Goldman Sachs

What Goldman Sachs does

Goldman Sachs (founded 1869, NYSE: GS) is a leading global financial institution headquartered in New York with operations spanning all major financial centers and approximately 46,000 employees worldwide as of 2024. The firm operates through three primary divisions: Global Banking & Markets, offering investment banking advisory (M&A, capital solutions), capital markets underwriting, FICC and equities trading, plus digital platforms Marquee (institutional market intelligence and pre-trade analytics) and Transaction Banking (corporate treasury payments, FX, liquidity); Asset & Wealth Management, which supervises over $3 trillion in assets across institutional and retail channels through Goldman Sachs Asset Management, Private Wealth Management, Private Banking and Lending, Ayco, and the Marcus consumer digital banking platform; and Platform Solutions, which delivers embedded financial products (credit cards, installment financing, high-yield savings) through enterprise partnerships with major brands. The firm serves the world's most influential corporations and institutions, ultra-high net worth individuals and family offices, institutional investors and financial advisors, corporate treasurers, and consumers.

The firm monetizes across multiple revenue models: transaction-based fees from investment banking mandates and FICC/equities market-making; subscription and recurring revenue from asset management fees on $3+ trillion AUM and wealth advisory fees; and transaction-based revenue from embedded finance partnerships (interchange, interest income, partnership fees). Its go-to-market combines relationship-driven enterprise field sales, organized by industry vertical (Financial Institutions, Healthcare, TMT, Industrials, Consumer Retail) and region, with digital self-service through Marquee, TxB, and Marcus. Pricing for investment banking and capital markets is quote-based and negotiated by transaction; asset management fees are typically expressed as basis points on AUM.

Goldman Sachs holds the #1 global M&A ranking per Dealogic cumulative announced deal volume 2000-2025 and the #1 global equities franchise by 2024 disclosed revenues. The firm received over 1 million external applications for roles in 2024 and reports 95%+ client satisfaction for 'Best People' and 'Expertise' in its 2023 Biennial Client & Stakeholder Survey. Strategic priorities articulated in 2025 include scaling the private credit and alternatives business, expanding the active ETF franchise, and integrating public and private market capabilities through the Capital Solutions Group.

Name

Goldman Sachs

Legal name

The Goldman Sachs Group, Inc.

Website

https://goldmansachs.com

Company type

Public

Founded year

1869

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Goldman Sachs is a global financial institution offering investment banking, securities trading, and asset and wealth management services. It serves corporations, institutions, governments, and ultra-high net worth individuals across Global Banking & Markets, Asset & Wealth Management, and Platform Solutions divisions.

Ownership category

akta.pro rank

Product category

Investment Banking

NAICS

Offices of Bank Holding Companies (551111), Commercial Banking (522110), Portfolio Management and Investment Advice (52394), Depository Credit Intermediation (5221), Credit Intermediation and Related Activities (522)

SIC

National Commercial Banks (6021), Personal Credit Institutions (6141), Savings Institution, Federally Chartered (6035)

akta.pro primary industry

Wealth Lending & Credit Solutions (Lombard/Margin, Mortgages, Structured Credit) (FSAAABAG)

akta.pro secondary industries

Consumer & Retail (CPG, Food, Apparel) (FSABACAM), Healthcare & Pharmaceuticals (FSABACAN), Telecommunications & Network Operators (FSABACAK), Energy & Utilities (Oil & Gas, Power, Renewables) (FSABACAA), Real Estate (Commercial Property, REITs) (FSABACAH)

Keywords

• Investment banking services
• Asset management services
• Securities trading services
• Private wealth management
• Transaction banking platforms

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Investment Banking: Advisory, financing, and capital markets services including M&A advisory, capital solutions, equity and debt underwriting. Revenue from advisory fees, underwriting fees, and transaction-based compensation.
2. FICC and Equities Trading: Market making, trading, and sales of fixed income, currencies, commodities, equities, and derivatives. Revenue from bid-ask spreads, trading gains, and commission.
3. Asset Management: Investment management and advisory services across public and private markets for institutions, financial advisors, and individuals. Over $3 trillion in assets under supervision. Revenue from management fees and performance fees.
4. Wealth Management: Private wealth management, private banking and lending, financial planning through Ayco, and digital banking through Marcus. Revenue from advisory fees, lending spreads, and platform fees.
5. Platform Solutions - Enterprise Partnerships: Embedded financial products including credit cards, installment financing, and high yield savings accounts for major brand partners. Revenue from interchange, interest income, and partnership fees.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

Goldman Sachs provides investment banking, financing, capital-markets advisory, FICC and equities trading, asset management, private wealth management, private banking and lending, transaction banking, and consumer and embedded digital banking services. It serves corporations, institutions, governments, financial advisors, and individuals through dedicated relationship teams and digital platforms.

Product overview

Goldman Sachs is a leading global financial institution offering a broad range of financial services through its three main divisions: Global Banking & Markets, Asset & Wealth Management, and Platform Solutions. The Global Banking & Markets division provides Investment Banking (M&A, Capital Solutions), FICC and Equities trading, and digital platforms including Marquee (market intelligence) and Transaction Banking (TxB). Asset & Wealth Management operates Asset Management with over $3 trillion in assets under supervision (offering Equity, Fixed Income, Liquidity, Alternatives, Multi-Asset Solutions), Private Wealth Management, Private Banking and Lending, Ayco (corporate-sponsored financial planning), and Marcus (consumer digital banking). Platform Solutions includes Enterprise Partnerships embedding financial products into third-party ecosystems. The firm also operates the Goldman Sachs Global Institute for research. The portfolio integrates traditional banking with digital platforms, data analytics, and alternative investments.

Differentiator

Problem solved

Functional benefit

Brands

• Goldman Sachs Asset Management: Leading global active asset manager with top alternatives business, managing over $3 trillion in assets under supervision across public and private markets for institutions, financial advisors, and individuals.
• Marcus by Goldman Sachs
• Ayco
• Marquee
• Transaction Banking (TxB)
• Enterprise Partnerships
• 10,000 Small Businesses
• Goldman Sachs Global Institute

Products and services

• Investment Banking Provides corporations and institutions with mergers and acquisitions advisory, financing, capital solutions, equity and debt capital-markets services, and liability management.
• FICC and Equities Provides market-making, trading, risk-management, and lending services across interest-rate and credit products, mortgages, currencies, commodities, equities, ETFs, options, futures, and derivatives.
• Marquee Digital platform for institutional and corporate clients providing market intelligence, pre-trade analytics, risk-management tools, and trading support.
• Transaction Banking (TxB) Digital banking platform for corporate treasurers and payments executives providing electronic payment, foreign exchange, and liquidity-management services.
• Asset Management Provides active investment management and advisory services across public and private markets, including equities, fixed income, liquidity solutions, alternatives, and multi-asset strategies for institutions, financial advisors, and individuals.
• Private Wealth Management Provides personalized wealth advice, planning, and offerings to ultra-high net worth individuals, family offices, foundations, executives, and employees.
• Private Banking and Lending Provides cash management and strategic borrowing solutions that use lending expertise across asset classes to help private clients activate and grow their wealth.
• Ayco Provides financial-planning and investment solutions through corporate-sponsored programs for executives, employees, and individuals, including advice on benefits and compensation.
• Marcus Digital consumer banking platform providing savings accounts, personal loans, and financial tools to individual consumers.
• Enterprise Partnerships Provides embedded financial products, including credit cards, installment financing, and high-yield savings accounts, through major brand partner ecosystems.
• Capital Solutions Group Provides a suite of financing, origination, structuring, and risk-management solutions combining public and private market capabilities, including equity and investment-grade capital markets, fund financing, leveraged finance, structured finance, and real estate finance.

Quantifiable outcome

• $3+ trillion in assets under supervision
• +4 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature3 records

Partnerships

One partnership is on record.

• NEOS InvestmentscoreStrategic or Co-development PartnerGoldman Sachs agreed to acquire NEOS Investments, adding $30 billion in options-based income ETFs to the active ETF franchise. The acquisition positions Goldman Sachs Asset Management as a top-eight active ETF provider with scaled, differentiated options-based solutions.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• Lazard: Independent financial advisory and asset management firm that competes head-to-head with Goldman Sachs in M&A advisory and restructuring mandates, especially for large cross-border and complex transactions.
• Centerview Partners: Independent advisory boutique founded by former Goldman Sachs senior partners; competes directly for the largest, most strategic M&A mandates and is one of the most consistent share-takers from bulge bracket banks.
• Evercore: Boutique investment banking advisor that has gained significant share in premium M&A advisory mandates over the past decade; competes directly with Goldman Sachs Investment Banking Division at the senior rainmaker level.

Broad incumbents

• JPMorgan Chase: Largest US bank with overlapping investment banking, trading, asset/wealth management, and commercial banking franchises; broader consumer and retail banking mix gives it scale advantages in capital markets and balance sheet.
• Citigroup: Global universal bank with institutional banking, markets, and wealth management franchises that overlap with Goldman Sachs in investment banking, fixed income, and transaction banking across geographies.
• Bank of America: Major US bank with significant Global Banking and Global Markets operations plus Merrill Lynch wealth management; overlapping in M&A advisory, equities, and UHNW wealth services but with a far larger retail deposit base.

Direct peers

• Barclays: European-headquartered bank with a global investment bank and wealth management franchise; directly competes in FICC/Equities, M&A advisory, and financing solutions for corporate and sponsor clients.
• Morgan Stanley: Closest direct competitor with a comparable mix of institutional securities, investment banking, and wealth management franchises; competes head-to-head in M&A advisory, equities trading, and UHNW wealth advisory.
• UBS Group: Global wealth manager and investment bank post-Credit Suisse acquisition; the most direct comparable to Goldman Sachs in UHNW wealth management combined with global capital markets and advisory services.
• Deutsche Bank: European universal bank with a global investment bank division active in FICC, equities, advisory, and financing; competes directly with Goldman Sachs in cross-border M&A, capital markets, and structured products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/goldman-sachs
• Xx.com/GoldmanSachs

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goldman Sachs