aux maraichers

What aux maraichers does

Aux Maraichers (SPRL Aux Maraichers) is a privately-held Belgian market gardening company founded in 2014 and headquartered at rue du Berceau 14 in Roisin, Honnelles municipality, Wallonia. The company grows seasonal fruits and vegetables on its own farm and supplements supply through coordination with regional partner producers. It sells to local Belgian consumers through a dual-channel model: a physical retail store in Roisin (open for in-person shopping and Friday pickups) and the E-Maraîchers e-commerce shop with Saturday home delivery across the Hauts-Pays / Borinage communes including Honnelles, Quievrain, Hensies, Saint-Ghislain, Jurbise, Mons, Dour and Frameries. Its core technology stack is conventional: a WordPress-based online store with Google Analytics tracking and no app, API, or proprietary software components.

The business runs four revenue streams: one-time fresh produce sales (in-store and online), weekly recurring produce box subscriptions (Colis légumes and Colis fruits in €7.50 mini and €15.00 maxi sizes), fine groceries and partner products (Italian olive oil, homemade soups, La Cave du Caillou wine, Chez Ignace bakery items), and gift baskets / panier cadeau ranging from €11 to €35. Pricing is publicly posted; a €2.50 home-delivery fee applies under €25 (free above), with a €5 reusable-crate deposit and consignment exchange. Marketing is local-event-driven (Marchés Saveur et Terroir de Dour, seasonal flower markets) and content-led via recipe posts co-developed with nutritionist Fanny Liégeois. There is no disclosed revenue, headcount, institutional funding, parent company, or M&A activity; the business is described as founder/family-owned with two named operational contributors (Guy and Alex), consistent with a micro-enterprise agricultural profile.

Name

aux maraichers

Legal name

SPRL Aux Maraichers

Website

https://aux-maraichers.be

Company type

Private

Founded year

2014

Operating status

Operating

Short description

Aux Maraichers is a Belgian market gardener founded in 2014 in Roisin, Wallonia, selling seasonal fruits and vegetables to local consumers through a farm shop, the E-Maraîchers online store, weekly subscription produce boxes, and Saturday home delivery across Hauts-Pays communes.

Ownership category

akta.pro rank

Product category

Fresh Produce / Market Gardening

NAICS

Vegetable and Melon Farming (11121), Fruit and Vegetable Retailers (445230), Mushroom Production (111411)

SIC

Agricultural Production-Crops (100), Retail-Food Stores (5400)

akta.pro industry

PRIMARYCRAHAHAA

Produce Markets & Greengrocers

Consumer Products & Retail/Grocery & Food Retail/Fresh Food Specialists (Produce, Meat, Seafood)

SECONDARYAFAGADAI

Asparagus, Artichoke & Specialty Vegetable Farming (Asparagus, Artichokes, Celery, Okra)

Agriculture & Food Production/Crop Farming/Vegetable & Melon Farming (Leafy Greens, Root Crops, Cucurbits, Tomatoes)

Keywords

• Market gardening
• Fresh produce retail
• Produce subscription boxes
• Farm-to-consumer
• Seasonal fruits vegetables

Headquarters

HQ city

Roisin

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Fresh Produce Sales: Direct sales of fruits, vegetables, and seasonal produce both in-store and through the e-commerce platform. Customers purchase individual items or weekly boxes (colis) of fruits or vegetables at fixed price points.
2. Weekly Box Subscriptions: Weekly pre-order boxes (colis) of fruits or vegetables in mini (€7.50) or maxi (€15.00) sizes, ordered online and delivered weekly.
3. Fine Groceries and Specialty Products: Sale of gourmet products including olive oil, homemade soups, artisan goods, wine from La Cave du Caillou, and bakery products from Chez Ignace.
4. Gift Baskets and Special Orders: Sale of gift baskets (corbeilles de fruits) ranging from €11.00 to €20.00 and specialty gift boxes (panier cadeau) at €35.00.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Aux Maraichers grows and sells seasonal fruits and vegetables from its own farm in Roisin, Belgium, distributing them through a physical farm shop, the E-Maraîchers online store with Saturday home delivery, and weekly subscription boxes (Colis légumes and Colis fruits). The offering is rounded out with a fine-grocery section (Epicerie fine), wine from La Cave du Caillou, and partner-produced bakery items from Chez Ignace, all targeted at local consumers in the Hauts-Pays region.

Product overview

Aux Maraichers operates as a traditional Belgian market gardening farm with a dual-channel distribution model: a physical retail store in Roisin and the E-Maraîchers online shop. The core offering centers on seasonal fruits and vegetables from their own production, supplemented by weekly subscription boxes (Colis légumes and Colis fruits) in two sizes. Additional revenue streams include fine grocery products, the La Cave du Caillou wine cellar, and partner products from Chez Ignace. A new agritourism initiative (La Ferme des Maraîchers in Angre) is planned to expand into self-picking experiences and farm visits.

Differentiator

Problem solved

Functional benefit

Brands

• HOPE: A sub-brand mentioned in product listings (e.g., 'Aux Maraichers-HOPE', 'HOPE-Aux Maraichers') for certain products including potatoes, carrots, and salads.

Products and services

• Weekly Vegetable Box (Colis légumes)
• Weekly Fruit Box (Colis fruits)
• Fresh seasonal fruits and vegetables (Vente au magasin / Vente en ligne)
• Fine grocery section (Epicerie fine)
• La Cave du Caillou wine selection
• Chez Ignace bakery and tart products
• Gift baskets (Corbeilles de fruits and Panier cadeau)
• Mushroom cultivation (Paris and oyster mushrooms)

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• Regional Producers and FarmerscoreOthersAux-Maraichers works with regional producers to supplement their own production. Other producers are notified each week to harvest and prepare orders alongside the company's own produce, ensuring freshness and supporting the local agricultural ecosystem.

Scale indicators3 records

Recent moves2 records

Expansion highlights5 records

Direct peers

• Boeren & Buren: Belgian/Dutch marketplace connecting local farmers directly with consumers for weekly produce pickup points. Closely comparable DTC/local-produce model serving Belgian households with subscription-style ordering and short supply chains.
• La Ruche qui dit Oui: French/Belgian network of local food 'hives' where consumers pre-order produce directly from regional farmers for weekly pickup. Highly comparable direct-farm subscription model with regional producer aggregation.
• Brin d'Herbe: Belgian organic produce and grocery basket subscription delivering local, seasonal items to households. Comparable DTC basket subscription with regional Belgian sourcing and delivery.
• Panier Local: Belgian platform offering weekly baskets of local, seasonal produce from Walloon and Flemish farmers. Directly comparable subscription-box / local-produce positioning for Belgian consumers.

Emerging players

• Färm: Belgian cooperative of organic farmers operating retail stores and a shared distribution platform for local, sustainable produce. Comparable Belgian local-produce retail model with a wider footprint than Aux-Maraichers.

Broad incumbents

• Delhaize Belgium: One of Belgium's largest supermarket chains, carrying extensive fresh produce assortments across Wallonia and Flanders. Competes with Aux-Maraichers on price and convenience from a national footprint.
• Carrefour Belgium: Major Belgian grocery retailer with a strong Wallonia presence and an expanding local/organic produce range. Competes broadly for the same household fresh-produce spend.
• Colruyt Group: Largest Belgian family-owned retail group (Colruyt, OKay, Bio-Planet) with deep price-leadership positioning. Sets the 'market price' benchmark Aux-Maraichers references in its messaging.
• Bio-Planet: Belgian organic-focused supermarket chain owned by Colruyt, offering organic produce and groceries across Belgium. Competes for the same local/organic household basket as Aux-Maraichers.

Others

• Hesbaye Frost: Belgian frozen-vegetable processor sourcing from Walloon growers. Adjacent agricultural value-chain participant rather than a direct DTC competitor, but representative of the broader Belgian produce ecosystem Aux-Maraichers participates in.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about aux maraichers