Mudsock Youth Baseball League

What Mudsock Youth Baseball League does

Mudsock Youth Baseball League operates as the baseball program within Mudsock Youth Athletics, a 501(c)(3) nonprofit founded in 1989 in Fishers, Indiana. The organization delivers recreational and travel baseball for youth players ages 5U through high school, alongside 11 additional sport leagues (boys and girls basketball, esports, cheer, field hockey, football, boys and girls lacrosse, pickleball, rugby, soccer, softball, track/cross country, and volleyball), collectively serving approximately 10,000-11,000 youth participants annually across the Hamilton Southeastern School District.

The operating model is community-led and volunteer-based: youth programs are run primarily by parent volunteers coached under 'The Mudsock Way,' a proprietary 5-step coaching methodology developed in 2024 with the Center for Sports Transformation. Technology infrastructure consists of third-party league management platforms (Stack Sports/Sports Connect, Blue Sombrero, and TeamSnap) used for online registration, scheduling, and communications, with no proprietary technology stack. Programs are delivered at Hamilton Southeastern School District facilities, City of Fishers parks, the Hamilton East Public Library, and partner indoor venues such as IPC North for pickleball.

Revenue is generated through per-participant registration fees ranging from $125-$200 per sport (plus $50 non-refundable processing fees per sport), supplemented by the KICK Corporate Challenge ($1,800/team corporate kickball tournament), corporate sponsorship and cause-marketing partnerships (Dick's Sporting Goods, IU Health, Riley Children's Health, Meijer, Kilwins, Hoosier Pediatric Dental, The George Insurance Agency), merchandise sales through Team Hub Sports, and donations. The organization is governed by a Board of Directors with dedicated league commissioners per sport, supported by a small paid administrative staff of approximately 8-10 individuals including an Executive Director (Scott Spillman) and Assistant Director (Beth Lawrence).

Name

Mudsock Youth Baseball League

Legal name

Mudsock Youth Athletics

Website

https://myathletics.com

Company type

Private

Founded year

1989

Operating status

Operating

Short description

Mudsock Youth Baseball League is a volunteer-led, community-based recreational and travel baseball program for youth ages 5U through high school, operating as part of Mudsock Youth Athletics, a 501(c)(3) nonprofit serving approximately 10,000-11,000 youth annually across 12 sport leagues in Fishers, Indiana and the Hamilton Southeastern School District.

Ownership category

akta.pro rank

Product category

Youth Recreational Sports Leagues

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (611620)

SIC

Services-Membership Organizations (8600), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)

akta.pro secondary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

Keywords

• Youth sports leagues
• Recreational athletics
• Community sports programs
• Volunteer coaching
• Youth athletic registration

Headquarters

HQ city

Fishers

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Youth Sports Registration Fees: Primary revenue stream from participant registration fees for 12 different youth sports leagues. Fees vary by sport ($125-$200 for most programs) with early bird pricing incentives. Processing fees and late registration premiums apply. Multi-player family discounts available.
2. KICK Corporate Challenge: Corporate kickball tournament event generating $1,800 per team (8-12 players). Includes venue, food, beverages, umpires, athletic trainer, and t-shirts. Funds youth athletic scholarships, coach training, background checks, and field maintenance.
3. Sponsorship and Partnership Revenue: Partnership program with local businesses (Dick's Sporting Goods, IU Health, Meijer, Kilwins, etc.) providing cash sponsorships, in-kind donations, and cause marketing. Kilwins donates proceeds from 'Mudsock Mud' ice cream back to the organization.
4. Fan Merchandise Store: Team Hub Sports operates a fan store for Mudsock branded apparel and merchandise.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Mudsock Youth Athletics is a 501(c)(3) nonprofit that organizes and operates 12 recreational youth sports leagues (baseball, basketball, esports, cheer, field hockey, football, lacrosse, pickleball, rugby, soccer, softball, track/XC, volleyball) for children in the Fishers, Indiana and Hamilton Southeastern School District area. Programs run year-round across fall, winter, and spring seasons, with registration handled through Stack Sports/Sports Connect and Blue Sombrero platforms, and are staffed by trained volunteer coaches using the proprietary "Mudsock Way" coaching methodology.

Product overview

Mudsock Youth Athletics is a 501(c)(3) non-profit youth sports organization serving over 10,000 kids across 12 leagues in Fishers, Indiana. The organization offers a comprehensive portfolio of 14+ recreational youth sports programs spanning baseball, basketball, esports, cheer, field hockey, football, lacrosse, pickleball, rugby, soccer, softball, track/XC, and volleyball. Programs run across three seasons (Fall August-October, Winter October-March, Spring March-June) with early bird registration discounts. Beyond core sports programming, the organization operates complementary offerings including the KICK Corporate Challenge (annual corporate kickball tournament), Sports Try-It Day (multi-sport exploration event), Youth Action Board (youth leadership initiative), The Mudsock Way (standardized coaching methodology), and How To Coach Kids training resources. Registration and league management are handled through Stack Sports/Sports Connect and Blue Sombrero platforms, with some programs utilizing TeamSnap for team management.

Differentiator

Problem solved

Functional benefit

Products and services

• Youth Baseball League

Quantifiable outcome

• Provides youth athletic scholarships, coach training and background checks, and field maintenance support through KICK Corporate Challenge revenue
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

18 partnerships are on record, tiered core and minor.

• Dick's Sporting GoodscoreGTM or Marketing PartnerLong-term partner for over 10 years. Sponsors Volunteer of the Month program and annual Volunteer Appreciation event (Mudstock). Provides exclusive deals for Mudsock families through special offer codes.
• The George Insurance AgencycoreOthersCommunity partner for over 10 years providing insurance coverage for all member leagues through Greg George's services. Can assist with personal and business insurance needs.
• Hamilton County Sports AuthorityminorGTM or Marketing PartnerDivision of Hamilton County Tourism providing free services, grants, and assistance for sporting events and tournaments. Supports Mudsock Youth Athletics and member leagues.
• Hoosier Pediatric Dental GroupminorGTM or Marketing PartnerCommunity partner providing dental care with focus on children's oral health. Dr. Joshi shares mission of improving quality of life and health of kids in the community.
• IU Health FisherscoreStrategic or Co-development PartnerOfficial Health and Wellness partner of the City of Fishers. Provides first aid kits to every coach, AED equipment at park and school locations, and AED training video. Supports Mudsock Youth Athletics as leading healthcare provider in central Indiana.
• Kilwins FishersminorGTM or Marketing PartnerCommunity partner where proceeds from 'Mudsock Mud' premium ice cream donated back to Mudsock Youth Athletics. Located in Fishers District.
• MeijerminorGTM or Marketing PartnerFamily company supporting Mudsock Youth Athletics in bringing sports to local kids. Sponsoring youth sports programs as part of community enrichment efforts.
• Play It Again SportsminorGTM or Marketing PartnerLocal retailer at 116th and Olio providing new and gently used sports equipment. Supports team equipment needs for Mudsock leagues.
• Riley Children's HealthcoreGTM or Marketing PartnerIndiana's only full service statewide pediatric health system. Partners with Mudsock supporting families in Fishers community. Provides 24/7 pediatric emergency medicine services at IU Health Fishers.
• Sani-Bright Carpet CleaningminorOthersLocally owned carpet cleaning company donating 5% of service total back to Mudsock Youth Athletics when Mudsock families schedule services using dedicated phone number (317-537-0224).
• Team Hub SportscoreChannel Partner/ Reseller/ DistributorPreferred team uniform and sports equipment provider. Operates Soccer Village retail store and online fan store for Mudsock branded merchandise at teamhubsports.com/fan-store/mudsock.
• Soccer VillageminorChannel Partner/ Reseller/ DistributorLocal retail store partner of Team Hub Sports providing leagues and teams with sports equipment and uniforms.
• NikeminorStrategic or Co-development PartnerPartner with U.S. Olympic Committee in developing 'How to Coach Kids' online resource. Mudsock Youth Athletics supports this Aspen Institute Project Play initiative to provide volunteer coaches with resources.
• U.S. Olympic CommitteeminorStrategic or Co-development PartnerCo-developed 'How to Coach Kids' initiative with Nike. Mudsock Youth Athletics recommends all volunteer coaches complete applicable training modules.
• Aspen Institute (Project Play)minorStrategic or Co-development PartnerMudsock Youth Athletics is committed to growing recreational sports participation rates as part of the Aspen Institute's Project Play initiative.
• Center for Sports TransformationcoreStrategic or Co-development PartnerEngaged in 2024 to explore ways to support volunteer coaches. Worked with Mudsock to develop 'The Mudsock Way' - a standardized 5-step coaching methodology and practice framework.
• Yes! GamingminorGTM or Marketing PartnerAffiliated organization providing gaming coaches for esports teams. High school volunteers or knowledgeable staff serve as assistant coaches for teams.
• IPC North (Indianapolis Pickleball Club North)minorOthersPremier indoor pickleball facility hosting Mudsock Youth Pickleball sessions. NCPA Jr. national youth coaching program operates out of this location.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Carmel Dads' Club: Volunteer-led community-based youth sports organization serving Carmel, Indiana (adjacent to Fishers), offering multi-sport recreational and select leagues with a similar nonprofit parent-coach model and HSE-style district focus.
• Little League Baseball: National umbrella for community youth baseball and softball leagues with volunteer-led local charters, directly comparable to Mudsock's foundational baseball/softball programming.
• Pop Warner Little Scholars: National youth football and cheer organization operating through local volunteer-run associations, closely mirroring Mudsock's football and cheer league structure and community-based model.
• i9 Sports: National franchise youth sports league operator offering multi-sport recreational programming for kids ages 3-14 with parent-friendly scheduling; directly comparable in product breadth and volunteer-driven delivery to Mudsock.
• Skyhawks Sports Academy: National youth sports instruction and league provider delivering multi-sport programs (soccer, baseball, basketball, flag football) through franchise and partner networks; analogous multi-sport, recreation-first positioning.

Broad incumbents

• AAU (Amateur Athletic Union): National nonprofit governing body that sanctions amateur youth sports leagues and tournaments across multiple disciplines; comparable in multi-sport amateur scope, though more competition-oriented than Mudsock.
• National Alliance for Youth Sports (NAYS): National nonprofit providing coach training, certification (NCI), and resources for community youth sports programs; closely aligned with Mudsock's volunteer-coach training philosophy (background checks, SafeSport, concussion protocols).
• YMCA of Greater Indianapolis: Regional nonprofit operating recreational youth sports leagues, swim teams, and instructional programs; comparable in mission-driven multi-sport youth recreation and serving Hamilton County families.
• Boys & Girls Club of Noblesville: Community-based youth development nonprofit serving Hamilton County with sports, education, and recreation programming; aligned as a same-geography mission-driven youth services peer.

Others

• Aspen Institute Project Play: National initiative (with which Mudsock is publicly affiliated) that convenes and resources the youth sports ecosystem; relevant peer as a strategic partner influencing Mudsock's recreational-sports agenda and ESPN-recognized culture work.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MudsockYouthBaseball

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mudsock Youth Baseball League