Ton-up Garage

What Ton-up Garage does

Ton-up Garage is a privately-held custom motorcycle builder founded in 2010 by Daniel Cabral and Pedro Oliveira in Porto (Leça da Palmeira, Matosinhos), Portugal. The firm transforms donor motorcycles from manufacturers such as BMW, Triumph, Kawasaki, Honda, and Moto Guzzi into one-of-a-kind bespoke builds with vintage-inspired aesthetics drawn from 1950s-1980s café racer, scrambler, and flat tracker design traditions, integrated with contemporary components from brands including Ohlins, Motogadget, and Continental. In-house capabilities cover custom paint, hand-crafted leather seat upholstery (using Portuguese leathers from shoe brand Nobrand), stainless steel exhaust fabrication, frame modifications, and electrical work, executed from the workshop at Rua Faria Guimarães 353, Porto.

The business operates a multi-stream revenue model: (i) commissioned bespoke motorcycle builds sold via direct consultation at the Porto showroom, (ii) proprietary aftermarket parts (Triumph Bonneville sport exhausts at €555/pair, custom seats at €390) with a 15-day build lead time, (iii) branded apparel and lifestyle merchandise including Racer Leather Overalls (€990) and TUG Sk8s skateboards (€350), and (iv) sales of Brough Superior motorcycles under an exclusive Portuguese importer arrangement. Distribution combines the physical retail/workshop with a global e-commerce storefront (5-20 day shipping depending on destination) and event-led brand marketing through Wheels & Waves, The Bike Shed London, Dusty Track, and the Distinguished Gentleman's Ride Porto chapter.

The customer base is composed of individual motorcycle enthusiasts — primarily collectors and riders in Europe seeking unique, vintage-styled machines — supplemented by an international clientele (clients from Switzerland and France). The firm is founder-owned with no external institutional investment, 7 employees, and an operating history marked by multiple BikeExif Top 10 placements (2014, 2015) and a 2018-2020 retail concept (Food & Fuel) that was closed during the pandemic. There are no AI/ML capabilities, patents, or technology platform components; competitive position rests on craftsmanship, brand recognition in the custom motorcycle subculture, and the Brough Superior importer franchise.

Name

Ton-up Garage

Legal name

Ton-Up Garage

Website

https://tonupgarage.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Ton-up Garage is a privately-held, 7-person Porto-based custom motorcycle builder founded in 2010 by Daniel Cabral and Pedro Oliveira. It creates bespoke vintage-inspired motorcycles for individual enthusiasts, sells proprietary aftermarket parts and branded apparel, and holds exclusive Portuguese importer rights for Brough Superior.

Ownership category

akta.pro rank

Product category

Custom Motorcycle Building

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991), Automotive Parts and Accessories Retailers (44133), Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227)

SIC

Motorcycles, Bicycles & Parts (3751), Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Motorcycle Manufacturing (ICE) (IMACAEAA)

akta.pro secondary industries

Bike Fit, Performance & Training Retail/Studios (CRAMAHAI), Motorcycle Riding Gear & Apparel Retail (CRAMANAA)

Keywords

• Custom motorcycle builds
• Vintage motorcycle restoration
• Aftermarket motorcycle parts
• Motorcycle apparel
• Custom motorcycle fabrication

Headquarters

HQ city

Porto

HQ country

Portugal

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Motorcycle Sales: Sale of bespoke custom motorcycles built from donor bikes. Customers commission builds or purchase pre-built custom motorcycles from their collection.
2. Motorcycle Parts and Accessories: Sale of custom parts including exhausts, seats, and accessories. Products are either manufactured in-house or curated from quality brands. Built upon order with 15-day lead time for custom exhausts.
3. Apparel and Lifestyle Products: Sale of branded clothing including leather overalls and skate products under the TUG Sk8s line.
4. Brough Superior Motorcycle Sales: Sale of Brough Superior motorcycles. Ton-up Garage serves as the importer for Brough Superior motorcycles in Portugal.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Ton-up Garage is a Porto-based custom motorcycle workshop that transforms donor motorcycles from manufacturers such as BMW, Triumph, Kawasaki, Honda, and Moto Guzzi into bespoke vintage-inspired builds (1950s-1980s aesthetics) combined with contemporary performance components. The company also designs and fabricates in-house aftermarket parts such as stainless steel exhausts and leather seats, and sells branded apparel, a custom skateboard, and Brough Superior motorcycles as the brand's official Portuguese importer.

Product overview

Ton-up Garage is a custom motorcycle builder based in Porto, Portugal, founded in 2010 by Daniel and Pedro. The company offers bespoke custom motorcycle builds using donor bikes from various manufacturers (BMW, Triumph, Kawasaki, Honda, Moto Guzzi), transforming them into unique revivalist rides with vintage 1950s-1980s aesthetics combined with high-quality contemporary components. The product portfolio includes custom motorcycle builds (23 documented builds including Dark Law, Gold Digger, Recall, EVO, Muxima), aftermarket parts (exhausts, seats), branded apparel (Racer Leather Overalls), lifestyle products (Skate TUG), and Brough Superior motorcycles as an authorized importer. The company also previously operated a combined retail/food concept called Food & Fuel (2018-2020). Services include full custom builds, motorcycle customization consulting, and repairs/maintenance at their workshop.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Motorcycle Builds Bespoke custom motorcycle builds transforming donor bikes (BMW, Triumph, Kawasaki, Honda, Moto Guzzi) into one-of-a-kind revivalist rides with vintage 1950s-1980s aesthetics combined with modern components; each build designed to customer specifications.
• Brough Superior SS100 Premium luxury motorcycle (Brough Superior SS100) available to view and purchase at the Ton-up Garage store in Porto, sold via the brand's role as official importer of Brough Superior motorcycles in Portugal.
• Ton-up Garage Sport Exhaust for Triumph Bonneville (pair) Handmade stainless steel sport exhaust system designed and fabricated by Ton-up Garage to fit Triumph Bonneville motorcycles; built to order with a 15-day lead time, priced at €555 per pair.
• Ton-up Garage Triumph Seat - Brown Custom seat designed and built by Ton-up Garage to fit Triumph Bonneville motorcycles, priced at €390, using quality leather (including leathers from Portuguese shoe manufacturer Nobrand).
• Ton-up Garage Triumph Seat - Old Cordero Custom vintage-styled seat designed and built by Ton-up Garage to fit Triumph Bonneville motorcycles.
• Racer Leather Overalls Handcrafted leather racing overalls available in sizes S, M, L, XL, sold at €990 (discounted from €1,200) with a 15-day production time for made-to-order items.
• Skate TUG Custom branded skateboard sold under the TUG Sk8s line, priced at €350.

Quantifiable outcome

• Multiple BikeExif Top 10 and Top 5 recognitions for custom builds
• +2 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Brough SuperiorcoreOEM/ Whitelabel/ Licensing PartnerOfficial importer of Brough Superior motorcycles in Portugal. The company showcases and sells Brough Superior motorcycles including the SS100 model at their Porto store.
• DamnworksminorStrategic or Co-development PartnerVideo production company that collaborates with Ton-up Garage on promotional and event videos. Produced the Distinguished Gentleman's Ride Porto video.
• NobrandminorStrategic or Co-development PartnerPortuguese shoe brand that supplies special quality leathers for Ton-up Garage motorcycle seat upholstery. Both brands have collaborated on catalog and video shoots.
• Wheels & WavesminorGTM or Marketing PartnerMajor European motorcycle event held in Biarritz, France. Ton-up Garage participates annually to showcase their builds and connect with the custom motorcycle community.
• Dusty TrackminorGTM or Marketing PartnerDirt track style racing event series. Ton-up Garage participates and supports the event, including competing in races with their custom builds.
• Distinguished Gentleman's RideminorGTM or Marketing PartnerGlobal charity motorcycle event raising funds for prostate cancer research. Ton-up Garage organizes the Porto chapter and produced video coverage of the 2015 event.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Wrenchmonkees: Berlin-based custom motorcycle shop producing high-end bespoke builds plus branded apparel and accessories. Closely comparable in scope, vintage-modern aesthetic, and reliance on international press coverage.
• Untitled Motorcycles: London-based bespoke motorcycle builder with in-house fabrication capabilities and a recognized brand in the European custom scene. Comparable single-shop operations model and focus on premium commissions.
• Hookie Co. German custom motorcycle builder producing bolt-on kits and bespoke builds, with a strong lifestyle and apparel brand. Directly comparable to Ton-up Garage in blending motorcycle customization with productized parts and lifestyle products.
• Revival Cycles: Austin, Texas-based bespoke motorcycle builder with in-house machining, fabrication, and branded apparel. Comparable in combining custom builds with productized parts and a strong content/e-commerce operation.
• WalzWerk Motorcycles: German custom motorcycle builder specializing in classic and café racer style builds. Comparable single-shop operations model and customer base of vintage motorcycle enthusiasts.
• Deus Ex Machina: Global custom motorcycle builder and lifestyle brand with shops in multiple countries. Most directly comparable to Ton-up Garage in combining bespoke builds, branded apparel, and event-driven marketing around the vintage café racer aesthetic.
• Thornton Hundred Motorcycles: UK-based custom motorcycle builder with workshop-style operations and event participation. Similar scale and bespoke business model, though geographically UK-focused.

Others

• Brough Superior: British luxury motorcycle manufacturer for whom Ton-up Garage is the official Portuguese importer. Closely related as both OEM/partner and as a brand appealing to the same premium vintage motorcycle customer.
• The Bike Shed Motorcycle Club: London-based motorcycle club and exhibition organizer where Ton-up Garage has exhibited. Adjacent, not a direct competitor, but a key channel partner and bellwether for the European custom motorcycle community.

Broad incumbents

• Roland Sands Design: Larger US-based custom motorcycle brand with broader product portfolio including helmets, apparel, and parts. Comparable aesthetic category but at much greater scale and breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ton-up-garage

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ton-up Garage