By Design Event Group

What By Design Event Group does

By Design Event Group is an Australian private event design and styling company founded in 1999, operating from Northcote, Melbourne with warehouse operations in Sydney (Ultimo) and Brisbane (opening soon). The company provides end-to-end event styling for corporate clients and weddings, with a service portfolio organised around Gala Dinners, Themed Events, Weddings, Centrepieces (100+ exclusive designs), Linen and Draping, Exclusive Creations (bespoke installations), and Entertainment. Underlying 'technology' is physical and artisanal: a curated inventory of centrepieces, linen, draping, custom-built installations, and a creative library of 25 themed event concepts, executed by in-house stylists and partnered performing artists with couture costuming and original choreography.

The business sells through direct, consultation-led engagement: clients enquire via phone, email, online forms, or in-person showroom appointments, and the company delivers, sets up, and collects physical items at event venues across Australia's eastern seaboard. Pricing is quote-based with stated minimum spends (A$3,000 for corporate events, A$4,000 for weddings, excluding labour, delivery, and GST) and unit pricing on centrepieces starting from A$65 ex GST. Revenue is generated through one-time project fees; the company has no disclosed subscription or recurring revenue model.

The company operates with a small team of 1–10 employees, is privately held with no disclosed external investors or parent company, and has not raised disclosed funding. Named enterprise customers include Optus (Pacesetters), Telstra (Business Awards), KPMG, and the ARIA Awards. The firm describes 25 years of operational history and a capacity to scale events up to 2,000 guests.

Name

By Design Event Group

Legal name

By Design Event Group

Website

https://bydesigneventgroup.com.au

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

By Design Event Group is an Australian private event design and styling company, founded in 1999, providing centrepieces, floristry, linen, draping, themed installations, and entertainment for corporate galas, awards nights, and weddings across Melbourne, Sydney, and Brisbane.

Ownership category

akta.pro rank

Product category

Event Styling and Design Services

NAICS

Performing Arts Companies (7111), Performing Arts, Spectator Sports, and Related Industries (711)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Event Decor Design & Styling (HSACAOAB)

akta.pro secondary industries

Event Design, Decor & Styling (HSACAAAB), Floral & Event Installations (HSACAAAC), Ceremony & Aisle Decor (Arches, Chuppahs, Mandaps) (HSACAOAI)

Keywords

• Event styling services
• Event design and décor
• Corporate event theming
• Wedding styling services
• Event production services

Headquarters

HQ city

Northcote

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Event Styling and Hire Services: Core revenue from hiring event décor items (centrepieces, linen, draping, furniture) and providing styling services. Services include delivery, setup, and post-event collection. Minimum spend requirements apply: $3,000 for corporate events, $4,000 for weddings (excluding labour, delivery, and GST).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

By Design Event Group designs, styles, and produces events through physical décor elements including centrepieces, floristry, linen, draping, custom installations, and entertainment. They serve corporate gala dinners, awards nights, themed events, and weddings, scaling from intimate celebrations to events of up to 2,000 guests across Melbourne, Sydney, and Brisbane.

Product overview

By Design Event Group offers event styling and design services as a unified service offering across Melbourne, Sydney, and Brisbane. The core portfolio consists of Gala Dinners (centrepieces, floristry, luxury linen, draping, staging, ceiling installations for corporate galas and awards nights), Themed Events (25 themed concepts with bespoke artistry, theatrical lighting, entertainment and costumed performers), and Weddings (ceremony and reception design). These are complemented by the Centrepieces collection (100+ exclusive designer designs), Linen and Draping (table linens, napkins, chair covers, and dramatic room/ceiling draping), Exclusive Creations (custom-built installations, sculptural pieces, branded features, and theatrical creations), and Entertainment (performers, costumed shows, roving talent). The company also provides delivery, set-up, and post-event collection services.

Differentiator

Problem solved

Functional benefit

Products and services

• Gala Dinners Styling and design services for corporate galas, awards nights, charity fundraisers, and milestone celebrations, including centrepieces, floristry, luxury linen, draping, staging, ceiling installations, and custom-designed features for events of up to 2,000 guests.
• Themed Events Immersive themed event design covering 25 themed concepts including sophisticated corporate themes, gala experiences, bespoke installations, dramatic styling, theatrical lighting, entertainment, and costumed performers.
• Weddings Full wedding styling from ceremony to reception including floristry, bouquets, centrepieces, linen, feature bridal curtains, and premium draping, designed to create a setting with strong sense of individuality. Minimum styling spend of $4,000 excluding labour, delivery, and GST.
• Centrepieces Hire of an exclusive collection of over 100 designer centrepieces and floristry ranging from contemporary statement pieces and illuminated centrepieces to custom creations, for events from intimate celebrations to gala dinners of up to 2,000 guests. Centrepieces start from $65 ex GST.
• Linen and Draping Hire of an extensive linen collection featuring globally sourced fabrics including deluxe satins, sequins, hand-beaded designs, and limited-edition textiles, with napkins, napkin accessories, chair covers, and draping in premium velvet, silk georgette, and specialty fabrics for room transformations and ceiling installations.
• Exclusive Creations Bespoke custom event installations including sculptural centrepieces, suspended ceiling features, statement floristry, branded event features, luxury furnishings, theatrical creations, and custom props such as life-size crystal horses and elaborate suspended floristry.
• Entertainment Event entertainment partnering with award-winning choreographers and performing artists, offering couture costuming, hostesses, theatrical roving talent, and performances including circus and cabaret shows.

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Flamingo Event Group: Australia-based event styling and design company offering centrepieces, floristry, themed events, and bespoke installations for weddings and corporate galas. Directly comparable in service mix, premium positioning, and Australian market focus.
• George Couyasis Events: Melbourne-based luxury event styling, design, and production house serving weddings and corporate clients. Highly comparable premium positioning, bespoke installations, and eastern-seaboard geography.
• Diamond Event Group: Australian event styling and hire company offering centrepieces, floristry, and themed event design for weddings and corporate functions. Overlapping product set and target customer base in the Australian events market.
• Styled Group: Australian event styling and design business serving weddings, corporate, and private events. Comparable boutique positioning, design-led approach, and Australian market focus.
• Event Stylist Melbourne: Melbourne-based event styling and design company offering centrepieces, draping, and styling services. Direct competitor in the local corporate and wedding event styling market.
• Mosaic Events: Australian event management and styling company providing corporate events, weddings, and themed experiences. Overlapping customer segments and end-to-end service model with By Design Event Group.

Broad incumbents

• House of Merivale: Sydney-based hospitality and events group operating large-scale venues and event services. A broader incumbent with overlapping event styling and production capabilities across corporate and private events in Australia.
• Harry the Hirer: Long-established Australian event hire, production, and styling company with a wide product portfolio. Comparable on event hire and production infrastructure, though much broader and more commoditized than By Design Event Group's boutique offering.
• Preston Bailey Designs: Internationally renowned luxury event design and floral studio known for bespoke installations and high-end weddings/gala events. Comparable on bespoke creation, premium positioning, and celebrity/enterprise clientele — though operating at a much larger global scale.
• Colin Cowie Lifestyle: Global event design and lifestyle brand specializing in luxury weddings, corporate events, and immersive theming. Comparable on full-service styling, design-led approach, and premium brand positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/bydesigneventgroup
• LinkedInlinkedin.com/company/by-design-event-group

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about By Design Event Group