audise
- Company typePrivate
- Founded-
- HeadquartersChaumont-gistoux, Belgium
- Headcount—
- GTM typeB2C
- OfferingServices
What audise does
Audise Bicycles (legal entity AUDISE SPRL, BCE 0552.618.304) is an independent bicycle and e-bike retailer operating from a single showroom in Chaumont-Gistoux, Brabant Wallon, Belgium, co-located within the Mecanicmotos facility near exit 10 of the E411 motorway. The company sells new bicycles across road, mountain (VTT), gravel, electric road, electric gravel, electric city (VTC), cargo, kids, and urban categories, carrying brands such as Orbea, Giant, Scott, Kettler, Conway, and LIV, alongside accessories from Endura, Shimano, Sram, BBB, Topeak, Vittoria, Hope, Bosch, and Muc Off. It also resells pre-owned bicycles and runs a professional repair workshop led by founder Sébastien Imberechts, a former competitive VTT rider with formal bicycle-mechanical training.
Revenue is generated primarily through unit-based hardware sales of new and used bikes plus accessories, supplemented by paid workshop services. A differentiated experiential line — guided two-night eBike weekend packages in the Vosges mountains priced from €590 per person, including accommodation at Gîte La Bouloie — extends the model into bundled experiential pricing. Distribution is exclusively direct through the physical showroom and a non-transactional online catalog; there is no e-commerce shipping channel and no app.
The company is founder-owned with no external funding, no parent entity, no subsidiaries, and no disclosed employees beyond the founder. Its primary customer segment is individual cyclists in Walloon Brabant seeking premium-brand bicycles, expert mechanical service, and curated cycling experiences.
audise firmographics
Firmographics- Name
- audise
- Legal name
- AUDISE SPRL
- Website
- https://audisebicycles.be
- Company type
- Private
- Operating status
- Operating
- Ownership category
- akta.pro rank
audise industry classification
Industry- Product category
- Specialty bicycle retail
- akta.pro primary industry
- Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)
- akta.pro secondary industries
- E-Bike Retail (CRAMAHAE), Bike Accessories Retail (Lights, Locks, Racks, Bags) (CRAMAHAD), Bike Service, Repair & Maintenance Shops (CRAMAHAH)
Keywords
Where audise is headquartered
LocationHeadquarters
- HQ city
- Chaumont-gistoux
- HQ country
- Belgium
- HQ region
- Europe
Offices1 record
Markets served
audise business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Bicycle Sales: Retail sales of new and used bicycles including road bikes, mountain bikes (VTT), electric bikes (eBikes), gravel bikes, city bikes, and children's bikes. Brands include Orbea, Giant, Scott, Kettler, Conway, and LIV.
- Workshop Services: Bicycle repair and maintenance services performed by qualified mechanics with experience in competitive VTT preparation.
- Accessories Sales: Sales of cycling accessories and equipment including helmets, shoes, and components from brands such as Endura, Shimano, Sram, BBB, Topeak, and others.
- eBike Weekend Packages: All-inclusive weekend packages combining eBike rental, guided mountain tours in the Vosges, accommodation at Gîte La Bouloie, meals, and technical check-up service. Price per person starting at €590.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level bicycles |
| Unit Pricing | Pay-as-you-go | Mid-range bicycles |
| Unit Pricing | Pay-as-you-go | High-end bicycles |
| Unit Pricing | Pay-as-you-go | Used/second-hand bicycles |
| Unit Pricing | Pay-as-you-go | eBike Weekend Package |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
audise product offering
Product offeringCore offering
Audise Bicycles is a single-location bicycle retailer in Chaumont-Gistoux, Belgium, selling new and pre-owned bicycles across categories including mountain bikes (VTT), electric mountain bikes (eVTT), electric city/touring bikes, road bikes, electric road bikes, gravel bikes, electric gravel bikes, children's bikes, cargo bikes, and urban city bikes from brands such as Orbea, Giant, Scott, Kettler, Conway, and LIV. The business also retails cycling accessories and equipment from brands like Endura, Shimano, Sram, Topeak, BBB, and Vittoria, operates a professional bicycle repair and maintenance workshop, and runs all-inclusive guided eBike weekend packages in the Vosges mountains.
Product overview
Audise Bicycles is a bicycle retail shop operated by Sébastien Imberechts, a former competitive VTT rider, located in Chaumont-Gistoux, Belgium. The company offers a comprehensive portfolio of bicycles spanning multiple categories including mountain bikes (VTT full suspendu and semi-rigide), electric mountain bikes (eVTT), city/touring bikes (VTC électrique), road bikes, electric road bikes, gravel bikes, electric gravel bikes, children's bikes, cargo bikes, and city bikes. They sell established brands including Orbea, Giant, Scott, Kettler, Conway, and LIV. The business provides accessories and equipment from brands like Endura, Shimano, Sram, Topeak, BBB, Vittoria, Hope, Bosch, and Muc Off. Beyond retail, Audise operates a professional repair workshop and organizes weekend eBike hiking trips in the Vosges mountains. They also offer used bicycles through their occasion service.
Differentiator
Problem solved
Functional benefit
Products and services
- Mountain bikes (VTT) Full suspension and semi-rigid mountain bikes in various sizes for different skill levels, from kids to competition-level VTT, available from brands such as Orbea, Giant, Scott, Kettler, and Conway.
- Electric mountain bikes (eVTT) Electric mountain bikes with pedal assistance featuring motors from Bosch, Shimano, and Yamaha, with battery capacities ranging from 420Wh to 750Wh.
- Electric city and touring bikes (VTC Électrique) Electric city and touring bikes designed for urban commuting and longer tours, featuring integrated battery systems and various motor options.
- Road bikes (Vélos de Route) Road bikes for racing and long-distance cycling, including carbon frame models from brands such as Giant, Orbea, and Scott with various component groups.
- Electric road bikes (Vélos Électriques de Route) Electric road bikes combining lightweight frames with pedal-assist motors, such as the Orbea Gain series with Mahle X20 motor systems.
- Gravel bikes (Vélos Gravel) Gravel bikes designed for mixed-terrain riding, including models such as the Orbea Terra and Giant Revolt with disc brakes and versatile tire clearance.
- Electric gravel bikes (Vélos Gravel Électriques) Electric gravel bikes combining off-road capability with pedal assistance, such as the Orbea Denna series with Shimano EP600/EP801 motors.
- Children's bikes (Vélos Enfants) Children's bicycles including kids mountain bikes and electric kids bikes from brands such as Orbea, Conway, and Giant.
- Cargo bikes (Vélos Cargo) Cargo bikes for transporting goods or passengers, including Kettler models designed for practical urban transport.
- City bikes (Vélos Ville) Urban city bikes for everyday commuting, including step-through designs and equipped models with fenders, racks, and lights.
- Cycling accessories and equipment (Accessoires et Équipements) Bicycle accessories and equipment including helmets, shoes, components, and maintenance products from brands such as Endura, Shimano, Sram, Topeak, BBB, Vittoria, Hope, Bosch, and Muc Off.
- Bicycle repair and maintenance workshop (Atelier de Réparation et Service) Professional bicycle repair and maintenance workshop services providing technical support and bike preparation, including complimentary technical checks for weekend eBike trip participants.
- Weekend eBike trips in the Vosges (Weekends eBike dans les Vosges) All-inclusive weekend eBike hiking trips in the Vosges mountains, including accommodation at Gîte La Bouloie in Bussang, guided rides at two skill levels, meals, and a complimentary technical bike check at Audise. Pricing starts at €590 per person.
- Pre-owned bicycles (Vélos d'Occasion) Pre-owned and used bicycles available for resale, including trade-in options where customers can sell their existing bikes to Audise. Used bikes range from €190 to €7,590 depending on model and condition.
Companies that use audise
Customer profileSegments1 record
Ideal customer profiles1 record
audise technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
audise partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- MecanicmotoscoreAudise Bicycles operates within the Mecanicmotos facility in Chaumont-Gistoux, sharing retail space with a motorcycle service center. This co-location provides operational synergies and cross-marketing opportunities within the two-wheeled vehicles category.
- Gîte La BouloieminorPartnership with Gîte La Bouloie in Bussang, Vosges for hosting eBike weekend experiences. The gîte provides accommodation and facilities for Audise's guided mountain biking packages.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
audise competitors and assessment
Company assessmentBroad incumbents
- Specialized: Premium bike and e-bike brand running its own brand stores (Specialized Retailers) offering sales, fitting, and service. Direct competitor for premium brand-authorized traffic in road, MTB, and e-bike categories.
- Decathlon: Global sporting-goods retailer with a significant bicycle and e-bike assortment plus in-store workshop services across Europe. Comparable to Audise on product breadth (bikes, accessories, service) but not on specialist focus or premium-brand authorization.
- Trek Bicycle: Major global bike manufacturer with a proprietary retail concept-store model and full e-bike lineup (road, MTB, gravel, city). Overlaps with Audise on product categories, premium positioning, and workshop services, though at vastly greater scale and brand pull.
- Halfords: UK cycling and motoring retailer operating a chain of physical stores with workshop services and a multi-category bike assortment including e-bikes. Same combination of physical-retail sales, accessories, and service that defines Audise, though at chain scale.
Direct peers
- Probikeshop: France-based online bike retailer carrying multi-brand road, MTB, gravel, e-bike, and accessory inventory. Comparable assortment mix but transacts primarily online versus Audise's single-store in-person model.
- Hollandbikeshop.com: Dutch e-commerce bike and accessories retailer shipping across Europe with broad road, MTB, kids, and e-bike coverage. Comparable catalog to Audise's but operates entirely online, contrasting with Audise's in-person specialist-store approach.
Emerging players
- Canyon Bicycles: German direct-to-consumer road, mountain, gravel, and e-bike brand reaching Belgian consumers online. A category peer competing for the same premium-cyclist wallet but bypassing the authorized-dealer retail layer Audise relies on.
- Moustache Bikes: French e-bike specialist brand with selective independent dealer distribution, strong in mountain and trekking e-bikes. Competes for the same Belgian/French e-bike customer Audise serves through brands like Orbea, Scott, and Kettler.
Others
- Gazelle: Dutch premium city and e-bike manufacturer with its own dealer network and certified store concept in Benelux. Comparable on e-bike/commuter positioning and dealer-led retail model in the same Benelux geography.
- Batavus: Dutch heritage bike brand (city, touring, e-bikes) selling through independent dealers, frequently carried in Benelux bicycle shops. A supply-side peer whose dealer relationships overlap with Audise's distribution model.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
audise social profiles
Digital presenceaudise financial estimates
Financial estimateRevenue estimate
Valuation estimate
audise leadership team
Management profileNumber of profiles
Profiles1 record
audise funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
audise M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about audise
What does audise do?
Audise Bicycles is a single-location bicycle retailer in Chaumont-Gistoux, Belgium, selling new and pre-owned bicycles across categories including mountain bikes (VTT), electric mountain bikes (eVTT), electric city/touring bikes, road bikes, electric road bikes, gravel bikes, electric gravel bikes, children's bikes, cargo bikes, and urban city bikes from brands such as Orbea, Giant, Scott, Kettler, Conway, and LIV. The business also retails cycling accessories and equipment from brands like Endura, Shimano, Sram, Topeak, BBB, and Vittoria, operates a professional bicycle repair and maintenance workshop, and runs all-inclusive guided eBike weekend packages in the Vosges mountains.
Is audise a public or private company?
audise is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was audise founded?
audise was founded in -1.
Where is audise based?
audise is headquartered in Chaumont-gistoux, Belgium, in the Europe region.
How does audise make money?
Four revenue lines are on record. Bicycle Sales are the primary driver. The others are workshop Services, accessories Sales and eBike Weekend Packages.
Who are audise's main competitors?
Broad incumbents on record are Specialized, Decathlon, Trek Bicycle and Halfords. Direct peers are Probikeshop and Hollandbikeshop.com. Emerging players are Canyon Bicycles and Moustache Bikes. Others are Gazelle and Batavus.
Does audise have an API?
No public API is recorded for audise.
What industry is audise in?
audise's product category is Specialty bicycle retail. Its primary akta.pro industry code is CRAMABAH, Cycling & Bike Retail (Sales, Service & Accessories), with a secondary code of CRAMAHAE, E-Bike Retail.