bestattungsinstitut wilfried zepp inh. petra roser e.kfr.

What bestattungsinstitut wilfried zepp inh. petra roser e.kfr. does

Bestattungshaus Zepp is a privately held, sole-proprietorship funeral home (eingetragene Kauffrau, e.Kfr.) headquartered in Bad Krozingen in the Breisgau-Hochschwarzwald district of Baden-Württemberg, Germany. Founded in 1955 as the carpentry workshop of Wilfried and Erika Zepp, the business operates five physical branch locations (Bad Krozingen, Breisach am Rhein, Müllheim, Schallstadt, and FR-Opfingen) serving bereaved families across the region with earth burial, cremation, tree/forest burial, sea burial, and ash-scattering services. Since Petra Roser acquired ownership on March 1, 2019 — after two earlier ownership transitions (Walter and Ingrid Austermühl in 1987) and two tuck-in acquisitions (Bestattungen Höfler in 2004 and Bestattungen Spittler in 2011) — the firm has been run as an integrated multi-location death-care provider with a stated ~13-person team including certified funeral directors (Bestattermeisterin), grief counselors, Trauerredner/in, and apprentices.

The core service offering spans direct, end-to-end funeral arrangement: body transport, death certificate acquisition, authority notifications, obituary placement, floral arrangements, ceremony coordination, and bereavement support. Pricing is fully individualized with no published rate cards; initial consultations are free. A recurring/ancillary line of business is Vorsorge — pre-need funeral contracts financed either via a one-time Treuhand trust deposit with Deutsche Bestattungsvorsorge Treuhand AG or monthly Sterbegeldversicherung funeral-insurance contributions. The technical platform is a WordPress website paired with a partner-powered digital Kunden-Center (mein-kunden.center) — Gedenkseite memorial pages, Erinnerungsbuch photo books, Scrivaro funeral print coordination, and a persönlicher Abmelde-Assistent for digital estate contract deregistration are all provided via third-party integrations with Rapid Data AG and Columba Online Identity Management AG, with Columba and DBT contracts structured under GDPR-compliant ADV agreements.

The company also operates a community-services layer that goes beyond a transactional funeral home: free biweekly Trauergruppe ZeitRaum grief support groups led by certified grief counselor Jessica Kretschmar (Bad Krozingen since August 2023, Müllheim since 2024), grief workshops (Tabuthema Tod und Trauer), educational guest lectures, rotating art exhibitions in partnership with Kunstverein ART Bad Krozingen, author readings, and bespoke commemorative keepsakes (Erinnerungskissen memory pillows, Seelentröster). The go-to-market motion is direct-to-consumer via 24/7 telephone availability, in-person branch consultations, at-home visits, and a strong word-of-mouth / Google-reviews referral engine (5,012 reviews cited). No third-party resellers, online transactions, or app-based distribution channels are used.

Name

bestattungsinstitut wilfried zepp inh. petra roser e.kfr.

Legal name

Bestattungsinstitut Wilfried Zepp Inhaberin Petra Roser e. Kfr.

Website

https://bestattungen-zepp.de

Company type

Private

Founded year

1955

Operating status

Operating

Short description

Bestattungshaus Zepp is a privately held, multi-branch German funeral home in the Breisgau region (Bad Krozingen, plus four Filialen) providing traditional burial, cremation, sea/forest burial, pre-need planning, and free grief support groups to bereaved families and pre-planning individuals across Baden-Württemberg.

Ownership category

akta.pro rank

Product category

Funeral Services

NAICS

Funeral Homes and Funeral Services (812210), Funeral Homes and Funeral Services (81221)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

End-of-Life Planning & Hospice/Palliative Care Coordination (HLADALAL)

akta.pro secondary industries

Bereavement & Grief Support Services (Hospice-Affiliated/Independent) (HLADAHAL), Final Expense / Burial Life Insurance (FSAIABAF)

Keywords

• Funeral services
• Burial services
• Cremation services
• Grief counseling
• Pre-need funeral planning

Headquarters

HQ city

Bad Krozingen

HQ country

Germany

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Funeral and Burial Services: One-time fee services for funeral arrangements including earth burial (Erdbestattung), cremation (Feuerbestattung), tree/forest burial (Baum-/Waldbestattung), sea burial (Seebestattung), and ash scattering. Services include: transportation, death certificate acquisition, authority notifications, funeral ceremony coordination, obituary placement, funeral printing, mourning music, floral arrangements, and bereavement support.
2. Pre-need Funeral Planning (Vorsorge): Pre-need funeral contracts with options: one-time payment held in trust (Treuhandeinlage via Bestattungsvorsorge Treuhand AG) or monthly contributions to a funeral insurance policy (Sterbegeldversicherung).
3. Commemorative Products and Print Services: Erinnerungsbuch (memorial photo books), Erinnerungskissen (memory pillows made from deceased's clothing), Trauerdruck (funeral printing: announcements, thank-you cards, mourning cards), and Trauerdrucksachen coordination through the customer portal.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Bestattungshaus Zepp provides traditional funeral and burial services for bereaved families across the Breisgau region, including earth burial, cremation, tree/forest burial, sea burial, and ash scattering, along with transportation, death certificate acquisition, authority notifications, funeral ceremony coordination, obituary placement, and bereavement support. The company also offers pre-need funeral planning contracts with trust or insurance financing, and complements these services with a digital customer portal (Kunden-Center) for memorial pages, photo books, and contract deregistration, plus free grief support groups and workshops.

Product overview

Bestattungshaus Zepp operates as a traditional funeral home with a unified service portfolio centered on compassionate death care. The core offering comprises burial services (earth burial, cremation, forest/tree burial, sea burial, ash scattering) delivered through their main location in Bad Krozingen and four branch offices. The company has expanded into digital services via the Kunden-Center platform, which integrates memorial pages (Gedenkseite), photobook creation (Erinnerungsbuch), funeral printing coordination (Trauerdruck), and contract cancellation assistance (Abmelde-Assistent) — all powered by third-party providers Rapid Data AG and Columba. Complementary grief support services include free bi-weekly grief groups, workshops on death and mourning, educational lectures, and bespoke keepsakes (memory pillows, soul comforters). Pre-planning is offered through Vorsorgevertrag contracts with optional financing via funeral insurance or trust arrangements.

Differentiator

Problem solved

Functional benefit

Products and services

• Erd- und Feuerbestattungen Traditional earth burial and cremation services including body preparation, transportation, funeral ceremony coordination, and cemetery arrangements. Offers both burial types with customizable ceremonies for bereaved families in the Breisgau region.
• Baum- und Waldbestattung Tree or forest burial service where the urn is interred at the roots of a designated tree in designated woodland areas, offered in partnership with local municipalities.
• Seebestattung Sea burial service requiring prior cremation, where the urn is handed over to a shipping company; families may accompany the ceremony.
• Ausstreuen der Asche Ash scattering service at the 'Garten der Erinnerung' (Garden of Memory) at the crematorium in Sausheim, available with or without family attendance.
• Vorsorgevertrag (Bestattungsvorsorge) Pre-planned funeral contract that locks in the customer's burial preferences and ensures execution according to their wishes, financed via one-time payment to a trust account (Treuhandeinlage via Deutsche Bestattungsvorsorge Treuhand AG) or funeral insurance (Sterbegeldversicherung).
• Sterbegeldversicherung Funeral insurance product allowing customers to pay smaller monthly contributions toward covering future burial costs as part of pre-need planning.
• Digitales Kunden-Center 24/7 online customer portal enabling families to manage funeral arrangements digitally, coordinate memorial pages, photo books, and funeral printing, and handle contract cancellations for deceased persons.
• Gedenkseite (Online-Gedenkseite) Online memorial page where families can share condolences, virtual candles, photos, and texts in memory of the deceased; managed collaboratively with invited family members via the Kunden-Center portal.
• Erinnerungsbuch Photobook creation tool allowing families to compile photos from funeral services and memorial pages into printed memory books and other customizable keepsake items.
• Erinnerungskissen Custom memory pillow made from deceased's clothing (sweaters, blouses, socks, buttons, scarves, etc.) as a personal keepsake for bereaved families.
• Trauergruppen (ZeitRaum) Free grief support groups held every two weeks, led by certified grief counselor Jessica Kretschmar; available in Bad Krozingen and Müllheim for grieving individuals seeking community support beyond the funeral ceremony.
• Workshop 'Tabuthema Tod und der Umgang mit Trauer' Three-hour workshop on dealing with grief, covering the grieving process, sources of strength, grief rituals, and handling memorial items; led by certified grief counselor Jessica Kretschmar.
• Persönlicher Abmelde-Assistent Digital assistant within Kunden-Center enabling families to cancel or transfer insurance policies, subscriptions, online accounts, and other contracts for up to one year following death, powered by Columba Online Identity Management AG.
• Trauerdruck-Abstimmung (Scrivaro) Online funeral printing coordination service allowing families to review and approve funeral announcements, thank-you cards, and memorial cards with the funeral home via Kunden-Center, powered by Rapid Data AG's Scrivaro platform.

Quantifiable outcome

• 5.012 Google reviews with positive ratings
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature4 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Hospiz Karl Josef (Freiburg)minorOthers · 11 December 2024The company donated €1,225 to Hospiz Karl Josef, the only stationary hospice in the Freiburg region. The donation came from voluntary contributions by participants in the company's grief support groups. The hospice provides care for severely ill and dying individuals with 8 rooms.
• Rapid Data AGcoreTechnology or IntegrationProvides the memorial page (Gedenkseite) platform, the Erinnerungsbuch photo book software, the Trauerdruck portal (Scrivaro) for funeral printing coordination, and powers the customer login center (Rapid-Data AG as processor). The company has a data processing agreement (ADV-Vertrag) with Rapid Data AG per GDPR Art. 28.
• Deutsche Bestattungsvorsorge Treuhand AG (DBT)coreTechnology or IntegrationProvides the eMeldung portal to check whether a deceased person had a Bestattungsvorsorge-Treuhandvertrag (pre-need funeral trust contract) with DBT. When a death occurs, DBT checks for existing contracts and informs the funeral home. The company facilitates the deregistration of such contracts on behalf of surviving family members.
• Kunstverein ART Bad KrozingenminorStrategic or Co-development PartnerOngoing art exhibition partnership in the company's premises. Artists display their works in the funeral home's spaces, creating a cultural community hub. Exhibitions rotate regularly (e.g., works by Heidi Kalkmann, Ute Rieder, Anja Semling, Astrid Rauscher, Bettina Böcherer, Susanna Hiss, Harald Müller).

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Dignity plc: UK-listed funeral services operator with multi-location model offering traditional funerals, cremations, and pre-need plans. Provides a European benchmark for multi-branch funeral home operations.
• Service Corporation International: Global funeral services conglomerate operating thousands of funeral homes and cemeteries. Provides an international scaled benchmark for the funeral services category Zepp operates in.
• InvoCare Limited: Australia and New Zealand's largest funeral services provider operating multiple brands. Represents the geographic-expansion and brand-portfolio model that contrasts with Zepp's single-brand regional focus.
• Trauerhilfe Denk: One of the largest funeral service operators in Germany with broad geographic coverage. Represents the scaled-incumbent model that contrasts with Zepp's single-region family business approach.

Emerging players

• Bestattungen.de: Online marketplace and lead-generation platform connecting families with regional German funeral homes. Competes indirectly by enabling price comparison and online ordering for services Zepp delivers locally.
• Frieda Bestattungen: Digital-first German funeral services provider offering online arrangement and price-transparent packages. Represents the emerging digital-native model competing with Zepp's hybrid physical+digital approach.

Direct peers

• Thanatos Bestattungen: German funeral home offering earth burial, cremation, sea burial, and pre-need planning comparable to Zepp's core product set. Operates in the same regional SMB funeral services category.
• Ahorn Bestattungen: German regional funeral home operator with multiple branches offering comparable burial, cremation, and pre-need services. Direct competitor for household funeral business in the regional/SMB segment.

Others

• Columba Online Identity Management AG: Provider of the Formalitätenportal widget enabling Zepp's contract deregistration service for surviving family members. Adjacent technology vendor supporting Zepp's digital legacy management offering.
• Rapid Data AG: Technology vendor powering Zepp's memorial pages, photo book software, and Trauerdruck portal. Enabler/infrastructure partner rather than direct competitor — illustrates the platform ecosystem underlying Zepp's digital services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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