Base3

What Base3 does

Base3 is a privately held visual communication and large-format digital printing company founded in 1995 in Buenos Aires, Argentina, and expanded to Spain in 2002. It operates three owned production plants in Buenos Aires, Barcelona, and Madrid, with a team of roughly 50 professionals and 70 collaborators in Argentina plus 35+ professionals in Spain. The company offers six core service lines: retail visual merchandising and POS displays, digital textile sublimation printing, vehicle and fleet wrapping, event and exhibition decoration, outdoor advertising, and integral architecture/ambience projects, supplemented by industrial design capability.

The technical stack centers on industrial large-format digital printing — AGFA Jeti Tauro H2500 LED, EFI VUTEK FabriVU dye-sublimation, Latex and UV ink systems on rigid and flexible substrates, flatbed printing with router cutting, and Caldera RIP color management software for 3-meter-wide textile sublimation. Base3 is vertically integrated from design through carpentry, metalworking, CNC routing, logistics, and on-site installation, enabling end-to-end project delivery. Notable enterprise customers include MANGO, IKEA, FC Barcelona, Louis Vuitton, Swatch, Coca-Cola, Heineken, Red Bull, Mercedes Benz, and BBVA.

The business model is project-based professional services with quote-driven pricing and no publicly disclosed rates. GTM is sales-led with dedicated enterprise account management, supplemented by event-driven demand generation at FESPA, Mobile World Congress, Primavera Sound, and bematrix Academy training hosted at the Barcelona showroom. Revenue streams are diversified across retail, event, fleet, and outdoor segments in Argentina and Southern Europe, though the company discloses no financial figures. Strategic technology and OEM partnerships (AGFA, EFI VUTEK, Caldera, Avery Dennison, HP, Endutex, bematrix, Pureti) underpin capability differentiation.

Name

Base3

Legal name

base3 SRL

Website

https://base3.net

Company type

Private

Founded year

1995

Operating status

Operating

Short description

Base3 is a privately held visual communication and large-format digital printing company operating production plants in Buenos Aires, Barcelona, and Madrid, serving enterprise brands across retail, event decoration, vehicle wrapping, outdoor advertising, and integral architecture projects.

Ownership category

akta.pro rank

Product category

Large-Format Digital Printing and Visual Communication Services

NAICS

Commercial Screen Printing (323113)

akta.pro primary industry

Large-Format & Specialty Printing (Signage, Posters, Displays) (MPAJALAD)

Keywords

• Large format printing
• Visual communication services
• Retail display production
• Vehicle wrapping
• Event decoration

Headquarters

HQ city

Buenos Aires

HQ country

Argentina

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Custom Printing Production Services: Project-based custom printing production for retail, outdoor advertising, vehicle wrapping, and event decoration. Revenue generated from material production, finishing, and installation services across various substrates including vinyl, textiles, rigid materials, and corrugated plastics.
2. Event and Exhibition Decoration Services: Full-service decoration and installation for events, exhibitions, trade shows, and ephemeral spaces including design, production, logistics, and on-site installation.
3. Retail Display and Visual Merchandising Production: Production and installation of point-of-sale displays, POP materials, visual merchandising elements, and commercial decoration for stores and shopping malls.

Go-to-market motion3 records

Distribution channels2 records

Marketing channels8 records

Core offering

Base3 provides integrated visual communication services encompassing design, large-format digital printing, and installation for retail environments, events, vehicle fleets, outdoor advertising, and architectural interiors. The company operates its own production plants in Buenos Aires, Barcelona, and Madrid, delivering custom printing on rigid and flexible materials, textile sublimation, vehicle wrapping, ephemeral event structures, and turnkey interior ambience projects for national and international brands.

Product overview

Base3 is a visual communication and large-format digital printing company offering an integrated service spanning design, production, and installation. The core portfolio consists of six main service lines: Retail Services (POS displays, window dressing, visual merchandising), Digital Textile Printing/Sublimation (fabric printing via sublimation for displays and interiors), Car Wrapping (vehicle and fleet decoration), Event Decoration (ephemeral installations for fairs, corporate events, festivals), Outdoor Advertising (guerrilla marketing, billboards, public road), and Integral Projects (turnkey solutions for retail environments and architectural spaces). An Industrial Design capability rounds out the offering. Base3 operates its own production plants in Buenos Aires, Barcelona, and Madrid, with approximately 50 professionals and 70 collaborators managing the full workflow from design through logistics and installation.

Differentiator

Problem solved

Functional benefit

Products and services

• Retail Services Production and installation of graphic material for retail environments, including window dressing and visual merchandising, POS displays, advertising displays, store stands, advertising totems, signage, decorative vinyl, and pop-ups. Designed for national and international retail brands.
• Digital Textile Printing / Sublimation Sublimation digital textile printing enabling transfer of designs onto polyester fabric for displays, photocalls, light boxes, backlights, blackouts, and space separators. Supports prints up to 3 meters wide.
• Car Wrapping Total or partial vehicle decoration with high-durability vinyl for cars, vans, utilities, trucks, and buses, including full fleet decoration for enterprise clients.
• Event Decoration Full-service installation, decoration, and production of ephemeral spaces and events including national and international trade fairs, corporate events, sports events, music festivals, pop-ups, and openings.
• Outdoor Advertising Production of outdoor advertising installations including guerrilla marketing, billboards, fences, advertising columns, and public transport stops for outdoor brand communication.
• Integral Projects Customized turnkey solutions for store openings and renovations, integral architecture and ambience projects covering offices, work spaces, restaurants, stores, hotel settings, malls, and interior design.
• Industrial Design Design and development, rendering, animation, and strategic design services for upgrading ideas and generating products with differential value.

Quantifiable outcome

• 1000+ successful projects completed across Argentina and Spain
• +4 more outcomes

Named customers59 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Four partnerships are on record, tiered core.

• BematrixcoreStrategic or Co-development Partner · 15 April 2026Base3 is an official bePartner print partner for bematrix modular exhibition systems. This partnership allows Base3 to offer rental of modular systems for stands and stages, simplifying logistics and reducing carbon footprint of events. Base3 hosts bematrix Academy training sessions at their Barcelona showroom, providing technical training on the bematrix system to industry professionals.
• CalderacoreTechnology or IntegrationBase3 uses Caldera RIP software for color management, which unifies the printing system and optimizes ink consumption while maintaining visual accuracy of original colors across prints.
• EFI VUTEKcoreTechnology or IntegrationBase3 uses the EFI VUTEK FabriVU printer for digital textile sublimation printing, described as one of the best printers in the market for textile printing applications.
• AGFAcoreTechnology or IntegrationBase3 incorporated the AGFA Jeti Tauro H2500 LED large format printer in their Buenos Aires plant. Additionally, Base3 has worked with AGFA on exhibition projects including the FESPA stand featuring AGFA's industrial printers with the 'Powerful by Nature' concept.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• SPGPrints: Dutch digital and rotary printing specialist for textiles and graphics. Directly comparable to Base3's textile sublimation and large-format printing capabilities, particularly for signage, displays, and textile-based event decoration.
• Service Graphics: UK-based large-format digital printing services provider for retail, events, and exhibition customers. Comparable in offering large-format printing and visual communication services to enterprise clients in Europe.
• The Vomela Companies: US-headquartered large-format printing and visual merchandising company serving retail, events, and corporate environments. Direct comparable to Base3 in service mix (printed graphics, displays, fleet and event decoration) and enterprise client focus.
• Optima Graphics: Specialist in retail signage, point-of-purchase displays, and event graphics for global brands. Closely matches Base3's retail and event-decoration service line and customer base.

Broad incumbents

• Electronics For Imaging (EFI): US-based digital imaging and print technology company providing printers, software, and inks for industrial and sign/display production. Supplies Base3's EFI VUTEK FabriVU printer and competes for large-format digital printing customers.
• Roland DG: Japanese manufacturer of wide-format inkjet printers, printers/cutters, and UV flatbeds used by signage, graphics, and personalization shops. Competes in the same equipment ecosystem that Base3's service offering rests on.
• HP Large Format: Global large-format printer OEM (HP Latex, DesignJet, PageWide XL) with associated supplies and partner networks. Competes with and partners alongside Base3, whose fleet includes HP-certified materials for hospital and office projects.
• Durst Group: Italian-headquartered manufacturer of industrial digital printing systems with associated services and inks. Overlaps with Base3 on large-format and textile printing and is a credible alternative supplier/production partner for enterprise clients.
• AGFA-Gevaert (AGFA Graphics): Belgian graphics and printing technology group supplying inks, presses, and software to commercial printers. Strategic partner of Base3 (Jeti Tauro H2500 installed in Buenos Aires) and a broad industry incumbent with overlapping enterprise reach.

Others

• 3M Commercial Graphics: Division of 3M supplying graphic films, vinyls, and signage substrates used across the large-format industry. Material supplier ecosystem participant rather than direct competitor, but materially shapes Base3's substrate choices and pricing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCJofapVDprEoGKfCBzGZiig
• Facebookfacebook.com/base3es
• LinkedInlinkedin.com/company/base3
• Instagraminstagram.com/base3_es

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Base3