baak motocyclettes

What baak motocyclettes does

BAAK Motocyclettes is a French artisan motorcycle workshop founded in 2012 and headquartered in Rillieux-la-Pape (Lyon), operating under the legal entity BAAK France (VAT FR58790586358). The company designs and manufactures premium aftermarket parts, accessories, leather goods, and complete bespoke motorcycles in its Lyon workshop, with a 197+ item catalog spanning multiple platforms including Triumph (Bonneville, Street Twin, Scrambler, Thruxton, Bobber, Speed Twin, Scrambler 1200), Royal Enfield (Interceptor/Continental GT 650, Himalayan, Bear 650, Bullet/Classic), Moto Guzzi (V7 series, V9), BMW (R nineT, R 12 nine T), Fantic (Caballero), BSA (Goldstar 650), and Solex. Core products are organized into a proprietary tiered kit system — Kit Ligne (basic line definition), Kit Allure (entry-level enhancement), Kit Caractère (mid-tier transformation), and Kit Empreinte (premium complete build) — alongside individual components such as stainless steel engine guards, aluminum side covers, mirrors, handlebars, fenders, windscreens, and full-grain leather saddles and saddlebags, plus a lifestyle line (helmets, clothing, leather goods). The company has extended its craft capabilities into classic automobiles through the BAAK Autos division (Land Rover Defender, Austin Mini, Méhari/Eden, Suzuki Jimny).

The business model is direct-to-consumer, with a multi-language e-commerce storefront (French, English, German, Spanish, Italian, Korean), multi-currency pricing (EUR, GBP, KRW, USD), 4x installment payment option, and international shipping with free-shipping thresholds (€200 EU, €700 worldwide). Bespoke motorcycle and automobile builds are sold through the workshop, complemented by workshop maintenance offerings and a secondary pre-owned models market. Pricing ranges from €8 for individual leather accessories to roughly €612–$5,804 for full kit systems, with bespoke builds at the high end. All manufacturing is in-house at the Lyon workshop, and the company provides a 2-year warranty on its products. BAAK is privately held and bootstrapped, with no disclosed external funding, parent company, or institutional investors, and operates as a founder-led craft business with no publicly disclosed management team or headcount.

Name

baak motocyclettes

Legal name

BAAK France

Website

https://baakmotocyclettes.com

Company type

Private

Founded year

2012

Operating status

Operating

Short description

Founded in 2012, BAAK Motocyclettes is a French artisan workshop in Lyon that designs premium aftermarket parts, tiered customization kits, and bespoke motorcycles for Triumph, Royal Enfield, Moto Guzzi, and BMW owners, plus customized classic automobiles under BAAK Autos, sold globally via direct-to-consumer e-commerce.

Ownership category

akta.pro rank

Product category

Custom Motorcycle Parts and Accessories

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991), Other Motor Vehicle Parts Manufacturing (336390)

SIC

Motorcycles, Bicycles & Parts (3751), Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Motorcycle Riding Gear & Apparel Retail (CRAMANAA)

Keywords

• Custom motorcycle parts
• Aftermarket motorcycle accessories
• Bespoke motorcycle builds
• Motorcycle customization kits
• Motorcycle leather goods

Headquarters

HQ city

Rillieux-la-Pape (Lyon)

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Motorcycle Parts and Accessories Sales: One-time product sales of custom motorcycle parts (handlebars, mirrors, turn signals, engine guards, fenders, side covers, leather goods) and complete kit systems for Triumph, Royal Enfield, Moto Guzzi, BMW, Fantic, BSA, and Solex motorcycles. Prices range from €8 to $5,800+ for comprehensive kits.
2. Custom Motorcycle Builds: Bespoke/custom motorcycle transformation services and complete builds offered through the workshop, including both two-wheelers and BAAK Autos (classic car customization for Land Rover Defender, Austin Mini, Méhari/Eden, Suzuki Jimny).
3. Maintenance Services: Workshop-based motorcycle maintenance and customization services for existing customers and project builds.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

BAAK Motocyclettes designs, manufactures, and sells premium aftermarket parts and accessories for modern classic motorcycles (Triumph, Royal Enfield, Moto Guzzi, BMW, Fantic, BSA, Solex), as well as rider lifestyle products (helmets, clothes, leather goods). The company also offers bespoke custom motorcycle builds and a parallel automotive customization line (BAAK Autos) for Land Rover Defender, Austin Mini, Méhari/Eden, and Suzuki Jimny vehicles, all produced at its Lyon workshop.

Product overview

BAAK Motocyclettes is a French workshop specializing in custom motorcycles and automobiles, headquartered in Lyon, France (Rillieux-la-Pape). The company offers a comprehensive portfolio organized around two main divisions: custom motorcycle parts/accessories and custom-built motorcycles/automobiles. For motorcycles, BAAK provides four tiers of customization kits (Empreinte as premium, Caractère as mid-tier, Allure as entry, and Ligne as basic), along with individual parts including handlebars, mirrors, engine guards, side covers, fenders, saddlebags, turn signals, and windscreens. These components support multiple motorcycle brands: Triumph (Bonneville, Street Twin, Scrambler, Thruxton, Speed Twin, Bobber), Royal Enfield (Interceptor, Continental GT, Himalayan, Bear 650, Bullet), Moto Guzzi (V7 series, V9), BMW (R nineT), Fantic (Caballero), BSA (Goldstar 650), and Solex. The company also offers bespoke custom-built motorcycles for these platforms, as well as BAAK Autos — a collection of customized classic automobiles including Land Rover Defender, Austin Mini, Méhari/Eden, and Suzuki Jimny. All products are manufactured at the Lyon workshop with a focus on French craftsmanship, stainless steel and aluminum construction, and a 2-year warranty.

Differentiator

Problem solved

Functional benefit

Products and services

• Kit Ligne Entry-level two-part customization kit for multiple motorcycle platforms that defines the bike's silhouette without hiding its inherent character. Targeted at modern classic motorcycle owners seeking line enhancement.
• Kit Allure Entry-tier customization kit combining aluminum low protection, leather strap, and line-enhancing parts that hold together as a cohesive set. For riders seeking a coherent aesthetic upgrade.
• Kit Caractère Mid-tier customization kit featuring a Bates headlight, natural leather fork gaiters, and Flat Track handlebar that transforms the motorcycle from front to riding position.
• Kit Empreinte Premium customization kit including a hand-crafted leather side bag, full-grain flat leather saddle, machined flat fork top clamp, and the complete Kit Caractère foundation for a statement look.
• Motorcycle Parts and Accessories Catalog of individual aftermarket parts and accessories sold separately, including mirrors, handlebars, engine guards, side covers, fenders, leather saddlebags, turn signals, windscreens, starter covers, and resistors. Designed and manufactured by BAAK craftsmen in Lyon for Triumph, Royal Enfield, Moto Guzzi, BMW, Fantic, BSA, and Solex platforms.
• Custom-Built Triumph Motorcycles Bespoke custom motorcycles built on Triumph platforms (Bonneville, Street Twin, Scrambler, Thruxton, Speed Twin, Bobber, pre-2016 line), featuring BAAK's premium finishes and craftsmanship.
• Custom-Built Royal Enfield Motorcycles Custom motorcycles built on Royal Enfield platforms (Interceptor, Continental GT 650, Himalayan, Bear 650, Bullet/Classic) with BAAK's signature aesthetic and quality.
• Custom-Built Moto Guzzi Motorcycles Bespoke motorcycles based on Moto Guzzi models (V7 I/II/III, V7 850, V9), transformed with BAAK's craftsmanship and curated via the Selezione Italia collection.
• Custom-Built BMW Motorcycles Custom motorcycles built on BMW R nineT platforms (standard, scrambler, Pure, Racer, Urban G/S, R 12 nine T), customized in BAAK's design language.
• BAAK Autos - Land Rover Defender Customized Land Rover Defender vehicles finished in BAAK's signature craftsmanship and design aesthetic.
• BAAK Autos - Austin Mini Restored and customized Austin Mini vehicles finished in BAAK's signature style.
• BAAK Autos - Méhari/Eden Customized Méhari and Eden vehicles finished with BAAK craftsmanship.
• BAAK Autos - Suzuki Jimny Customized Suzuki Jimny vehicles featuring BAAK's design approach.
• Workshop Maintenance Services Workshop-based motorcycle maintenance and customization services performed at the Lyon (Rillieux-la-Pape) workshop for existing customers and project builds.
• Lifestyle and Biker Equipment Biker equipment and lifestyle products including helmets, clothes, leather goods, and accessories offered alongside the motorcycle parts catalog.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Rough Crafts: Taiwanese custom motorcycle workshop producing premium aftermarket parts and bespoke builds for Triumph, BMW R nineT, and Harley platforms with international reach — comparable artisan model and neo-retro customer focus to BAAK.
• K-Speed: Thai custom motorcycle parts brand producing aftermarket bodywork, lighting, and accessories for neo-retro bikes with worldwide e-commerce distribution — comparable product category, materials emphasis, and DTC channel.
• Hookie Co. German custom motorcycle parts maker and workshop producing aftermarket components and bespoke builds for neo-retro and modern classic motorcycles — comparable premium positioning, craftsmanship emphasis, and DTC distribution model.
• Hageman Motorcycles: Custom parts and accessory specialist focused on Triumph motorcycles, with tiered upgrade kits and online DTC sales of premium components — directly comparable catalog and customer persona to BAAK.
• Purpose Built Moto: Australian custom motorcycle parts manufacturer and builder producing premium aftermarket components for neo-retro and modern classic platforms, with international DTC shipping — directly comparable product breadth and target customer to BAAK.
• Ton-Up Garage: Spanish custom motorcycle workshop producing bespoke builds and aftermarket parts for classic and modern-classic platforms with international e-commerce — directly comparable workshop-plus-DTC model to BAAK.
• British Customs: US-based custom motorcycle parts manufacturer focused on Triumph, Moto Guzzi, and other British/Italian platforms, with tiered upgrade kits and direct-to-consumer sales — highly comparable catalog structure and customer base to BAAK.
• Tamarit Motorcycles: Spanish workshop specializing in custom Triumph motorcycles and aftermarket parts, with tiered accessories and bespoke builds — near-identical operating model to BAAK, including multi-language site, premium positioning, and Triumph/Royal Enfield focus.

Broad incumbents

• Deus Ex Machina: Global lifestyle brand spanning custom motorcycles, apparel, and cafe racer culture with multiple international workshops and a broader retail footprint — comparable custom motorcycle business but at materially larger scale and broader scope than BAAK.

Emerging players

• Boxer Design: European custom motorcycle parts and accessory maker producing aftermarket components for modern classic platforms — comparable product category and target rider, though smaller scale and more limited brand reach than BAAK.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/baak-motocyclettes

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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