VEXA Trade
- Company typePrivate
- Founded2025
- HeadquartersRas Al Khaimah, United Arab Emirates
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
VEXA Trade firmographics
Firmographics- Name
- VEXA Trade
- Legal name
- VEXA Artificial Intelligence Development FZ-LLC
- Website
- https://vexatrade.ai
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where VEXA Trade is headquartered
LocationHeadquarters
- HQ city
- Ras Al Khaimah
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices1 record
Markets served
VEXA Trade business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Pro Subscription (SaaS): Monthly and annual SaaS subscription for AI coaching, biometric monitoring, and advanced AI features. Billed immediately on subscription. Non-refundable after charge. Annual subscription billed once per year at $299.99 (2 months free vs monthly). Monthly subscription at $29.99. The free Edge plan provides permanent free access to broker sync, journal, metrics, playbooks, CDI scores on dashboard, and a taste of AI (5 chat messages + 5 voice minutes/month). No revenue from the free tier directly — serves as top-of-funnel for Pro conversion.
- Affiliate/Partner Revenue Share: Partner program generates revenue through subscriber referrals. Partners earn 30% of subscription revenue VEXA collects from referred traders for their first 12 paid months. Revenue is net of app store commissions, refunds, and taxes. Payments made monthly via Wise or PayPal on Net-45 terms. Minimum payout threshold of $50.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free permanent plan with broker sync, journal, CDI scores, and a taste of AI |
| Subscription | Annual | Full AI coaching, biometric Sentinel, and advanced AI features |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
VEXA Trade product offering
Product offeringCore offering
VEXA Trade is an AI-powered trading journal and coaching platform that imports fills from 500+ brokers (21+ US retail brokers via OAuth API plus 468+ forex brokers via MetaTrader 4/5) and grades trader psychology through a patent-pending daily CDI (Confidence, Discipline, Intuition) score computed from trades, journal entries, and biometric signals. It delivers real-time coaching through a bidirectional Voice AI assistant with 67 purpose-built tools and a RAG-powered text Chat copilot, and overlays wearable heart-rate data (Apple Watch, Android smartwatches, WHOOP) onto intraday P&L via the VEXA Sentinel monitor to detect tilt, revenge trading, and other harmful patterns during live sessions. Available on native iOS, iPadOS, Android, and Web apps.
Product overview
VEXA Trade is a unified AI trading coaching platform combining a multi-asset trading journal with a patent-pending AI coach. The core product, VEXA Trade (vexatrade.ai), centers on the CDI Scoring System — a three-axis psychological scoring framework (Confidence, Discipline, Intuition) computed daily from trades, journal entries, and biometric signals. Two AI interfaces deliver coaching: VEXA Voice AI Coach (real-time two-way voice) and VEXA Chat (natural-language text Q&A), both powered by 63+ purpose-built tools across the user's trade data, journal, playbooks, and biometrics. VEXA Sentinel overlays heart rate data from wearables (Apple Watch, Android, WHOOP) on the intraday P&L chart to detect behavioral deviations and trigger real-time interventions. The platform also ships AI Pattern Recognition (behavioral pattern detection with impact scoring) and Weekly Overview (market context filtered to the trader's symbols) as Pro-tier features. A companion suite of free trading tools — Position Size Calculator, Risk/Reward Calculator, and a CSV Trading Journal Template — provides no-account-required utilities. All features are available on iOS, iPadOS, Android, and Web via native apps.
Differentiator
Problem solved
Functional benefit
Brands
- CDI Scoring System: Patent-pending three-axis psychological scoring framework measuring Confidence, Discipline, and Intuition from trading data and biometrics.
- VEXA Sentinel
- VEXA Voice
- VEXA Chat
Products and services
- VEXA Trade Platform Unified AI trading coaching platform combining a multi-asset trade journal with an AI coach. Imports fills from 500+ brokers (21+ US retail brokers via OAuth plus 468+ forex brokers via MT4/MT5), calculates daily CDI psychological scores, and delivers coaching via voice AI and chat. Targets stock, options, futures, forex, and crypto traders across iOS, iPadOS, Android, and Web.
- CDI Scoring System The first three-dimensional psychological score for traders, separately measuring Confidence, Discipline, and Intuition. Computed daily from trades, journal entries, and biometric signals using patent-pending AI, with adaptive weighting that learns the trader's personal baseline over time. Covered by US Provisional Application #64/030,397.
- VEXA Chat Text-based AI trading copilot powered by natural-language Q&A grounded in the user's full trade history, CDI scores, journal entries, and biometric data. Supports 67 tool calls to tag trades, write journal entries, and build playbooks from chat. Maintains context across iOS, iPadOS, Android, and Web.
- VEXA Voice AI Coach Real-time two-way voice AI coaching system for hands-free trading mentorship. Enables pre-market reviews, mid-session check-ins, and post-close debriefs with 67 purpose-built tools across trades, journal, biometrics, playbooks, and market context. Operates as half-duplex streaming with natural interruption support. Patent Pending.
- VEXA Sentinel Real-time biometric-aware trading psychology monitor that overlays heart-rate data from Apple Watch, Android smartwatches, or WHOOP on the intraday P&L chart. Detects deviations from personal biometric baselines and delivers live voice, push notification, or visual interventions when harmful trading patterns (revenge trading, tilt, loss chasing) are detected. Patent Pending.
- Trading Journal Template (Free CSV) Free 20-column CSV trading journal template with worked examples, mistake tags, and emotion ratings. Opens in Google Sheets, Excel, or Numbers. Requires no account to download. Part of VEXA's free trading tools suite.
- Position Size Calculator (Free) Free browser-based position size calculator for stocks and options (handles 100x option multiplier). Calculates how many shares or contracts to take so a loss costs exactly the planned amount. No account or trial required.
- Risk / Reward Calculator (Free) Free browser-based R multiple and expectancy calculator. Converts entry, stop, and target into an R multiple, calculates the win rate needed to break even, and projects payoff at the trader's existing win rate. No account or trial required.
Quantifiable outcome
- CDI score shifts tracked daily (e.g., score moved from 69 to 68), correlated with P&L performance — providing a composite psychological metric that correlates with trading outcomes
- +3 more outcomes
Companies that use VEXA Trade
Customer profileSegments3 records
Ideal customer profiles3 records
VEXA Trade technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration27 records
AI capability11 records
Feature10 records
VEXA Trade partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core.
- Interactive BrokerscoreRead-only API integration for automatic trade sync. One of the 21+ US retail brokers supported by VEXA, covering a significant portion of active retail traders.
- Schwab / ThinkOrSwim (TD Ameritrade)coreRead-only API integration for automatic trade sync. Supported as part of the 21+ broker integrations covering ~95% of US retail volume.
- TradovatecoreRead-only API integration for automatic trade sync, particularly for futures traders. Included in the 21+ supported broker integrations.
- TradeStationcoreRead-only API integration for automatic trade sync. Part of the 21+ broker integrations covering ~95% of US retail volume.
- WebullcoreRead-only API integration for automatic trade sync. Included in the 21+ broker integrations.
- MT4/MT5 Forex Brokers (468+)core468+ forex brokers supported via MetaTrader 4 and MetaTrader 5 read-only investor password integration. Includes top brokers (OANDA, IC Markets, Pepperstone, FXCM, Forex.com, etc.) and prop firms (FTMO, TopStep, Apex). VEXA connects directly to the MT server, not the broker brand.
- Apple (HealthKit)coreHealthKit integration enables Apple Watch biometric data (heart rate, stress, sleep, recovery) to be read by VEXA Sentinel for real-time correlation with trading activity. Native iOS integration requiring explicit user permission.
- Google (Health Connect)coreHealth Connect integration enables Android smartwatches (Pixel Watch, Galaxy Watch, Garmin via Health Connect bridge) to stream biometric data to VEXA Sentinel. Requires explicit user permission through device settings.
- WHOOPcoreWHOOP API integration provides recovery, strain, and heart rate data directly to VEXA Sentinel. Included as a native biometric data source alongside Apple Watch and Android smartwatches.
- Google Firebase / Google Cloud PlatformcoreFirebase provides authentication (Firebase Auth), database (Firestore), cloud storage, cloud functions, hosting, and push notifications (FCM). Google Cloud Platform provides AI/ML processing, Cloud Run, and supporting infrastructure.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
VEXA Trade competitors and assessment
Company assessmentDirect peers
- Edgewonk: One of the most established retail trading journals, offering trade analytics, Tiltmeter psychological tracking, and reporting. VEXA explicitly competes against Edgewonk with voice AI and biometric differentiation that Edgewonk lacks.
- TradeZella: Retail trading journal with AI coaching features (Zella AI), broker sync, and journaling tools. VEXA targets TradeZella's user base as upgrade candidates seeking voice AI and biometric integration.
- TraderSync: Trading journal platform with broker auto-sync, analytics, and Cypher AI assistant. Directly comparable to VEXA in core journaling + AI features; VEXA differentiates on voice modality and biometrics.
- TraderVue: Long-standing trading journal for active retail and semi-pro traders, focused on analytics, journaling, and trade review. VEXA explicitly lists TraderVue as a competitor it targets for migration.
- Kinfo: Trading journal and analytics platform focused on trader psychology, performance tracking, and self-review. Directly comparable product positioning to VEXA's psychology-led journal category.
Broad incumbents
- TradingView: Massive multi-asset charting and social trading platform with hundreds of millions of users. While primarily a charting tool, TradingView's Pine Script community and Pine AI initiatives represent a broad incumbent that could absorb AI-coaching functionality.
- TrendSpider: AI-powered technical analysis platform serving active retail traders and professionals. Overlaps with VEXA's trader-tools category but specializes in automated charting and pattern detection rather than psychology coaching.
- Trade Ideas: AI-driven stock scanning and idea-generation platform for active day traders. Comparable in serving the same psychology-and-edge-seeking retail trader audience, though focused on opportunity discovery rather than post-trade coaching.
- Tickeron: AI-powered trading tool platform offering pattern recognition, predictions, and idea generation. Operates in the same retail AI-trading-tools category as VEXA but with a market-analysis rather than psychology orientation.
Others
- WHOOP: Wearable biometric platform providing heart rate, HRV, sleep, strain, and recovery data. VEXA integrates with WHOOP's API rather than competing directly, but WHOOP's own coaching and insights features represent adjacent biometric-driven coaching.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights6 records
Customer concentration
VEXA Trade social profiles
Digital presenceVEXA Trade compliance and trust
Trust signalCompliance2 records
VEXA Trade financial estimates
Financial estimateRevenue estimate
Valuation estimate
VEXA Trade leadership team
Management profileNumber of profiles
Profiles1 record
VEXA Trade funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VEXA Trade M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VEXA Trade
What does VEXA Trade do?
VEXA Trade is an AI-powered trading journal and coaching platform that imports fills from 500+ brokers (21+ US retail brokers via OAuth API plus 468+ forex brokers via MetaTrader 4/5) and grades trader psychology through a patent-pending daily CDI (Confidence, Discipline, Intuition) score computed from trades, journal entries, and biometric signals. It delivers real-time coaching through a bidirectional Voice AI assistant with 67 purpose-built tools and a RAG-powered text Chat copilot, and overlays wearable heart-rate data (Apple Watch, Android smartwatches, WHOOP) onto intraday P&L via the VEXA Sentinel monitor to detect tilt, revenge trading, and other harmful patterns during live sessions. Available on native iOS, iPadOS, Android, and Web apps.
Is VEXA Trade a public or private company?
VEXA Trade is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was VEXA Trade founded?
VEXA Trade was founded in 2025. It employs 1 to 10 people.
Where is VEXA Trade based?
VEXA Trade is headquartered in Ras Al Khaimah, United Arab Emirates, in the Middle East region.
How does VEXA Trade make money?
Two revenue lines are on record. Pro Subscription (SaaS) is the primary driver. The others are affiliate/Partner Revenue Share.
Who are VEXA Trade's main competitors?
Direct peers on record are Edgewonk, TradeZella, TraderSync, TraderVue and Kinfo. Broad incumbents are TradingView, TrendSpider, Trade Ideas and Tickeron. WHOOP is listed as an others.
Does VEXA Trade have an API?
No public API is recorded for VEXA Trade.