Montgomery Biscuits

What Montgomery Biscuits does

The Montgomery Biscuits is a privately held Minor League Baseball franchise that operates as the Double-A affiliate of the Tampa Bay Rays in the Southern League South Division. The organization fields a professional baseball team that plays home games at DABOS Park (formerly Riverwalk Stadium) in Montgomery, Alabama, and monetizes the product through a diversified mix of ticket sales (individual, season, mini-plans, group, premium venues), on-site concessions, online merchandise via milbstore.com, and local sponsorship and naming-rights revenue.

The core product is live baseball entertainment supported by a network of complementary offerings, including MiLB.TV streaming, Bally Sports Live regional broadcasting, radio audio broadcasts, the Lil' Crumbs Kids Club youth-engagement program, and the MAX Credit Union Family Pack bundled ticket package. The franchise is embedded within MLB and MiLB's centralized ticketing, marketing, and broadcast infrastructure, which provides distribution and visibility that an independent operator could not replicate at scale. The team serves families and general consumer audiences as its primary customer base, with secondary demand from corporate groups, military offers, and community organizations.

Name

Montgomery Biscuits

Legal name

Montgomery Biscuits

Website

https://biscuitsbaseball.com

Company type

Private

Operating status

Operating

Short description

The Montgomery Biscuits operates a Minor League Baseball team (Double-A affiliate of the Tampa Bay Rays) at DABOS Park in Montgomery, Alabama, generating revenue from tickets, concessions, merchandise, sponsorships, and naming rights for families, corporate groups, and community audiences.

Ownership category

akta.pro rank

Headquarters

HQ city

Montgomery

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Others

Revenue model

1. Ticket Sales: Revenue from individual game tickets, season tickets, mini-plans, group outings, premium group venues, and special ticket packages including the MAX Credit Union Family Pack and Lil' Crumbs Kids Club.
2. Merchandise Sales: Online merchandise sales through the team shop at biscuitsbaseball.milbstore.com.
3. Concessions: Food and beverage sales at DABOS Park, including concessions and food map offerings.
4. Sponsorships and Partnerships: Naming rights for DABOS Park and partnership opportunities for local and regional businesses.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Montgomery Biscuits operates a Minor League Baseball franchise that fields a Double-A team affiliated with the Tampa Bay Rays in the Southern League South Division, playing home games at DABOS Park in Montgomery, Alabama. The franchise monetizes live game attendance through single-game, season, mini-plan, group, and family-pack tickets, and supplements ticket revenue with on-site concessions, online team merchandise, corporate sponsorships and naming rights, and live game streaming via MiLB.TV and Bally Sports Live.

Product overview

Montgomery Biscuits is a Minor League Baseball Double-A team serving as the Tampa Bay Rays affiliate in the Southern League. The organization's product portfolio centers on live baseball entertainment at DABOS Park, with primary offerings including single-game tickets, season ticket packages, group outings, and premium venue rentals. Additional products include merchandise through the team store, live game streaming via MiLB.TV, and audio broadcasts. The team also offers fan engagement programs such as the Lil' Crumbs Kids Club and family-focused ticket packages like the MAX Credit Union Family Pack.

Differentiator

Problem solved

Functional benefit

Products and services

• Montgomery Biscuits Baseball Games Live professional Minor League Baseball games played at DABOS Park, featuring the Double-A Tampa Bay Rays affiliate team competing in the Southern League South Division, offered to fans attending in person.
• Single Game Tickets Individual game tickets for Montgomery Biscuits home games at DABOS Park, available for purchase online or at the box office, targeting individual fans and families.
• Season Tickets, Mini-Plans & Memberships Full and partial season ticket packages that guarantee seats for all home games and provide exclusive benefits and preferential access, targeted at regular attendees and dedicated fans.
• Group Outings Reserved group seating and catering packages for corporate events, birthday parties, and large gatherings at DABOS Park, targeted at businesses and organized groups.
• Premium Group Venues Luxury suites and premium seating areas at DABOS Park available for private group events and corporate hospitality, targeted at corporate clients and event organizers.
• MAX Credit Union Family Pack Discounted ticket package for family outings that combines game tickets with concessions credits at DABOS Park, sponsored by MAX Credit Union and targeted at family audiences.
• Montgomery Biscuits Merchandise Official team merchandise including apparel, headwear, and memorabilia sold through the online team store at biscuitsbaseball.milbstore.com, targeted at fans and collectors.
• MiLB.TV Live Game Streaming Live video streaming of Montgomery Biscuits games accessible through the Minor League Baseball MiLB.TV platform, targeted at remote fans and out-of-market viewers.
• Gameday Audio Broadcasts Live radio audio streaming of Montgomery Biscuits games providing real-time game commentary and analysis for listeners unable to attend in person.

Quantifiable outcome

• Franchise record 23 home runs in a single season by Xavier Isaac (2026), passing Evan Longoria's 21 HR record set in 2007.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core, major and minor.

• Tampa Bay RayscoreStrategic or Co-development PartnerThe Montgomery Biscuits serve as the Double-A affiliate of the Tampa Bay Rays organization. The partnership provides player development for Rays prospects while representing the Rays brand in the Montgomery market.
• DABOSmajorOthersDABOS holds naming rights for DABOS Park, the Biscuits' home ballpark. The partnership includes Fields of Change presented by DABOS as a promotional initiative.
• MAX Credit UnionminorOthersMAX Credit Union sponsors the MAX Credit Union Family Pack ticket package, offering discounted family ticket options.
• Bally Sports LivecoreGTM or Marketing PartnerBally Sports Live provides regional sports broadcasting for Biscuits games, enabling fans to watch games on television.
• Chattanooga LookoutsminorOthersThe Biscuits compete against the Chattanooga Lookouts (Cincinnati Reds affiliate) in Southern League play during the 2026 season.
• Pensacola Blue WahoosminorOthersThe Biscuits compete against the Pensacola Blue Wahoos (Miami Marlins affiliate) in Southern League South Division play during the 2026 season.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Pensacola Blue Wahoos: Direct Southern League South Division rival and Double-A affiliate of the Miami Marlins. Same league, same classification, same revenue model (tickets, concessions, merchandise, sponsorships) operating in a comparable mid-sized Southeastern market.
• Chattanooga Lookouts: Southern League opponent and Double-A affiliate of the Cincinnati Reds. Directly comparable in classification, business model, and regional Southeast market positioning, with a similarly structured ballpark operation.
• Columbus Clingstones: Southern League South Division opponent mentioned directly in the Biscuits' competitive set. Operates the same MiLB Double-A ticketing, concessions, and sponsorship model in a comparable mid-sized market.
• Rocket City Trash Pandas: Southern League Double-A affiliate of the Los Angeles Angels based in Madison, Alabama — geographically proximate to Montgomery. Closest in-market regional competitor in terms of ticket pricing, family entertainment positioning, and ballpark experience.
• Birmingham Barons: Southern League team and Double-A affiliate operating within Alabama. Same classification, same league structure, and overlapping regional fan base with the Biscuits, making them a direct competitive comparable.
• Tennessee Smokies: Southern League Double-A affiliate of the Chicago Cubs based in Kodak, Tennessee. Operates a nearly identical business model centered on ticketed games, concessions, group outings, and ballpark sponsorships in a comparable regional market.
• Biloxi Shuckers: Southern League Double-A affiliate of the Milwaukee Brewers located in Biloxi, Mississippi. Directly comparable MiLB Double-A operator with matching revenue streams (tickets, suites, merchandise, sponsorships) in a similar-sized Gulf Coast market.
• Mississippi Braves: Southern League Double-A affiliate of the Atlanta Braves based in Pearl, Mississippi. Operates an essentially identical product portfolio (single-game tickets, season memberships, group outings, merchandise) in a comparable regional market to the Biscuits.
• Jacksonville Jumbo Shrimp: Triple-A affiliate of the Miami Marlins in Jacksonville, Florida. While a classification above Montgomery, the Jumbo Shrimp operate an identical ballpark-driven business model (ticketing, concessions, premium venues, sponsorships) in an adjacent Southeast market with comparable entertainment competition.

Broad incumbents

• Frisco RoughRiders: Double-A affiliate of the Texas Rangers and one of the higher-revenue independent MiLB operators. Comparable in core business model (tickets, group outings, premium venues, merchandise, naming rights) but operates at a materially larger revenue scale, useful as an upper-bound benchmark.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/montgomery-biscuits-baseball

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Montgomery Biscuits