Memorial Planning
- Company typePrivate
- Founded1999
- HeadquartersAltamonte Springs, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
Memorial Planning firmographics
Firmographics- Name
- Memorial Planning
- Legal name
- StoneMor Inc.
- Website
- https://memorialplanning.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Where Memorial Planning is headquartered
LocationHeadquarters
- HQ city
- Altamonte Springs
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Memorial Planning business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain, Others
Revenue model
- Burial and Cemetery Services: Burial services including casket burials, crypts, mausoleums, and memorial events. Revenue generated from cemetery plots, burial containers, headstones, monuments, and perpetual care.
- Cremation Services: Cremation services including simple cremation, cremation with memorial service, customized urns and memorial keepsakes. Revenue from cremation process, containers, urns, and memorial products.
- Funeral Services: Funeral services allowing families to celebrate a life with flexible options including viewings, customized ceremonies, and eulogies. Revenue from funeral director services, ceremony arrangements, and related merchandise.
- Pre-need Planning: Advance planning services allowing families to lock in current prices and make arrangements ahead of time. Payment plans and pre-need insurance products offered.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Traditional Funeral Service |
| Subscription | Multi-year contract | Advance Planning Options |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels9 records
Memorial Planning product offering
Product offeringCore offering
Memorial Planning operates a network of licensed cemetery, funeral home, and crematory providers that deliver funeral, burial, cremation, and memorialization services to families, both for immediate (at-need) arrangements and advance (pre-need) planning. The company sells customizable memorial products such as monuments, benches, urns, and cremation tributes, and offers premium options including Evermark Family Estates private mausoleums and Prestige Collections bespoke memorials. Services are delivered through 450+ physical locations across 24 states and supported by Family Service Counselors and an online Payment Platform for contract management.
Product overview
Memorial Planning is a network of cemetery, funeral, and crematory providers operating under the Everstory Partners parent company. The company offers a comprehensive portfolio of end-of-life services organized into two main categories: Immediate Need Services for urgent arrangements and Plan Ahead services for pre-planning. The core service offerings include Burial and Memorialization Services (casket burials, crypts, mausoleums), Cremation and Memorialization Services (simple cremation, memorial services, customized urns), and Funeral and Memorialization Services (viewings, ceremonies, eulogies). Premium offerings include Evermark Family Estates (architectural spaces for family remembrance) and Prestige Collections (bespoke memorials). The company also provides customizable memorial products including monuments, benches, and cremation tributes. Services are delivered through a network of over 450 locations across 24 states, supported by Family Service Counselors and a new online Payment Platform.
Differentiator
Problem solved
Functional benefit
Brands
- Evermark Family Estates: Architectural spaces designed to honor families' stories and endure for generations, including private mausoleums and cremation spaces.
Products and services
- Immediate Need Services End-of-life services for families who need funeral, burial, or cremation arrangements immediately or very soon, including full coordination of funeral director services, ceremony arrangements, and related merchandise.
- Plan Ahead (Pre-Need Planning) Pre-planning services that allow individuals to document and arrange their own end-of-life wishes in advance, with payment plans, pre-need insurance, and final expense insurance, locking in current prices and providing financial and emotional clarity for families.
- Burial and Memorialization Services Options for creating spaces for meaningful remembrance, including casket burials, crypts, mausoleums, and unique memorial events, with associated burial containers, cemetery plots, headstones, monuments, and perpetual care.
- Cremation and Memorialization Services Cremation services with flexible options including simple cremation, cremation with a memorial service, customized urns, memorial keepsakes, and a variety of other unique options, supported by a unique identification tracking system for cremated remains.
- Funeral and Memorialization Services Personalized funeral services allowing families to celebrate a life with flexible options including viewings, customized ceremonies, eulogies, and arrangements that reflect the individual's story.
- Evermark Family Estates Distinguished architectural properties designed for families, including private mausoleums and cremation spaces that honor family heritage for generations.
- Prestige Collections Exclusive bespoke memorial offerings that create lasting legacies for future generations, including high-end customized memorial products and arrangements.
- Memorials, Monuments, Benches, and Cremation Tributes Customizable memorial products including benches (memorial and cremation), boulders, bronze memorials, monuments, and pedestals/posts, available through Memorial Planning providers.
Quantifiable outcome
- Families who pre-plan funerals can save 20–30% compared to those making arrangements at the time of death
Companies that use Memorial Planning
Customer profileNamed customers8 records
Segments1 record
Ideal customer profiles1 record
Memorial Planning technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Memorial Planning partnerships and signals
Strategic signalScale indicators5 records
Recent moves8 records
Expansion highlights5 records
Memorial Planning competitors and assessment
Company assessmentDirect peers
- Service Corporation International: SCI is the largest funeral, cemetery, and cremation operator in North America with ~1,500 locations and brands including Dignity Memorial. It directly competes with Memorial Planning across the full bundle of burial, cremation, and pre-need services.
- Carriage Services: Carriage Services is a publicly traded provider of funeral and cemetery services with a comparable multi-state footprint and similar mix of at-need and pre-need revenue. It competes directly with Memorial Planning in regional markets and in the acquisition market for independents.
- Foundation Partners Group: Foundation Partners is a PE-backed operator of funeral homes and cemeteries across the U.S. It directly competes with Memorial Planning in the same pre-need and at-need customer segments and pursues the same roll-up strategy of acquiring independent operators.
- Park Lawn Corporation: Park Lawn is a publicly traded death care provider in Canada and the U.S., operating cemeteries, funeral homes, and crematoria. It is a direct peer to Memorial Planning in service mix, pre-need strategy, and acquisitive growth model.
- NorthStar Memorial Group: NorthStar Memorial Group is a PE-backed owner and operator of funeral homes and cemeteries in the U.S., competing head-to-head with Memorial Planning for regional acquisitions and serving similar at-need and pre-need customer segments.
Emerging players
- Legacy.com: Legacy.com is the dominant obituary and grief-support platform partnering with thousands of funeral homes and newspapers. It sits adjacent to Memorial Planning's obituary and online presence, providing both a discovery channel and a potential digital disintermediation risk.
- Tulip Cremation: Tulip is a direct-to-consumer cremation provider offering simple, low-cost online arrangements. It competes for a portion of Memorial Planning's cremation cases and represents the digital-first customer segment that traditional networks must defend against.
Others
- StoneMor (predecessor entity): StoneMor Inc. is the former name of Everstory Partners, Memorial Planning's parent. It is included as a reference peer because Memorial Planning's current scale and footprint evolved directly from StoneMor's prior portfolio and strategy.
- Batesville Casket Company: Batesville is a leading manufacturer of burial caskets and other death care products sold through funeral homes. It is a supplier-adjacent peer whose casket pricing and product mix directly affect Memorial Planning's merchandise economics and bundled funeral offerings.
Broad incumbents
- Dignity plc: Dignity is a large U.K.-listed funeral services operator with operations also in Europe. It is a broad-incumbent peer offering comparable funeral, cremation, and pre-need products to Memorial Planning, though in a different primary geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Memorial Planning social profiles
Digital presenceMemorial Planning financial estimates
Financial estimateRevenue estimate
Valuation estimate
Memorial Planning leadership team
Management profileNumber of profiles
Profiles2 records
Memorial Planning subsidiaries and ownership
Company hierarchySubsidiaries1 record
Memorial Planning funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Memorial Planning M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Memorial Planning
What does Memorial Planning do?
Memorial Planning operates a network of licensed cemetery, funeral home, and crematory providers that deliver funeral, burial, cremation, and memorialization services to families, both for immediate (at-need) arrangements and advance (pre-need) planning. The company sells customizable memorial products such as monuments, benches, urns, and cremation tributes, and offers premium options including Evermark Family Estates private mausoleums and Prestige Collections bespoke memorials. Services are delivered through 450+ physical locations across 24 states and supported by Family Service Counselors and an online Payment Platform for contract management.
Is Memorial Planning a public or private company?
Memorial Planning is a private company. It is classified as corporate owned and is currently operating.
When was Memorial Planning founded?
Memorial Planning was founded in 1999. It employs 1,001 to 5,000 people.
Where is Memorial Planning based?
Memorial Planning is headquartered in Altamonte Springs, United States, in the North America region.
How does Memorial Planning make money?
Four revenue lines are on record. Burial and Cemetery Services are the primary driver. The others are cremation Services, funeral Services and pre-need Planning.
Who are Memorial Planning's main competitors?
Direct peers on record are Service Corporation International, Carriage Services, Foundation Partners Group, Park Lawn Corporation and NorthStar Memorial Group. Emerging players are Legacy.com and Tulip Cremation. Others are StoneMor (predecessor entity) and Batesville Casket Company. Dignity plc is listed as a broad incumbent.
Does Memorial Planning have an API?
No public API is recorded for Memorial Planning.