bestgymever.com

What bestgymever.com does

VASA Fitness, operated by Body Firm Aerobics, Inc. and headquartered in Orem, Utah, is a privately held multi-state gym chain operating 70+ locations across Utah, Colorado, Arizona, Illinois, Indiana, Oklahoma, and Wisconsin. The company sells direct-to-consumer monthly gym memberships organized into three tiers — Basic ($14.99/month, single-location access), Fitness (multi-club access plus group fitness, pool, sauna, steam, hot tub, basketball, racquetball, massage, light therapy, tanning), and STUDIO ($39.99/month, adding unlimited boutique-style classes) — with month-to-month contracts, a $59.99 Rate Guarantee Fee, and ancillary revenue from Personal Training, KidCare childcare, corporate wellness programs, insurance memberships, and merchandise at gym.store.

The product platform is built around a proprietary mobile app (iOS and Android) that handles member access, class scheduling, and membership management, supplemented by differentiated in-club technology: Myzone heart-rate tracking integration in STUDIO RED HIIT classes and Far Infrared heating panels in STUDIO FLOW infrared yoga. InBody body-composition scans, a KidCare service for children aged six weeks to 11 years, and a double-reward referral program for STUDIO members round out the offering. Customer acquisition runs through the website, mobile app, in-club front desks, a dedicated Corporate Wellness B2B channel, and an Insurance Memberships channel, with community engagement (the 'Live Better' member-story program and 501(c)(3) donation partnerships) supporting brand-building.

Name

bestgymever.com

Legal name

Body Firm Aerobics, Inc.

Website

https://bestgymever.com

Company type

Private

Founded year

2013

Operating status

Operating

Short description

VASA Fitness is a privately held gym chain operating 70+ locations across seven U.S. states, offering tiered memberships (Basic, Fitness, STUDIO) with group fitness, boutique-style classes, recovery amenities, personal training, KidCare, and corporate wellness programs for individual consumers and employer-sponsored clients.

Ownership category

akta.pro rank

Product category

Fitness Centers

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

akta.pro secondary industries

Corporate/Workplace Wellness Coaching (HSADAGAL), Functional Fitness / Cross-Training Groups (HSADABAH), Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG)

Keywords

• Gym memberships
• Fitness classes
• Personal training
• Corporate wellness
• Childcare services

Headquarters

HQ city

Orem

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Gym Membership Subscriptions: Monthly recurring memberships with three tiers (Basic, Fitness, STUDIO) providing access to gym facilities, classes, and amenities. Month-to-month memberships with automatic renewal.
2. Corporate/Business Wellness Memberships: Discounted memberships through employer-sponsored corporate wellness plans. Business memberships require a separate new account.
3. Personal Training: Additional personal training services available for purchase on top of base memberships. Members can sign up online or in club.
4. KidCare Services: Hourly and monthly child care services for members with children ages 6 weeks to 11 years. Drop-in rates and monthly bundles available.
5. Premium Amenities (Add-ons): Additional paid amenities including tanning, massage, cold plunge, and REVIVE credit for STUDIO members.
6. Merchandise Sales: Online gear shop at gym.store for VASA-branded merchandise and fitness equipment.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

VASA Fitness operates a chain of 70+ gym facilities across multiple U.S. states offering tiered monthly memberships (Basic, Fitness, STUDIO) with access to cardio and strength equipment, group fitness classes, premium amenities such as indoor pool, sauna, hot tub, and recovery services, plus boutique-style signature classes (STUDIO LFT strength training, STUDIO RED HIIT, STUDIO FLOW infrared yoga). Add-on paid services include one-on-one personal training, KidCare childcare for children ages 6 weeks to 11 years, and Corporate Wellness membership plans for employers.

Product overview

VASA Fitness operates as a multi-level gym chain offering three tiered membership plans (Basic, Fitness, and STUDIO) that function as a unified fitness platform with add-on services. The Basic tier provides core gym access with cardio and strength equipment at one location; Fitness adds unlimited location access plus premium amenities like pools, group fitness classes, and recovery services; STUDIO is the premium tier adding boutique-style fitness classes (STUDIO LFT strength training, STUDIO RED HIIT, STUDIO FLOW infrared yoga), InBody body composition scans, and exclusive member perks. Additional services include Personal Training, KidCare childcare, Corporate Wellness programs, and a mobile app for digital access.

Differentiator

Problem solved

Functional benefit

Products and services

• Gym Membership Month-to-month gym membership with three tiers (Basic, Fitness, STUDIO) providing access to gym equipment, group fitness classes, indoor pool, sauna, steam, hot tub, basketball, racquetball, massage lounge, light therapy, tanning, and recovery amenities at 70+ U.S. locations.
• Personal Training One-on-one personal training sessions with certified fitness coaches tailored to individual fitness goals and levels. Members can sign up online or in club.
• KidCare Childcare services for members with children ages 6 weeks to 11 years while parents work out. Available at select locations for Fitness and STUDIO members with hourly drop-in rates and monthly bundles.
• Corporate Wellness Program Discounted business membership plans for employers offering Fitness or STUDIO tier access to employees as part of corporate wellness benefits.
• VASA Mobile App Mobile application available on iOS and Android for membership management, class booking, location access, digital barcode entry, and free trial pass requests.
• InBody Body Composition Scans Body composition analysis using bioelectrical impedance to measure fat mass, water weight, and lean muscle mass. Included with STUDIO membership; one complimentary scan with Personal Training consultation.

Quantifiable outcome

• Memberships starting at $14.99/month - less than $0.50/day
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Planet Fitness: Largest value-priced gym chain in the US with 2,500+ locations. Directly competes with VASA's Basic tier at $10-15/month, though Planet Fitness operates a franchise model with broader national reach and no premium boutique-style offerings.
• Life Time Fitness: Premium multi-state fitness chain (~170 locations) with luxury amenities, group classes, and recovery offerings. Comparable to VASA's STUDIO tier on premium positioning, though Life Time's pricing is significantly higher ($200+/month) and target customer skews more affluent.
• Gold's Gym: Iconic fitness chain with ~700 global locations. Operates multi-tier memberships with group fitness and personal training, comparable to VASA's Fitness tier; brand heritage and strength-training positioning overlap with VASA's STUDIO LFT offering.
• Anytime Fitness: Largest 24-hour fitness franchise globally with 5,000+ locations. Competes with VASA on convenience and accessibility in secondary markets, though without VASA's premium amenities and STUDIO boutique offerings.
• Crunch Fitness: National full-service gym chain with 400+ locations across the US. Directly competes on tiered membership (Base/Premier) with group fitness classes, premium amenities, and increasingly boutique-style offerings — closely aligned with VASA's product strategy.
• LA Fitness: Multi-state full-service gym chain with ~700+ clubs. Directly competes across VASA's Basic and Fitness tiers, offering similar group fitness classes, pools, saunas, and basketball/racquetball courts at comparable price points.
• 24 Hour Fitness: Multi-state full-service gym chain with ~300+ clubs. Closely comparable to VASA's footprint and tiered offering — group fitness, pools, personal training, and recovery amenities — though recently restructured and concentrated more in California/West Coast markets.

Emerging players

• F45 Training: Boutique functional training franchise with 1,500+ studios globally. Competes with VASA's STUDIO LFT strength training and group HIIT offerings in the boutique tier, though without the broader full-service gym footprint.
• Orangetheory Fitness: Boutique HIIT franchise with 1,500+ studios. Directly competes with VASA's STUDIO RED HIIT class — heart-rate-monitored interval training — at similar boutique pricing, but operates as a single-format specialist rather than full-service gym.

Broad incumbents

• Equinox: Premium luxury fitness operator with ~100 clubs and broader portfolio including SoulCycle, Equinox Hotels, and Equinox Media. Operates above VASA's price point ($200-300+/month) but competes for the same premium-segment member with recovery amenities and boutique classes.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about bestgymever.com