Club Atlético Montemar

What Club Atlético Montemar does

Club Atlético Montemar is a private multi-sport club founded in 1931 and headquartered in Alicante, Spain, operating two physical facilities — La Albufereta (Calle Virgilio 25) and Padre Esplá (Avenida Padre Esplá 40). The club serves families, children, and adults under the motto 'Deporte para toda la familia' (Sport for the whole family), offering more than 15 sports schools spanning tennis, swimming, paddle tennis, basketball, rhythmic gymnastics, martial arts (judo, karate, aikido), dance, fitness disciplines (Pilates Reformer, Barreformer, Yoga, Zumba, Hipopresivos), and triathlon. Its core physical infrastructure includes the only heated 50-meter outdoor Olympic swimming pool in the Valencian Community, which enables year-round competitive swimming training and represents a structural regional advantage.

The business operates on a diversified B2C subscription model with five primary revenue streams: annual membership fees (which include free pool access for members' children up to age 24), recurring sports school fees for organized instruction, facility/court reservation fees, on-site restaurant revenue (Restaurante Chaflán Montemar), and merchandise sales through its Deportes Match official store. Pricing tiers are largely subscription-based with annual billing cycles, supplemented by per-event unit pricing for casual offerings such as children's padel parties. The club's go-to-market is community-led, prioritizing membership conversion (registration opens earlier for members than non-members) and developing athletic talent — exemplified by Dani Mérida reaching ATP Top 60 and junior tennis teams winning gold (girls) and bronze (boys) at the Spain Junior Championship.

The club also hosts the annual ITF Senior Tennis Tournament 'Carmen Perea' (Grade MT400) for veteran players aged 30+, now in its 7th edition, which serves as both a brand-building event and a recurring competition revenue line. Strategic collaborators include Fundación Trinidad Alfonso, Cruz Roja Española, the Alicante municipal government, and a recently formalized institutional partnership with Real Club de Regatas de Alicante (June 2026). Leadership is led by President Jose Pedro García and tennis-section delegate Vicente Boluda. The organization is registered as a Spanish sports entity (CIF G-03097649) with no disclosed parent company, institutional investors, or funding rounds.

Name

Club Atlético Montemar

Legal name

Club Atlético Montemar

Website

https://camontemar.es

Company type

Private

Founded year

1931

Operating status

Operating

Headcount range

11–50 employees

Short description

Club Atlético Montemar is a private multi-sport club founded in 1931 in Alicante, Spain, operating two facilities with 15+ sports schools and the region's only heated 50-meter outdoor Olympic pool, serving families and individuals through memberships, sports instruction, and the annual ITF veterans tennis tournament.

Ownership category

akta.pro rank

Product category

Sports & Recreation Club

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162), Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industry

Tennis & Racquet Sports Clubs (Tennis, Padel, Pickleball, Squash) (MPAKABAF)

Keywords

• Sports club services
• Sports instruction programs
• Tennis training
• Swimming instruction
• Athletic facilities

Headquarters

HQ city

Alicante

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership Fees: Annual or periodic membership fees providing access to club facilities, pools, and member benefits. Pool access is free for members and their children up to age 24.
2. Sports School Fees: Fees for organized sports schools and programs including tennis, swimming, paddle tennis, basketball, rhythmic gymnastics, dance, judo, karate, aikido, zumba, pilates, and more for children and adults.
3. Facility Reservations: Revenue from court and facility bookings including tennis, paddle tennis, and other sports facilities.
4. Restaurant Services: The Chaflán Montemar restaurant operates on-site offering menus for summer dinners and events.
5. Sports Equipment and Merchandise: Deportes Match official store sells club merchandise and sports equipment.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Club Atlético Montemar is a private sports club operating two facilities in Alicante that delivers organized sports schools and athletic training programs across 15+ disciplines (tennis, swimming, paddle, basketball, rhythmic gymnastics, martial arts, dance, fitness). It sells recurring memberships, sports school enrollment, facility reservations, restaurant services, physiotherapy, sports merchandise, and hosts an annual ITF veterans tennis tournament.

Product overview

Club Atlético Montemar is a multi-sport club with two facilities in Alicante (La Albufereta and Padre Esplá) offering more than 15 sports schools for children and adults. The core offering centers on sports instruction programs including tennis, swimming (in a unique 50-meter outdoor heated pool), paddle, basketball, football, rhythmic gymnastics, and martial arts. Additional services include fitness classes (Pilates Reformer, Barreformer, Yoga, Zumba), a summer campus program, restaurant services, physiotherapy, and an official store. The club also hosts the annual ITF Veterans Tennis Tournament and has produced notable athletes including ATP professional Dani Mérida. The sports schools operate as the primary product line, with add-on services for fitness, rehabilitation, and hospitality.

Differentiator

Problem solved

Functional benefit

Brands

• Deportes Match: Official store of Club Atlético Montemar
• Restaurante Chaflán Montemar

Products and services

• Escuelas Deportivas (Sports Schools) Comprehensive multi-sport school program offering instruction in tennis, swimming, paddle, basketball, football, rhythmic gymnastics, martial arts, dance, and fitness for children and adults; enrollment includes annual sports accident insurance.
• Tennis School Tennis instruction and competition preparation for juniors and adults, with a program that has produced professional players such as ATP-ranked Dani Mérida and Spain Junior Championship-winning junior players.
• Swimming School Swimming instruction delivered in the club's unique 50-meter outdoor heated Olympic pool, available year-round for all ages; the pool is free for members and their children up to age 24.
• Paddle School Paddle tennis instruction and competition programs led by former world champion Pitu Losada, for children and adults.
• Pilates Reformer with Tower Pilates Reformer classes with tower equipment offering precision, alignment, and deep core strength training for adults.
• Barreformer >Fusion class combining the precision of Pilates with the energy and elegance of Barre, offered for adults with expanded schedule from September 2026.
• Rhythmic Gymnastics School Rhythmic gymnastics instruction covering base, federation, and competition levels for children and youth.
• Summer Campus 2026 Summer multi-activity camp offering swimming, tennis stages, paddle, rhythmic gymnastics, football, basketball, skating and other activities for children during the summer season.
• ITF Veterans Tennis Tournament Annual International Tennis Federation tournament (Grade MT400) for veteran players aged 30+, hosted at the club as part of the ITF World Tennis Masters Tour.
• Restaurante Chaflán Montemar On-site restaurant offering summer dinner menus and event catering at the club's terrace.
• Deportes Match Official Store Club-branded official store selling club merchandise and sports equipment to members and visitors.
• Physiotherapy Service Physiotherapy and rehabilitation services delivered on-site at club facilities for members and athletes.

Quantifiable outcome

• Dani Mérida from the club reached Top 60 in ATP world ranking after winning his first ATP title
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• Real Club de Regatas de AlicantecoreStrategic or Co-development Partner · 26 June 2026Institutional collaboration agreement between two historic Alicante sports clubs. The meeting on June 26, 2026 reinforced the relationship and explored new avenues for collaboration in benefit of their respective members and sports development in Alicante. Symbolic metope exchange between club presidents.
• Fundación Trinidad AlfonsominorOthersListed as a collaborator on the club's website, providing support to the club's sports programs and activities.
• Concejalía de Acción Social (Alicante)minorOthersMunicipal social action department listed as a collaborator supporting club activities.
• Cruz Roja EspañolaminorOthersSpanish Red Cross listed as a collaborator, providing support services to club activities.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Real Club de Regatas de Alicante: Historic Alicante-based multi-sport club and explicit partner of Club Atlético Montemar (per June 2026 institutional collaboration agreement). Closest geographic and structural peer — same city, comparable membership model, similar multi-sport footprint.
• Real Club de Tenis Barcelona (1899): Historic Spanish tennis club with comparable emphasis on tennis excellence, member-based access, tournament hosting, and sports-school programming. Comparable business model centered on racquet sports plus broader club amenities.
• Club Natació Barcelona: Long-standing Catalan multi-sport club with strong swimming heritage and broad sports schools. Comparable multi-discipline member-based model with swimming as a flagship discipline, mirroring Montemar's Olympic-pool positioning.
• Club de Campo Villa de Madrid: Madrid-based multi-sport member club offering a wide portfolio of racquet, team, fitness, and aquatic sports. Closely comparable diversified-club model with membership and sports-school monetization.
• Club Esportiu Laietà: Catalan multi-sport club with membership structure, sports schools, and aquatic facilities. Comparable community-club operating model with broad discipline coverage.
• David Lloyd Leisure: UK premium multi-sport club operator with racquet, swimming, fitness, and family programming. Closest international analog to Montemar's premium family-oriented multi-sport club model.
• Club Deportivo San Agustín (Alicante): Multi-sport club based in Alicante offering comparable family-oriented programming and member-based access in the same local market. Direct geographic competitor for Alicante family memberships.

Regional players

• Club de Tenis Valencia: Historic Valencian Community tennis club offering tennis instruction, paddle, and member facilities. Comparable regional racquet-sports club; partial geographic overlap but primarily serves Valencia city rather than Alicante.

Broad incumbents

• Holmes Place España: Premium fitness and wellness club chain operating across Spain. Overlaps with Montemar's adult fitness classes (Pilates, Barreformer, gym) but does not replicate its youth sports schools or aquatic facility depth.
• Basic-Fit: Large European low-cost fitness chain with Spanish presence. Competes for price-sensitive adult fitness members; not a sports-school competitor but pressures casual gym/pool-adjacent spend.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/camontemar
• Facebookfacebook.com/C.A.Montemar
• Instagraminstagram.com/camontemar

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Club Atlético Montemar