What audika does

Audika New Zealand Limited is a hearing healthcare retailer that operates 35+ physical clinics across New Zealand, providing hearing assessments, hearing aid fittings, audiology consultations, ear wax removal, and ongoing device maintenance. The company serves adults aged 18+ with mild to severe-to-profound hearing loss, with a primary customer segment of self-pay adults and secondary segments comprising ACC (workplace injury) claimants and Disability Support Services (DSS) subsidy recipients. Audika's go-to-market is consultative retail: customers book online or by phone, undergo free screening or full diagnostic tests with audiologists or audiometrists, and purchase hearing aids bundled with fitting, warranty, and aftercare.

The product portfolio comprises eight Oticon-branded hearing aid models (Zeal, Intent, Own SI, Jet PX, Own, Zircon, Jet, Xceed) spanning essential to premium tiers, alongside Bernafon devices. These devices incorporate Demant Group proprietary technologies including BrainHearing sound processing, Deep Neural Network (DNN) AI trained on millions of complex sounds, the Polaris processing platform, fast-charging batteries, Bluetooth connectivity, and invisible-in-canal form factors. Audika monetizes primarily through one-time hardware sales (typically a 4-year replacement cycle) priced per quote, complemented by 0% interest payment plans, recurring revenue from batteries and consumables ordered online, and ancillary services such as ear wax removal and ACC/DSS-funded fittings. Customer-friendly commercial terms include a 90-day money-back guarantee, 4-year warranty, 2-year loss and damage cover, and a Price Match Promise.

Audika is a wholly-owned subsidiary of the Demant Group, a Denmark-based hearing healthcare and technology conglomerate founded in 1904, which provides exclusive access to Oticon and Bernafon product technology, R&D capabilities, and global hearing healthcare expertise. The company was previously known as HearMe Hearing Specialists before being rebranded to Audika. Distribution combines physical clinic retail across both New Zealand islands, 24/7 online booking, a contact centre, and visiting-clinic models in smaller provincial towns. Audika reports a 9.2/10 customer satisfaction score from 14,129 reviews and has served over 30,000 New Zealanders to date.

Name

audika

Legal name

Audika New Zealand Limited

Website

https://audika.co.nz

Company type

Private

Operating status

Operating

Short description

Audika New Zealand operates 35+ hearing care clinics across New Zealand, providing hearing tests, Oticon-branded hearing aids, fittings, and aftercare to adults with hearing loss under the Demant Group parent company.

Ownership category

akta.pro rank

Product category

Hearing Healthcare Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Audiology & Hearing Diagnostic Centers (HLAFAKAH)

akta.pro secondary industries

Audiology & Hearing Services (ENT-Affiliated) (HLAKAMAI), Hearing Enhancement / Assistive Listening Audio Devices (CRACANAL)

Keywords

• Hearing aid retail
• Audiology services
• Hearing assessments
• Hearing clinic
• Hearing healthcare

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Hearing Aid Sales: Sale of hearing aids including Oticon and Bernafon branded devices. One-time purchase with 4-year warranty. Range from essential (Jet PX) to premium (Own SI, Intent) models.
2. Hearing Tests and Assessments: Professional hearing assessments including 30-minute screening tests and 60-minute full diagnostic tests conducted by audiologists/audiometrists. FREE for adults 18+.
3. Hearing Aid Accessories and Batteries: Ongoing sales of hearing aid batteries, domes, and consumables. ACC-funded clients can order batteries through Onelink (icanhear.co.nz).
4. Payment Plans and Financing: 0% interest payment plans allowing customers to spread cost of hearing aids over time. Fee-free flexible payment options.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Audika operates more than 35 hearing clinics across New Zealand, providing free hearing checks, comprehensive hearing assessments, hearing aid fittings (predominantly Oticon-brand devices), hearing aid repairs and maintenance, and specialized audiology services including paediatric care and government-subsidized programs for ACC, DSS, and Veterans' Affairs clients.

Product overview

Audika is a hearing care retailer offering a comprehensive portfolio of Oticon-branded hearing aids alongside clinical services. The product line spans eight distinct Oticon hearing aid models (Zeal, Intent, Own SI, Jet PX, Own, Zircon, Jet, and Xceed) ranging from essential to premium tiers, featuring AI-powered sound processing via Deep Neural Network technology and Bluetooth connectivity. Services include hearing assessments (screening and full diagnostic tests), hearing aid fitting, adjustment, repair, ear wax removal, and battery ordering. The company also provides funding assistance for ACC and DSS eligible clients, with 35+ clinic locations across New Zealand.

Differentiator

Problem solved

Functional benefit

Products and services

• Free 15-minute Hearing Check
• Comprehensive Hearing Assessment
• Hearing Aids
• Hearing Aid Repairs and Maintenance
• Government-Subsidized Hearing Services
• Paediatric Audiology Services
• Tinnitus Management Consultations

Quantifiable outcome

• 30,000+ clients served in New Zealand
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature5 records

Partnerships

One partnership is on record.

• Demant GroupcoreStrategic or Co-development PartnerParent company and majority owner. World-leading hearing healthcare and technology group with 120+ years of history since 1904. Founded by Hans Demant to help his wife hear better. Provides Audika with access to Oticon and Bernafon hearing technology, R&D capabilities, and global hearing healthcare expertise.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Bay Audiology: Bay Audiology is Audika's most direct competitor in New Zealand, operating a comparable network of hearing clinics offering hearing tests, hearing aids, and audiology services with similar product brands and direct-to-consumer positioning.
• Specsavers Hearcare: Specsavers operates audiology services inside its optical retail stores across New Zealand, offering hearing tests and hearing aids through a similar clinic-based DTC model that directly competes with Audika on accessibility and price.
• Hearing Life New Zealand: Hearing Life operates hearing clinics across New Zealand offering hearing assessments, hearing aids, and audiology services - a direct head-to-head competitor with Audika in the same NZ market segment.
• Connect Hearing: Connect Hearing (part of Sonova) runs a network of hearing clinics in NZ offering similar hearing tests, hearing aid fittings, and aftercare services - directly comparable retail audiology operations.

Broad incumbents

• Amplifon: Amplifon is one of the world's largest hearing aid retail chains, operating thousands of clinics globally. While not in NZ directly with Audika's footprint, it represents the global retail incumbent model and competes with Demant/Audika's broader retail strategy.
• Sonova: Sonova is a global hearing healthcare leader owning Phonak, Unitron, and retail brands including Connect Hearing. As both a manufacturer and retail operator, it competes broadly with Demant/Audika in the hearing care value chain.

Emerging players

• Eargo: Eargo pioneered the DTC online hearing aid model with invisible, self-fitting devices sold direct-to-consumer. It represents an emerging distribution channel that could disrupt Audika's clinic-based retail model over time.
• Jabra Enhance: Jabra Enhance sells hearing aids directly online with remote audiology support, representing the DTC/online channel that competes with traditional clinic-based retailers like Audika on price and convenience.
• Costco Hearing Aid Center: Costco offers hearing aids at lower price points through warehouse-based hearing aid centers with audiologist fittings, representing a value-channel competitor that pressures clinic-based retailers like Audika on price-sensitive consumers.

Others

• WS Audiology (Signia/Phonak): WS Audiology is a global hearing aid manufacturer (parent of Signia, Phonak, Widex) and a competitor to Demant at the manufacturer level. Audika competes against retailer partners of WS Audiology products in NZ.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCIPv8j4ARaSs1YY4s9G7Z8w
• Facebookm.facebook.com/audikanz
• LinkedInlinkedin.com/company/audika-new-zealand
• Instagraminstagram.com/audika_nz

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about audika