bestatflooring
Best at Flooring is a UK-only independent online flooring retailer (trading name of Jims Carpets Limited, based in Leeds) selling LVT, laminate, engineered wood, and accessories from 23+ brands directly to UK homeowners and trade fitters via bestatflooring.co.uk and phone sales.
- Company typePrivate
- Founded-
- HeadquartersLeeds, United Kingdom
- Headcount—
- GTM typeB2C
- OfferingServices
What bestatflooring does
Best at Flooring is a UK-based independent online flooring retailer operating as a trading name of Jims Carpets Limited, a private limited company registered in England and Wales (Company No. 7693577). The company sells Luxury Vinyl Tiles (LVT), laminate flooring, engineered wood flooring, and complementary accessories — including underlay, adhesives, skirting, trims, and floor-care products from brands such as Bona and Osmo — directly to UK consumers and trade customers via bestatflooring.co.uk and phone-based inside sales (0113 831 4313). Its catalogue spans 1,430+ products across 23+ manufacturer brands, including Karndean, Quick-Step, Amtico, Invictus, Luvanto, Moduleo, Polyflor, Floorify, V4 Wood Flooring, Kahrs, and Elka, alongside its own Pure Vinyls and Pure Woods private-label ranges.
The platform is a standard e-commerce storefront with product catalogue, per-square-metre unit pricing, an online measurement/cost calculator, sample ordering, and checkout, supplemented by phone sales support and a dedicated trade account programme for professional fitters and contractors. Best at Flooring holds Authorized/Approved Online Partner status with multiple premium manufacturers, which provides access to transferable purchase guarantees, manufacturer warranties, staff training (e.g., monthly Karndean training), and co-marketed promotional codes.
Revenue is generated primarily through one-time product transactions priced per square metre, ranging from approximately £9.95/m² for budget laminate to £84.95/m² for premium LVT, with accessories sold alongside. The business operates exclusively in the UK domestic market (mainland UK, selected London districts, and Scotland with postcode-based restrictions), offers Klarna buy-now-pay-later and 0% interest financing, and provides free delivery above order thresholds that vary by brand. Two primary customer segments are served — UK homeowners undertaking DIY or professionally installed residential flooring projects, and trade professionals purchasing for client jobs — with no disclosed enterprise contracts, external institutional shareholders, or funding rounds.
bestatflooring firmographics
Firmographics- Name
- bestatflooring
- Legal name
- Jims Carpets Limited
- Website
- https://bestatflooring.co.uk
- Company type
- Private
- Operating status
- Operating
- Short description
- Best at Flooring is a UK-only independent online flooring retailer (trading name of Jims Carpets Limited, based in Leeds) selling LVT, laminate, engineered wood, and accessories from 23+ brands directly to UK homeowners and trade fitters via bestatflooring.co.uk and phone sales.
- Ownership category
- akta.pro rank
bestatflooring industry classification
Industry- Product category
- Flooring Retail
- NAICS
- Floor Covering Retailers (449121)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Luxury Vinyl (LVP/LVT) Flooring Retail (CRAIAGAD)
- akta.pro secondary industries
- Laminate Flooring Retail (CRAIAGAC), Hardwood Flooring Retail (CRAIAGAB), Flooring Tools, Adhesives, Grout & Installation Supplies Retail (CRAIAGAJ), Flooring Installation Services (Retailer-Affiliated) (CRAIAGAK)
Keywords
Where bestatflooring is headquartered
LocationHeadquarters
- HQ city
- Leeds
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
bestatflooring business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Flooring Product Sales: Direct B2C sales of flooring products including luxury vinyl tiles, laminate, engineered wood, and accessories. Revenue generated through one-time product transactions with per-square-meter pricing.
- Flooring Accessories: Sale of complementary flooring accessories including underlay, adhesives, skirting, trims, and floor care products.
- Finance/Financing Services: Offers Klarna buy-now-pay-later payment options and 0% interest financing to customers, potentially generating transaction fees or interest income.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Budget laminate flooring from brands like Egger and Kronotex |
| Unit Pricing | Pay-as-you-go | Mid-range luxury vinyl and laminate flooring |
| Unit Pricing | Pay-as-you-go | Premium luxury vinyl tiles from Karndean, Amtico, and Art Select ranges |
| Unit Pricing | Pay-as-you-go | Premium Palio by Karndean products with promotional discount |
| Unit Pricing | Pay-as-you-go | QuickStep Alpha vinyl flooring |
| Unit Pricing | Pay-as-you-go | Invictus luxury vinyl flooring |
| Unit Pricing | Pay-as-you-go | Pure Vinyls budget foundation range |
| Unit Pricing | Pay-as-you-go | Luvanto Click Plus premium SPC flooring |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
bestatflooring product offering
Product offeringCore offering
Best at Flooring is a UK-based online flooring retailer selling Luxury Vinyl Tiles (LVT), laminate flooring, engineered wood flooring, and complementary flooring accessories (underlay, adhesives, skirting, trims, floor care) from 23+ premium brands including Karndean, Quick-Step, Amtico, Invictus, Moduleo, Luvanto, and V4 Wood Flooring. The company serves both homeowners and trade professionals with free samples, per-square-meter pricing, UK-wide delivery, and expert phone-based sales support.
Product overview
Best at Flooring is a UK-based independent flooring retailer offering a multi-category portfolio of flooring products centered around three core categories: Luxury Vinyl Tiles (LVT), Laminate Flooring, and Engineered Wood Flooring, complemented by a comprehensive range of Flooring Accessories. The LVT range includes multiple sub-brands and installation formats (glue-down, click system, and looselay) across over a dozen manufacturer brands including Karndean (with sub-brands Palio by Karndean), Quick-Step, Amtico, Invictus, Moduleo, Polyflor, Luvanto, Pure Vinyls, Victoria Design Floors, Floorify, and Sanders & Fink. The laminate offering features brands such as Quick-Step, Kronotex, Classen, Egger, Elka, and Pure Laminate across various thicknesses and styles. Engineered wood products come from brands including Pure Woods, Kahrs, V4 Wood Flooring, Elka, Victoria Design Floors, and Abingdon Flooring with multiple finishes and wood species. Accessories encompass underlay, adhesives, skirting, trims, floor care (Bona, Osmo), and finishing products. The company operates as an authorized/approved online partner for major brands and offers special promotional pricing alongside standard product lines.
Differentiator
Problem solved
Functional benefit
Products and services
- Luxury Vinyl Tiles (LVT) Comprehensive range of luxury vinyl tile flooring in glue-down, click, and looselay installation formats. Available in wood effect, stone effect, herringbone, parquet, marble, mosaic, and abstract styles across multiple color options. Sourced from brands including Karndean, Amtico, Quick-Step Alpha Vinyl, Invictus, Moduleo, Luvanto, Pure Vinyls, Floorify, and Polyflor. Targeted at UK homeowners and trade professionals seeking premium resilient flooring.
- Laminate Flooring Laminate flooring products in 7mm, 8mm, 9mm, 10mm, and 12mm thicknesses, offered in plank, herringbone, parquet, rustic, tile, waterproof/water resistant, and whitewash styles. Brands include Quick-Step, Kronotex, Classen, Egger, Elka, and Pure Laminate. Suitable for UK residential applications with budget options starting from £9.95/m².
- Engineered Wood Flooring Multi-layer engineered wood flooring with lacquered, oiled, unfinished, brushed, and hand-scraped finishes. Available in oak, walnut, ash, and maple species across plank sizes from 10mm to 20mm and above, including narrow, wide plank, and herringbone formats. Brands include Pure Woods, Kahrs, Quick-Step, V4 Wood Flooring, Elka, Victoria Design Floors, and Abingdon Flooring. Targeted at premium residential installations.
- Flooring Accessories Complete range of flooring installation and maintenance products including underlay, adhesives, skirting and scotia, trims and profiles, floor care products, and floor finishes. Compatible with carpet, luxury vinyl, laminate, and wood flooring types. Includes accessory brands such as Karndean, Amtico, Kahrs, Victoria Design Floors, Invictus, Bona, Elka, Luvanto, Osmo, and QA Flooring.
Quantifiable outcome
- Free delivery on 665+ products
- +2 more outcomes
Companies that use bestatflooring
Customer profileSegments3 records
Ideal customer profiles2 records
bestatflooring technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
bestatflooring partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core, standard and minor.
- Karndean (Palio by Karndean)coreBest at Flooring is an Authorised Online Partner for Karndean and Palio by Karndean. They offer promotional codes (KORLOK10, PALIO10) for 10% discounts, free delivery on orders over £500, and benefit from Karndean's transferable purchase guarantee. Staff receive monthly training from Karndean and have direct access to Karndean for out-of-stock products. Customers receive free regular samples and large paid samples (refundable up to £10 on order).
- Quick-StepcoreBest at Flooring is a Trusted Retailer Partner for Quick-Step. Offers free delivery on orders over £345 and stocks the Quick-Step Alpha Vinyl collection including Alpha Bloom and Alpha Blos ranges. Staff trained on Quick-Step products.
- InvictuscoreBest at Flooring is an Authorised Retailer for Invictus luxury vinyl flooring. Offers free delivery on Invictus orders over £200 and stocks Invictus Maximus, Primus, and related product ranges.
- LuvantocorePremium partner for Luvanto Click Plus products. Some products require ordering by phone to receive best advice on design options, installation, and maintenance. Free delivery on Luvanto orders over £750.
- AmticocoreStocks Amtico flooring products including Spacia, First, and Click Smart ranges. Some Amtico products require phone ordering as authorized retailer requirement for installation guarantee compliance.
- ModuleostandardStocks Moduleo luxury vinyl flooring products including LayRed range in various plank and herringbone designs.
- V4 Wood FlooringstandardStocks V4 Wood Flooring products including Deco Parquet, Alpine, and Tundra ranges with free delivery on select items.
- KronotexstandardStocks Kronotex Amazone Aqua laminate flooring with free underlay promotions on select Kronotex products.
- ClassenstandardStocks Classen laminate flooring with free underlay promotions on select Classen products.
- EggerstandardStocks Egger laminate flooring including Nature Sense 7mm range with free underlay promotions on select Egger products.
- Victoria Design FloorsstandardStocks Victoria Design Floors products including Universal 55, Universal 30, and Universal Design Plank ranges.
- MyJobQuoteminorThird-party referral service for finding independent flooring fitters. Provides access to tradespeople for installation services. Best at Flooring acts as referral intermediary, not employer or controller of referred tradespeople.
- KlarnastandardProvides buy-now-pay-later payment services to customers. Enables 0% interest financing options for flooring purchases.
Scale indicators4 records
Recent moves1 record
Expansion highlights5 records
bestatflooring competitors and assessment
Company assessmentDirect peers
- UK Flooring Direct: UK-based online flooring retailer selling laminate, LVT, engineered wood and accessories across multiple brands. Closely comparable business model, customer base (UK homeowners + trade), and product mix.
- Factory Direct Flooring: Large UK online flooring retailer stocking LVT, laminate, engineered wood and vinyl from major brands. Highly comparable DTC e-commerce motion and brand portfolio to Best at Flooring.
- Flooring Superstore: UK online flooring specialist offering multi-brand LVT, laminate, engineered wood and accessories direct to homeowners and trade. Closely comparable assortment, pricing model, and customer segments.
- Luxury Flooring: UK online retailer of premium LVT, laminate, engineered wood and accessories, including authorized partnerships with brands like Karndean. Directly comparable in premium positioning and DTC channel.
- Wood Floor Warehouse: UK-based specialist retailer of engineered and solid wood flooring with growing LVT range. Comparable premium wood flooring focus and online/phone hybrid sales motion.
- Online Carpets: UK online retailer of flooring products including LVT, laminate and engineered wood. Comparable e-commerce-first model targeting UK homeowners and trade customers.
- Floor Depot: UK multi-brand flooring retailer with strong LVT, laminate, and engineered wood offering. Similar DTC model and authorized-brand positioning.
Broad incumbents
- Tapi Carpets & Floors: Established UK flooring retailer (carpets, LVT, laminate, wood) with nationwide showroom network. Comparable end-customer base but with much larger omnichannel footprint and broader assortment.
- Carpetright: Long-standing UK flooring retailer with national store presence offering carpets, LVT, laminate and wood. Comparable core end-market (UK homeowners), overlapping product categories.
- Wickes: UK home improvement retailer carrying flooring (laminate, LVT, wood) alongside broader DIY/renovation ranges. Comparable trade-and-consumer dual customer base but operating across much wider category scope.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
bestatflooring social profiles
Digital presencebestatflooring financial estimates
Financial estimateRevenue estimate
Valuation estimate
bestatflooring leadership team
Management profileNumber of profiles
bestatflooring funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
bestatflooring M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about bestatflooring
What does bestatflooring do?
Best at Flooring is a UK-based online flooring retailer selling Luxury Vinyl Tiles (LVT), laminate flooring, engineered wood flooring, and complementary flooring accessories (underlay, adhesives, skirting, trims, floor care) from 23+ premium brands including Karndean, Quick-Step, Amtico, Invictus, Moduleo, Luvanto, and V4 Wood Flooring. The company serves both homeowners and trade professionals with free samples, per-square-meter pricing, UK-wide delivery, and expert phone-based sales support.
Is bestatflooring a public or private company?
bestatflooring is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was bestatflooring founded?
bestatflooring was founded in -1.
Where is bestatflooring based?
bestatflooring is headquartered in Leeds, United Kingdom, in the Europe region.
How does bestatflooring make money?
Three revenue lines are on record. Flooring Product Sales are the primary driver. The others are flooring Accessories and finance/Financing Services.
Who are bestatflooring's main competitors?
Direct peers on record are UK Flooring Direct, Factory Direct Flooring, Flooring Superstore, Luxury Flooring, Wood Floor Warehouse, Online Carpets and Floor Depot. Broad incumbents are Tapi Carpets & Floors, Carpetright and Wickes.
Does bestatflooring have an API?
No public API is recorded for bestatflooring.
What industry is bestatflooring in?
bestatflooring's product category is Flooring Retail. Its primary akta.pro industry code is CRAIAGAD, Luxury Vinyl (LVP/LVT) Flooring Retail, with a secondary code of CRAIAGAC, Laminate Flooring Retail. Its NAICS code is 449121 and its SIC code is 5700.