the assethub
AssetHUB operates a UK telecoms infrastructure marketplace for trading dark fibre, duct, wavelengths, poles, and street furniture. Built on Sweden's CESAR2/FIBE-X technology, it serves altnets, network operators, public sector, utilities, and mobile operators with built-in BDUK/ATI compliance.
- Company typePrivate
- Founded2023
- HeadquartersNot specified, United Kingdom
- Headcount—
- GTM typeB2B
- OfferingDigital Commerce or Content
What the assethub does
AssetHUB operates a UK-based two-sided marketplace for buying, selling, and procuring telecoms infrastructure and connectivity services. Founded in 2023 under the Hubbub Group, the platform enables trading of dark fibre, duct, ethernet, wavelengths, poles, masts, towers, street furniture, cabinets, comms rooms, data centres, land, and abandoned utility infrastructure. It serves seven primary segments: altnets and network operators, buyer-side service providers and carriers, public sector and local authorities, utilities, mobile network operators, data centres and AI operators, and infrastructure investors.
The platform is built on Digpro's FIBE-X technology, the same engine powering Sweden's CESAR2 wholesale marketplace which has operated for 12+ years with 180+ organisations, 1,500+ users, 10,000 annual enquiries, and €500m in active contracts. AssetHUB provides GIS-based asset discovery, standardised enquiry-to-quote-to-contract workflows, audit logging, asset visibility controls, and full API integration for automated procurement. It is hosted on Google Cloud Platform in the UK, is Cyber Essentials certified, BDUK Project Gigabit and ATI Regulations 2016 compliant, and listed on G-Cloud 14 for public sector procurement.
The business monetises through marketplace transaction fees on infrastructure trades plus subscription fees for commercial access, while providing the platform free of charge to public sector organisations for ATI compliance. Distribution combines direct enterprise field sales with a 'Request a Demo' CTA, channel partnerships with CNI (50 member organisations) and INCA's Infrastructure Sharing Special Interest Group, and the G-Cloud procurement framework. Recent strategic activity (CNI Oct 2024, ITS Technology Aug 2025, CWP Oct 2025) indicates an accelerating ecosystem buildout around infrastructure sharing and wholesale connectivity services.
the assethub firmographics
Firmographics- Name
- the assethub
- Legal name
- AssetHUB
- Website
- https://asset-hub.co.uk
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Short description
- AssetHUB operates a UK telecoms infrastructure marketplace for trading dark fibre, duct, wavelengths, poles, and street furniture. Built on Sweden's CESAR2/FIBE-X technology, it serves altnets, network operators, public sector, utilities, and mobile operators with built-in BDUK/ATI compliance.
- Ownership category
- akta.pro rank
the assethub industry classification
Industry- Product category
- Telecommunications Infrastructure Marketplace
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
- akta.pro primary industry
- B2B Marketplaces & Wholesale Platforms (BPAMAGAD)
Keywords
Where the assethub is headquartered
LocationHeadquarters
- HQ city
- Not specified
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
the assethub business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Marketplace Transaction Fees: AssetHUB generates revenue by facilitating transactions between buyers and sellers of telecoms infrastructure on its marketplace platform. Sellers list spare capacity (dark fibre, duct, wavelengths) and buyers pay to access and procure these assets.
- Platform Subscription/Access: Organisations pay for access to the platform to list and manage assets, though public sector organisations receive free access to the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Public Sector Free Access |
| Subscription | Annual | Enterprise/Commercial Organisations |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
the assethub product offering
Product offeringCore offering
AssetHUB operates a UK-based B2B marketplace where organizations can list, discover, buy, sell, and procure telecommunications infrastructure and connectivity services. The offering covers dark fibre, duct access, wavelengths, Ethernet, structures, street furniture, site access, and land access, with transaction workflows extending from enquiry through contracting and including map-based discovery and API integration.
Product overview
AssetHUB is a single, unified marketplace platform for trading telecommunications infrastructure in the UK. It is built on Digpro's FIBE-X technology (the same proven platform behind Sweden's CESAR2 system) and supports the trading of multiple asset types: Dark Fibre, Ethernet, Wavelengths, Duct Access, Poles/Masts/Towers, Street Furniture, Site Access (Cabinets/Data Centres), Land Access, and Abandoned Utility Infrastructure. The platform provides standardised processes for seamless and secure trading of telecoms assets and infrastructure services, managing the full workflow from enquiry to quote to order to contract, with API integration available for automated procurement.
Differentiator
Problem solved
Functional benefit
Products and services
- AssetHUB Platform A B2B online marketplace for listing, discovering, buying, selling, and procuring telecommunications infrastructure and connectivity services, with workflows extending from enquiry to contract.
- Dark Fibre Trading Marketplace access for buying and selling dark-fibre infrastructure between telecommunications asset owners and connectivity buyers.
- Duct Access Marketplace access for buying, selling, and procuring access to underground telecommunications duct routes.
- Wavelength Trading Marketplace access for buying and selling optical-wavelength connectivity capacity.
- Ethernet Trading Marketplace access for buying and selling Ethernet connectivity services.
- Structure Access - Poles, Masts and Towers Marketplace access for buying, selling, and procuring access to poles, masts, and telecommunications towers.
- Street Furniture Access Marketplace access for buying, selling, and procuring access to street-based telecommunications structures.
- Site Access - Cabinets, Communications Rooms and Data Centres Marketplace access for buying, selling, and procuring access to cabinets, communications rooms, and data-centre facilities.
- Land Access Marketplace access for buying, selling, and procuring land access associated with telecommunications infrastructure.
- Abandoned Utility Infrastructure Marketplace access for buying, selling, and procuring abandoned utility infrastructure suitable for telecommunications use.
Quantifiable outcome
- UK network builders can save up to £2.6 billion in construction costs by reusing abandoned utility infrastructure
- +3 more outcomes
Companies that use the assethub
Customer profileNamed customers5 records
Segments7 records
Ideal customer profiles6 records
the assethub technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
the assethub partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core, major and notable.
- CWP (Common Wholesale Platform)coreStrategic partnership to streamline access to essential services including infrastructure sharing, UPRN Finder, Wholesale Billing, automated broadband checking, and business switching services. Partnership combines infrastructure visibility with wholesale tools for faster route to market. Includes joint marketing campaigns, webinars, and event presence at Connected Britain, INCA, and UKWISPA.
- ITS Technology GroupcorePartnership allowing Altnets and other parties to purchase ITS dark fibre assets through AssetHUB's marketplace. Enables ITS to benefit as both seller and buyer - sourcing infrastructure for its own build while selling its dark fibre. Collaboration aims to speed up fibre deployments in major UK cities by avoiding unnecessary dig costs and overbuild.
- Cooperative Network Infrastructure (CNI)coreStrategic partnership enabling all 50 CNI members to use AssetHUB platform for managing fibre and infrastructure asset enquiries. CNI represents public and private sector organisations including NHS trusts, local authorities, and operators (CityFibre, ITS, Virgin Media) in Tameside, Blackpool, Manchester, Lancaster, Brighton and Sussex. Partnership includes free access to AssetHUB 'shop window' for CNI members.
- INCA (Independent Network Cooperative Association)majorAssetHUB works closely with INCA and participates in their Infrastructure Sharing Special Interest Group (ISG) for pole, duct and cabinet space sharing. Free trial of AssetHUB available for all INCA members. Both companies are jointly working on encouraging Altnets to share physical infrastructure through standardisation efforts.
- DigprocoreDigpro develops and owns the FIBE-X technology that powers AssetHUB. Digpro also developed the Swedish CESAR2 platform (150+ companies, €500m contracts) that AssetHUB is based on. Technology partnership provides proven marketplace infrastructure.
- Boldyn NetworksnotableBoldyn Networks signed a concession agreement with Transport for London (TfL) to reuse TfL assets for 4G/5G deployment on the Underground tube network. AssetHUB maps and showcases such opportunities including the 1,800km of traffic management duct and 52,000 road junctions available through such arrangements.
Scale indicators15 records
Recent moves5 records
Expansion highlights6 records
the assethub competitors and assessment
Company assessmentDirect peers
- DIGPRO: DIGPRO is the Swedish technology firm that built FIBE-X and operates CESAR2 — the direct predecessor and now-sister marketplace to AssetHUB in Sweden. They are the technology partner and effectively the closest competitor in a different geography, operating the same model against the same use cases.
- NEXSYS-ONE: NEXSYS-ONE is a telecom infrastructure management and marketplace platform that connects asset owners, contractors, and operators for tower, fibre, and small-cell projects. It overlaps directly with AssetHUB on workflow automation, asset discovery, and multi-party collaboration across telecoms infrastructure lifecycles.
Broad incumbents
- IQGeo: IQGeo (formerly Ubisense Network Intelligence) provides geospatial network management software to telecom operators and altnets, including fibre planning and asset visualisation. It competes with AssetHUB's GIS-based asset discovery and workflow layer, though it is sold as a broader OSS/network-management suite rather than a transactional marketplace.
- Esri (UK business): Esri's ArcGIS platform underpins much of the telecoms and utility asset mapping in the UK. Many altnets and local authorities use Esri tooling for fibre and street asset mapping, making it an incumbent indirect competitor to AssetHUB's GIS-based asset discovery and live map features.
- Netcracker Technology: Netcracker provides BSS/OSS and partner-management suites used by large telecom operators for wholesale ordering, fulfilment, and partner integration. It competes with AssetHUB on the API-driven automated procurement and partner workflow capabilities, though it is sold to Tier 1 operators rather than UK altnets and local authorities.
Emerging players
- Sitetracker: Sitetracker is an infrastructure project management and asset lifecycle platform widely used by telecoms operators, tower companies, and altnets. It overlaps with AssetHUB on workflow automation, enquiry-to-contract traceability, and inventory visibility, but does not offer a public marketplace for third-party trading.
- Vitruvi Software: Vitruvi provides infrastructure planning and delivery management software for telecoms, utilities, and broadband programs. It is comparable to AssetHUB on the programme-management side (BDUK/Project Gigabit-like workflows) but focuses on capital-program execution rather than asset trading between parties.
Others
- Boldyn Networks: Boldyn is a major neutral-host network operator (e.g., the TfL concession) and a named AssetHUB customer/partner. While not a marketplace competitor, it is the largest single deployer of shared-asset concessions in the UK and effectively a 'wholesale buyer' on the platform — a critical ecosystem participant and benchmark for institutional adoption.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
the assethub social profiles
Digital presencethe assethub compliance and trust
Trust signalCompliance4 records
the assethub financial estimates
Financial estimateRevenue estimate
Valuation estimate
the assethub leadership team
Management profileNumber of profiles
Profiles1 record
the assethub funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
the assethub M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about the assethub
What does the assethub do?
AssetHUB operates a UK-based B2B marketplace where organizations can list, discover, buy, sell, and procure telecommunications infrastructure and connectivity services. The offering covers dark fibre, duct access, wavelengths, Ethernet, structures, street furniture, site access, and land access, with transaction workflows extending from enquiry through contracting and including map-based discovery and API integration.
Is the assethub a public or private company?
the assethub is a private company. It is classified as corporate owned and is currently operating.
When was the assethub founded?
the assethub was founded in 2023.
Where is the assethub based?
the assethub is headquartered in Not specified, United Kingdom, in the Europe region.
How does the assethub make money?
Two revenue lines are on record. Marketplace Transaction Fees are the primary driver. The others are platform Subscription/Access.
Who are the assethub's main competitors?
Direct peers on record are DIGPRO and NEXSYS-ONE. Broad incumbents are IQGeo, Esri (UK business) and Netcracker Technology. Emerging players are Sitetracker and Vitruvi Software. Boldyn Networks is listed as an others.
Does the assethub have an API?
Yes. AssetHUB offers full API integration for organisations ready to automate their buying or selling processes. The API enables automated procurement at scale — whether accessing a streetlamp, ordering dark fibre or contracting a wavelength service — all without manual intervention. The platform manages the full end-to-end business workflow for buying and selling assets instantly via API, or manually through a secure web-portal. Developer documentation is at www.asset-hub.co.uk/platform.
What industry is the assethub in?
the assethub's product category is Telecommunications Infrastructure Marketplace. Its primary akta.pro industry code is BPAMAGAD, B2B Marketplaces & Wholesale Platforms. Its NAICS code is 518210.