone, Michelin, Pirelli, and Nokian Tyres, paired with mounting, balancing, and seasonal tire storage. It also provides brakes, oil and filter changes, batteries, air conditioning service, exhaust and vehicle-inspection preparation, wheel alignment, nitrogen filling, glass service, vehicle checks, and cleaning across nearly 70 Swiss branches. Private vehicle owners are the primary customer group; commercial fleet customers can also access tire management, retreading, Alcoa wheels, and 24-hour breakdown assistance.

Revenue streams consist of one-time tire and workshop transactions, paid tire storage, and managed fleet services. Tires are selected or purchased through the online shop and must be bought with mounting at a branch, where payment is collected on site. The go-to-market combines nearly 70 physical delivery points with online appointment booking, paid and organic digital marketing, email, social channels, and the Coop Supercard loyalty program. Disclosed technology is limited to online product selection, a rim configurator, automated tire-dimension lookup, and booking tools; the input does not identify a core technology platform or AI/ML system.

Name

BestDrive by Continental

Legal name

BestDrive Switzerland AG

Website

https://bestdrive.ch

Company type

Private

Founded year

1949

Operating status

Operating

Short description

BestDrive by Continental sells multi-brand tires and provides mounting, storage, and vehicle maintenance through nearly 70 Swiss branches, serving private vehicle owners and commercial fleets via online booking and physical service locations.

Ownership category

akta.pro rank

Product category

Automotive Aftermarket Tire Retail and Services

NAICS

Tire and Tube Merchant Wholesalers (42313), Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312), Specialized Automotive Repair (811114), Motor Vehicle and Motor Vehicle Parts and Supplies Merchant Wholesalers (4231)

SIC

Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Wheel Services (Mount/Balance, Alignment, Rotation) (TLAKADAF)

akta.pro secondary industries

Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD), Tires, Wheels & Retread Supply Distribution (TLAKAOAD), Tire, Wheel-End & Alignment Service (HD-Specific) (TLAKABAM), Wheel & Rim Repair/Refurbishment (TLAKADAG)

Keywords

• Tire retail services
• Automotive maintenance services
• Vehicle inspection services
• Fleet tire management
• Seasonal tire storage

Headquarters

HQ city

Aarau

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Tire Sales and Mounting: BestDrive sells tires (summer, winter, all-season) from brands including Continental, Uniroyal, Barum, Bridgestone, Michelin, Pirelli, and Nokian Tyres, combined with professional mounting services. Tires are sold exclusively together with mounting services at a BestDrive branch.
2. Automotive Services: Professional automotive services including brake service, oil service, battery service, air conditioning service, exhaust control, vehicle inspection (MFK), geometry measurement, nitrogen filling, and vehicle cleaning. Services are delivered at branch locations.
3. Tire Storage: Seasonal tire storage services where customers can leave their tires at BestDrive branches after tire changes, for a fee.
4. Fleet/B2B Services: Fleet management services including tire management, retreading, 24h breakdown service, and Alcoa wheels for commercial vehicle fleets.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels10 records

Core offering

BestDrive by Continental sells tires (Continental, Uniroyal, Barum, Bridgestone, Michelin, Pirelli, Nokian Tyres) together with professional mounting, and delivers a full range of automotive maintenance services including brake service, oil service, battery service, air conditioning service, exhaust emission control, wheel alignment, nitrogen filling, vehicle inspection preparation (MFK), and tire storage. Operations are delivered through nearly 70 physical branches across Switzerland with online purchasing and appointment booking via bestdrive.ch.

Product overview

BestDrive by Continental operates as a comprehensive tire and auto service platform with a network of nearly 70 locations across Switzerland. The offering consists of a unified service platform combining tire retail (summer, winter, all-season tires) and auto maintenance services, powered by owned brands (Continental, Uniroyal, Barum) alongside third-party tire brands (Bridgestone, Michelin, Pirelli, Nokian Tyres). The core platform includes an online tire shop with integrated appointment booking and a B2B tire management system. Service modules span tire fitting/mounting, storage, wheel alignment, nitrogen filling, brake service, oil service, battery service, air conditioning, exhaust emission testing, vehicle inspection preparation, vehicle checks, and cleaning/glass services. B2B offerings include tire management, fleet services, retreading, Alcoa Wheels, and 24-hour breakdown assistance. The company is an official brand of BestDrive Switzerland AG, affiliated with Continental AG.

Differentiator

Problem solved

Functional benefit

Products and services

• Tire Sales (Summer, Winter, All-Season) Sale of passenger car tires for summer, winter, and all-season use, sold bundled with professional mounting services at BestDrive branches.
• Complete Wheel Sets (Kompletträder) Pre-assembled wheel and tire combinations available for purchase, including summer and winter complete wheel sets.
• Rim Sales Sale of aluminum rims, steel rims, and wheel covers with online rim configurator tool.
• Tire Fitting and Mounting Service Professional tire and wheel change services including mounting and balancing at BestDrive branches; tires sold online are bundled with this mounting service.
• Tire Storage Service Professional seasonal storage of off-season tires at BestDrive branches on a recurring subscription basis.
• Wheel Alignment (Lenkgeometrie) Precision wheel alignment and measurement service for proper vehicle handling.
• Nitrogen Filling Nitrogen inflation service for tires to improve tire pressure retention and reduce oxidation.
• Brake Service Inspection, maintenance, and repair of vehicle brake systems.
• Oil Service Engine oil change and oil filter replacement services.
• Battery Service Car battery sales and professional battery installation services, including starter batteries for passenger cars.
• Air Conditioning Service Vehicle climate control system inspection, maintenance, and repair.
• Exhaust Emission Control Emission testing and exhaust system maintenance to meet Swiss regulatory requirements.
• Vehicle Inspection Preparation (MFK-Vorführung) Preparation service for Swiss vehicle inspection (Motorfahrzeugkontrolle/MFK) to ensure vehicles pass regulatory inspection.
• Vehicle Check Comprehensive vehicle inspection service to assess overall condition and identify maintenance needs.
• Vehicle Cleaning Interior and exterior vehicle cleaning and detailing services.
• Glass Service Vehicle glass repair and replacement services for windows and windshields.
• Inspection Service Packages Comprehensive service packages combining multiple maintenance and inspection services.
• B2B Tire Management Services Comprehensive fleet and business customer services including tire management, retreading, Alcoa Wheels, 24-hour tire breakdown service, and fleet customer management for commercial vehicle operations.
• Retreading Services Tire retreading services for commercial vehicle fleets to extend tire life and reduce costs.
• 24h Tire Breakdown Service Round-the-clock emergency tire assistance service for business customers to minimize vehicle downtime.
• Online Tire Shop E-commerce platform for purchasing tires online with integrated appointment booking for mounting services at BestDrive locations; payment is collected on-site.
• Online Appointment Booking Online booking system for scheduling tire fitting, vehicle inspection, and other services at BestDrive branches.
• Automotive Accessories Retail of automotive accessories including exhausts, sports suspensions, KW suspensions, tuning consultation, motor oils, cleaning products, tire shine, snow chains, and roof boxes.
• Tire Warranty Program Tire warranty program providing additional protection for purchased tires.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Continental AGcoreStrategic or Co-development Partner · 1 November 2022BestDrive by Continental is a subsidiary brand of Continental AG. As part of the global Continental group, BestDrive offers Continental brand tires and benefits from Continental's technology, brand reputation, and product quality standards. CONTITRADE SCHWEIZ AG is an affiliate of Continental AG.
• TCS (Touring Club Switzerland)minorGTM or Marketing PartnerBestDrive references and promotes the annual TCS tire testing results on its website, using TCS as a trusted third-party endorsement for tire quality and safety.
• Coop (Supercard)minorGTM or Marketing PartnerBestDrive participates in the Coop Supercard loyalty program, allowing customers to collect Superpunkte on purchases.
• Meta Platforms (Facebook, Instagram)minorGTM or Marketing PartnerBestDrive maintains Facebook and Instagram corporate profiles for social media marketing, operated under a joint controllership arrangement with Meta Platforms Ireland Limited.
• LinkedIn Ireland Unlimited CompanyminorGTM or Marketing PartnerBestDrive maintains a LinkedIn corporate profile for professional networking and employer branding, operated under a joint controllership arrangement.
• Google Ireland Limited (YouTube)minorGTM or Marketing PartnerBestDrive operates a YouTube corporate channel for multimedia content, under a joint controllership arrangement with Google Ireland Limited.
• Alcoa WheelsminorChannel Partner/ Reseller/ DistributorBestDrive offers Alcoa Wheels as part of its B2B/commercial fleet offering, reselling Alcoa aluminum wheels to commercial fleet customers.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Euromaster: Michelin-affiliated pan-European tire retail and auto-service franchise network with a near-identical branch-plus-online model. Closest functional peer to BestDrive because it competes head-to-head for Continental/Michelin-brand tires, fleet contracts, and seasonal tire storage across Europe.
• First Stop: Bridgestone-owned European tire and auto-service network with branches across multiple countries. Directly comparable business model (multi-brand tire retail + auto services + fleet offerings) and a similar OEM-tire-parent relationship, making it a like-for-like competitor.
• PuntoPro: Continental's Italian service network and a sister brand to BestDrive within the Continental group. Same tire retail + auto-service model, same Continental product backing, and comparable fleet offerings — effectively BestDrive's Italian counterpart.
• Driver Center (Michelin): Michelin's commercial-truck-tire service network focused on fleet tire management, retreading, and 24h breakdown. Directly comparable to BestDrive's B2B fleet offering and a head-to-head competitor for Swiss fleet customers.
• Speedy France: Large French tire and auto-service retail chain with hundreds of branches. Comparable hybrid online/branch model, multi-brand tire offering, and broad auto-service menu (brakes, exhaust, MFK-equivalent inspection prep).

Broad incumbents

• ATU (Auto Teile Unger): Germany's largest multi-brand auto-service and tire chain. Wider portfolio than BestDrive (workshop, parts, tires) and a much larger scale, but overlaps heavily on consumer tire retail and auto services in the broader DACH market.
• Carglass: Belron-owned vehicle glass repair/replacement network operating in Switzerland. Compares on branded service-center model, online-to-branch conversion flow, and B2B fleet contracts (insurers, leasing firms) — relevant because BestDrive itself has launched a glass-service module.

Emerging players

• Reifen.com: DACH-focused online tire retailer with partner-installer model. Represents the pure-play digital competitive threat: lower prices, no branch overhead, and direct shipping — competing for the price-sensitive share that BestDrive's mandatory branch bundle cannot reach.
• Allopneus: Leading French online tire retailer. Comparable digital-first threat pattern in a neighboring market; useful proxy for the structural risk online tire pure-plays pose to branch-led retailers like BestDrive.

Regional players

• PneuHaus: Swiss regional tire and auto-service retailer. Smaller and less branded than BestDrive but competes in the same local market for seasonal tire changes, storage, and basic auto services — a relevant regional comp for share-of-Swiss-wallet dynamics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BestDrive by Continental